Latest / What the Flux / New laws mean Netflix could get Grand Final rights | Airtasker's $5 million swapsies | Threads celebrates year one

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New laws mean Netflix could get Grand Final rights | Airtasker's $5 million swapsies | Threads celebrates year one · What the Flux

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  Speaker 1: This is what the Flux. I'm Bratton and I'm justin
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  Speaker 1: and it's Monday, the eighth of July. Do the boy
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  Speaker 1: get this?
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  Speaker 2: The average rent in capital cities jump ten boy three
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  Speaker 2: percent over the past twelve months, and some experts reckon
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  Speaker 2: this will likely get worse before it gets better. You
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  Speaker 2: have the main reason you ask still a major under
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  Speaker 2: supply of housing, Foxam.
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  Speaker 1: It is the beginning of the new financial year, new month,
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  Speaker 1: which means it's the perfect time to do your financial
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  Speaker 1: hygiene check, checking your credit score. That means look at
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  Speaker 1: your budget and we have it all covered for you
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  Speaker 1: in the Flux apps. Make sure to check it all
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  Speaker 1: out to start the month on the right foot.
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  Speaker 2: Three fresh stories today, jussy boy, let's do it for
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  Speaker 2: our first Amazon, Netflix and Ko could now outbid free
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  Speaker 2: to air networks for Australia's biggest sporting events after a
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  Speaker 2: new law passed late last week.
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  Speaker 1: Could you imagine being forced to watch the AHL Grand
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  Speaker 1: Final on Netflix? Wow? Wild? But maybe not so far away?
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  Speaker 2: So tell me more, well, juzzy boy, A bit of background.
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  Speaker 2: We know the top sixteen rating telecasts of twenty twenty
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  Speaker 2: three were all sport, Yet.
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  Speaker 1: We're talking AFL Grand Final, fee for Women's World Cup,
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  Speaker 1: Nral Grand Final all.
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  Speaker 2: Events of national importance and cultural significance.
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  Speaker 1: Followed in seventeenth position by Married at First Sight the
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  Speaker 1: Final Dinner Party YEP.
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  Speaker 2: Over two million Australians actually watched that, but not quite
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  Speaker 2: an event of national importance.
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  Speaker 1: And because these sporting events are so significant, there are
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  Speaker 1: laws in place to protect these events from being behind
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  Speaker 1: a paywall.
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  Speaker 2: It's called the anti siphoning law, and it means that
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  Speaker 2: things like the AFL Grand Final could never just only
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  Speaker 2: be on something like foxtelp but been manned late last
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  Speaker 2: week and your pass that would allow streaming platforms to
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  Speaker 2: outbid local services like Channel seven Channel nine, but the
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  Speaker 2: digital rights of these events, so while the Grand Final
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  Speaker 2: may be on Channel seven four free to air, the
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  Speaker 2: digital rights could be on KO or Netflix and.
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  Speaker 1: This loophole will effectively lock out some viewers who don't
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  Speaker 1: watch TV over an aerial connection. Wow. So what is
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  Speaker 1: the key learning here? Tech advancements often outpace the legislation
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  Speaker 1: it's designed to govern it. Uh until now.
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  Speaker 2: The anti siphon laws haven't really changed sinceeteen ninety.
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  Speaker 1: Two, and that means they haven't been updated to include
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  Speaker 1: digital streaming rights. That means sports and events can have
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  Speaker 1: their digital streaming rights purchased by paywalled streaming services.
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  Speaker 2: And that's kind of becoming a problem because many households
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  Speaker 2: don't have aerial connections anymore.
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  Speaker 1: In fact, digital streaming makes up twenty percent of all
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  Speaker 1: free to air viewing. That means people are watching Channel seven,
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  Speaker 1: Channel nine through broadcast video on demand, and that number
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  Speaker 1: is growing. Youre on you, So it looks like aerials
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  Speaker 1: are going the same way as landline phones down the gurglar.
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  Speaker 2: For our second story. Air Tasker has announced a five
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  Speaker 2: million dollar deal with arn Media swapping Equity for marketing support.
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  Speaker 1: Little nifty little swap here. I give you this, you
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  Speaker 1: give me that. What's going on here? Well.
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  Speaker 2: Air Tasker is the online marketplace founded in twenty twelve
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  Speaker 2: and designed to help people outsource everyday.
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  Speaker 1: Tasks and you love this one b Man moving houses,
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  Speaker 1: home repairs ikea now.
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  Speaker 2: It' listed on the AIRSX in twenty twenty one and
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  Speaker 2: since then has grown to a market cap of one
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  Speaker 2: hundred and thirty three million bucks.
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  Speaker 1: Now, air Tasker's announced a new deal with arn Media.
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  Speaker 2: The same arn Media behind KISSFM and Pure Gold or
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  Speaker 2: radio and be Man. With this deal, air Tasker is
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  Speaker 2: swapping five million dollars of equity for marketing and advertising
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  Speaker 2: support from ARN. Air Tasker has agreed that after two
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  Speaker 2: years it'll either PAYAR and cash with interest or convert
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  Speaker 2: the value into shares at a ten percent discount.
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  Speaker 1: And Air Tasker is hoping these media deals will help
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  Speaker 1: it speed up growth and bring more customers and taskers
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  Speaker 1: onto its platform. So what is the key learning here?
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  Speaker 1: There are many ways for a company to receive investment,
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  Speaker 1: including swapping shares for screen time.
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  Speaker 2: That means giving shares to a media company in exchange
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  Speaker 2: for advertising support and.
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  Speaker 1: The man This is meant to be a win win
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  Speaker 1: for both parties.
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  Speaker 2: Air Tasker can access a heap of marketing and attention
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  Speaker 2: without needing to front up the cash.
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  Speaker 1: And ARN get equity exposure out to a growing business
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  Speaker 1: without the need to outlay cash, and likely giving Air
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  Speaker 1: Tasker ad space that they haven't managed to sell. So
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  Speaker 1: this is a juicy opportunity, especially for companies that are
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  Speaker 1: trying to expand fast.
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  Speaker 2: In twenty twenty two, NBC Universal gave Ossie online betting
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  Speaker 2: company points Beat five hundred million dollars in ad space
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  Speaker 2: in exchange of five percent of the company.
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  Speaker 1: And the man air task has got a habit of
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  Speaker 1: this now. They recently did a deal similar with oh Media,
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  Speaker 1: and these media deals could be its ticket to expanding
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  Speaker 1: that network. For our third and final story, Meta has
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  Speaker 1: announced its Threads app has hit one hundred and seventy
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  Speaker 1: five million monthly active users after celebrating it's one year anniversary.
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  Speaker 1: You're not sure about this one.
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  Speaker 2: Shocked by these numbers personally, So tell me everything you know.
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  Speaker 1: So we know that Meta, formerly known as Facebook, has
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  Speaker 1: a knack for stealing ideas from its competitor, like stories
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  Speaker 1: from Snap, like reels from tiktark and when Elon Musk
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  Speaker 1: made a wacky changes to Twitter. Threads launched as the
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  Speaker 1: new alternative back in July last year, and the Man
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  Speaker 1: Threads blew up straight after its launch. We're talking over
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  Speaker 1: one hundred million users within five days, and that was
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  Speaker 1: largely thanks to Threads accounts being tied to Instagram accounts.
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  Speaker 1: If you had Instagram, you pretty much had a Threads
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  Speaker 1: account immediately.
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  Speaker 2: And now Josey Boy on Threads's first year anniversary, Threads
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  Speaker 2: has released some juicy user data. Helped me through it
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  Speaker 2: we're talking one hundreds seventy five million monthly active users
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  Speaker 2: on the app.
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  Speaker 1: Still tracking a fairway behind X's six hundred million monthly
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  Speaker 1: active users if we believe Muskie stats.
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  Speaker 2: But Josey Boyd, despite Thread's perceived success, it's still yet
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  Speaker 2: to monetize and really find its own identity.
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  Speaker 1: So what is the key lenning here?
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  Speaker 2: Creating a strong brand identity is crucial for distinguishing a
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  Speaker 2: product in a competitive market.
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  Speaker 1: You see, being man. When Threads was released, there was
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  Speaker 1: a lot of talk about X actually crumbling and Threads
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  Speaker 1: being the replacement. But it turns out that X is
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  Speaker 1: actually pretty resilient and that means Threads doesn't really have
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  Speaker 1: a unique proposition. So now, with X still alive and well,
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  Speaker 1: Threads risks being seen as just the sidekick to Instagram
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  Speaker 1: or lesser alternative to X, and it wouldn't be the
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  Speaker 1: first social media platform to die due to a lack
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  Speaker 1: of identity and purpose. Yep, I take you back to
• 5:45
  Speaker 1: twenty eleven when Adele was banging out Rolling in the
• 5:48
  Speaker 1: Deep and Google launched Google Plus. Uh huh.
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  Speaker 2: It was intended to be a social networking service that
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  Speaker 2: could compete with Facebook.
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  Speaker 1: And Google had an initial surgeon uses we're talking twenty
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  Speaker 1: five million users in just four weeks.
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  Speaker 2: But it struggled to differentiate itself from other social platforms and.
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  Speaker 1: Ultimately led to a shutdown in twenty nineteen.
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  Speaker 2: So Threads has got to do something fast to ensure
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  Speaker 2: it doesn't follow the same path as Google.
• 6:09
  Speaker 1: Plus plus AMM. Did you know every month your credit
• 6:12
  Speaker 1: score gets updated and in the Flux app we give
• 6:14
  Speaker 1: you the later score that the banks seed, that the
• 6:16
  Speaker 1: lender seed. Is it about time that you see it
• 6:18
  Speaker 1: as well? Make sure to download the Flux app to
• 6:20
  Speaker 1: check it all out. Thanks for listening, and we'll see
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  Speaker 1: you on a Wednesday.