Latest / Marketing Agency Power Hour
Successful Agencies Narrow Their Niche - Elizabeth Chabe - Marketing Agency Power Hour - Episode #014
Narrowing your agency’s niche can unlock significant impact and reliable lead generation. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Elizabeth Chabe, CEO of High Touch Group, a specialized agency focused on marketing advanced science, engineering, and technology.
Elizabeth shares her journey in defining and honing her agency’s niche, emphasizing how a clear market focus improves pricing, staffing, marketing, sales, and client quality. She discusses her firm’s approach to hiring industry experts, measuring success through client impact, and managing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.