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Sorority Rush Consultant Trisha Addicks (as seen on Bama Rush)
“Parents Hire $4,000 Sorority Consultants to Help Daughters Dress and Impress During Rush” read the Wall Street Journal headline that nearly made my neck snap. As a middle-aged man whose kids aren’t quite college age, I was unaware of the #RushTok phenomenon on TikTok or the Bama Rush documentary that sparked a massive fascination with the sorority rush process at the University of Alabama. Trisha Addicks is the very rush consultant referenced in that WSJ article and featured in Bama Rush. She also happens to be my neighbor, so I invited her to come over and talk about how the whole process…
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