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36. Is Text Marketing Worth It? Breaking Down Costs and Compliance
SUMMARY:
In this episode, we dive deep into the world of text message marketing and the evolving landscape of regulations that have transformed how businesses connect with their audience. Since COVID-19, texting has become a powerful tool in marketing, but with new rules, like the elimination of short codes and the introduction of double opt-ins, the industry has faced major changes. We discuss the benefits and challenges of text marketing, including compliance issues, cost considerations, and platform choices.
You'll hear about various tools and strategies for effective text marketing…
The skinny
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