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Senators Rebranding for the Long Haul | Ottawa Senators News
The Ottawa Senators are redefining their brand under new ownership, moving beyond playoff runs to build a deeper connection with the city. Led by VP of Marketing Peter Shier—a former player turned branding guru—this effort culminates in the bold new slogan “The Hill. We. Choice.” Designed to resonate with locals and newcomers alike, it nods to Parliament Hill and Gatineau’s hills, emphasizing community and agency. While timing may overlap with Brady Tkachuk’s trade request, the campaign was underway long before—and could now unite players and fans around a shared identity. Success hinges on…
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