Latest / Wicked Radio with Bill Adams / 10-27: Has The NFL Banned Rock & Country? Jay Z Picks Himself For Superbowl 61 Show

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10-27: Has The NFL Banned Rock & Country? Jay Z Picks Himself For Superbowl 61 Show · Wicked Radio with Bill Adams

• 0:04
  Speaker 1: Do you remember the days? It wasn't that long ago.
• 0:05
  Speaker 1: I don't mean to sound like old guy here, but,
• 0:07
  Speaker 1: I mean, do you remember the day when the Super
• 0:09
  Speaker 1: Bowl announcement for the halftime show, first of all, used
• 0:12
  Speaker 1: to be way later in the season, but it used
• 0:14
  Speaker 1: to be big anticipation. Will my favorite band be there?
• 0:17
  Speaker 1: Will my favorite singer be there? Now, literally, most of
• 0:20
  Speaker 1: the people you talk to now with the Super Bowl
• 0:22
  Speaker 1: announcement are going, oh, God, who is it now? I
• 0:26
  Speaker 1: will tell you, and they did this last night on
• 0:27
  Speaker 1: Monday Night Football, a big announcement on who's going to
• 0:30
  Speaker 1: be playing Super Bowl 61. at SoFi Stadium on February 14th,
• 0:35
  Speaker 1: which is interesting. It's the latest it's ever been for
• 0:39
  Speaker 1: Super Bowl 61 in California. The announcement came last night,
• 0:44
  Speaker 1: confirmed rumors, and it's Jay-Z, who is the guy in
• 0:49
  Speaker 1: charge of picking the Super Bowl halftime performer with his company,
• 0:53
  Speaker 1: Roc Nation. So here's what you have. The guy who
• 0:56
  Speaker 1: is paid, we'll get into that in a second, a
• 0:59
  Speaker 1: lot of money, and through his company, to find, cultivate,
• 1:04
  Speaker 1: and pick the Super Bowl halftime performer has chosen himself.
• 1:08
  Speaker 1: All right, this is the final straw. I knew this
• 1:11
  Speaker 1: Roc Nation company was behind this entire thing, so all
• 1:13
  Speaker 1: my friends and people I would see online, offline conversations, whatever,
• 1:18
  Speaker 1: where people would say, are we finally going to get
• 1:19
  Speaker 1: a rock or country artist this year? Maybe this is
• 1:22
  Speaker 1: the year. It was never going to happen because they
• 1:24
  Speaker 1: also just extended the contract for this Roc Nation to
• 1:28
  Speaker 1: pick the Super Bowl halftime performer. So it wasn't going
• 1:31
  Speaker 1: to happen. But this, the guy chosen to pick the
• 1:35
  Speaker 1: performer picks himself. I think this is a bridge too far.
• 1:37
  Speaker 1: I think this is finally where people are saying, all right,
• 1:39
  Speaker 1: there's something going on here. Is the NFL trying to
• 1:43
  Speaker 1: block country and rock artists from playing this show? I
• 1:48
  Speaker 1: think we may have our answer here. Maybe, possibly. Anyway,
• 1:52
  Speaker 1: we'll get into it. And if you're thinking that nobody
• 1:53
  Speaker 1: cares about this, you are incredibly wrong. This is the
• 1:56
  Speaker 1: number one trending topic in the country right now. Forget
• 2:00
  Speaker 1: about your midterms for a second. Forget about everything else
• 2:02
  Speaker 1: going on in your gas prices. Culturally, this is what
• 2:05
  Speaker 1: people are talking about right now. And I will tell
• 2:07
  Speaker 1: you this, and we'll go real-time to some real-time, as
• 2:11
  Speaker 1: of this recording, if you're watching this or listening to
• 2:13
  Speaker 1: this later, comments on the TMZX page, X account, on
• 2:19
  Speaker 1: what people think about this. I will tell you this.
• 2:21
  Speaker 1: Usually when they announce a Super Bowl halftime performer, there's
• 2:24
  Speaker 1: mixed opinions here and there. Remember the thing from last year,
• 2:26
  Speaker 1: Bad Bunny? Most people hated it, but there was a
• 2:29
  Speaker 1: contingent of fans that actually loved that this was happening.
• 2:32
  Speaker 1: I am here to tell you, as of right now,
• 2:35
  Speaker 1: in real time anyway, and this may change later, no
• 2:38
  Speaker 1: one likes this. It's getting mocked internationally now at this point.
• 2:43
  Speaker 1: And that'll change, and I'll try to promote it a
• 2:45
  Speaker 1: little bit better. But so far, we'll go real time
• 2:47
  Speaker 1: to comments and what people think about this. And I
• 2:49
  Speaker 1: chose an entertainment site specifically to get a feel for
• 2:52
  Speaker 1: what people would be into this or feel about it.
• 2:56
  Speaker 1: It's just a joke. I don't think it's going to
• 2:58
  Speaker 1: change anytime soon. But are they intentionally trying to block
• 3:01
  Speaker 1: rock and country? Even if you don't like rock, if
• 3:03
  Speaker 1: you want a country artist, why has there not been
• 3:05
  Speaker 1: a megastar country artist doing the Super Bowl halftime show?
• 3:08
  Speaker 1: Explain that to me. We'll get into it. Thanks for
• 3:12
  Speaker 1: being here. Thanks for finding me with Wicked Radio on
• 3:13
  Speaker 1: the live stream, Monday through Friday, 8 a.m.-ish Eastern Time.
• 3:16
  Speaker 1: A little bit late this morning in real time because
• 3:18
  Speaker 1: I had to put this stuff together, but the replay
• 3:21
  Speaker 1: is always there for you on those networks, too. If
• 3:22
  Speaker 1: you never found the audio podcast, the complete thing, the
• 3:25
  Speaker 1: entire episode, the entire podcast episode, upload it to your
• 3:28
  Speaker 1: favorite podcast platforms. All right, so this was it last night.
• 3:31
  Speaker 1: Here we go. Who is it? Who's it going to be?
• 3:33
  Speaker 1: Who's going to play your Super Bowl halftime show this year,
• 3:36
  Speaker 1: which is still, by the way, a very, very massively
• 3:40
  Speaker 1: watched event. The rumors were it was going to be Jay-Z,
• 3:44
  Speaker 1: and then it was confirmed by Jay-Z that he has
• 3:48
  Speaker 1: picked Jay-Z. If you're unfamiliar, this is the big announcement.
• 3:52
  Speaker 1: They do it on Monday Night Football. Here we go.
• 3:56
  Speaker 1: Here's the video. It's him sitting in a stadium. So
• 4:01
  Speaker 1: it's probably him, right? And there you go. So he
• 4:11
  Speaker 1: has picked himself. Reaction. Let's go to reaction on this
• 4:13
  Speaker 1: entire thing because you go to immediate reaction and you're
• 4:16
  Speaker 1: going to see the people who are mostly like-minded to you.
• 4:18
  Speaker 1: This is how the algorithm works. Whether you're on Facebook
• 4:22
  Speaker 1: or maybe even Instagram, but mostly on X and something
• 4:24
  Speaker 1: that's actually real news in real time and you read
• 4:26
  Speaker 1: the reaction, like I promised, in real time this morning.
• 4:30
  Speaker 1: We'll go to this to try to see exactly what
• 4:36
  Speaker 1: the feel is and what the reaction is. All posts,
• 4:40
  Speaker 1: the newest on top to Jay-Z picking himself for the
• 4:44
  Speaker 1: Super Bowl halftime show. This is an entertainment site, a
• 4:49
  Speaker 1: massive one, TMZ. People who are so into entertainment and
• 4:54
  Speaker 1: who would figure are up on all the latest artists
• 4:56
  Speaker 1: and everything that's going on, especially in hip-hop, They cover
• 5:00
  Speaker 1: a lot of it on TMZ. What do they think
• 5:01
  Speaker 1: about this whole thing? Jay-Z runs the NFL halftime show
• 5:04
  Speaker 1: and reportedly gets paid millions to pick the performer. More
• 5:06
  Speaker 1: on that in a second. He picked himself, and they're just,
• 5:08
  Speaker 1: you know, smiling, laughing faces. Next comment. Long story short,
• 5:13
  Speaker 1: halftime show's going to suck. Next. Well, that's another Super
• 5:17
  Speaker 1: Bowl halftime show I won't be watching. So embarrassing. Blah, blah, blah, blah.
• 5:21
  Speaker 1: More trash. A real goat doesn't call himself the goat.
• 5:26
  Speaker 1: That's because in the NFL video, the little thing I
• 5:28
  Speaker 1: just played right there, The NFL's official site said, the
• 5:31
  Speaker 1: goat is out of the bag, meaning greatest of all time.
• 5:34
  Speaker 1: So that's what that commenter was trying to say right there. Well,
• 5:39
  Speaker 1: that's a little racial. I'm not going to read that one.
• 5:41
  Speaker 1: He bought himself that spot because of all the Diddy
• 5:43
  Speaker 1: Epstein backlash. Interesting conspiracy theory. I don't hate it. I
• 5:47
  Speaker 1: like that people are saying that. LOL, DEI for untalented billionaires.
• 5:52
  Speaker 1: All right. Let's see. But why? There's a lot of whys.
• 5:57
  Speaker 1: There's like dozens and dozens of whys. I'm scrolling down,
• 6:00
  Speaker 1: and I did this before. I won't read all of these,
• 6:02
  Speaker 1: but just to give you a little example here. I
• 6:05
  Speaker 1: am hundreds of comments in, in real time, in the
• 6:08
  Speaker 1: TMZ official X account. I've not seen one positive comment
• 6:12
  Speaker 1: on this yet. We can ask why for a quick second.
• 6:16
  Speaker 1: But let's go back to this. A little bit of
• 6:17
  Speaker 1: history is happening here. I told you. Super Bowl 61
• 6:19
  Speaker 1: will be February 14th. Here's your Valentine's Day date this year.
• 6:24
  Speaker 1: Later and later into the season, they want to keep
• 6:26
  Speaker 1: adding games. Those international games, got to keep making money, Roger, right?
• 6:31
  Speaker 1: February 14th, SoFi Stadium, Super Bowl 61 in Los Angeles. Now,
• 6:37
  Speaker 1: here's a little bit of background on this entire thing.
• 6:39
  Speaker 1: Why is it, why are people saying, if you're not
• 6:40
  Speaker 1: familiar with this, why is this Jay-Z character picking himself? Like,
• 6:44
  Speaker 1: how do you get to a position where you pick
• 6:46
  Speaker 1: yourself for the Super Bowl halftime show? Well, his company,
• 6:50
  Speaker 1: smart guy, is Roc Nation. It's a promotion record company,
• 6:56
  Speaker 1: entertainment company, all-around venture. They were given the contract in 2019,
• 7:02
  Speaker 1: or a five-year deal from the NFL for $ 25 million,
• 7:05
  Speaker 1: simply to develop the halftime entertainment show for the Super Bowl,
• 7:10
  Speaker 1: but also pick the performer, obviously, which is the biggest
• 7:14
  Speaker 1: part of that entire job. They broke down, and this
• 7:16
  Speaker 1: is public information, they broke it down, Jay-Z himself said,
• 7:20
  Speaker 1: gets a salary of $ 5 million to make this pick.
• 7:28
  Speaker 1: So he's getting paid to pick himself to perform. Through
• 7:30
  Speaker 1: all these years, he had said, no, I'm not going
• 7:33
  Speaker 1: to perform. I didn't get this job to pick myself.
• 7:35
  Speaker 1: Maybe someday. Well, someday is here, apparently. And I wouldn't
• 7:38
  Speaker 1: expect this to change anytime soon. Because in 2024, just
• 7:42
  Speaker 1: a couple of years ago, well, the NFL thought things
• 7:44
  Speaker 1: were going so well. And they can always tell you
• 7:46
  Speaker 1: that the Super Bowl halftime show is getting great numbers.
• 7:49
  Speaker 1: I mean, they can... Listen, ratings you can twist any
• 7:52
  Speaker 1: way you want to and tell you that it's going great.
• 7:54
  Speaker 1: Most people have hated them the past five years. They
• 7:58
  Speaker 1: extended Roc Nation's contract in 2024 for another five years.
• 8:04
  Speaker 1: So this is why when my friends would hold out
• 8:07
  Speaker 1: hope and say things like, yeah, it's got to be soon.
• 8:11
  Speaker 1: They're just going to have to. Look at what Metallica
• 8:13
  Speaker 1: is doing. They're playing the sphere. They're playing stadiums. They
• 8:16
  Speaker 1: have to pick a Roc act soon, right? I've been
• 8:19
  Speaker 1: trying to tell you guys, I would not expect it
• 8:21
  Speaker 1: anytime soon, and here you go again. But let's go
• 8:24
  Speaker 1: back a little history. When they signed this contract, there
• 8:26
  Speaker 1: was a big press conference, and there's Roger Goodell, and
• 8:28
  Speaker 1: he's talking about picking Jay-Z and Roc Nation to handle
• 8:32
  Speaker 1: all their NFL entertainment. This is what he said at
• 8:36
  Speaker 1: the time. This is a clip from the press conference.
• 8:39
  Speaker 1: Just really truthful, honest conversation. I think the first thing
• 8:42
  Speaker 1: I said to Roger was, if this is about me
• 8:45
  Speaker 1: performing in the Super Bowl, then... We could just end
• 8:48
  Speaker 1: this conversation now. It has to be a bigger platform
• 8:50
  Speaker 1: than that. That was after I flew from New York
• 8:52
  Speaker 1: to L.A. Yeah, yeah. Good weather, though, man. So at
• 8:59
  Speaker 1: the time when they signed this thing in 2019, he
• 9:01
  Speaker 1: had no interest in playing this thing. He did say,
• 9:03
  Speaker 1: let's give Jay-Z credit, he said, you know, maybe someday.
• 9:06
  Speaker 1: Someday is here. But as the guy who's in charge
• 9:09
  Speaker 1: of Roc Nation, and as the guy, specifically him, final
• 9:13
  Speaker 1: decision-making process to decide the entertainer, He has decided on himself.
• 9:21
  Speaker 1: I was trying to come up with some sort of
• 9:22
  Speaker 1: an example, a real-life example in entertainment where this has
• 9:26
  Speaker 1: happened again, or like, I don't know, in big business
• 9:30
  Speaker 1: or politics or anything, and I couldn't, but the thing
• 9:31
  Speaker 1: I came up with was a personal story. If any
• 9:35
  Speaker 1: of you are familiar with radio at all, and this
• 9:37
  Speaker 1: happens a lot in television too and just in media,
• 9:40
  Speaker 1: this is a classic thing, and this is the one
• 9:41
  Speaker 1: that kept on going through my mind. We would always,
• 9:44
  Speaker 1: back in radio days, see this happen. Most of us
• 9:48
  Speaker 1: were in consolidation where a bunch of stations are under
• 9:52
  Speaker 1: one roof. And, you know, sadly, somebody's morning show would
• 9:55
  Speaker 1: always get fired. Something would happen. And amazing how often
• 9:59
  Speaker 1: this happens. Well, the program director of that station would
• 10:04
  Speaker 1: be in charge of conducting the search to see who's
• 10:06
  Speaker 1: going to be the morning show host, right? Amazing how
• 10:09
  Speaker 1: often it happened where they said, you know, we've conducted
• 10:12
  Speaker 1: a big search and as the program director, you know,
• 10:15
  Speaker 1: I've decided I'm just going to simplify things. I'll do
• 10:17
  Speaker 1: it myself. It's amazing how often that happens. Like 80%
• 10:22
  Speaker 1: of the time, I would put it at that. Job security, right?
• 10:26
  Speaker 1: It's job security. And it's great for his career. In
• 10:30
  Speaker 1: Jay-Z's example, he's the one who's getting himself out there.
• 10:35
  Speaker 1: All right? Maybe. Maybe. But why? Let's start asking the
• 10:40
  Speaker 1: questions now. First of all, let's go into the background
• 10:42
  Speaker 1: of why they chose Roc Nation for this entire thing.
• 10:44
  Speaker 1: You've got to go back to 2019 and what we
• 10:45
  Speaker 1: were right in the middle of at that time. You
• 10:49
  Speaker 1: might remember the kneeling, right? Remember the Kaepernick thing? This
• 10:53
  Speaker 1: is a big part of this entire story of how
• 10:55
  Speaker 1: this all started. Remember the Kaepernick kneeling? And then the
• 10:59
  Speaker 1: players were kneeling? And then NFL ratings were starting to sink?
• 11:03
  Speaker 1: Until the net win that happened for one and a
• 11:05
  Speaker 1: half seasons, 2019 into 2020, until the networks got smart
• 11:10
  Speaker 1: to cover the NFL games and they stopped putting the
• 11:12
  Speaker 1: camera during the national anthem on players that were kneeling.
• 11:16
  Speaker 1: And then all of a sudden, things got better. but
• 11:18
  Speaker 1: it did have a ratings effect. So Roger Goodell being
• 11:22
  Speaker 1: a pandering fool that he is, he had to actually
• 11:24
  Speaker 1: reach out and let's find somebody that's, that can be
• 11:28
  Speaker 1: directly involved with the NFL product, the entertainment product, the
• 11:31
  Speaker 1: pinnacle of our entertainment product, the NFL Superbowl halftime show.
• 11:34
  Speaker 1: Let's get somebody and put him in charge of it.
• 11:36
  Speaker 1: And we'll call it community outreach. It's exactly what this was. Uh,
• 11:41
  Speaker 1: case in point, same press conference back in 2019. Our
• 11:43
  Speaker 1: first meeting, um, And, you know, I would tell you
• 11:47
  Speaker 1: that it was a lot of very frank conversation. We
• 11:52
  Speaker 1: talked about a lot of the issues. We also talked
• 11:56
  Speaker 1: about what we could actually do and bringing football and
• 12:00
  Speaker 1: music and entertainment together and then having an impact on
• 12:04
  Speaker 1: our communities. The impact on the community. So that's how
• 12:07
  Speaker 1: this started. That's how this company, Roc Nation, got this
• 12:10
  Speaker 1: contract to pick the halftime game. Superbowl entertainment show. And,
• 12:15
  Speaker 1: and this is a big part of it too. The
• 12:17
  Speaker 1: entertainment throughout the entire NFL product. It's a massive, massive thing.
• 12:23
  Speaker 1: There was that movie that came out about CTE. I
• 12:26
  Speaker 1: think it was called concussion or something where they had
• 12:27
  Speaker 1: a great line. They said, you can't fight an organization
• 12:30
  Speaker 1: that owns a day of the week. They own Sunday
• 12:32
  Speaker 1: and now Thursday and now mostly Monday. Okay. Very powerful organization,
• 12:37
  Speaker 1: which is why this is such a prominent position. But
• 12:39
  Speaker 1: look back at how this all started. And they got
• 12:42
  Speaker 1: the extended contract. Roc Nation was decided to involve the community,
• 12:47
  Speaker 1: says Roger Goodell, in choosing the NFL halftime show and
• 12:51
  Speaker 1: NFL entertainment. This is just as much about getting the
• 12:57
  Speaker 1: NFL out of social issues and putting it on an
• 13:00
  Speaker 1: outside organization as it is their entertainment product. We say
• 13:05
  Speaker 1: that again. It's just as much about them getting the
• 13:08
  Speaker 1: heat off themselves about the social issues that were going
• 13:10
  Speaker 1: on at the time. You still see it. You still
• 13:13
  Speaker 1: see end racism, change for good, be the change, painted
• 13:17
  Speaker 1: in the end zones. You still see the whole entire
• 13:18
  Speaker 1: thing because the NFL, being a bunch of billionaires, are
• 13:22
  Speaker 1: deathly afraid of going through that again with the BLM thing,
• 13:26
  Speaker 1: the Kaepernick kneeling, the loss of ratings because the rest
• 13:30
  Speaker 1: of us were so sick of watching that thing and
• 13:32
  Speaker 1: sick of social issues in the game that we just
• 13:36
  Speaker 1: want to escape to one day or two days a week.
• 13:39
  Speaker 1: That's as much a part of this as anything. That's
• 13:42
  Speaker 1: how Roc Nation and Jay-Z got involved. Now, flash forward,
• 13:46
  Speaker 1: and you go to the five-year contract extension, and here
• 13:49
  Speaker 1: we are for Super Bowl 61, which will be in
• 13:51
  Speaker 1: the year of our Lord 2027, and he's picked himself.
• 13:55
  Speaker 1: But here's why. And here, go back to my original
• 13:57
  Speaker 1: question in the introduction. You have, and if you've been
• 14:00
  Speaker 1: to an NFL game any time recently, you hear in
• 14:02
  Speaker 1: the breaks, you'll hear ACDC. You'll hear Guns N' Roses.
• 14:06
  Speaker 1: You'll hear Metallica. You'll hear Ella Langley. You'll hear all
• 14:09
  Speaker 1: of these artists I'm mentioning that are massive still. But
• 14:12
  Speaker 1: they're never picked for the NFL halftime show. Does the
• 14:16
  Speaker 1: NFL have some sort of a block trying to take
• 14:21
  Speaker 1: some sort of a grind to pick? What is this
• 14:24
  Speaker 1: ax they have to grind against rock and country? There's
• 14:28
  Speaker 1: a lot of theories, and this is the first one
• 14:30
  Speaker 1: that actually does make a lot of sense. And this
• 14:32
  Speaker 1: is the first one the NFL said years ago. about
• 14:36
  Speaker 1: why they won't pick another rock artist, because they faced
• 14:38
  Speaker 1: a lot of heat before they ever hired Rock Nation
• 14:41
  Speaker 1: to find the entertainer. And I think it may have
• 14:44
  Speaker 1: even been Roger Goodell who said this at the time.
• 14:47
  Speaker 1: He said, we'd love to. It's not us. Don't blame us.
• 14:50
  Speaker 1: But a lot of the rock acts are very old now.
• 14:53
  Speaker 1: I think one of the last ones that were on
• 14:54
  Speaker 1: there was Aerosmith, and they were great, and I loved
• 14:57
  Speaker 1: that halftime show. But you're talking, was it 20 years ago?
• 15:01
  Speaker 1: It might have been. And Aerosmith was old even then.
• 15:05
  Speaker 1: I get, and this is a problem with the entertainment
• 15:07
  Speaker 1: industry because they just will not find and promote new
• 15:10
  Speaker 1: rock bands these days. They just won't do it. That
• 15:12
  Speaker 1: started in the mid-90s. I get that a lot of
• 15:14
  Speaker 1: the classic rock bands are older now. I understand that.
• 15:18
  Speaker 1: So maybe the performance wouldn't be on par, the high-energy
• 15:22
  Speaker 1: part about putting them on a halftime entertainment show before
• 15:24
  Speaker 1: billions of people would watch it. I get that. I
• 15:27
  Speaker 1: understand that. But they always do this thing as well
• 15:29
  Speaker 1: where you bring in newer artists there and you have
• 15:31
  Speaker 1: a conglomeration of all of them and they could, like,
• 15:34
  Speaker 1: jazz it up a little bit or he could stagecraft
• 15:36
  Speaker 1: around making them more entertaining and more energetic so I
• 15:39
  Speaker 1: don't know if that actually flies anymore I don't know
• 15:41
  Speaker 1: if that's actually it so that's the biggest reason but
• 15:46
  Speaker 1: here's another theory on why they refuse absolutely refuse even
• 15:52
  Speaker 1: through this rock nation company to have any rock or
• 15:58
  Speaker 1: even country artists I think this is it they have
• 16:02
  Speaker 1: us already The NFL has us in the audience already,
• 16:06
  Speaker 1: people who are fans of country and rock. They do.
• 16:10
  Speaker 1: I mean, they mostly do. They've captured every part of
• 16:14
  Speaker 1: the demographic that tends to lean towards that style of music.
• 16:18
  Speaker 1: They've got us already. So this is more of a
• 16:20
  Speaker 1: marketing thing than anything to keep this going. But for
• 16:25
  Speaker 1: younger people in the NFL and an organization like that
• 16:28
  Speaker 1: thrives on regenerating their audience. Do you wonder why you
• 16:33
  Speaker 1: saw Taylor Swift so much at those Chiefs games? Was
• 16:37
  Speaker 1: it just because they wanted to tell the story of
• 16:39
  Speaker 1: her impending marriage with Travis Kelsey on the Chiefs? No.
• 16:44
  Speaker 1: They kept on putting the camera on Taylor Swift, and
• 16:47
  Speaker 1: a lot of us were saying, enough. It was two
• 16:49
  Speaker 1: straight seasons of that, and it's actually still going on.
• 16:52
  Speaker 1: What that was about was getting young females, the last
• 16:56
  Speaker 1: demographic the NFL did not own, to watch the NFL.
• 16:59
  Speaker 1: That's what that was all about. And you know what?
• 17:02
  Speaker 1: You may not want to hear this. It worked. I'll
• 17:06
  Speaker 1: give you a clear example of my daughter, my older daughter,
• 17:09
  Speaker 1: who is a huge Swifty, loves Taylor Swift, was more
• 17:12
  Speaker 1: into the NFL than she ever has been in her life,
• 17:15
  Speaker 1: and that's why. Multiply that by tens of millions. So
• 17:19
  Speaker 1: that's another demographic they have. Young teenage and 20-year-old girls,
• 17:25
  Speaker 1: high school and college-age girls who are Swifties, now are
• 17:28
  Speaker 1: at least aware of the NFL product, and they've got
• 17:31
  Speaker 1: them too because of that Taylor Swift thing. That's why
• 17:33
  Speaker 1: the cameras was on her so much. But what do
• 17:35
  Speaker 1: they have to do? They got to keep regenerating this audience.
• 17:38
  Speaker 1: You got to get young kids, young kids into this
• 17:41
  Speaker 1: entire thing. Judging by the TMZ comments, I don't know
• 17:44
  Speaker 1: if Jay-Z is going to appeal to the young kids,
• 17:46
  Speaker 1: but he'll bring somebody on, some other hip-hop artist on
• 17:49
  Speaker 1: that show that will appeal to young kids. That's the
• 17:52
  Speaker 1: biggest reason of all why they're actually doing this, why
• 17:56
  Speaker 1: they're bringing this show to the NFL and why you're
• 18:00
  Speaker 1: not going to see rock or country. They got us.
• 18:02
  Speaker 1: They have us already. They do. I mean, you could,
• 18:04
  Speaker 1: I mean, it doesn't make business sense anymore. People have
• 18:07
  Speaker 1: made a very good argument. There's a rock guy who
• 18:10
  Speaker 1: does a podcast called Eddie trunk. He's been on this
• 18:12
  Speaker 1: campaign for years because he talks to all these rock artists.
• 18:14
  Speaker 1: He says the NFL refuses to bring rock to the
• 18:18
  Speaker 1: main stage, even though they play it in the stadiums.
• 18:20
  Speaker 1: And he's right about that, but he's missing a point
• 18:23
  Speaker 1: in that this, they don't need to. See what I'm saying?
• 18:26
  Speaker 1: Because most classic rock or hard rock or metal fans
• 18:30
  Speaker 1: are like me. Dudes, you know, 60-40 men to women,
• 18:36
  Speaker 1: but they're like in their 30s, 40s, and 50s. A demographic,
• 18:39
  Speaker 1: the NFL, I hate to say it, doesn't need anymore
• 18:41
  Speaker 1: because they've already got us. The NFL is such, and
• 18:44
  Speaker 1: football in general, is such a part of our DNA.
• 18:46
  Speaker 1: They don't need to market to us anymore, but they
• 18:49
  Speaker 1: got to market to young kids is what they have
• 18:51
  Speaker 1: to do. That's why the business sense of this never
• 18:53
  Speaker 1: made any sense. It would make perfect sense. Look who's
• 18:55
  Speaker 1: touring right now and bringing in massive. If this was
• 18:58
  Speaker 1: just business, you would have all of these acts that
• 19:02
  Speaker 1: are actually massive right now that aren't hip-hop. Let's start
• 19:05
  Speaker 1: with country first, Ella Langley. You know Ella Langley? She's
• 19:09
  Speaker 1: in Texas, that song, which broke the Billboard record for
• 19:13
  Speaker 1: most weeks at number one. You don't think she would
• 19:16
  Speaker 1: be a draw for the NFL halftime show? Of course
• 19:18
  Speaker 1: she would. She's huge. Morgan Wallen, that country dude. Massive,
• 19:22
  Speaker 1: massive artists touring and selling out stadiums. Of course. Let's
• 19:26
  Speaker 1: go to the rock stuff. I talked about Metallica. Unbelievable
• 19:30
  Speaker 1: sphere residency in Las Vegas. In the middle of a
• 19:33
  Speaker 1: worldwide stadium tour. Selling out stadiums night after night after
• 19:37
  Speaker 1: night in many cities two nights in a row. Stadiums.
• 19:40
  Speaker 1: ACDC just wrapped up a worldwide stadium tour. Worldwide. Rock
• 19:45
  Speaker 1: is still alive. Country is still alive. Probably bigger than ever.
• 19:49
  Speaker 1: But that. not the reason why they're not putting these
• 19:51
  Speaker 1: people on this stage. The NFL needs young kids, and
• 19:55
  Speaker 1: young kids are only getting promoted to what the, and
• 19:58
  Speaker 1: maybe this is just that industry. They're pushing hip-hop on
• 20:01
  Speaker 1: young kids now. That's why you have this Super Bowl
• 20:04
  Speaker 1: entertainment show, and that's how you wind up with somebody like, Jay-Z,
• 20:07
  Speaker 1: who's in charge of picking the show, picking himself for this.
• 20:11
  Speaker 1: The reason for that, why it wasn't anybody else? I
• 20:14
  Speaker 1: don't know. You could go into the conspiracies. A lot
• 20:17
  Speaker 1: of people have said that since, this is, by the way,
• 20:19
  Speaker 1: my favorite new conspiracy theory. It goes like this. Since
• 20:23
  Speaker 1: USAID was defunded last year, remember that with Doge? We
• 20:27
  Speaker 1: found that this NGO, this non-government organization, which was supposed
• 20:32
  Speaker 1: to be charitable and helping out and it was actually
• 20:35
  Speaker 1: funded by taxpayer money we found out they were doing
• 20:37
  Speaker 1: all kinds of bad things throughout the world and ridiculous
• 20:40
  Speaker 1: programs and it was getting skimmed off the top and
• 20:42
  Speaker 1: it was a it was a big money laundering operation
• 20:45
  Speaker 1: there are a lot of people that think usaid was
• 20:47
  Speaker 1: responsible for pushing what we have now in music on
• 20:50
  Speaker 1: young kids that's the theory i don't know whether it's
• 20:53
  Speaker 1: conspiracy or not it's one of my favorites to talk
• 20:55
  Speaker 1: about it whatever it is what it is but the
• 20:57
  Speaker 1: reason why you've got somebody like jay-z picking himself There
• 21:02
  Speaker 1: aren't that many new hip-hop acts out there that they
• 21:04
  Speaker 1: could promote. They're just not that big. So he might
• 21:08
  Speaker 1: as well go with himself. But does the NFL have
• 21:11
  Speaker 1: an axe to grind? Are they trying to block out
• 21:14
  Speaker 1: rock and country from their biggest entertainment stage? Oh, yeah. Yeah,
• 21:18
  Speaker 1: absolutely they are. And the reason is because they need
• 21:22
  Speaker 1: that young generation of kids to be addicted to the
• 21:25
  Speaker 1: NFL and know their product. That's why. And they don't
• 21:27
  Speaker 1: think rock can do it. They don't think so. Are
• 21:29
  Speaker 1: they right? I don't know, but there is If you
• 21:31
  Speaker 1: ever asked that question before, are they intentionally blocking out
• 21:34
  Speaker 1: rock and country? Yeah. Oh, yeah. That's clear now. Jay-Z
• 21:39
  Speaker 1: picking Jay-Z. Unbelievable. Best comment I saw, and again, hundreds,
• 21:45
  Speaker 1: and it might be in the thousands now, of TMZ's
• 21:48
  Speaker 1: ex-account about reaction to this thing. It's all negative, but
• 21:51
  Speaker 1: the NFL and this rock nation doesn't care. They're still
• 21:53
  Speaker 1: going to call this a win because they can dice
• 21:56
  Speaker 1: up the ratings numbers for the halftime show any which
• 21:59
  Speaker 1: way they want to. any which way and call it
• 22:01
  Speaker 1: a win. So they will always claim success on this.
• 22:03
  Speaker 1: They don't care. They just want to get enough young
• 22:06
  Speaker 1: people and young eyeballs. And all young people know now, sadly,
• 22:09
  Speaker 1: it's sad to say is hip hop. That's what they
• 22:13
  Speaker 1: want for the new demographic. That's why this is happening.
• 22:16
  Speaker 1: I wouldn't expect rocker country anytime soon. They're just not
• 22:18
  Speaker 1: going to happen. All right. Thanks for finding me. I
• 22:20
  Speaker 1: appreciate you. What does, what does sports have to do
• 22:23
  Speaker 1: with news? Everything is, this is cultural and it's all
• 22:26
  Speaker 1: mixed into one. It's a massive story. All right, make
• 22:29
  Speaker 1: it a wicked awesome Tuesday. Thanks for hanging out with me.
• 22:31
  Speaker 1: I appreciate you. Wicked Radio livestream, 8 a.m.-ish, mostly, Monday
• 22:36
  Speaker 1: through Friday, Eastern Time on X YouTube and Facebook. If
• 22:39
  Speaker 1: you just joined us late, and a lot of you are,
• 22:40
  Speaker 1: it looks like, the replay is always on those same
• 22:44
  Speaker 1: channels as well, but the audio podcast is always there
• 22:46
  Speaker 1: as well, too. Ready to upload that right now. Make
• 22:49
  Speaker 1: it a wicked awesome Tuesday. Get closer and closer to Halloween.
• 22:51
  Speaker 1: It's almost here. I'll talk to you later.