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Latest / The Retreat Leaders Podcast

EP 239 Beyond the Logo: Branding That Sells Retreats with Kara Hollinger

Your brand is more than a logo—it's the energy, clarity, and trust that sells out your retreats before you even open registration.

In this episode, Shannon sits down with Kara Hollinger, founder and creative director of Made Outside, to explore how powerful branding and a cohesive online presence directly influence retreat success.

They dig into:

Why authenticity is your brand's biggest asset

How storytelling builds trust and drives bookings

Common branding mistakes retreat leaders make

Aligning your website, social media, and messaging to serve your ideal client

How to communicate your value…

The skinny

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