64. The Wikipedia Prank: Why the Internet Mistakenly Thought the Movie Good Luck Chuck was Based on Ben Kollenbroich

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Oct 22, 2025 · 35m

15 years ago, if you had googled Ben Kollenbroich’s name, you would have discovered that his life story was the inspiration for “Good Luck Chuck,” a mid-budget, critically-panned romantic comedy starring Dane Cook and Jessica Alba.

That’s not REMOTELY true, however.

In fact, Ben Kollenbroich was just a regular 25-year-old guy in 2010. There certainly weren't any movies based on his life.

And it wasn't an accident, a mix up or a mistaken identity that caused dozens of websites… and even his own grandmother… to believe otherwise

It was an intentional and painstakingly-implemented prank executed…