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Business Opportunities in Africa · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: So you said that ninety five percent of the customers
• 1:04
  Speaker 3: of the world are outside of America. And obviously we
• 1:07
  Speaker 3: met you in Ghana, and you know, obviously you were
• 1:10
  Speaker 3: on uh Obama Obama's team and now you're you're with
• 1:14
  Speaker 3: the chain of commerce, so you have a good perspective
• 1:16
  Speaker 3: of businesses, black businesses in America. Right, what do you
• 1:21
  Speaker 3: think are some of the issues that let's talk about
• 1:23
  Speaker 3: black businesses specifically when it comes to black business because
• 1:27
  Speaker 3: I have a theory that a lot of black businesses
• 1:29
  Speaker 3: just start they start the wrong type of business, right,
• 1:32
  Speaker 3: They're not scalable. They're not designed to reach our international audience.
• 1:37
  Speaker 3: They're more like mom and pop local situations where you
• 1:42
  Speaker 3: just become an employee of your of just yourself, and
• 1:45
  Speaker 3: that's difficult to scale. So looking at it from you know,
• 1:50
  Speaker 3: your view, what are some of the things that black
• 1:52
  Speaker 3: businesses are doing wrong? And how can they improve to
• 1:56
  Speaker 3: compete in this global economy that way in now you
• 1:59
  Speaker 3: know you're right, I mean.
• 2:00
  Speaker 4: I mean the raality is most black owned businesses are small,
• 2:03
  Speaker 4: I mean, one, two, three employees.
• 2:04
  Speaker 2: They're in services, professional services, and in that nature.
• 2:08
  Speaker 4: You know, I think I think part of the problem
• 2:10
  Speaker 4: is that we've not been exposed to some of this knowledge,
• 2:13
  Speaker 4: and it is that exposure I think that is extremely important.
• 2:17
  Speaker 4: I mean again, I mean, you think about the international
• 2:19
  Speaker 4: marketplace where ninety five cent consumers are Nobody ever taught
• 2:23
  Speaker 4: me how to think about exporting an international trade. I
• 2:27
  Speaker 4: mean it was when I after the day after the
• 2:30
  Speaker 4: inauguration of Present Obama and I was going the architects
• 2:32
  Speaker 4: of his first campaign. We didn't have a commerce secretary,
• 2:36
  Speaker 4: and I was asked to go hold down the fort
• 2:38
  Speaker 4: at the United States Department of Commerce. And probably within
• 2:41
  Speaker 4: three four months, the International Department approached me as the
• 2:45
  Speaker 4: highest ranking official at the Department of Commerce and says,
• 2:48
  Speaker 4: you know, because you're the highest ranking political appointee from
• 2:51
  Speaker 4: President Obama, you're going to have to lead this trade
• 2:54
  Speaker 4: mission to India. Hell I never really been much out
• 2:58
  Speaker 4: of the United States and Colinilla out in Bahamas and
• 3:01
  Speaker 4: plays like that, So that was my really first experience
• 3:05
  Speaker 4: and understanding and going to Mumbai and Shannai and New
• 3:08
  Speaker 4: Delhi and places like that and understanding even you know,
• 3:12
  Speaker 4: the idea of been exposed to trade and business in
• 3:15
  Speaker 4: another country.
• 3:16
  Speaker 2: And since then I've been totally immersed in it.
• 3:19
  Speaker 4: But my point is saying that one of the barriers
• 3:22
  Speaker 4: or one of the ways, we just have to.
• 3:24
  Speaker 2: Rethink how we do business.
• 3:27
  Speaker 4: That means how we start businesses, follow the money follow
• 3:30
  Speaker 4: the opportunities. And again I think, you know, foreign and
• 3:34
  Speaker 4: exporting is a unique and new but valuable opportunity. It
• 3:39
  Speaker 4: must be to our growth strategy. And you know, and
• 3:43
  Speaker 4: this is you know, one of the issues I got
• 3:44
  Speaker 4: oftentimes with with with leaders. I mean, you know, whether
• 3:47
  Speaker 4: it's I mean you all, I've heard you all talk
• 3:50
  Speaker 4: about our political leaders.
• 3:51
  Speaker 2: I mean, folks don't come.
• 3:53
  Speaker 4: To our churches and communities talking about China and Indian
• 3:56
  Speaker 4: trade and exporting.
• 3:58
  Speaker 5: Uh.
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  Speaker 4: And we have to change that and demand the conversation
• 4:01
  Speaker 4: that brings more dialogue and knowledge and assets and resources
• 4:06
  Speaker 4: from all of these federal agencies. Good friend of mine,
• 4:09
  Speaker 4: Rita Joe Lewis, is the very black woman chair of
• 4:12
  Speaker 4: the Export Import Bait.
• 4:13
  Speaker 2: Most people in America don't even know what that is.
• 4:16
  Speaker 4: And so one of the goals that I have is
• 4:18
  Speaker 4: like bridging this knowledge gap with the information that exists
• 4:24
  Speaker 4: in getting that information to our black owned enterprise across
• 4:27
  Speaker 4: the country. It's just a knowledge gap as well, because
• 4:30
  Speaker 4: we know we don't have a lack of businesses, but
• 4:32
  Speaker 4: we do have a lack of high growth businesses that
• 4:36
  Speaker 4: are competing in these industries that are not only shaping
• 4:40
  Speaker 4: and changing America, but shaping and changing the world.
• 4:45
  Speaker 5: You spoke about the exposure piece that I think that's
• 4:47
  Speaker 5: vitally important, right, and the education comes with that, right
• 4:49
  Speaker 5: when you go to doo place here is you get
• 4:51
  Speaker 5: to learn new things. So you spoke about India and China,
• 4:54
  Speaker 5: but we met you in Africa. So what are your
• 4:56
  Speaker 5: thoughts around the rising economies there, the workforce, the opportunities.
• 5:00
  Speaker 5: Right when we're talking about import export, we're talking about
• 5:02
  Speaker 5: business development. What are your thoughts around Africa and maybe
• 5:05
  Speaker 5: specifically in Ghana.
• 5:07
  Speaker 4: Listen, I think Africa, you know, is the new economy
• 5:13
  Speaker 4: of the world. You know, we have a whole US
• 5:16
  Speaker 4: Africa Business Center at the US Chamber Comrace that strategically
• 5:20
  Speaker 4: focuses on countries across the content of Africa. And you know,
• 5:24
  Speaker 4: whether it's Ghana or Rwanda or other parts of Africa,
• 5:27
  Speaker 4: it's just rich with an opportunity.
• 5:29
  Speaker 2: I mean, you mentioned workforce.
• 5:30
  Speaker 4: I think one of the most fascinating things that that
• 5:33
  Speaker 4: we need to recognize as the average age across the
• 5:36
  Speaker 4: continent is only nineteen years of age. And when you
• 5:40
  Speaker 4: think about the aging workforce in America, the workforce is shrinking,
• 5:48
  Speaker 4: is becoming younger, the workforce in other countries around the
• 5:51
  Speaker 4: world is shrink shrinking. We have to think about Africa
• 5:56
  Speaker 4: and these young people as being the future of work
• 6:00
  Speaker 4: across the continent, but around the world. So I do
• 6:03
  Speaker 4: think Africa is just rich with opportunity, and you're right,
• 6:06
  Speaker 4: even in Ghana. I mean, I spent a lot of
• 6:08
  Speaker 4: time meeting with some of the local entrepreneurs there and and.
• 6:12
  Speaker 2: You know, one of the things I've learned is again
• 6:14
  Speaker 2: it's not a.
• 6:15
  Speaker 4: Lack of innovators and entrepreneurs, but it's capital and a small.
• 6:20
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• 7:04
  Speaker 2: Erners what's up?
• 7:04
  Speaker 5: You ever walk into a small business and everything just
• 7:07
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• 8:11
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 8:14
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 8:18
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 8:23
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 8:27
  Speaker 1: some of the heinous migrant criminals caught because of President
• 8:30
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 8:34
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 8:39
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 8:42
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 8:46
  Speaker 1: are here illegally, your next you will be fined nearly
• 8:50
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 8:54
  Speaker 1: never return. But if you register using our CBP home
• 8:57
  Speaker 1: app and leave now, you could be a to return legally.
• 9:01
  Speaker 1: Do what's right.
• 9:03
  Speaker 5: Leave now.
• 9:04
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 9:09
  Speaker 4: Sponsored by the United States Department of Homeland Security, of
• 9:11
  Speaker 4: capital that we can get into the hands of some
• 9:14
  Speaker 4: of those young innovators and entrepreneurs in Ghana and just invaluable.
• 9:18
  Speaker 4: So we're working on that part and that whole constructor
• 9:22
  Speaker 4: ecosystem that I talked around talked about and getting more
• 9:27
  Speaker 4: a black owned business and connected the corporate supply chain
• 9:30
  Speaker 4: that actually extends across to the Aspera And that is
• 9:33
  Speaker 4: one of my priority as well. How can we get
• 9:35
  Speaker 4: those entrepreneurs in the continent doing business across to the Aspera.
• 9:41
  Speaker 4: And so yeah, I think Africa is the future. I
• 9:44
  Speaker 4: really believe that, and the data is clear, and I
• 9:47
  Speaker 4: think we have to lean in on America policy, but
• 9:50
  Speaker 4: as well as drive more American investment into Africa and
• 9:56
  Speaker 4: understand for us as entrepreneurs what the opportunity is to
• 10:00
  Speaker 4: export from Africa could mean to the United States and
• 10:03
  Speaker 4: across the world.
• 10:05
  Speaker 6: If someone's inspired tonight watching you, what would be like
• 10:09
  Speaker 6: the five best businesses to build in god or on
• 10:12
  Speaker 6: the content of Africa for this year, in this decade.
• 10:16
  Speaker 2: But you know, I think it's just everything man.
• 10:19
  Speaker 4: You know, obviously the number one if you look at again,
• 10:22
  Speaker 4: we're investment and that's one of the measures that I
• 10:24
  Speaker 4: look at from the United States and other countries.
• 10:27
  Speaker 2: Energy. It's just cute.
• 10:30
  Speaker 4: Africa has such a tremendous need for energy. I mean,
• 10:35
  Speaker 4: you guys have been across the content. I imagine it's
• 10:38
  Speaker 4: not uncommon for you to lose power, you know, at
• 10:41
  Speaker 4: night or this, and you cannot have business without sources
• 10:46
  Speaker 4: of energy. So I think in energy, whether that's in
• 10:49
  Speaker 4: solar or other types of energy, is just wide open.
• 10:52
  Speaker 4: I think in infrastructure, it's another area that's just rich
• 10:56
  Speaker 4: with opportunity. I mean, you don't have to travel too far,
• 11:00
  Speaker 4: you know, from ocraa Ghana or another rule parts to
• 11:03
  Speaker 4: know that you know the roads and bridges and how
• 11:05
  Speaker 4: we think of infrastructure, to include the technology infrastructure, it's
• 11:10
  Speaker 4: just why open for investment and opportunities. Another area that
• 11:16
  Speaker 4: you know, I think sometimes we sleep on is kind
• 11:19
  Speaker 4: of demystifying the products that we can export from Africa,
• 11:23
  Speaker 4: not only in terms of aron, minerals and all of
• 11:28
  Speaker 4: those kinds of things, but what about clothing. And I
• 11:32
  Speaker 4: mean I've been working with the system from Africa on
• 11:35
  Speaker 4: Horche butler exports and it's just all kinds of products
• 11:40
  Speaker 4: like that. I laugh and I laugh at myself because
• 11:43
  Speaker 4: I got fascinated with this certain brand of cookie that's
• 11:47
  Speaker 4: made in Africa that's more healthy than perhaps a lot
• 11:50
  Speaker 4: of cookies, and I have a cookie addiction. But imagine
• 11:53
  Speaker 4: that we can get a product like that in corporate
• 11:55
  Speaker 4: supply chains. I don't know, you know, you know it's
• 11:57
  Speaker 4: not uncommon. Obviously, when you're flying on an airplane, you'll
• 12:00
  Speaker 4: always get that little bisc off cookie. I'm trying to
• 12:03
  Speaker 4: disrupt that, and you can get just small things like
• 12:05
  Speaker 4: that that we just don't think about the products that
• 12:08
  Speaker 4: we can import from the continent of Africa and Ghana
• 12:12
  Speaker 4: in particular, because that's where you know, we all met.
• 12:15
  Speaker 2: I just think it's rich. Did you have to rethink?
• 12:18
  Speaker 4: And then the last thing I want to say about Africa,
• 12:20
  Speaker 4: and you know, we have a whole road show called
• 12:23
  Speaker 4: Advancing with Africa. Some of this is about demystifying and
• 12:28
  Speaker 4: debunking our perception of Africa. And so we have a
• 12:32
  Speaker 4: whole effort to try to demystify and debunk a lot
• 12:36
  Speaker 4: of perceptions that we have about the continent. But you've
• 12:39
  Speaker 4: been there, I mean you sold firsthand. I mean, Africa
• 12:42
  Speaker 4: just rich with economic opportunity.
• 12:44
  Speaker 2: And we're going to lean in on it. Yeah.
• 12:46
  Speaker 3: I just I want to add to that too. I
• 12:48
  Speaker 3: just feel like, because that's a common question, I feel
• 12:51
  Speaker 3: like the best thing that people can do is go
• 12:54
  Speaker 3: to any country. Well, like let's say Ghana. Go to
• 12:56
  Speaker 3: Ghana just as a tourist and just make ops. I
• 13:01
  Speaker 3: was just there, just making observation that you said, the infrastructure.
• 13:03
  Speaker 3: That's one of the things that I noticed a lot
• 13:05
  Speaker 3: of times. Most people will look at something that's like, oh,
• 13:08
  Speaker 3: this the road is bad. But an entrepreneur, I look
• 13:11
  Speaker 3: at it like that's an opportunity to start paving roads right,
• 13:14
  Speaker 3: or like they don't really have sidewalks, Okay, that's an
• 13:17
  Speaker 3: opportunity for sidewalks. There's one thing that I noticed that
• 13:20
  Speaker 3: I don't want to speak about publicly because I actually
• 13:22
  Speaker 3: have an idea about this, but I just got to
• 13:24
  Speaker 3: figure out. But I say that to say I think
• 13:27
  Speaker 3: that everybody should go if you're interested, because that's the
• 13:30
  Speaker 3: question I get, like what business should I start? What
• 13:32
  Speaker 3: business should I start? We met that, We met somebody
• 13:34
  Speaker 3: that was telling us about a gentleman that started a
• 13:37
  Speaker 3: porter potty business and made billions of dollars off of
• 13:40
  Speaker 3: porter partties because there was no porter partties in Ghana
• 13:43
  Speaker 3: at that time. And then all the construction sites, you
• 13:45
  Speaker 3: know you need porta potties. Who's thinking about that right?
• 13:48
  Speaker 2: Like this hard?
• 13:49
  Speaker 3: It would be hard for somebody to tell you go
• 13:51
  Speaker 3: to Africa and start a porta potty business. But if
• 13:54
  Speaker 3: you're if you're in the business and you go there
• 13:57
  Speaker 3: and you realize that there's no porter partties, that you
• 14:00
  Speaker 3: might say, oh, this is a business that's worth starting.
• 14:02
  Speaker 3: But there's so many I think things that are needed,
• 14:08
  Speaker 3: right that is really up to you to kind of
• 14:12
  Speaker 3: figure out what you're passionate about, what you have knowledge about,
• 14:14
  Speaker 3: what you have relationships about. But the best way, like
• 14:17
  Speaker 3: you said, just to demystify the situation is to actually
• 14:20
  Speaker 3: get on the ground, talk to the locals, take a
• 14:23
  Speaker 3: trip ride, see what's going on, be observant, and then you,
• 14:28
  Speaker 3: as an intelligent person, can kind of make your own decision.
• 14:30
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 14:34
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 14:38
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 14:42
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 14:46
  Speaker 1: some of the heinous migrant criminals caught because of President
• 14:50
  Speaker 1: Donald J. Trump's leadership. I'm Christinoman, the United States Secretary
• 14:54
  Speaker 1: of Homeland Security under President Trump. Attempted illegal border crossings
• 14:59
  Speaker 1: are at the lowest levels ever recorded, and over one
• 15:02
  Speaker 1: hundred thousand illegal aliens have been arrested. If you are
• 15:06
  Speaker 1: here illegally, your next you will be fine nearly one
• 15:09
  Speaker 1: thousand dollars a day, imprisoned, and deported. You will never return.
• 15:14
  Speaker 1: But if you register using our CBP home app and
• 15:17
  Speaker 1: leave now, you could be allowed to return legally. Do
• 15:21
  Speaker 1: what's right, leave now. Under President Trump America's laws, border
• 15:26
  Speaker 1: and families.
• 15:27
  Speaker 2: Will be protected. Sponsored by the United States Department of
• 15:30
  Speaker 2: Homeland Security,