Latest / Adventures in the Heart of Children's Book Authors Podcast / How to Publish a Children's Book (Insights from Author Marlee Kostiner)

Transcript

How to Publish a Children's Book (Insights from Author Marlee Kostiner) · Adventures in the Heart of Children's Book Authors Podcast

• 5:18
  Hi,
• 5:18
  I'm
• 5:18
  Marlee
• 5:18
  Costiner
• 5:19
  and
• 5:20
  I'm
• 5:20
  the
• 5:20
  founder
• 5:20
  of
• 5:20
  Garden
• 5:21
  Wolf
• 5:21
  Publishing
• 5:22
  House.
• 5:22
  Thanks
• 5:23
  Marlee,
• 5:23
  for
• 5:23
  appearing
• 5:24
  on
• 5:24
  the
• 5:24
  Adventures
• 5:24
  in
• 5:25
  the
• 5:25
  Heart
• 5:25
  of
• 5:25
  Children's
• 5:25
  Book
• 5:26
  Authors
• 5:26
  podcast.
• 5:27
  Marlee,
• 5:28
  as
• 5:28
  mentioned,
• 5:28
  she
• 5:28
  has
• 5:29
  her
• 5:29
  own
• 5:29
  book
• 5:30
  publishing
• 5:30
  company,
• 5:31
  Garden
• 5:31
  Wool
• 5:32
  Publishing
• 5:32
  House.
• 5:33
  In
• 5:34
  some
• 5:34
  of
• 5:34
  our
• 5:34
  past
• 5:35
  episodes,
• 5:35
  I've
• 5:35
  brought
• 5:36
  you
• 5:36
  different
• 5:37
  children's
• 5:38
  book
• 5:38
  professionals.
• 5:39
  We've
• 5:40
  had
• 5:40
  guests
• 5:41
  on
• 5:41
  talking
• 5:42
  about
• 5:42
  book
• 5:42
  formatting,
• 5:43
  website
• 5:44
  designers,
• 5:45
  and
• 5:45
  today
• 5:45
  we're
• 5:46
  going
• 5:46
  to
• 5:46
  discuss
• 5:47
  children's
• 5:47
  book
• 5:48
  publishing.
• 5:49
  Marley
• 5:49
  is
• 5:49
  going
• 5:50
  to
• 5:50
  give
• 5:50
  us
• 5:50
  her
• 5:51
  take
• 5:51
  on
• 5:52
  book
• 5:52
  publishing.
• 5:53
  Folks,
• 5:53
  you
• 5:53
  may
• 5:53
  find
• 5:54
  that
• 5:55
  Marley
• 5:55
  and
• 5:55
  I
• 5:55
  may
• 5:56
  be
• 5:56
  a
• 5:56
  little
• 5:56
  conflicted
• 5:57
  in
• 5:58
  our
• 5:58
  interpretation
• 5:59
  of
• 5:59
  self
• 5:59
  publishing
• 6:00
  and
• 6:00
  independent
• 6:01
  publishing,
• 6:02
  but
• 6:02
  that's
• 6:02
  the
• 6:02
  beautiful
• 6:03
  thing
• 6:03
  about
• 6:03
  life.
• 6:04
  So
• 6:04
  we're
• 6:04
  going
• 6:04
  to
• 6:04
  jump
• 6:04
  in
• 6:05
  and
• 6:05
  talk
• 6:05
  about
• 6:05
  that.
• 6:06
  Over
• 6:06
  half
• 6:07
  of
• 6:07
  our
• 6:07
  children's
• 6:08
  book
• 6:08
  author
• 6:08
  guests
• 6:09
  have
• 6:09
  referred
• 6:10
  to
• 6:10
  themselves
• 6:11
  as
• 6:11
  self
• 6:12
  published
• 6:12
  book
• 6:12
  book
• 6:13
  authors
• 6:13
  or
• 6:13
  hybrid
• 6:14
  children's
• 6:14
  book
• 6:15
  published
• 6:15
  authors.
• 6:16
  I'm
• 6:16
  really
• 6:16
  excited
• 6:17
  to
• 6:17
  talk
• 6:17
  to
• 6:17
  Marley
• 6:18
  as
• 6:18
  she's
• 6:18
  not
• 6:19
  only
• 6:20
  managing
• 6:20
  her
• 6:21
  own
• 6:21
  publishing
• 6:22
  company
• 6:23
  called
• 6:24
  Garden
• 6:24
  Wolf
• 6:25
  Publishing
• 6:25
  House,
• 6:26
  but
• 6:26
  Marley
• 6:26
  is
• 6:27
  also
• 6:27
  the
• 6:28
  book
• 6:28
  author
• 6:28
  and
• 6:29
  was
• 6:29
  a
• 6:29
  guest
• 6:29
  on
• 6:30
  episode
• 6:30
  76
• 6:31
  and
• 6:31
  she
• 6:32
  discussed
• 6:32
  her
• 6:33
  children's
• 6:33
  book
• 6:33
  namuste.
• 6:34
  Marley,
• 6:35
  the
• 6:35
  first
• 6:35
  thing
• 6:35
  I
• 6:36
  want
• 6:36
  to
• 6:36
  talk
• 6:36
  to
• 6:36
  you
• 6:36
  about
• 6:37
  is
• 6:37
  it's
• 6:38
  almost
• 6:38
  the
• 6:38
  chicken
• 6:39
  or
• 6:39
  the
• 6:39
  egg.
• 6:39
  In
• 6:40
  other
• 6:40
  words,
• 6:41
  did
• 6:41
  your
• 6:41
  children's
• 6:41
  book
• 6:42
  come
• 6:42
  first
• 6:42
  or
• 6:43
  did
• 6:43
  your
• 6:43
  children's
• 6:44
  book
• 6:44
  publishing
• 6:45
  company
• 6:45
  come
• 6:46
  first?
• 6:46
  Good
• 6:47
  question.
• 6:47
  Definitely
• 6:48
  my
• 6:48
  book,
• 6:48
  my
• 6:49
  publishing
• 6:49
  company
• 6:50
  only
• 6:51
  started
• 6:51
  because
• 6:52
  of
• 6:52
  my
• 6:52
  book.
• 6:53
  I
• 6:53
  started
• 6:53
  out
• 6:54
  fully
• 6:54
  as
• 6:54
  a
• 6:55
  self
• 6:55
  published
• 6:56
  author.
• 6:56
  I
• 6:57
  call
• 6:57
  it
• 6:57
  myself
• 6:58
  a
• 6:58
  self
• 6:58
  published
• 6:59
  author.
• 6:59
  I
• 7:00
  think
• 7:00
  you
• 7:00
  call
• 7:00
  it
• 7:01
  independent,
• 7:01
  independent,
• 7:02
  published.
• 7:03
  Yeah.
• 7:03
  A
• 7:03
  lot
• 7:03
  of
• 7:03
  people
• 7:03
  say
• 7:04
  indie,
• 7:04
  like
• 7:04
  more
• 7:05
  abbreviated.
• 7:05
  But
• 7:06
  yes,
• 7:06
  I
• 7:06
  started
• 7:07
  out
• 7:07
  just
• 7:08
  doing
• 7:08
  it
• 7:08
  myself.
• 7:09
  I
• 7:09
  created
• 7:10
  Garden
• 7:10
  Wolf
• 7:10
  Publishing
• 7:11
  to
• 7:11
  publish
• 7:12
  my
• 7:12
  own
• 7:12
  book
• 7:13
  and
• 7:13
  I
• 7:13
  originally
• 7:14
  planned
• 7:15
  just
• 7:15
  to
• 7:15
  publish
• 7:16
  my
• 7:16
  own
• 7:16
  books
• 7:17
  because
• 7:17
  I've
• 7:17
  written
• 7:17
  a
• 7:18
  ton
• 7:18
  of
• 7:18
  them.
• 7:18
  Before
• 7:19
  we
• 7:19
  go
• 7:20
  too
• 7:20
  deep
• 7:20
  into
• 7:20
  it,
• 7:21
  I
• 7:21
  just
• 7:21
  love
• 7:22
  the
• 7:22
  name
• 7:22
  Garden
• 7:23
  Wolf
• 7:24
  Publishing
• 7:25
  House.
• 7:25
  So
• 7:26
  you
• 7:26
  have
• 7:26
  to
• 7:26
  tell
• 7:26
  us
• 7:27
  the
• 7:27
  story
• 7:27
  behind
• 7:27
  that
• 7:28
  because
• 7:28
  there
• 7:28
  has
• 7:28
  to
• 7:28
  be
• 7:28
  a
• 7:28
  story
• 7:29
  behind
• 7:30
  your
• 7:30
  name.
• 7:30
  There
• 7:31
  is,
• 7:31
  yes.
• 7:32
  So
• 7:32
  it's
• 7:32
  very
• 7:33
  close
• 7:33
  to
• 7:33
  my
• 7:33
  heart.
• 7:33
  I
• 7:34
  came
• 7:34
  up
• 7:34
  with
• 7:34
  it
• 7:34
  because
• 7:35
  I
• 7:35
  really
• 7:35
  wanted
• 7:35
  to
• 7:36
  incorporate
• 7:36
  my
• 7:36
  kids.
• 7:37
  So
• 7:37
  I
• 7:38
  have
• 7:38
  two
• 7:38
  kids,
• 7:39
  Parker
• 7:39
  and
• 7:39
  Hudson.
• 7:40
  Garden
• 7:41
  is
• 7:42
  related
• 7:42
  to
• 7:43
  the
• 7:43
  name
• 7:43
  Parker
• 7:44
  because
• 7:44
  Parker
• 7:46
  the
• 7:46
  definition
• 7:46
  means
• 7:47
  keeper
• 7:47
  of
• 7:47
  the
• 7:47
  gardens.
• 7:48
  And
• 7:49
  my
• 7:49
  second
• 7:50
  son
• 7:50
  Hudson's
• 7:51
  middle
• 7:51
  name
• 7:51
  is
• 7:52
  Wolf.
• 7:52
  So
• 7:53
  Garden
• 7:54
  Wolf.
• 7:54
  When
• 7:54
  I
• 7:54
  came
• 7:55
  up
• 7:55
  with
• 7:55
  that
• 7:55
  idea,
• 7:56
  I
• 7:56
  thought,
• 7:56
  okay,
• 7:57
  it
• 7:57
  pays
• 7:57
  homage
• 7:58
  to
• 7:58
  both
• 7:58
  my
• 7:58
  kids.
• 7:59
  But
• 7:59
  also
• 8:00
  when
• 8:00
  I
• 8:00
  think
• 8:01
  of
• 8:01
  a
• 8:01
  wolf
• 8:01
  in
• 8:02
  a
• 8:02
  garden,
• 8:03
  it
• 8:03
  just
• 8:03
  evokes
• 8:04
  this
• 8:04
  kind
• 8:04
  of
• 8:05
  fairy
• 8:05
  tale
• 8:06
  like
• 8:06
  imagery
• 8:07
  that
• 8:07
  I
• 8:07
  feel
• 8:08
  is
• 8:09
  very
• 8:09
  beautiful
• 8:10
  and
• 8:11
  associated
• 8:12
  with,
• 8:12
  with
• 8:12
  the
• 8:13
  creativity
• 8:14
  of
• 8:14
  children's
• 8:15
  literature.
• 8:15
  You
• 8:15
  got
• 8:16
  a
• 8:16
  red
• 8:16
  hood
• 8:16
  and
• 8:17
  cape.
• 8:18
  Maybe
• 8:19
  my
• 8:19
  costume
• 8:20
  bin.
• 8:20
  I'm
• 8:21
  curious
• 8:21
  that
• 8:21
  you
• 8:21
  told
• 8:22
  us
• 8:22
  about.
• 8:23
  Your
• 8:23
  book
• 8:23
  came
• 8:24
  first,
• 8:24
  and
• 8:24
  then
• 8:25
  it
• 8:25
  evolved.
• 8:26
  Why
• 8:26
  the.
• 8:27
  I
• 8:27
  don't
• 8:27
  want
• 8:27
  to
• 8:27
  say
• 8:28
  the
• 8:28
  complete
• 8:29
  pivots.
• 8:29
  Cause
• 8:29
  I'm
• 8:30
  sure
• 8:30
  you're
• 8:30
  gonna
• 8:31
  talk
• 8:31
  to
• 8:31
  us
• 8:31
  about
• 8:32
  writing
• 8:32
  more
• 8:32
  children's
• 8:33
  books,
• 8:33
  but
• 8:33
  why
• 8:34
  the
• 8:34
  pivot
• 8:34
  to
• 8:35
  Garden
• 8:36
  Wool
• 8:36
  Publishing
• 8:37
  house?
• 8:37
  Yeah.
• 8:38
  So
• 8:38
  I
• 8:38
  went
• 8:38
  through
• 8:38
  the
• 8:38
  whole
• 8:39
  process
• 8:39
  of
• 8:39
  creating
• 8:40
  my
• 8:40
  own
• 8:40
  book,
• 8:41
  and
• 8:41
  then
• 8:41
  once
• 8:42
  I
• 8:42
  got
• 8:43
  to
• 8:43
  the
• 8:44
  point
• 8:44
  where
• 8:44
  I
• 8:44
  had
• 8:45
  my
• 8:45
  book
• 8:45
  and
• 8:45
  I
• 8:45
  was
• 8:46
  promoting
• 8:46
  it,
• 8:46
  I
• 8:47
  was
• 8:47
  doing
• 8:47
  events
• 8:48
  all
• 8:48
  the
• 8:48
  time.
• 8:49
  I
• 8:49
  was
• 8:49
  doing
• 8:50
  craft
• 8:50
  fairs
• 8:51
  and
• 8:51
  holiday
• 8:52
  fairs
• 8:52
  and
• 8:53
  book
• 8:53
  fair,
• 8:53
  like
• 8:53
  lots
• 8:54
  of
• 8:54
  fairs.
• 8:54
  I
• 8:54
  was
• 8:55
  visiting
• 8:55
  lots
• 8:55
  of
• 8:55
  school
• 8:55
  schools.
• 8:56
  And
• 8:57
  so
• 8:57
  what
• 8:57
  really
• 8:58
  surprised
• 8:58
  me
• 8:58
  and
• 8:59
  was
• 8:59
  really
• 8:59
  unexpected
• 9:00
  is
• 9:00
  that
• 9:01
  whenever
• 9:01
  I
• 9:01
  was
• 9:01
  doing
• 9:02
  these
• 9:02
  events,
• 9:03
  I
• 9:03
  was
• 9:03
  regularly
• 9:04
  having
• 9:04
  people
• 9:05
  approach
• 9:05
  me
• 9:05
  and
• 9:06
  ask
• 9:06
  me
• 9:07
  about
• 9:08
  the
• 9:08
  publishing
• 9:08
  process
• 9:09
  and
• 9:10
  telling
• 9:10
  me
• 9:10
  that
• 9:10
  they
• 9:10
  had
• 9:11
  written
• 9:11
  a
• 9:11
  book
• 9:11
  or
• 9:11
  they
• 9:12
  had
• 9:12
  always
• 9:12
  dreamed
• 9:12
  of
• 9:13
  writing
• 9:13
  a
• 9:13
  children's
• 9:13
  book.
• 9:14
  That
• 9:14
  was
• 9:14
  the
• 9:15
  first
• 9:15
  sign
• 9:16
  that
• 9:16
  I
• 9:16
  had,
• 9:16
  which
• 9:17
  really
• 9:17
  took
• 9:18
  me
• 9:18
  by
• 9:18
  surprise
• 9:19
  that
• 9:19
  there
• 9:19
  are
• 9:19
  so
• 9:19
  many
• 9:20
  people
• 9:20
  out
• 9:20
  there
• 9:21
  who
• 9:21
  have
• 9:22
  thought
• 9:22
  about
• 9:22
  publishing
• 9:23
  a
• 9:23
  children's
• 9:24
  book
• 9:24
  or
• 9:24
  have
• 9:24
  even
• 9:25
  written
• 9:25
  a
• 9:25
  book
• 9:26
  and
• 9:26
  just
• 9:26
  have
• 9:27
  thought
• 9:27
  that
• 9:27
  they
• 9:28
  would
• 9:28
  never
• 9:28
  have
• 9:28
  an
• 9:28
  opportunity
• 9:29
  to
• 9:29
  publish
• 9:30
  it.
• 9:30
  So
• 9:30
  I
• 9:30
  think
• 9:30
  that
• 9:31
  by
• 9:31
  seeing
• 9:32
  me
• 9:32
  at
• 9:33
  this
• 9:33
  event
• 9:35
  selling
• 9:35
  my
• 9:36
  own
• 9:36
  book,
• 9:37
  it
• 9:37
  made
• 9:38
  a
• 9:39
  switch
• 9:39
  flick
• 9:40
  for
• 9:40
  them
• 9:40
  that
• 9:40
  maybe
• 9:41
  this
• 9:41
  might
• 9:41
  be
• 9:41
  possible
• 9:42
  for
• 9:42
  them.
• 9:43
  That's
• 9:43
  not
• 9:43
  exactly
• 9:44
  how
• 9:44
  I
• 9:44
  started
• 9:46
  my
• 9:46
  publishing
• 9:46
  house,
• 9:47
  because
• 9:47
  my
• 9:47
  very
• 9:48
  first
• 9:48
  author
• 9:49
  that
• 9:49
  I
• 9:49
  published
• 9:50
  is
• 9:50
  somebody
• 9:51
  who
• 9:52
  I
• 9:52
  know
• 9:52
  through
• 9:53
  my
• 9:53
  community
• 9:54
  is
• 9:54
  an
• 9:54
  acquaintance
• 9:55
  and
• 9:55
  had
• 9:56
  seen
• 9:56
  all
• 9:56
  the
• 9:56
  promotion
• 9:57
  that
• 9:57
  I'd
• 9:57
  done
• 9:57
  for
• 9:58
  my
• 9:58
  book,
• 9:58
  purchased
• 9:59
  a
• 9:59
  book
• 9:59
  from
• 10:00
  me,
• 10:01
  and
• 10:01
  had
• 10:02
  seen
• 10:02
  my
• 10:02
  website
• 10:03
  where
• 10:04
  I
• 10:04
  described
• 10:05
  my
• 10:05
  mission
• 10:06
  and
• 10:06
  my
• 10:06
  values,
• 10:07
  which
• 10:08
  really
• 10:08
  focuses
• 10:09
  on
• 10:10
  developing
• 10:10
  books
• 10:11
  that
• 10:11
  help
• 10:11
  kids
• 10:12
  learn
• 10:12
  social
• 10:13
  emotional
• 10:13
  skills.
• 10:14
  And
• 10:14
  so
• 10:15
  when
• 10:15
  she
• 10:15
  saw
• 10:16
  my
• 10:16
  website,
• 10:17
  she
• 10:17
  had
• 10:17
  written
• 10:18
  in
• 10:18
  a
• 10:18
  book
• 10:19
  and
• 10:20
  was
• 10:20
  thinking,
• 10:20
  was
• 10:21
  planning
• 10:21
  on
• 10:22
  just
• 10:22
  doing
• 10:22
  everything
• 10:22
  on
• 10:23
  her
• 10:23
  own.
• 10:24
  But
• 10:24
  when
• 10:24
  she
• 10:24
  came
• 10:24
  across
• 10:25
  my
• 10:25
  website,
• 10:25
  she
• 10:26
  reached
• 10:26
  out
• 10:26
  to
• 10:26
  me
• 10:27
  and
• 10:27
  said,
• 10:27
  I
• 10:28
  feel
• 10:28
  like
• 10:29
  you're
• 10:29
  a
• 10:30
  perfect
• 10:30
  fit
• 10:31
  for
• 10:31
  the
• 10:31
  book
• 10:31
  that
• 10:31
  I
• 10:32
  wrote
• 10:33
  and
• 10:33
  would
• 10:33
  you
• 10:34
  consider
• 10:34
  publishing
• 10:35
  my
• 10:36
  books?
• 10:36
  I
• 10:37
  was
• 10:37
  shocked
• 10:38
  and
• 10:39
  very
• 10:39
  honored
• 10:40
  and
• 10:41
  just
• 10:41
  hadn't
• 10:42
  really
• 10:43
  considered
• 10:44
  that
• 10:44
  as
• 10:44
  a
• 10:44
  possibility
• 10:45
  before
• 10:45
  that
• 10:45
  moment.
• 10:46
  Tell
• 10:46
  us
• 10:46
  the
• 10:47
  name
• 10:47
  of
• 10:47
  the
• 10:47
  first
• 10:47
  book
• 10:48
  that
• 10:49
  you
• 10:49
  published
• 10:50
  under
• 10:50
  your
• 10:50
  Garden
• 10:51
  Wool
• 10:51
  publishing
• 10:52
  house.
• 10:52
  And
• 10:53
  you
• 10:53
  can
• 10:53
  tell
• 10:53
  us
• 10:53
  the
• 10:53
  name
• 10:53
  of
• 10:53
  the
• 10:53
  author
• 10:54
  too.
• 10:54
  Sure.
• 10:55
  The
• 10:55
  book
• 10:55
  is
• 10:55
  called
• 10:56
  Mischievous
• 10:56
  Maisie,
• 10:58
  and
• 10:58
  Maisie
• 10:58
  is
• 10:59
  her
• 10:59
  oldest
• 10:59
  daughter.
• 11:00
  And
• 11:01
  the
• 11:01
  author's
• 11:02
  name
• 11:02
  is
• 11:02
  Tracy
• 11:02
  Schwartz.
• 11:04
  You
• 11:04
  can
• 11:04
  find
• 11:05
  a
• 11:05
  link
• 11:06
  to
• 11:06
  her
• 11:06
  book
• 11:06
  on
• 11:07
  my
• 11:07
  website.
• 11:07
  If
• 11:08
  you
• 11:08
  go
• 11:08
  and
• 11:08
  click
• 11:09
  on
• 11:09
  books,
• 11:10
  you'll
• 11:10
  see
• 11:11
  a
• 11:11
  list
• 11:12
  of
• 11:12
  the
• 11:12
  books
• 11:12
  I've
• 11:13
  published.
• 11:13
  I
• 11:13
  Still
• 11:13
  have
• 11:14
  to
• 11:14
  add
• 11:14
  a
• 11:14
  few.
• 11:14
  Cause
• 11:14
  I've
• 11:14
  actually
• 11:15
  published
• 11:16
  three
• 11:16
  books
• 11:16
  last
• 11:16
  month,
• 11:16
  so
• 11:17
  I
• 11:17
  have
• 11:17
  to
• 11:17
  add
• 11:17
  those.
• 11:18
  The
• 11:18
  book
• 11:19
  is
• 11:19
  about
• 11:20
  Maisie,
• 11:21
  and
• 11:21
  it's
• 11:21
  showing
• 11:22
  Maisie
• 11:24
  going
• 11:24
  through
• 11:25
  different
• 11:26
  scenarios
• 11:27
  where
• 11:27
  she's
• 11:28
  exerting
• 11:29
  her
• 11:29
  independence,
• 11:30
  where
• 11:30
  she's
• 11:31
  being
• 11:32
  very
• 11:32
  creative,
• 11:33
  where
• 11:33
  she's
• 11:34
  doing
• 11:34
  her
• 11:35
  own
• 11:35
  thing
• 11:36
  in
• 11:36
  such
• 11:36
  a
• 11:36
  way
• 11:37
  that
• 11:37
  many
• 11:37
  parents
• 11:37
  can
• 11:38
  relate,
• 11:39
  can
• 11:39
  be
• 11:40
  very
• 11:40
  stressful
• 11:41
  for
• 11:41
  parents,
• 11:42
  or
• 11:42
  can
• 11:43
  maybe
• 11:44
  make
• 11:45
  parents
• 11:46
  feel,
• 11:46
  oh,
• 11:47
  no,
• 11:47
  not
• 11:47
  again.
• 11:48
  For
• 11:48
  example,
• 11:49
  on
• 11:49
  one
• 11:49
  of
• 11:49
  the
• 11:49
  pages,
• 11:50
  she's
• 11:50
  drawing
• 11:51
  a
• 11:51
  beautiful
• 11:52
  canvas
• 11:53
  of
• 11:53
  art
• 11:53
  with
• 11:53
  her
• 11:54
  spaghetti
• 11:54
  sauce
• 11:54
  on
• 11:55
  the
• 11:55
  wall.
• 11:56
  And
• 11:56
  so
• 11:56
  on
• 11:56
  one
• 11:57
  page,
• 11:57
  it
• 11:57
  will
• 11:57
  show
• 11:59
  how
• 11:59
  she
• 11:59
  always
• 12:00
  has
• 12:00
  to
• 12:00
  wear
• 12:00
  tutus,
• 12:01
  she
• 12:01
  always
• 12:02
  has
• 12:02
  to
• 12:02
  wear
• 12:03
  pink
• 12:03
  and
• 12:03
  dress
• 12:03
  herself
• 12:04
  and
• 12:04
  wears
• 12:04
  mismatched
• 12:05
  socks.
• 12:06
  But
• 12:06
  then
• 12:06
  on
• 12:06
  the
• 12:07
  next
• 12:07
  page,
• 12:08
  it
• 12:08
  will
• 12:08
  show
• 12:09
  how
• 12:10
  as
• 12:10
  an
• 12:11
  adult,
• 12:11
  she
• 12:12
  has
• 12:13
  grown
• 12:13
  up
• 12:13
  to
• 12:13
  have
• 12:14
  a
• 12:14
  very
• 12:14
  strong
• 12:14
  sense
• 12:15
  of
• 12:15
  self
• 12:16
  and
• 12:16
  that
• 12:17
  she
• 12:18
  loves
• 12:18
  fashion
• 12:19
  and
• 12:19
  doesn't
• 12:20
  care
• 12:20
  what
• 12:20
  other
• 12:20
  people
• 12:21
  think
• 12:21
  or
• 12:22
  for
• 12:22
  the
• 12:22
  spaghetti
• 12:23
  sauce.
• 12:24
  When
• 12:24
  she
• 12:25
  grows
• 12:25
  up,
• 12:26
  she'll
• 12:26
  become
• 12:27
  an
• 12:27
  artist
• 12:27
  and
• 12:28
  know
• 12:28
  how
• 12:28
  to
• 12:28
  be
• 12:29
  creative.
• 12:29
  So
• 12:29
  it
• 12:30
  juxtaposes
• 12:31
  these
• 12:32
  very
• 12:32
  common
• 12:33
  scenarios
• 12:34
  that
• 12:34
  kids
• 12:35
  will
• 12:36
  get
• 12:36
  themselves
• 12:37
  into.
• 12:38
  And
• 12:38
  I
• 12:38
  love
• 12:39
  how
• 12:39
  you've
• 12:39
  gotten
• 12:39
  yourself
• 12:40
  invested.
• 12:41
  And
• 12:41
  that's
• 12:42
  what
• 12:42
  I
• 12:42
  want
• 12:42
  the
• 12:43
  audience
• 12:44
  to
• 12:44
  realize,
• 12:45
  that
• 12:45
  Marlee
• 12:46
  has
• 12:46
  a
• 12:46
  real
• 12:47
  passion.
• 12:47
  You
• 12:48
  can
• 12:48
  hear
• 12:48
  it
• 12:49
  in
• 12:49
  how
• 12:49
  she's
• 12:49
  describing
• 12:50
  how
• 12:51
  she
• 12:51
  gets
• 12:51
  engaged
• 12:52
  with
• 12:52
  the
• 12:52
  story,
• 12:53
  which
• 12:54
  in
• 12:54
  her
• 12:54
  children's
• 12:55
  book
• 12:55
  publishing
• 12:56
  business,
• 12:56
  for
• 12:58
  someone
• 12:58
  listening
• 12:58
  and
• 12:59
  especially
• 12:59
  an
• 13:00
  aspiring
• 13:00
  children's
• 13:01
  book
• 13:01
  authority
• 13:02
  or
• 13:02
  someone
• 13:02
  who's
• 13:03
  reading
• 13:04
  children's
• 13:04
  books
• 13:05
  and
• 13:05
  never
• 13:05
  really
• 13:05
  thought
• 13:05
  of
• 13:06
  themselves
• 13:06
  as
• 13:06
  an
• 13:06
  author,
• 13:07
  and
• 13:07
  maybe
• 13:08
  this
• 13:08
  podcast
• 13:09
  show
• 13:09
  triggers
• 13:10
  that.
• 13:10
  I
• 13:10
  want
• 13:10
  to
• 13:11
  make
• 13:11
  sure
• 13:11
  that
• 13:12
  we
• 13:12
  give
• 13:12
  everybody
• 13:13
  the
• 13:13
  chance
• 13:14
  to
• 13:14
  understand
• 13:16
  what
• 13:16
  the
• 13:17
  different
• 13:17
  ways
• 13:18
  you
• 13:18
  can
• 13:18
  publish
• 13:19
  are
• 13:20
  and
• 13:20
  get
• 13:21
  Marley's
• 13:21
  opinion
• 13:22
  on
• 13:22
  that.
• 13:22
  A
• 13:22
  couple
• 13:23
  of
• 13:23
  my
• 13:23
  guests,
• 13:23
  and
• 13:24
  I've
• 13:24
  almost
• 13:24
  interviewed
• 13:25
  80
• 13:25
  children's
• 13:26
  published
• 13:26
  children's
• 13:27
  book
• 13:27
  authors.
• 13:27
  Now,
• 13:29
  we've
• 13:29
  had
• 13:29
  a
• 13:30
  couple
• 13:30
  of
• 13:30
  traditionally
• 13:31
  published
• 13:32
  children's
• 13:32
  book
• 13:32
  authors
• 13:33
  where
• 13:33
  they
• 13:34
  actually
• 13:34
  have
• 13:34
  found
• 13:34
  a
• 13:35
  publishing
• 13:35
  house
• 13:35
  that.
• 13:36
  That
• 13:36
  publishes,
• 13:37
  takes
• 13:37
  on
• 13:37
  all
• 13:38
  the
• 13:38
  rights
• 13:38
  and
• 13:38
  publishes
• 13:39
  their
• 13:39
  book.
• 13:40
  And
• 13:40
  then
• 13:40
  we've
• 13:41
  had
• 13:41
  this
• 13:41
  balance
• 13:42
  between
• 13:43
  what
• 13:43
  I
• 13:44
  refer
• 13:44
  to
• 13:44
  as
• 13:45
  independently
• 13:46
  published
• 13:47
  and
• 13:48
  self
• 13:48
  published
• 13:49
  or
• 13:49
  hybrid
• 13:49
  published,
• 13:50
  where
• 13:50
  someone.
• 13:51
  You
• 13:52
  still
• 13:52
  keep
• 13:53
  all
• 13:53
  the
• 13:53
  rights
• 13:53
  to
• 13:54
  your
• 13:54
  book,
• 13:54
  but
• 13:54
  you
• 13:54
  go
• 13:55
  out
• 13:55
  and
• 13:55
  you
• 13:56
  find
• 13:56
  a
• 13:56
  company
• 13:56
  that
• 13:57
  then
• 13:57
  takes
• 13:57
  on,
• 13:58
  like,
• 13:58
  the
• 13:58
  general
• 13:59
  manager's
• 13:59
  role
• 14:00
  for
• 14:00
  your
• 14:00
  book.
• 14:01
  Marlee,
• 14:02
  I
• 14:02
  know
• 14:02
  you
• 14:02
  and
• 14:02
  I
• 14:03
  have
• 14:03
  had
• 14:03
  this
• 14:03
  discussion,
• 14:04
  folks.
• 14:04
  We
• 14:05
  had
• 14:05
  a
• 14:05
  little
• 14:05
  bit
• 14:05
  of
• 14:05
  a
• 14:06
  discussion
• 14:06
  before
• 14:07
  the
• 14:07
  show
• 14:07
  started,
• 14:08
  but
• 14:09
  explain
• 14:09
  to
• 14:10
  us
• 14:11
  what
• 14:11
  your
• 14:12
  Garden
• 14:13
  Wolf
• 14:14
  Publishing
• 14:15
  house
• 14:15
  is
• 14:16
  and
• 14:16
  the
• 14:16
  role
• 14:17
  it
• 14:17
  plays
• 14:18
  with
• 14:19
  an
• 14:19
  aspiring
• 14:20
  children's
• 14:21
  book
• 14:21
  author
• 14:21
  or
• 14:22
  authority.
• 14:22
  A
• 14:22
  children's
• 14:22
  book
• 14:23
  author?
• 14:24
  Yes,
• 14:25
  absolutely.
• 14:25
  And
• 14:26
  I
• 14:26
  feel
• 14:27
  as
• 14:27
  though
• 14:28
  I
• 14:28
  can
• 14:29
  give
• 14:29
  a
• 14:29
  general
• 14:29
  overview,
• 14:30
  but
• 14:30
  just
• 14:31
  I
• 14:31
  feel
• 14:31
  like
• 14:31
  I
• 14:31
  need
• 14:31
  to
• 14:31
  give
• 14:31
  a
• 14:32
  little
• 14:32
  bit
• 14:32
  of
• 14:32
  context
• 14:33
  just
• 14:33
  because
• 14:33
  my
• 14:33
  approach
• 14:34
  is
• 14:35
  actually
• 14:35
  quite
• 14:36
  specific
• 14:36
  and
• 14:37
  niche.
• 14:37
  And
• 14:38
  although
• 14:39
  in.
• 14:39
  In
• 14:39
  some
• 14:40
  ways
• 14:40
  I
• 14:40
  fit
• 14:40
  the
• 14:41
  hybrid
• 14:41
  category
• 14:42
  in
• 14:43
  the
• 14:43
  sense
• 14:43
  that
• 14:44
  it's
• 14:44
  the
• 14:44
  author
• 14:45
  that's
• 14:45
  funding
• 14:46
  the
• 14:47
  expenses
• 14:48
  of
• 14:48
  the
• 14:48
  publishing
• 14:49
  process.
• 14:49
  And
• 14:49
  I
• 14:50
  do
• 14:50
  charge
• 14:50
  for
• 14:50
  my
• 14:51
  services,
• 14:52
  I
• 14:52
  don't
• 14:52
  charge
• 14:53
  a
• 14:53
  royalty.
• 14:54
  Some
• 14:54
  hybrid
• 14:54
  publishers
• 14:55
  do
• 14:56
  charge
• 14:56
  a
• 14:56
  small
• 14:56
  royalty
• 14:57
  from
• 14:57
  what
• 14:58
  I've
• 14:58
  seen.
• 14:58
  Generally
• 14:59
  it's
• 14:59
  reversed
• 14:59
  from
• 15:00
  traditional
• 15:00
  where
• 15:01
  usually
• 15:02
  in
• 15:02
  traditional
• 15:03
  publishing
• 15:03
  the
• 15:03
  author
• 15:04
  would
• 15:04
  get
• 15:04
  maybe
• 15:05
  between
• 15:06
  8
• 15:06
  and
• 15:06
  15%
• 15:08
  of
• 15:08
  sales.
• 15:09
  Whereas
• 15:09
  in
• 15:10
  hybrid
• 15:10
  publishing
• 15:11
  I've
• 15:11
  seen
• 15:11
  a
• 15:11
  lot
• 15:11
  of
• 15:11
  times
• 15:12
  it's
• 15:12
  reversed
• 15:12
  and
• 15:12
  the
• 15:13
  publisher
• 15:13
  will
• 15:14
  take
• 15:14
  around
• 15:15
  that.
• 15:15
  But
• 15:16
  some
• 15:16
  hybrid
• 15:16
  publishers
• 15:17
  don't
• 15:17
  take
• 15:17
  a
• 15:18
  royalty.
• 15:18
  I
• 15:18
  don't.
• 15:19
  And
• 15:19
  most
• 15:20
  of
• 15:20
  the
• 15:20
  children's
• 15:20
  book
• 15:21
  hybrid
• 15:22
  self
• 15:22
  published
• 15:22
  authors
• 15:23
  that
• 15:23
  I've
• 15:23
  talked
• 15:23
  to,
• 15:24
  no
• 15:24
  one
• 15:25
  has
• 15:25
  ever
• 15:25
  told
• 15:25
  me
• 15:26
  that
• 15:26
  someone's
• 15:26
  taken
• 15:27
  or
• 15:27
  heard
• 15:27
  of
• 15:27
  it
• 15:27
  before.
• 15:28
  But
• 15:28
  any
• 15:29
  author
• 15:29
  that
• 15:29
  I've
• 15:29
  talked
• 15:30
  to
• 15:30
  so
• 15:30
  far
• 15:30
  hasn't
• 15:31
  mentioned
• 15:31
  that
• 15:32
  the
• 15:32
  self
• 15:32
  publisher
• 15:33
  or
• 15:33
  hybrid
• 15:34
  publisher
• 15:34
  takes
• 15:35
  a
• 15:35
  royalty.
• 15:36
  They
• 15:36
  certainly
• 15:36
  take
• 15:37
  a
• 15:37
  fee
• 15:37
  for
• 15:37
  all
• 15:38
  their
• 15:38
  work
• 15:38
  though.
• 15:39
  As
• 15:39
  the
• 15:39
  project
• 15:40
  manager
• 15:40
  or
• 15:40
  the
• 15:41
  general
• 15:41
  manager.
• 15:42
  Yes.
• 15:43
  Yeah.
• 15:43
  So
• 15:44
  that's
• 15:44
  really
• 15:45
  interesting
• 15:45
  to
• 15:46
  hear
• 15:46
  because
• 15:46
  there's
• 15:47
  so
• 15:47
  many
• 15:47
  different
• 15:48
  publishers
• 15:48
  out
• 15:49
  there
• 15:49
  and
• 15:49
  I've
• 15:49
  done
• 15:50
  a
• 15:50
  lot
• 15:50
  of
• 15:50
  research
• 15:50
  to
• 15:51
  see
• 15:51
  and
• 15:51
  I've
• 15:51
  noticed
• 15:51
  that
• 15:52
  there
• 15:52
  are
• 15:53
  quite
• 15:53
  a
• 15:53
  few
• 15:53
  that
• 15:54
  do
• 15:54
  take
• 15:54
  a
• 15:54
  royalty.
• 15:55
  And
• 15:55
  I
• 15:55
  found
• 15:55
  that
• 15:55
  interesting.
• 15:56
  So
• 15:56
  that's
• 15:57
  good
• 15:57
  to
• 15:57
  know.
• 15:57
  Interesting
• 15:58
  that
• 15:58
  they
• 15:58
  haven't
• 15:59
  been
• 15:59
  taking
• 15:59
  a
• 15:59
  royalty.
• 16:00
  For
• 16:01
  me,
• 16:01
  there
• 16:01
  were
• 16:02
  many
• 16:02
  reasons
• 16:02
  why
• 16:03
  I
• 16:03
  decided
• 16:03
  not
• 16:03
  to
• 16:04
  take
• 16:04
  a
• 16:04
  royalty.
• 16:05
  And
• 16:06
  there's
• 16:07
  just
• 16:07
  so
• 16:07
  much
• 16:07
  to
• 16:07
  talk
• 16:08
  about.
• 16:08
  I
• 16:08
  don't
• 16:08
  know
• 16:08
  where
• 16:08
  to
• 16:09
  begin.
• 16:09
  Give
• 16:10
  us
• 16:10
  the
• 16:10
  big
• 16:10
  picture,
• 16:11
  Marlee.
• 16:11
  Tell
• 16:11
  it.
• 16:12
  If
• 16:12
  I
• 16:12
  come
• 16:13
  to
• 16:13
  you
• 16:13
  and
• 16:13
  I
• 16:13
  say,
• 16:14
  marley,
• 16:15
  I'm
• 16:15
  an
• 16:15
  aspiring
• 16:16
  children's
• 16:16
  book
• 16:16
  author
• 16:18
  and
• 16:18
  I've
• 16:18
  written
• 16:19
  a
• 16:19
  story
• 16:20
  and
• 16:20
  I
• 16:20
  think
• 16:21
  I've
• 16:21
  got
• 16:21
  a
• 16:21
  beautiful
• 16:22
  story.
• 16:23
  Okay,
• 16:24
  let's
• 16:24
  go.
• 16:25
  So
• 16:25
  take
• 16:25
  me
• 16:26
  from
• 16:26
  that.
• 16:26
  When
• 16:26
  I
• 16:27
  contact
• 16:27
  you
• 16:27
  and
• 16:28
  I
• 16:28
  had
• 16:28
  this
• 16:28
  story,
• 16:29
  now
• 16:29
  I
• 16:29
  want
• 16:29
  to
• 16:29
  get
• 16:30
  published.
• 16:31
  Perfect.
• 16:31
  So
• 16:32
  in
• 16:32
  that
• 16:32
  first
• 16:32
  call,
• 16:33
  when
• 16:33
  I
• 16:33
  meet
• 16:33
  somebody,
• 16:35
  the
• 16:35
  first
• 16:35
  thing
• 16:35
  I
• 16:35
  do
• 16:36
  is
• 16:37
  I
• 16:37
  try
• 16:37
  to
• 16:38
  get
• 16:38
  a
• 16:38
  sense
• 16:38
  of
• 16:39
  what
• 16:39
  their
• 16:40
  priorities
• 16:40
  are
• 16:41
  and
• 16:41
  what
• 16:41
  their
• 16:41
  goals
• 16:42
  are
• 16:42
  and
• 16:43
  why
• 16:43
  they
• 16:43
  want
• 16:44
  to
• 16:44
  publish
• 16:44
  a
• 16:44
  book.
• 16:44
  And
• 16:45
  also,
• 16:45
  obviously,
• 16:46
  I
• 16:46
  want
• 16:46
  to
• 16:46
  know
• 16:46
  what
• 16:47
  the
• 16:47
  book
• 16:47
  is
• 16:47
  about,
• 16:48
  where
• 16:49
  the
• 16:49
  inspiration
• 16:50
  came
• 16:50
  from.
• 16:51
  Because
• 16:52
  it's
• 16:53
  really
• 16:53
  just
• 16:53
  me.
• 16:53
  I'm
• 16:54
  like
• 16:54
  a
• 16:55
  solo
• 16:55
  entrepreneur
• 16:56
  and
• 16:56
  I
• 16:57
  do
• 16:57
  everything.
• 16:58
  So
• 16:58
  I
• 16:58
  don't
• 16:58
  have
• 16:59
  the
• 16:59
  capacity
• 17:00
  to
• 17:00
  take
• 17:01
  on
• 17:01
  every
• 17:02
  single
• 17:03
  person
• 17:03
  that
• 17:03
  would
• 17:03
  come
• 17:04
  my
• 17:04
  way.
• 17:05
  And
• 17:05
  not
• 17:05
  just
• 17:05
  that,
• 17:06
  but
• 17:07
  I
• 17:07
  feel
• 17:07
  that
• 17:08
  to
• 17:08
  be
• 17:08
  a
• 17:08
  high
• 17:09
  quality
• 17:09
  publisher
• 17:11
  it's
• 17:11
  important
• 17:12
  to
• 17:12
  stay
• 17:13
  true
• 17:13
  to
• 17:14
  the
• 17:14
  niche
• 17:15
  that
• 17:15
  I'm
• 17:15
  building
• 17:16
  and
• 17:17
  to
• 17:17
  work
• 17:17
  with
• 17:17
  people
• 17:18
  who
• 17:18
  I
• 17:18
  can
• 17:19
  most
• 17:19
  benefit.
• 17:20
  Let's
• 17:21
  understand
• 17:22
  role
• 17:23
  if
• 17:23
  you
• 17:23
  can
• 17:23
  be
• 17:24
  a
• 17:24
  little
• 17:24
  more
• 17:24
  specific,
• 17:25
  because
• 17:26
  I
• 17:26
  always
• 17:26
  tell
• 17:27
  people
• 17:27
  there's
• 17:27
  only
• 17:28
  between
• 17:29
  five
• 17:30
  and
• 17:30
  eight
• 17:31
  major
• 17:32
  functions
• 17:33
  to
• 17:33
  publish
• 17:34
  a
• 17:34
  children's
• 17:34
  book.
• 17:35
  Because
• 17:35
  I
• 17:35
  know
• 17:35
  that.
• 17:35
  Because
• 17:36
  I
• 17:36
  published
• 17:37
  two
• 17:37
  of
• 17:37
  our
• 17:37
  own.
• 17:38
  Take
• 17:38
  us
• 17:38
  through
• 17:39
  that.
• 17:39
  I
• 17:39
  come
• 17:40
  to
• 17:40
  you
• 17:40
  with
• 17:40
  my
• 17:41
  book.
• 17:42
  It's
• 17:42
  not
• 17:42
  edited,
• 17:43
  but
• 17:43
  I
• 17:43
  have
• 17:43
  a
• 17:43
  story
• 17:44
  written.
• 17:44
  So
• 17:45
  now
• 17:45
  take
• 17:45
  us
• 17:46
  through
• 17:46
  the
• 17:46
  steps.
• 17:47
  Sure.
• 17:48
  But
• 17:48
  one
• 17:48
  thing
• 17:49
  I
• 17:49
  just
• 17:49
  want
• 17:49
  to
• 17:49
  make
• 17:49
  really
• 17:50
  clear
• 17:50
  is
• 17:51
  that
• 17:52
  I
• 17:52
  really
• 17:52
  always
• 17:53
  start
• 17:53
  by
• 17:53
  making
• 17:54
  sure
• 17:54
  that
• 17:54
  person
• 17:55
  and
• 17:55
  that
• 17:55
  story
• 17:56
  is
• 17:56
  a
• 17:56
  good
• 17:56
  fit
• 17:57
  for
• 17:57
  Garden
• 17:57
  Wolf
• 17:58
  Publishing.
• 17:58
  I
• 17:58
  always
• 17:59
  start
• 17:59
  with
• 17:59
  a
• 17:59
  conversation
• 18:00
  to
• 18:00
  help
• 18:00
  educate
• 18:01
  on
• 18:01
  the
• 18:02
  different
• 18:02
  options
• 18:03
  because
• 18:03
  sometimes
• 18:04
  doing
• 18:05
  it
• 18:05
  on
• 18:05
  their
• 18:05
  own
• 18:05
  makes
• 18:06
  more
• 18:06
  sense
• 18:06
  or
• 18:07
  sometimes
• 18:07
  going
• 18:07
  in
• 18:08
  a
• 18:08
  traditional
• 18:08
  route
• 18:09
  makes
• 18:09
  more
• 18:09
  sense.
• 18:10
  And
• 18:11
  a
• 18:11
  lot
• 18:11
  of
• 18:11
  times
• 18:11
  people
• 18:12
  come
• 18:12
  to
• 18:12
  me
• 18:12
  and
• 18:12
  the
• 18:12
  first
• 18:13
  thing
• 18:13
  I
• 18:13
  say
• 18:13
  is,
• 18:14
  how
• 18:14
  much
• 18:14
  do
• 18:14
  you
• 18:14
  know
• 18:14
  about
• 18:15
  the
• 18:15
  publishing
• 18:15
  industry?
• 18:16
  Do
• 18:16
  you
• 18:16
  know
• 18:16
  about
• 18:17
  the
• 18:17
  different
• 18:17
  options?
• 18:17
  And
• 18:18
  99%
• 18:19
  they
• 18:19
  say,
• 18:20
  I
• 18:20
  know
• 18:20
  nothing.
• 18:21
  Please
• 18:21
  educate
• 18:22
  me.
• 18:22
  And
• 18:23
  another
• 18:23
  thing
• 18:23
  I
• 18:23
  want
• 18:24
  to
• 18:24
  emphasize
• 18:25
  is
• 18:25
  that
• 18:26
  Garden
• 18:26
  Wolf
• 18:27
  Publishing
• 18:27
  specializes
• 18:28
  in
• 18:29
  working
• 18:29
  with
• 18:29
  experts.
• 18:30
  Experts
• 18:30
  who
• 18:31
  are
• 18:31
  specialists
• 18:32
  in
• 18:33
  a
• 18:33
  certain
• 18:33
  field,
• 18:34
  who
• 18:34
  are
• 18:35
  not
• 18:35
  professional
• 18:36
  writers
• 18:37
  and
• 18:38
  who
• 18:38
  have
• 18:39
  an
• 18:39
  idea
• 18:40
  but
• 18:40
  have
• 18:41
  a
• 18:41
  full
• 18:41
  time
• 18:41
  job.
• 18:42
  I
• 18:42
  primarily
• 18:43
  focus
• 18:43
  on
• 18:43
  working
• 18:44
  with
• 18:44
  mental
• 18:44
  health
• 18:45
  experts.
• 18:45
  I
• 18:46
  primarily
• 18:46
  work
• 18:47
  with
• 18:47
  psychologists
• 18:48
  and
• 18:48
  psychiatrists.
• 18:50
  Those
• 18:50
  are
• 18:51
  aspiring
• 18:52
  children's
• 18:52
  book
• 18:53
  authors
• 18:53
  in
• 18:54
  that
• 18:54
  field.
• 18:54
  Is
• 18:55
  that
• 18:55
  correct?
• 18:56
  Correct.
• 18:57
  Yeah.
• 18:57
  Okay,
• 18:58
  so
• 18:58
  just
• 18:58
  so
• 18:58
  everybody,
• 18:59
  so
• 18:59
  I
• 18:59
  come
• 19:00
  to
• 19:00
  you,
• 19:00
  I'm
• 19:00
  in
• 19:00
  that
• 19:01
  field.
• 19:01
  I've
• 19:01
  written
• 19:01
  a
• 19:02
  children's
• 19:02
  book.
• 19:03
  Now
• 19:03
  we've
• 19:04
  qualified
• 19:05
  that.
• 19:05
  I'm
• 19:05
  a
• 19:05
  perfect
• 19:06
  fit
• 19:06
  for
• 19:06
  you.
• 19:07
  Take
• 19:07
  us
• 19:07
  through
• 19:08
  the
• 19:08
  process
• 19:08
  next.
• 19:10
  Perfect.
• 19:10
  So
• 19:11
  sometimes
• 19:11
  someone
• 19:12
  comes
• 19:12
  to
• 19:12
  me
• 19:12
  with
• 19:12
  an
• 19:13
  idea,
• 19:13
  but
• 19:13
  they
• 19:14
  don't
• 19:14
  know
• 19:14
  how
• 19:14
  to
• 19:15
  write
• 19:15
  it.
• 19:15
  If
• 19:15
  that's
• 19:16
  the
• 19:16
  case,
• 19:17
  then
• 19:18
  they
• 19:18
  might
• 19:19
  hire
• 19:19
  me
• 19:19
  in
• 19:20
  addition
• 19:20
  to
• 19:20
  the
• 19:20
  process
• 19:21
  to
• 19:21
  help
• 19:21
  with
• 19:21
  the
• 19:21
  concept
• 19:22
  development
• 19:22
  and
• 19:23
  ghost
• 19:23
  writing.
• 19:24
  And
• 19:24
  those
• 19:24
  are
• 19:24
  services
• 19:25
  that
• 19:25
  I
• 19:25
  offer
• 19:26
  for
• 19:26
  those
• 19:27
  who
• 19:27
  need
• 19:27
  it.
• 19:28
  A
• 19:28
  lot
• 19:28
  of
• 19:29
  times
• 19:29
  people
• 19:29
  come
• 19:29
  with
• 19:30
  a
• 19:30
  manuscript
• 19:30
  ready.
• 19:31
  So
• 19:31
  if
• 19:31
  they
• 19:32
  come
• 19:32
  and
• 19:32
  they
• 19:32
  have
• 19:32
  a
• 19:32
  manuscript
• 19:33
  ready,
• 19:33
  the
• 19:33
  very
• 19:34
  first
• 19:34
  step
• 19:34
  is
• 19:35
  editing.
• 19:36
  My
• 19:36
  background
• 19:37
  is
• 19:37
  editing.
• 19:38
  That's
• 19:38
  a
• 19:38
  very
• 19:39
  important
• 19:39
  part
• 19:39
  of
• 19:39
  the
• 19:39
  process
• 19:40
  for
• 19:40
  me.
• 19:41
  And
• 19:41
  so
• 19:41
  we
• 19:41
  always
• 19:41
  start
• 19:42
  there.
• 19:43
  And
• 19:43
  one
• 19:43
  thing
• 19:44
  that's
• 19:44
  really
• 19:44
  important
• 19:45
  for
• 19:46
  me
• 19:46
  as
• 19:46
  an
• 19:47
  editor
• 19:47
  in
• 19:48
  going
• 19:48
  through
• 19:48
  the
• 19:48
  editing
• 19:49
  process,
• 19:51
  thing
• 19:51
  that
• 19:51
  I've
• 19:51
  noticed
• 19:52
  that's
• 19:52
  key
• 19:53
  is
• 19:53
  that
• 19:54
  through
• 19:54
  going
• 19:55
  the
• 19:55
  first
• 19:55
  round
• 19:55
  of
• 19:56
  edits
• 19:56
  and
• 19:56
  then
• 19:57
  going
• 19:57
  back,
• 19:58
  it's
• 19:59
  really
• 19:59
  an
• 19:59
  important
• 20:00
  step
• 20:00
  to
• 20:01
  helping
• 20:01
  to
• 20:01
  figure
• 20:02
  out
• 20:02
  what
• 20:03
  the
• 20:03
  author's
• 20:05
  most
• 20:05
  important
• 20:06
  parts
• 20:07
  of
• 20:07
  their
• 20:08
  story
• 20:08
  are.
• 20:09
  And
• 20:09
  sometimes
• 20:10
  they
• 20:10
  don't
• 20:10
  even
• 20:11
  know
• 20:11
  until
• 20:12
  an
• 20:12
  editor
• 20:12
  removes
• 20:13
  it.
• 20:13
  I
• 20:14
  remember
• 20:14
  you
• 20:14
  were
• 20:14
  talking
• 20:15
  about,
• 20:15
  like,
• 20:15
  caboose
• 20:16
  and
• 20:17
  how
• 20:17
  caboose
• 20:17
  was
• 20:18
  really
• 20:18
  special
• 20:18
  and
• 20:18
  meaningful.
• 20:19
  And
• 20:19
  the
• 20:19
  fact
• 20:20
  that
• 20:20
  you
• 20:20
  spelled
• 20:20
  it
• 20:20
  with
• 20:20
  a
• 20:21
  K
• 20:21
  was
• 20:21
  very
• 20:22
  special
• 20:22
  because
• 20:23
  of
• 20:23
  your
• 20:23
  granddaughter's
• 20:24
  name.
• 20:25
  And
• 20:25
  so
• 20:26
  an
• 20:26
  editor
• 20:27
  maybe
• 20:28
  might
• 20:29
  edit
• 20:29
  that.
• 20:30
  And
• 20:30
  then
• 20:31
  through
• 20:31
  you
• 20:31
  saying,
• 20:31
  no,
• 20:32
  it
• 20:32
  has
• 20:32
  to
• 20:32
  be
• 20:32
  this
• 20:33
  because
• 20:33
  of
• 20:33
  this
• 20:33
  reason.
• 20:34
  Oh,
• 20:34
  that's
• 20:35
  the
• 20:35
  very
• 20:35
  first
• 20:35
  important
• 20:36
  step
• 20:36
  of
• 20:37
  figuring
• 20:37
  out
• 20:38
  what's
• 20:38
  the
• 20:39
  inspiration
• 20:40
  and
• 20:40
  what's
• 20:40
  the
• 20:41
  personal
• 20:41
  connection
• 20:42
  of
• 20:42
  what
• 20:42
  makes
• 20:42
  this
• 20:42
  very
• 20:43
  special
• 20:43
  for
• 20:43
  the
• 20:43
  author.
• 20:43
  I
• 20:44
  want
• 20:44
  to
• 20:44
  talk
• 20:44
  to
• 20:44
  you
• 20:44
  about
• 20:44
  editing
• 20:45
  for
• 20:45
  just
• 20:45
  a
• 20:46
  moment
• 20:46
  because.
• 20:47
  Yes.
• 20:47
  When
• 20:48
  your
• 20:49
  most
• 20:49
  children's
• 20:50
  books
• 20:50
  are
• 20:51
  between
• 20:51
  five
• 20:52
  hundred
• 20:53
  and
• 20:53
  a
• 20:53
  thousand
• 20:53
  words.
• 20:54
  Yes.
• 20:55
  And
• 20:55
  they're
• 20:55
  a
• 20:55
  picture
• 20:56
  book.
• 20:56
  So
• 20:56
  I
• 20:57
  just
• 20:57
  want
• 20:57
  to
• 20:57
  make
• 20:57
  sure
• 20:57
  the
• 20:58
  definition
• 20:58
  of
• 20:58
  the
• 20:59
  books
• 20:59
  that
• 20:59
  you're
• 20:59
  primarily
• 21:00
  working
• 21:00
  on
• 21:01
  that
• 21:01
  are
• 21:01
  children's
• 21:02
  books,
• 21:03
  what's
• 21:04
  the
• 21:04
  format
• 21:04
  look
• 21:05
  like?
• 21:05
  So
• 21:05
  what's
• 21:06
  the
• 21:06
  number
• 21:06
  of
• 21:06
  words
• 21:07
  and
• 21:07
  how
• 21:08
  many
• 21:08
  illustrations?
• 21:10
  Yeah,
• 21:10
  so
• 21:11
  it
• 21:11
  really
• 21:11
  varies.
• 21:12
  I
• 21:12
  really
• 21:12
  pride
• 21:13
  myself
• 21:13
  on
• 21:14
  not
• 21:15
  staying
• 21:15
  within
• 21:15
  the
• 21:16
  traditional
• 21:16
  constraints
• 21:17
  and
• 21:18
  making
• 21:18
  things
• 21:19
  work
• 21:19
  with
• 21:19
  whatever
• 21:20
  works
• 21:20
  for
• 21:20
  that
• 21:21
  individual.
• 21:21
  But
• 21:22
  as
• 21:22
  a
• 21:22
  general
• 21:22
  rule,
• 21:24
  a
• 21:24
  standard
• 21:25
  picture
• 21:25
  book
• 21:26
  is
• 21:26
  around
• 21:26
  32
• 21:27
  pages.
• 21:28
  But
• 21:28
  I
• 21:28
  would
• 21:28
  say
• 21:29
  the
• 21:29
  books
• 21:29
  that
• 21:29
  I've
• 21:30
  created
• 21:31
  are
• 21:31
  anywhere
• 21:32
  between
• 21:33
  32
• 21:34
  and
• 21:34
  48
• 21:35
  pages.
• 21:36
  Sometimes
• 21:36
  they
• 21:37
  end
• 21:37
  up
• 21:37
  being
• 21:38
  a
• 21:38
  bit
• 21:38
  longer.
• 21:39
  And
• 21:39
  as
• 21:39
  long
• 21:40
  as
• 21:40
  they're
• 21:40
  within
• 21:41
  the.
• 21:42
  The
• 21:42
  right
• 21:42
  multiple
• 21:43
  needed
• 21:44
  for
• 21:44
  printing,
• 21:45
  that's
• 21:45
  a
• 21:45
  part
• 21:45
  of
• 21:45
  it,
• 21:46
  too.
• 21:46
  We
• 21:46
  start
• 21:47
  with
• 21:47
  editing,
• 21:47
  and
• 21:47
  then
• 21:48
  from
• 21:48
  there
• 21:49
  we
• 21:49
  go
• 21:50
  into
• 21:50
  story.
• 21:51
  Now
• 21:51
  that
• 21:51
  we've
• 21:51
  got
• 21:52
  an
• 21:52
  idea
• 21:52
  from
• 21:52
  you
• 21:53
  of
• 21:53
  a
• 21:53
  range,
• 21:54
  and
• 21:54
  I'm
• 21:54
  glad
• 21:54
  you
• 21:54
  mentioned
• 21:55
  that,
• 21:55
  Marlee,
• 21:55
  because
• 21:56
  as
• 21:56
  a
• 21:57
  published
• 21:57
  children's
• 21:58
  book
• 21:58
  author,
• 21:59
  we
• 21:59
  certainly
• 22:00
  have
• 22:00
  exceeded
• 22:01
  the
• 22:02
  32
• 22:02
  page
• 22:03
  limit.
• 22:04
  And
• 22:04
  one
• 22:04
  of
• 22:04
  the
• 22:04
  reasons
• 22:05
  is.
• 22:05
  And
• 22:05
  Marlee
• 22:06
  and
• 22:06
  I
• 22:06
  will
• 22:06
  get
• 22:06
  into
• 22:06
  it,
• 22:07
  because
• 22:07
  we're
• 22:07
  going
• 22:07
  to
• 22:08
  talk
• 22:08
  a
• 22:08
  little
• 22:08
  bit
• 22:08
  about
• 22:08
  her
• 22:09
  book
• 22:10
  and
• 22:10
  the
• 22:11
  idea
• 22:11
  of
• 22:12
  value
• 22:12
  added
• 22:13
  resources
• 22:13
  at
• 22:14
  the
• 22:14
  end
• 22:14
  of
• 22:14
  the
• 22:14
  book.
• 22:15
  In
• 22:15
  our
• 22:15
  case,
• 22:16
  we
• 22:16
  did
• 22:16
  that.
• 22:16
  We
• 22:17
  added
• 22:18
  value
• 22:18
  added
• 22:19
  at
• 22:19
  the
• 22:19
  end
• 22:19
  of
• 22:19
  our
• 22:20
  book
• 22:20
  based
• 22:21
  on
• 22:21
  just
• 22:21
  our
• 22:22
  feeling
• 22:22
  and
• 22:22
  what
• 22:23
  we
• 22:23
  were
• 22:23
  trying
• 22:23
  to
• 22:24
  convey
• 22:24
  through
• 22:25
  the
• 22:25
  book.
• 22:25
  Thank
• 22:25
  you,
• 22:26
  Marley,
• 22:26
  for
• 22:26
  sharing
• 22:26
  that.
• 22:26
  We're
• 22:27
  32
• 22:28
  to
• 22:28
  about
• 22:28
  48
• 22:29
  pages.
• 22:30
  And
• 22:30
  now
• 22:31
  talk
• 22:31
  to
• 22:31
  us
• 22:31
  about
• 22:32
  words.
• 22:33
  Is
• 22:33
  there
• 22:33
  a
• 22:34
  range?
• 22:34
  Because
• 22:35
  if
• 22:36
  I
• 22:36
  said
• 22:36
  to
• 22:36
  you,
• 22:36
  you
• 22:37
  know
• 22:37
  what,
• 22:37
  Marley,
• 22:37
  I
• 22:37
  got
• 22:37
  a
• 22:37
  children's
• 22:38
  book,
• 22:38
  it's
• 22:39
  48
• 22:39
  pages,
• 22:40
  and
• 22:40
  I
• 22:40
  got
• 22:40
  24,000
• 22:42
  words.
• 22:42
  What
• 22:43
  would
• 22:43
  you
• 22:43
  say
• 22:43
  to
• 22:43
  me
• 22:44
  if
• 22:44
  somebody
• 22:45
  came
• 22:45
  to
• 22:45
  me?
• 22:45
  I
• 22:46
  would
• 22:46
  say,
• 22:46
  that
• 22:47
  is
• 22:47
  not
• 22:47
  a
• 22:47
  picture
• 22:48
  book,
• 22:49
  that's
• 22:49
  a
• 22:49
  chapter
• 22:50
  book.
• 22:51
  And
• 22:51
  I.
• 22:51
  I
• 22:52
  was
• 22:52
  just
• 22:52
  joking
• 22:52
  with
• 22:53
  that.
• 22:53
  But
• 22:53
  I
• 22:53
  just
• 22:53
  like
• 22:53
  to
• 22:54
  take
• 22:54
  you
• 22:54
  back.
• 22:54
  So
• 22:55
  now
• 22:56
  that
• 22:56
  you've
• 22:56
  given
• 22:56
  us
• 22:57
  in
• 22:57
  a
• 22:57
  range
• 22:57
  of
• 22:58
  32
• 22:58
  to
• 22:58
  40,
• 22:59
  48
• 22:59
  pages.
• 23:00
  Yeah.
• 23:00
  Give
• 23:00
  us
• 23:01
  a
• 23:01
  range
• 23:01
  in
• 23:02
  terms
• 23:02
  of
• 23:02
  how
• 23:02
  many
• 23:03
  words.
• 23:04
  I'd
• 23:04
  say
• 23:04
  generally,
• 23:05
  on
• 23:05
  average,
• 23:06
  maybe
• 23:06
  300
• 23:07
  to
• 23:07
  500
• 23:07
  words
• 23:08
  for
• 23:08
  a
• 23:09
  picture
• 23:09
  book.
• 23:09
  But
• 23:10
  sometimes
• 23:10
  it
• 23:10
  can
• 23:10
  be
• 23:11
  a
• 23:11
  little
• 23:11
  longer,
• 23:13
  like
• 23:13
  it
• 23:13
  can
• 23:13
  be.
• 23:15
  I
• 23:15
  did
• 23:15
  a
• 23:16
  unique
• 23:16
  book
• 23:17
  with
• 23:17
  a
• 23:17
  psychologist
• 23:18
  where
• 23:18
  it
• 23:19
  is
• 23:19
  a
• 23:19
  story
• 23:20
  as
• 23:20
  well
• 23:20
  as
• 23:21
  a
• 23:21
  workbook
• 23:21
  combined,
• 23:22
  so
• 23:22
  for
• 23:22
  her
• 23:23
  to
• 23:23
  use
• 23:23
  in
• 23:23
  her
• 23:23
  practice.
• 23:25
  And
• 23:25
  it's
• 23:25
  for
• 23:25
  slightly
• 23:26
  older
• 23:26
  children,
• 23:26
  so
• 23:27
  it's
• 23:27
  for
• 23:27
  kids
• 23:28
  age
• 23:28
  7
• 23:29
  to
• 23:29
  12.
• 23:30
  Those
• 23:30
  books
• 23:30
  are
• 23:31
  quite
• 23:31
  a
• 23:31
  bit
• 23:32
  longer
• 23:32
  than
• 23:33
  a
• 23:33
  rhyming
• 23:34
  book
• 23:34
  that
• 23:34
  I
• 23:34
  did
• 23:35
  earlier
• 23:35
  this
• 23:36
  year.
• 23:36
  That's
• 23:37
  for
• 23:37
  much
• 23:37
  younger
• 23:38
  children.
• 23:38
  One
• 23:38
  might
• 23:38
  be
• 23:39
  300
• 23:39
  words,
• 23:40
  one
• 23:40
  might
• 23:40
  be
• 23:41
  1200
• 23:42
  words.
• 23:43
  But
• 23:43
  the
• 23:44
  thing
• 23:44
  that's
• 23:44
  more
• 23:44
  important
• 23:44
  to
• 23:45
  me
• 23:45
  than
• 23:45
  word
• 23:45
  count,
• 23:45
  and
• 23:46
  I
• 23:46
  don't
• 23:46
  get
• 23:46
  bogged
• 23:47
  down
• 23:47
  in
• 23:47
  word
• 23:47
  count,
• 23:47
  personally,
• 23:48
  I
• 23:49
  really
• 23:49
  look
• 23:49
  more
• 23:50
  at,
• 23:50
  who
• 23:50
  are
• 23:51
  we
• 23:51
  writing
• 23:51
  this
• 23:51
  for?
• 23:52
  How
• 23:52
  old
• 23:52
  are
• 23:52
  they?
• 23:53
  What's
• 23:53
  the
• 23:54
  topic?
• 23:55
  Are
• 23:55
  we
• 23:55
  being
• 23:56
  concise
• 23:56
  enough
• 23:57
  for
• 23:57
  the
• 23:57
  audience
• 23:57
  that
• 23:58
  we're
• 23:58
  writing
• 23:58
  for?
• 23:59
  Do
• 23:59
  we
• 24:00
  have
• 24:00
  all
• 24:00
  the
• 24:00
  information
• 24:01
  that
• 24:01
  we
• 24:01
  need?
• 24:01
  And
• 24:02
  also,
• 24:02
  in
• 24:02
  addition
• 24:03
  to
• 24:03
  that,
• 24:04
  it's
• 24:04
  very
• 24:04
  important
• 24:05
  to
• 24:05
  recognize
• 24:06
  that
• 24:06
  when
• 24:06
  you're
• 24:06
  doing
• 24:06
  a
• 24:06
  picture
• 24:07
  book,
• 24:07
  there
• 24:08
  are
• 24:08
  two
• 24:09
  ways
• 24:09
  that
• 24:09
  concepts
• 24:10
  are
• 24:10
  communicated.
• 24:11
  There's
• 24:11
  the
• 24:11
  words
• 24:12
  and
• 24:12
  there's
• 24:12
  the
• 24:12
  visuals.
• 24:13
  And
• 24:14
  sometimes
• 24:14
  you
• 24:15
  need
• 24:15
  to
• 24:15
  communicate
• 24:16
  part
• 24:16
  of
• 24:16
  the
• 24:16
  concept,
• 24:17
  part
• 24:17
  only
• 24:18
  through
• 24:18
  visuals.
• 24:19
  And
• 24:20
  there's
• 24:20
  no
• 24:20
  need
• 24:21
  to
• 24:21
  include
• 24:21
  words
• 24:21
  for
• 24:22
  it.
• 24:22
  It's
• 24:22
  really
• 24:22
  a
• 24:23
  matter
• 24:23
  of
• 24:24
  brainstorming
• 24:25
  and
• 24:25
  strategizing
• 24:26
  and
• 24:27
  planning
• 24:28
  ahead.
• 24:28
  And
• 24:28
  that's
• 24:28
  the
• 24:29
  beautiful
• 24:29
  thing.
• 24:29
  I
• 24:30
  don't
• 24:30
  want
• 24:30
  to
• 24:30
  lose
• 24:31
  that
• 24:31
  thought.
• 24:32
  Because
• 24:32
  what
• 24:32
  you're
• 24:33
  saying,
• 24:33
  Marley,
• 24:33
  is
• 24:34
  so
• 24:34
  important.
• 24:34
  It's
• 24:35
  really,
• 24:35
  when
• 24:36
  it
• 24:36
  comes
• 24:36
  to
• 24:36
  a
• 24:36
  children's
• 24:37
  book,
• 24:38
  a
• 24:38
  picture
• 24:38
  tells
• 24:39
  a
• 24:39
  thousand
• 24:39
  words.
• 24:40
  And
• 24:40
  so
• 24:41
  you
• 24:41
  don't
• 24:41
  need
• 24:42
  to
• 24:42
  put
• 24:42
  a
• 24:42
  thousand
• 24:43
  words
• 24:43
  on
• 24:43
  a
• 24:43
  picture.
• 24:44
  Yep.
• 24:45
  And
• 24:45
  so
• 24:45
  that.
• 24:45
  I
• 24:45
  think
• 24:46
  that's
• 24:46
  exactly
• 24:46
  what
• 24:47
  you're
• 24:47
  saying
• 24:47
  here.
• 24:48
  Exactly.
• 24:49
  And
• 24:49
  that's
• 24:49
  why
• 24:49
  you'll
• 24:50
  find
• 24:50
  picture
• 24:51
  books,
• 24:51
  especially
• 24:51
  board
• 24:52
  books,
• 24:52
  for
• 24:52
  babies.
• 24:53
  I
• 24:53
  have
• 24:54
  a
• 24:54
  book
• 24:54
  that
• 24:54
  was
• 24:54
  my
• 24:55
  son's
• 24:55
  favorite
• 24:56
  book
• 24:56
  called
• 24:56
  Hug,
• 24:57
  and
• 24:57
  it
• 24:57
  just
• 24:58
  said
• 24:58
  hug
• 24:58
  on
• 24:58
  every
• 24:59
  page,
• 24:59
  but
• 24:59
  with
• 24:59
  different
• 25:00
  exclamation
• 25:00
  points.
• 25:01
  And
• 25:01
  it
• 25:01
  was
• 25:01
  just
• 25:01
  a
• 25:02
  visual
• 25:02
  of
• 25:02
  a
• 25:03
  monkey
• 25:03
  looking
• 25:04
  for
• 25:04
  its
• 25:04
  mom
• 25:05
  wanting
• 25:06
  a
• 25:06
  hug.
• 25:07
  And
• 25:08
  so
• 25:08
  reading
• 25:09
  the
• 25:09
  book
• 25:09
  was
• 25:10
  just
• 25:10
  me
• 25:10
  saying
• 25:10
  hug
• 25:11
  in
• 25:11
  different
• 25:11
  inflections.
• 25:12
  And
• 25:13
  one
• 25:13
  of
• 25:13
  my
• 25:14
  son's
• 25:14
  favorite
• 25:14
  books
• 25:14
  when
• 25:14
  he
• 25:15
  was
• 25:15
  little,
• 25:16
  I
• 25:16
  always
• 25:16
  say,
• 25:16
  a
• 25:17
  picture
• 25:17
  book
• 25:17
  for
• 25:18
  littles
• 25:19
  can
• 25:19
  have
• 25:20
  no
• 25:20
  words,
• 25:21
  but
• 25:21
  it
• 25:21
  can't
• 25:21
  have
• 25:22
  no
• 25:22
  pictures.
• 25:23
  Do
• 25:23
  you
• 25:23
  think
• 25:23
  of
• 25:23
  yourself
• 25:24
  now?
• 25:25
  We've
• 25:25
  talked
• 25:25
  about
• 25:25
  editing
• 25:26
  when
• 25:26
  I
• 25:26
  and
• 25:26
  I
• 25:27
  want
• 25:27
  to
• 25:27
  talk
• 25:27
  us
• 25:27
  some
• 25:28
  more
• 25:28
  of
• 25:28
  your
• 25:28
  rules,
• 25:29
  but
• 25:29
  do
• 25:29
  you
• 25:29
  think
• 25:30
  of
• 25:30
  yourself
• 25:30
  more
• 25:31
  as
• 25:31
  a
• 25:31
  project
• 25:32
  manager
• 25:33
  or
• 25:33
  general
• 25:34
  manager?
• 25:35
  Or
• 25:35
  does
• 25:35
  that
• 25:36
  change
• 25:37
  depending
• 25:37
  on
• 25:38
  the.
• 25:39
  The
• 25:39
  author
• 25:40
  and
• 25:40
  what
• 25:40
  they're
• 25:40
  trying
• 25:40
  to
• 25:41
  do?
• 25:42
  I
• 25:42
  consider
• 25:43
  myself
• 25:43
  very
• 25:44
  much
• 25:44
  a
• 25:44
  jack
• 25:45
  of
• 25:45
  trades
• 25:46
  just
• 25:46
  because
• 25:46
  I'm
• 25:47
  a
• 25:47
  small
• 25:47
  business
• 25:47
  and
• 25:48
  I
• 25:48
  wear
• 25:48
  every
• 25:49
  single
• 25:49
  hat.
• 25:50
  I
• 25:50
  am
• 25:51
  a
• 25:51
  different
• 25:51
  role
• 25:51
  depending
• 25:52
  on
• 25:52
  the
• 25:52
  stage
• 25:52
  of
• 25:52
  the
• 25:53
  process.
• 25:53
  But
• 25:53
  I
• 25:54
  will
• 25:54
  say
• 25:54
  I.
• 25:54
  I
• 25:55
  definitely
• 25:56
  am
• 25:56
  project
• 25:56
  manager
• 25:57
  the
• 25:57
  entire
• 25:58
  time,
• 25:59
  because
• 25:59
  I
• 25:59
  think
• 26:00
  a
• 26:00
  really
• 26:01
  key
• 26:01
  reason
• 26:02
  why
• 26:03
  an
• 26:03
  author
• 26:03
  will
• 26:04
  go
• 26:04
  with
• 26:04
  me
• 26:05
  is
• 26:05
  because
• 26:06
  the
• 26:07
  efficiency
• 26:08
  of
• 26:08
  not
• 26:09
  having
• 26:09
  to
• 26:10
  guess
• 26:10
  and
• 26:10
  figure
• 26:10
  out
• 26:11
  the
• 26:11
  order
• 26:12
  of
• 26:12
  which
• 26:12
  to
• 26:12
  do
• 26:13
  things
• 26:13
  and
• 26:14
  the
• 26:15
  little
• 26:15
  details
• 26:16
  that
• 26:16
  somebody
• 26:16
  who's
• 26:17
  never
• 26:17
  published
• 26:17
  before
• 26:18
  wouldn't
• 26:18
  know
• 26:19
  to
• 26:19
  think
• 26:19
  of,
• 26:19
  because
• 26:20
  you
• 26:20
  don't
• 26:20
  know
• 26:20
  what
• 26:20
  you
• 26:20
  don't
• 26:21
  know.
• 26:21
  So
• 26:22
  just
• 26:23
  from
• 26:23
  beginning
• 26:24
  to
• 26:24
  end,
• 26:24
  I'm
• 26:25
  laying
• 26:25
  out
• 26:25
  a
• 26:25
  timeline
• 26:26
  of
• 26:26
  when
• 26:26
  things
• 26:27
  need
• 26:27
  to
• 26:27
  get
• 26:27
  done
• 26:27
  and
• 26:27
  when
• 26:28
  decisions
• 26:28
  need
• 26:28
  to
• 26:28
  be
• 26:29
  made
• 26:30
  in
• 26:30
  advance
• 26:31
  so
• 26:31
  that
• 26:31
  we're
• 26:31
  not
• 26:31
  looking
• 26:32
  back
• 26:32
  and
• 26:32
  being
• 26:32
  like,
• 26:32
  oh,
• 26:33
  no,
• 26:33
  we
• 26:33
  didn't
• 26:33
  decide
• 26:34
  the
• 26:35
  dimensions
• 26:35
  of
• 26:35
  the
• 26:36
  book,
• 26:36
  but
• 26:36
  we
• 26:37
  hired
• 26:37
  the
• 26:37
  illustrator
• 26:38
  and
• 26:38
  they
• 26:38
  started
• 26:38
  and
• 26:39
  they're
• 26:39
  using
• 26:39
  the
• 26:39
  wrong
• 26:39
  dimensions.
• 26:40
  Let's
• 26:41
  take
• 26:41
  you
• 26:41
  back
• 26:41
  for
• 26:41
  a
• 26:42
  second.
• 26:42
  First
• 26:43
  comes
• 26:43
  the
• 26:43
  editing
• 26:44
  part.
• 26:44
  Yes.
• 26:45
  And
• 26:45
  you
• 26:46
  take
• 26:46
  on
• 26:46
  that
• 26:46
  role
• 26:47
  because
• 26:47
  of
• 26:47
  your
• 26:47
  background.
• 26:48
  Yes.
• 26:49
  Okay.
• 26:49
  So
• 26:50
  now
• 26:51
  we've
• 26:51
  worked
• 26:51
  together,
• 26:52
  We've
• 26:52
  got
• 26:52
  this
• 26:53
  story
• 26:53
  flushed
• 26:54
  out.
• 26:54
  It's
• 26:55
  edited
• 26:56
  95%.
• 26:58
  Now
• 26:59
  what?
• 27:00
  After
• 27:01
  we're
• 27:01
  really
• 27:02
  happy
• 27:02
  with
• 27:02
  the
• 27:03
  manuscript
• 27:03
  and
• 27:03
  it's
• 27:03
  good
• 27:04
  to
• 27:04
  go,
• 27:04
  then
• 27:05
  I
• 27:05
  set
• 27:05
  up
• 27:05
  a
• 27:05
  meeting
• 27:06
  and
• 27:06
  we
• 27:07
  brainstorm
• 27:07
  for
• 27:08
  storyboarding.
• 27:09
  So
• 27:09
  storyboarding
• 27:10
  is
• 27:11
  when
• 27:11
  we
• 27:12
  figure
• 27:12
  out
• 27:12
  what
• 27:12
  text
• 27:13
  is
• 27:13
  going
• 27:13
  to
• 27:13
  be
• 27:14
  on
• 27:14
  what
• 27:14
  page
• 27:15
  and
• 27:15
  then
• 27:15
  what
• 27:16
  visual
• 27:16
  is
• 27:16
  going
• 27:16
  to
• 27:17
  accompany
• 27:17
  it.
• 27:18
  And
• 27:18
  a
• 27:18
  part
• 27:18
  of
• 27:18
  that
• 27:18
  is
• 27:19
  also
• 27:19
  helping
• 27:20
  the
• 27:20
  author
• 27:20
  figure
• 27:21
  out
• 27:21
  what
• 27:21
  art
• 27:22
  style
• 27:22
  they
• 27:22
  like.
• 27:23
  So
• 27:23
  a
• 27:23
  lot
• 27:23
  of
• 27:24
  times,
• 27:25
  authors
• 27:25
  will
• 27:25
  come
• 27:25
  and
• 27:26
  they'll
• 27:26
  have
• 27:26
  an
• 27:26
  idea
• 27:26
  or
• 27:27
  they'll
• 27:27
  have
• 27:27
  an
• 27:27
  example
• 27:27
  of
• 27:28
  a
• 27:28
  book.
• 27:28
  So,
• 27:28
  sorry,
• 27:28
  I
• 27:29
  want
• 27:29
  to
• 27:29
  make
• 27:29
  sure
• 27:29
  that
• 27:29
  the
• 27:29
  audience
• 27:30
  understands.
• 27:31
  So
• 27:31
  are
• 27:31
  you
• 27:32
  the
• 27:32
  one
• 27:32
  doing
• 27:33
  the
• 27:33
  storyboards,
• 27:35
  or
• 27:35
  you
• 27:35
  do
• 27:35
  it
• 27:36
  so
• 27:36
  you
• 27:36
  don't
• 27:36
  bring
• 27:36
  it
• 27:37
  in?
• 27:37
  Illustrator
• 27:38
  at
• 27:38
  this
• 27:38
  point,
• 27:39
  no,
• 27:39
  storyboarding
• 27:40
  is
• 27:40
  not
• 27:40
  the
• 27:41
  actual
• 27:41
  illustration.
• 27:42
  It's
• 27:42
  just
• 27:42
  the
• 27:43
  planning
• 27:43
  for
• 27:43
  illustration.
• 27:44
  You
• 27:45
  don't
• 27:46
  bring
• 27:46
  anybody
• 27:46
  else
• 27:47
  in.
• 27:47
  I
• 27:47
  just
• 27:47
  want
• 27:48
  people
• 27:48
  to
• 27:48
  understand
• 27:48
  that
• 27:49
  at
• 27:49
  this
• 27:49
  point,
• 27:50
  if
• 27:50
  you're
• 27:50
  working
• 27:51
  with
• 27:51
  Marlee,
• 27:52
  you've
• 27:52
  got
• 27:52
  the
• 27:53
  editing
• 27:53
  done,
• 27:54
  you're
• 27:54
  doing
• 27:54
  the
• 27:54
  story.
• 27:55
  Storyboarding.
• 27:56
  Yes.
• 27:57
  Okay.
• 27:57
  With
• 27:57
  storyboarding,
• 27:58
  slash
• 27:59
  artistic
• 28:00
  direction,
• 28:01
  at
• 28:01
  this
• 28:01
  stage,
• 28:02
  we
• 28:03
  talk
• 28:03
  about
• 28:04
  what
• 28:05
  art
• 28:05
  styles
• 28:05
  they
• 28:06
  like.
• 28:06
  A
• 28:06
  lot
• 28:07
  of
• 28:07
  times
• 28:07
  they'll
• 28:08
  have
• 28:08
  a
• 28:08
  favorite
• 28:09
  book
• 28:09
  art
• 28:10
  style
• 28:10
  they
• 28:10
  love.
• 28:11
  And
• 28:12
  so
• 28:12
  a
• 28:12
  part
• 28:12
  of
• 28:13
  my
• 28:14
  job
• 28:14
  is
• 28:16
  to
• 28:16
  go
• 28:16
  in
• 28:17
  and
• 28:17
  research
• 28:18
  and
• 28:18
  find
• 28:18
  artists
• 28:20
  that
• 28:20
  match
• 28:21
  the
• 28:21
  art
• 28:21
  style
• 28:22
  that
• 28:22
  they
• 28:22
  love
• 28:23
  within
• 28:24
  the
• 28:24
  budget
• 28:24
  that
• 28:25
  they
• 28:25
  want.
• 28:26
  I
• 28:26
  have
• 28:26
  a
• 28:27
  roster
• 28:27
  of
• 28:27
  illustrators
• 28:28
  that
• 28:28
  I
• 28:29
  work
• 28:29
  with
• 28:29
  that
• 28:29
  I've
• 28:30
  vetted
• 28:30
  or
• 28:31
  that
• 28:31
  I've
• 28:31
  personally
• 28:32
  worked
• 28:32
  with.
• 28:32
  And
• 28:33
  they're
• 28:33
  all
• 28:33
  over
• 28:33
  the
• 28:34
  world
• 28:34
  that
• 28:35
  I,
• 28:35
  I
• 28:35
  have
• 28:35
  profiles
• 28:36
  for
• 28:36
  them.
• 28:37
  So
• 28:37
  when
• 28:37
  I'm
• 28:37
  working
• 28:37
  with
• 28:38
  an
• 28:38
  author,
• 28:39
  if
• 28:40
  I
• 28:40
  have
• 28:40
  somebody
• 28:41
  in
• 28:41
  my
• 28:41
  roster
• 28:42
  that
• 28:42
  I
• 28:42
  think
• 28:42
  is
• 28:42
  a
• 28:42
  good
• 28:42
  fit,
• 28:43
  I'll.
• 28:44
  I'll
• 28:44
  send
• 28:44
  them
• 28:44
  a
• 28:45
  few
• 28:45
  of
• 28:45
  the
• 28:45
  profiles
• 28:46
  I've
• 28:46
  put
• 28:46
  together
• 28:47
  for
• 28:47
  them
• 28:47
  to
• 28:47
  look
• 28:48
  through
• 28:48
  and
• 28:48
  see.
• 28:49
  You
• 28:49
  say
• 28:50
  the
• 28:50
  profile.
• 28:50
  So
• 28:51
  this
• 28:51
  is
• 28:51
  profiles
• 28:52
  that
• 28:52
  you've
• 28:53
  done
• 28:53
  in
• 28:54
  conjunction
• 28:55
  with
• 28:55
  your
• 28:56
  client,
• 28:57
  is
• 28:58
  that
• 28:58
  correct?
• 28:59
  No.
• 28:59
  So
• 29:00
  I
• 29:00
  create
• 29:01
  a
• 29:01
  PDF
• 29:02
  for
• 29:02
  each
• 29:02
  illustrator
• 29:03
  that
• 29:03
  I
• 29:03
  work
• 29:04
  with
• 29:04
  that
• 29:05
  creates
• 29:05
  a
• 29:05
  little
• 29:05
  portfolio
• 29:07
  that
• 29:07
  shows
• 29:08
  the
• 29:08
  art
• 29:09
  style
• 29:09
  and
• 29:09
  the
• 29:09
  work.
• 29:09
  Oh,
• 29:10
  sorry.
• 29:10
  So
• 29:10
  you're
• 29:11
  presenting
• 29:11
  that
• 29:12
  to
• 29:12
  the
• 29:13
  client
• 29:13
  after
• 29:14
  you've
• 29:14
  done
• 29:14
  the
• 29:15
  storyboarding
• 29:16
  and
• 29:16
  flushed
• 29:16
  out
• 29:18
  that
• 29:18
  part?
• 29:18
  It's
• 29:18
  in
• 29:19
  conjunction
• 29:19
  with
• 29:19
  the
• 29:20
  storyboarding,
• 29:21
  so
• 29:21
  I'm
• 29:21
  overlapping
• 29:22
  a
• 29:22
  little
• 29:22
  bit.
• 29:22
  The
• 29:23
  storyboarding
• 29:24
  is
• 29:24
  more.
• 29:24
  So
• 29:25
  firstly,
• 29:26
  figuring
• 29:27
  out
• 29:28
  how
• 29:28
  we're
• 29:29
  going
• 29:29
  to
• 29:29
  divide
• 29:30
  all
• 29:30
  of
• 29:30
  the
• 29:30
  text
• 29:31
  amongst
• 29:31
  the
• 29:32
  pages
• 29:33
  and
• 29:33
  then
• 29:34
  strategically
• 29:34
  thinking,
• 29:35
  like
• 29:35
  I
• 29:35
  was
• 29:35
  saying,
• 29:36
  about
• 29:36
  the
• 29:36
  number
• 29:36
  of
• 29:37
  pages,
• 29:38
  we're
• 29:38
  thinking,
• 29:38
  okay,
• 29:39
  once
• 29:39
  we've
• 29:39
  divided
• 29:40
  up
• 29:40
  the
• 29:40
  text,
• 29:41
  we
• 29:41
  know,
• 29:41
  let's
• 29:41
  say
• 29:42
  the
• 29:42
  text
• 29:42
  takes
• 29:42
  up
• 29:43
  20,
• 29:43
  28
• 29:44
  pages,
• 29:44
  let's
• 29:45
  say
• 29:45
  there's
• 29:45
  14
• 29:46
  spreads,
• 29:47
  then
• 29:47
  we're
• 29:47
  going
• 29:48
  to
• 29:48
  talk
• 29:48
  about
• 29:49
  how
• 29:49
  are
• 29:50
  we
• 29:50
  going
• 29:50
  to
• 29:50
  describe
• 29:51
  the
• 29:52
  visual
• 29:53
  that
• 29:53
  we
• 29:53
  want
• 29:53
  to
• 29:54
  accompany
• 29:54
  this.
• 29:55
  And
• 29:56
  so
• 29:56
  this
• 29:56
  is
• 29:56
  something
• 29:56
  we
• 29:57
  work
• 29:57
  on
• 29:57
  together.
• 29:58
  And
• 29:58
  then
• 29:59
  I
• 29:59
  help
• 30:00
  figure
• 30:00
  out
• 30:01
  how
• 30:01
  to
• 30:01
  articulate
• 30:02
  that.
• 30:02
  Just
• 30:03
  because
• 30:03
  you
• 30:03
  can
• 30:03
  have
• 30:04
  an
• 30:04
  image
• 30:04
  in
• 30:04
  your
• 30:04
  head
• 30:05
  of
• 30:05
  what
• 30:05
  you
• 30:05
  want,
• 30:06
  but
• 30:06
  articulating
• 30:07
  that
• 30:07
  in
• 30:07
  words
• 30:08
  to
• 30:08
  an
• 30:08
  illustrator
• 30:09
  is
• 30:09
  a
• 30:09
  separate
• 30:10
  challenge
• 30:10
  and
• 30:11
  it's
• 30:11
  hard
• 30:11
  to
• 30:11
  do.
• 30:12
  So
• 30:12
  the
• 30:12
  purpose
• 30:12
  of
• 30:13
  the
• 30:13
  storyboard
• 30:13
  is
• 30:14
  to
• 30:14
  figure
• 30:14
  out
• 30:14
  how
• 30:14
  the
• 30:14
  text
• 30:15
  is
• 30:15
  divided,
• 30:16
  but
• 30:16
  also
• 30:16
  figuring
• 30:17
  out
• 30:17
  how
• 30:18
  the
• 30:18
  art
• 30:19
  is
• 30:19
  going
• 30:19
  to
• 30:19
  complement
• 30:20
  the
• 30:20
  text,
• 30:21
  what
• 30:21
  type
• 30:22
  of
• 30:22
  art
• 30:22
  you
• 30:22
  want.
• 30:23
  So
• 30:23
  there's.
• 30:24
  You
• 30:24
  could
• 30:24
  do
• 30:24
  a
• 30:24
  double
• 30:24
  spread.
• 30:25
  You
• 30:26
  could
• 30:26
  do
• 30:26
  text
• 30:27
  on
• 30:27
  one
• 30:27
  page
• 30:27
  and
• 30:28
  then
• 30:28
  a
• 30:28
  full
• 30:28
  page
• 30:29
  art,
• 30:29
  or
• 30:30
  you
• 30:30
  could
• 30:30
  do
• 30:31
  vignettes
• 30:32
  where
• 30:32
  it's
• 30:33
  just
• 30:33
  like
• 30:33
  little
• 30:34
  spot
• 30:34
  illustration
• 30:35
  vignettes.
• 30:36
  There's
• 30:37
  all
• 30:37
  sorts
• 30:37
  of
• 30:37
  different
• 30:37
  approaches.
• 30:38
  Approaches.
• 30:38
  So
• 30:39
  storyboarding
• 30:39
  is
• 30:40
  working
• 30:40
  with
• 30:41
  the
• 30:41
  author
• 30:42
  to
• 30:43
  give
• 30:44
  my
• 30:44
  professional
• 30:44
  opinion
• 30:45
  on
• 30:45
  what
• 30:45
  I
• 30:46
  think
• 30:46
  would
• 30:46
  work
• 30:46
  really
• 30:47
  well
• 30:47
  and
• 30:48
  have
• 30:48
  a
• 30:48
  discussion
• 30:48
  of
• 30:49
  if
• 30:49
  they
• 30:49
  have
• 30:49
  a
• 30:49
  vision.
• 30:50
  Because
• 30:50
  some
• 30:50
  authors
• 30:51
  have
• 30:51
  a
• 30:51
  very
• 30:51
  clear
• 30:52
  vision
• 30:52
  of
• 30:52
  what
• 30:52
  they
• 30:53
  want.
• 30:53
  When
• 30:53
  they
• 30:53
  wrote
• 30:53
  it,
• 30:54
  they
• 30:54
  pictured
• 30:54
  what
• 30:55
  they
• 30:55
  want.
• 30:55
  I'm
• 30:56
  trying
• 30:56
  to
• 30:56
  essentially
• 30:57
  interview
• 30:58
  them
• 30:58
  and
• 30:58
  figure
• 30:59
  out
• 30:59
  what
• 31:00
  is
• 31:00
  that
• 31:01
  picture
• 31:01
  in
• 31:01
  their
• 31:02
  mind
• 31:02
  so
• 31:03
  that
• 31:03
  I
• 31:03
  can
• 31:03
  help.
• 31:03
  Because
• 31:04
  at
• 31:04
  its
• 31:05
  core,
• 31:05
  my
• 31:05
  expertise
• 31:06
  is
• 31:06
  as
• 31:07
  a
• 31:07
  communicator,
• 31:08
  as
• 31:08
  a
• 31:08
  background
• 31:09
  in
• 31:09
  journalism.
• 31:10
  So
• 31:10
  I'm
• 31:11
  basically
• 31:11
  helping
• 31:12
  to
• 31:12
  understand
• 31:12
  what
• 31:13
  they
• 31:13
  want
• 31:13
  so
• 31:13
  that
• 31:13
  I
• 31:14
  Can
• 31:14
  communicate
• 31:14
  it
• 31:15
  really
• 31:15
  effectively
• 31:15
  once
• 31:16
  you've
• 31:16
  done
• 31:16
  that.
• 31:17
  Yeah.
• 31:17
  And
• 31:18
  like
• 31:18
  you
• 31:18
  said,
• 31:19
  the
• 31:19
  overlapping
• 31:20
  with
• 31:20
  choosing
• 31:21
  an
• 31:21
  illustrator,
• 31:23
  so
• 31:23
  that
• 31:23
  overlaps
• 31:24
  and.
• 31:25
  Yeah,
• 31:25
  we
• 31:25
  do
• 31:25
  that
• 31:25
  at
• 31:26
  the
• 31:26
  same
• 31:26
  time.
• 31:26
  Okay.
• 31:27
  Once
• 31:27
  you've
• 31:27
  chosen
• 31:28
  the
• 31:28
  illustrator,
• 31:30
  at
• 31:30
  that
• 31:31
  point
• 31:31
  you
• 31:31
  figured
• 31:32
  out
• 31:32
  whether
• 31:33
  the
• 31:33
  words
• 31:33
  are
• 31:33
  going
• 31:34
  to,
• 31:34
  like
• 31:35
  you
• 31:35
  said,
• 31:35
  if
• 31:36
  the
• 31:36
  words
• 31:36
  are
• 31:36
  going
• 31:36
  to
• 31:36
  be
• 31:37
  on
• 31:37
  one
• 31:37
  page,
• 31:37
  the
• 31:37
  illustration
• 31:38
  on
• 31:38
  the
• 31:38
  other
• 31:38
  page,
• 31:39
  or
• 31:39
  it's
• 31:39
  going
• 31:39
  to
• 31:40
  be
• 31:40
  a
• 31:40
  vignette
• 31:40
  and
• 31:41
  work
• 31:41
  the
• 31:41
  words
• 31:41
  in.
• 31:42
  Or
• 31:42
  the
• 31:42
  words
• 31:42
  are
• 31:43
  actually
• 31:43
  work
• 31:43
  worked
• 31:44
  into
• 31:44
  the
• 31:44
  illustrations.
• 31:46
  So
• 31:46
  you've
• 31:46
  got
• 31:46
  to
• 31:47
  that
• 31:47
  point
• 31:48
  and
• 31:48
  now
• 31:49
  you've
• 31:49
  handed
• 31:49
  it
• 31:50
  over
• 31:50
  to
• 31:50
  the
• 31:51
  illustrator.
• 31:52
  Yes.
• 31:53
  So
• 31:53
  we
• 31:53
  send
• 31:53
  it
• 31:53
  over
• 31:54
  to
• 31:54
  the
• 31:54
  illustrator.
• 31:55
  The
• 31:55
  way
• 31:55
  I
• 31:55
  work
• 31:56
  is
• 31:56
  I.
• 31:57
  I'll
• 31:57
  introduce
• 31:58
  the
• 31:58
  illustrator
• 31:59
  to
• 31:59
  the
• 31:59
  author,
• 32:00
  and
• 32:00
  three
• 32:00
  of
• 32:00
  us
• 32:01
  will
• 32:01
  be
• 32:01
  on
• 32:01
  a
• 32:01
  thread
• 32:02
  together
• 32:03
  and
• 32:03
  we'll
• 32:04
  start
• 32:05
  working
• 32:05
  together.
• 32:06
  The
• 32:06
  way
• 32:06
  I
• 32:07
  like
• 32:07
  to
• 32:07
  start
• 32:07
  is
• 32:08
  always
• 32:08
  with
• 32:09
  a
• 32:09
  sketch.
• 32:10
  So
• 32:10
  we'll
• 32:10
  start
• 32:11
  with
• 32:11
  an
• 32:11
  initial
• 32:11
  sketch.
• 32:12
  Just
• 32:12
  because
• 32:12
  while
• 32:13
  everyone's
• 32:13
  getting
• 32:13
  to
• 32:14
  know
• 32:14
  each
• 32:14
  other's
• 32:14
  style
• 32:15
  and
• 32:15
  what
• 32:15
  you
• 32:15
  like,
• 32:16
  it's
• 32:17
  just.
• 32:17
  You
• 32:17
  don't
• 32:17
  want
• 32:17
  to
• 32:18
  illustrate
• 32:19
  the
• 32:19
  whole
• 32:19
  page
• 32:19
  right
• 32:19
  off
• 32:20
  the
• 32:20
  bat
• 32:20
  and
• 32:20
  then
• 32:21
  be
• 32:21
  like,
• 32:21
  oh,
• 32:21
  no,
• 32:22
  that's
• 32:22
  not
• 32:22
  what
• 32:22
  I
• 32:22
  wanted.
• 32:23
  So
• 32:24
  we
• 32:24
  take
• 32:24
  it
• 32:24
  really
• 32:24
  step
• 32:25
  by
• 32:25
  step,
• 32:26
  and
• 32:26
  it's
• 32:27
  really
• 32:27
  communicating
• 32:28
  just
• 32:28
  back
• 32:28
  and
• 32:28
  forth.
• 32:29
  And
• 32:29
  a
• 32:29
  lot
• 32:29
  of
• 32:30
  times
• 32:30
  I'm
• 32:30
  working
• 32:31
  with
• 32:31
  an
• 32:31
  author
• 32:32
  right
• 32:32
  now,
• 32:32
  where
• 32:32
  we're
• 32:33
  in
• 32:33
  this
• 32:33
  thread
• 32:33
  with
• 32:34
  the
• 32:34
  illustrator,
• 32:34
  and
• 32:34
  it's
• 32:35
  the
• 32:35
  three
• 32:35
  of
• 32:35
  us.
• 32:36
  And
• 32:36
  the
• 32:36
  illustrator
• 32:37
  will
• 32:37
  send
• 32:37
  a
• 32:38
  sketch
• 32:39
  and
• 32:39
  then
• 32:39
  the
• 32:40
  author
• 32:40
  will
• 32:40
  email
• 32:41
  me
• 32:41
  directly
• 32:42
  and
• 32:42
  say,
• 32:42
  hey,
• 32:43
  I
• 32:43
  like
• 32:43
  this
• 32:44
  about
• 32:44
  this.
• 32:45
  What
• 32:45
  do
• 32:45
  you
• 32:45
  think
• 32:45
  of
• 32:45
  this?
• 32:46
  I
• 32:46
  thought
• 32:46
  it
• 32:46
  was
• 32:46
  a
• 32:47
  little
• 32:47
  busy.
• 32:47
  And
• 32:47
  we'll
• 32:47
  chat.
• 32:48
  Okay.
• 32:49
  And
• 32:49
  sometimes
• 32:49
  they'll
• 32:50
  want
• 32:50
  me
• 32:51
  to
• 32:51
  go
• 32:52
  and
• 32:52
  just
• 32:53
  communicate
• 32:53
  what
• 32:53
  we've
• 32:54
  decided
• 32:54
  to
• 32:55
  the
• 32:55
  illustrator.
• 32:56
  I'm
• 32:57
  very
• 32:57
  flexible
• 32:57
  with
• 32:58
  how
• 32:58
  I
• 32:58
  work
• 32:59
  in
• 32:59
  terms
• 32:59
  of
• 32:59
  managing
• 33:00
  the
• 33:00
  relationships.
• 33:01
  You
• 33:01
  know
• 33:01
  what?
• 33:01
  When
• 33:01
  we
• 33:02
  started
• 33:02
  out,
• 33:03
  when
• 33:03
  we
• 33:03
  came
• 33:03
  up
• 33:04
  with
• 33:04
  our
• 33:04
  idea,
• 33:05
  we
• 33:05
  knew
• 33:05
  we
• 33:05
  wanted.
• 33:06
  We
• 33:07
  knew
• 33:07
  the
• 33:07
  name
• 33:07
  of
• 33:07
  our
• 33:07
  character.
• 33:08
  This
• 33:09
  in
• 33:09
  our
• 33:09
  book
• 33:10
  series,
• 33:10
  it's
• 33:10
  the
• 33:10
  Adventures
• 33:11
  of
• 33:11
  Caboose,
• 33:11
  the
• 33:12
  Rocky
• 33:12
  Mountain
• 33:12
  Bear.
• 33:13
  And
• 33:14
  so
• 33:14
  obviously
• 33:14
  it's
• 33:15
  a
• 33:15
  mountain
• 33:15
  bear.
• 33:16
  And
• 33:16
  we
• 33:17
  had
• 33:17
  a
• 33:17
  vision
• 33:18
  of
• 33:18
  the
• 33:18
  bear
• 33:19
  being
• 33:20
  the
• 33:20
  father
• 33:20
  as
• 33:20
  a
• 33:21
  black
• 33:21
  bear
• 33:22
  and
• 33:22
  the
• 33:23
  mother
• 33:23
  as
• 33:24
  a
• 33:24
  grizzly
• 33:24
  bear.
• 33:24
  And
• 33:25
  then
• 33:25
  you
• 33:25
  had
• 33:25
  this
• 33:26
  baby
• 33:26
  cub.
• 33:27
  Because
• 33:27
  it
• 33:27
  was
• 33:27
  Caboose,
• 33:28
  we
• 33:28
  knew
• 33:29
  that
• 33:29
  had
• 33:29
  to
• 33:29
  have
• 33:30
  some
• 33:30
  sort
• 33:30
  of
• 33:31
  train
• 33:31
  engineering
• 33:32
  outfit.
• 33:33
  We
• 33:33
  had
• 33:33
  all
• 33:34
  this
• 33:34
  visual.
• 33:35
  And
• 33:35
  then
• 33:35
  what
• 33:36
  happened
• 33:36
  was
• 33:36
  we
• 33:37
  made
• 33:37
  a
• 33:37
  trip
• 33:37
  to
• 33:38
  San
• 33:38
  Francisco
• 33:39
  and
• 33:39
  my
• 33:39
  wife
• 33:39
  and
• 33:40
  I
• 33:40
  went
• 33:40
  into
• 33:40
  one
• 33:40
  of
• 33:41
  those
• 33:41
  build
• 33:41
  a
• 33:41
  bear
• 33:42
  stores.
• 33:42
  And
• 33:42
  we
• 33:43
  came
• 33:43
  up
• 33:43
  and
• 33:43
  we
• 33:44
  actually
• 33:46
  went
• 33:46
  in
• 33:46
  there,
• 33:47
  and
• 33:47
  they
• 33:47
  didn't
• 33:47
  have
• 33:48
  the
• 33:48
  bare
• 33:48
  clothes,
• 33:49
  but
• 33:49
  they
• 33:49
  had
• 33:49
  a
• 33:49
  Bear.
• 33:50
  And
• 33:50
  they
• 33:50
  had
• 33:50
  all
• 33:51
  this
• 33:51
  clothing
• 33:51
  and
• 33:51
  we
• 33:52
  had
• 33:52
  someone
• 33:52
  help
• 33:53
  us,
• 33:53
  and
• 33:53
  we
• 33:53
  put
• 33:53
  together
• 33:54
  a
• 33:54
  sample
• 33:55
  so
• 33:55
  that
• 33:56
  we
• 33:56
  came
• 33:56
  back.
• 33:56
  And
• 33:57
  as
• 33:57
  soon
• 33:57
  as
• 33:57
  my
• 33:57
  granddaughter
• 33:58
  saw
• 33:58
  this,
• 33:59
  after
• 33:59
  we
• 33:59
  had
• 34:00
  come
• 34:00
  back
• 34:00
  from
• 34:00
  our
• 34:00
  trip,
• 34:01
  she
• 34:01
  went
• 34:01
  caboose.
• 34:02
  So
• 34:02
  she
• 34:03
  knew
• 34:03
  what
• 34:03
  she
• 34:04
  had
• 34:04
  a
• 34:04
  visual,
• 34:05
  so
• 34:05
  did
• 34:05
  we,
• 34:05
  of
• 34:06
  what
• 34:06
  caboose
• 34:06
  looked
• 34:07
  like.
• 34:07
  And
• 34:07
  that's
• 34:08
  what
• 34:08
  we
• 34:08
  did.
• 34:09
  Clear
• 34:09
  vision.
• 34:10
  Yeah,
• 34:10
  we
• 34:10
  had
• 34:10
  a
• 34:10
  clear
• 34:11
  vision,
• 34:11
  and
• 34:11
  then
• 34:11
  we
• 34:11
  set
• 34:12
  a
• 34:12
  picture
• 34:13
  to
• 34:14
  an
• 34:14
  illustrator,
• 34:15
  and
• 34:15
  that's
• 34:16
  when
• 34:16
  the
• 34:16
  illustrator
• 34:17
  came
• 34:17
  back
• 34:18
  and
• 34:18
  created
• 34:19
  for
• 34:19
  us
• 34:20
  our
• 34:20
  character,
• 34:20
  which
• 34:21
  they
• 34:21
  look
• 34:21
  exactly
• 34:22
  the
• 34:22
  same.
• 34:22
  And
• 34:23
  that's
• 34:23
  because
• 34:23
  you
• 34:23
  had
• 34:24
  a
• 34:24
  clear
• 34:24
  vision.
• 34:24
  Yeah.
• 34:25
  And
• 34:25
  that
• 34:25
  laid
• 34:26
  the
• 34:26
  foundation
• 34:26
  for
• 34:28
  what
• 34:28
  the
• 34:28
  rest
• 34:28
  of
• 34:29
  the
• 34:29
  characters
• 34:29
  would
• 34:29
  look
• 34:30
  like
• 34:30
  and
• 34:30
  the
• 34:31
  illustrations.
• 34:31
  I'm
• 34:32
  just
• 34:32
  curious,
• 34:32
  is
• 34:33
  there
• 34:33
  processes
• 34:34
  when
• 34:34
  someone
• 34:34
  will
• 34:35
  come
• 34:35
  to
• 34:35
  you
• 34:35
  with
• 34:35
  photographs
• 34:36
  and
• 34:36
  stuff
• 34:36
  like
• 34:37
  that
• 34:37
  with
• 34:37
  their.
• 34:38
  To
• 34:38
  support
• 34:38
  it?
• 34:39
  Absolutely.
• 34:40
  Definitely.
• 34:41
  Many
• 34:41
  of
• 34:41
  the
• 34:42
  books
• 34:42
  that
• 34:42
  I
• 34:42
  work
• 34:42
  on
• 34:43
  are
• 34:43
  inspired
• 34:44
  by
• 34:45
  family
• 34:45
  members
• 34:45
  or
• 34:46
  pets
• 34:46
  or
• 34:47
  so
• 34:47
  like
• 34:48
  Mistress
• 34:48
  Maisie.
• 34:49
  We
• 34:50
  provided
• 34:50
  the
• 34:51
  artist
• 34:52
  with
• 34:52
  pictures
• 34:53
  of
• 34:53
  Tracy,
• 34:54
  the
• 34:54
  author,
• 34:54
  and
• 34:55
  her
• 34:55
  husband
• 34:56
  and
• 34:56
  her
• 34:56
  daughter,
• 34:57
  and
• 34:58
  she
• 34:58
  also
• 34:59
  has
• 34:59
  a
• 34:59
  younger
• 34:59
  daughter.
• 35:00
  So
• 35:00
  she
• 35:01
  made
• 35:02
  the
• 35:02
  characters
• 35:03
  look
• 35:03
  like
• 35:03
  them
• 35:03
  and
• 35:04
  they
• 35:04
  actually
• 35:04
  really
• 35:05
  look
• 35:05
  like
• 35:05
  them,
• 35:05
  which
• 35:06
  was
• 35:06
  really.
• 35:07
  And
• 35:07
  I've
• 35:07
  talked
• 35:08
  to
• 35:08
  children's
• 35:08
  book
• 35:08
  authors
• 35:09
  where
• 35:09
  that's
• 35:10
  certainly
• 35:10
  happened.
• 35:11
  And
• 35:11
  that's
• 35:12
  neat.
• 35:12
  So
• 35:13
  terrific.
• 35:14
  I
• 35:14
  don't
• 35:14
  want
• 35:14
  to
• 35:14
  get
• 35:15
  you
• 35:15
  off
• 35:15
  track
• 35:15
  too
• 35:16
  much.
• 35:16
  Now
• 35:16
  you're
• 35:16
  working
• 35:17
  with
• 35:17
  the
• 35:17
  illustrator,
• 35:18
  and
• 35:19
  so
• 35:19
  now
• 35:19
  you've
• 35:20
  got
• 35:20
  the
• 35:20
  style,
• 35:20
  you've
• 35:21
  got
• 35:21
  the
• 35:21
  format,
• 35:21
  you've
• 35:22
  got
• 35:22
  the
• 35:22
  layout,
• 35:22
  you've
• 35:23
  got
• 35:23
  the
• 35:23
  illustrations
• 35:24
  coming
• 35:24
  in.
• 35:25
  Now
• 35:25
  what
• 35:25
  sounds
• 35:26
  like
• 35:26
  you
• 35:26
  got
• 35:27
  75%
• 35:28
  of
• 35:28
  the
• 35:28
  work
• 35:28
  done?
• 35:29
  Where
• 35:29
  do
• 35:29
  you
• 35:29
  go
• 35:29
  from
• 35:29
  here?
• 35:30
  Yeah,
• 35:31
  so
• 35:31
  the
• 35:31
  illustration.
• 35:32
  I
• 35:32
  always
• 35:32
  tell
• 35:33
  authors,
• 35:33
  illustrations
• 35:34
  are.
• 35:35
  Are
• 35:35
  the
• 35:35
  longest
• 35:35
  part
• 35:36
  of
• 35:36
  the
• 35:36
  process
• 35:37
  and
• 35:37
  they
• 35:38
  can
• 35:38
  take.
• 35:38
  It
• 35:39
  really
• 35:39
  depends
• 35:39
  on
• 35:39
  the
• 35:40
  illustrator
• 35:40
  and
• 35:40
  their
• 35:41
  own
• 35:41
  process.
• 35:41
  But
• 35:42
  generally,
• 35:42
  like
• 35:43
  to
• 35:43
  expect
• 35:44
  three
• 35:44
  to
• 35:44
  four
• 35:45
  months
• 35:45
  for
• 35:45
  illustrations
• 35:46
  is
• 35:47
  pretty
• 35:47
  standard.
• 35:48
  And
• 35:48
  so
• 35:49
  during
• 35:49
  that
• 35:49
  process,
• 35:50
  it's
• 35:50
  pretty
• 35:51
  quiet
• 35:51
  for
• 35:51
  the
• 35:51
  author.
• 35:52
  And
• 35:52
  for
• 35:53
  me,
• 35:53
  it's
• 35:53
  very
• 35:53
  much
• 35:54
  just
• 35:54
  like
• 35:55
  overseeing
• 35:55
  the
• 35:55
  process.
• 35:56
  And
• 35:56
  so
• 35:56
  that's
• 35:57
  where
• 35:58
  I
• 35:58
  would
• 35:58
  start
• 35:59
  working
• 35:59
  on
• 35:59
  the
• 36:00
  next
• 36:00
  steps,
• 36:00
  depending
• 36:01
  on
• 36:01
  what
• 36:02
  those
• 36:02
  are
• 36:02
  in
• 36:03
  the
• 36:03
  background.
• 36:04
  But
• 36:05
  once
• 36:05
  the
• 36:05
  illustrations
• 36:06
  are
• 36:06
  completely
• 36:07
  done,
• 36:07
  the
• 36:08
  next
• 36:08
  step
• 36:08
  depends
• 36:08
  on
• 36:09
  whether
• 36:09
  the
• 36:09
  illustrator
• 36:10
  is
• 36:10
  also
• 36:10
  a
• 36:10
  graphic
• 36:11
  designer.
• 36:12
  Because
• 36:12
  I
• 36:12
  have
• 36:13
  worked
• 36:13
  with
• 36:13
  illustrators
• 36:14
  who
• 36:14
  do
• 36:14
  the
• 36:14
  layout
• 36:14
  and
• 36:15
  formatting
• 36:16
  and
• 36:16
  some
• 36:16
  who
• 36:16
  are
• 36:16
  just
• 36:17
  purely
• 36:17
  illustrators.
• 36:19
  And
• 36:19
  once
• 36:19
  the
• 36:19
  illustrations
• 36:20
  are
• 36:20
  done,
• 36:21
  if
• 36:21
  we
• 36:21
  need
• 36:21
  to
• 36:22
  hire
• 36:22
  a
• 36:22
  graphic
• 36:23
  designer,
• 36:23
  we
• 36:24
  will
• 36:24
  have
• 36:24
  done
• 36:24
  that
• 36:25
  already
• 36:25
  and
• 36:25
  vetted.
• 36:26
  But
• 36:26
  I
• 36:26
  also
• 36:27
  do
• 36:27
  in
• 36:27
  house
• 36:28
  graphic
• 36:28
  design
• 36:29
  and
• 36:29
  layout,
• 36:29
  and
• 36:30
  I've
• 36:30
  done
• 36:30
  that
• 36:31
  for
• 36:31
  several
• 36:31
  of
• 36:32
  my
• 36:32
  books.
• 36:32
  Okay,
• 36:33
  so
• 36:33
  you,
• 36:33
  you.
• 36:34
  You're
• 36:34
  taking
• 36:35
  on
• 36:35
  that
• 36:35
  role?
• 36:36
  I
• 36:36
  am
• 36:36
  yes.
• 36:37
  Okay.
• 36:37
  And
• 36:37
  again,
• 36:38
  I
• 36:38
  just
• 36:38
  want
• 36:38
  my
• 36:38
  listening
• 36:39
  audience
• 36:39
  to
• 36:40
  know
• 36:40
  that
• 36:40
  I
• 36:41
  had
• 36:41
  con
• 36:41
  Lavery,
• 36:42
  episode
• 36:42
  29
• 36:43
  on
• 36:43
  our
• 36:43
  show,
• 36:44
  and
• 36:45
  he
• 36:45
  talked
• 36:46
  about
• 36:46
  book
• 36:46
  formatting.
• 36:47
  He's
• 36:48
  our
• 36:48
  book
• 36:48
  formatter,
• 36:49
  but
• 36:49
  he
• 36:49
  is
• 36:50
  also
• 36:50
  a
• 36:50
  graphic
• 36:51
  designer.
• 36:52
  Cause
• 36:52
  he
• 36:52
  actually
• 36:52
  designed
• 36:53
  the
• 36:53
  front
• 36:53
  and
• 36:54
  back
• 36:54
  cover
• 36:55
  of
• 36:55
  the
• 36:55
  books.
• 36:56
  He
• 36:56
  wasn't
• 36:57
  the
• 36:57
  illustrator.
• 36:58
  He
• 36:58
  just
• 36:58
  took
• 36:58
  the
• 36:58
  illustrations
• 36:59
  and
• 36:59
  then
• 37:00
  formatted
• 37:00
  the
• 37:01
  books.
• 37:01
  And
• 37:01
  the
• 37:02
  beautiful
• 37:02
  thing
• 37:02
  about
• 37:03
  Kahn,
• 37:04
  and
• 37:05
  we
• 37:05
  can
• 37:05
  talk
• 37:05
  about
• 37:05
  this,
• 37:06
  Marley,
• 37:06
  is
• 37:06
  that
• 37:07
  Khan
• 37:08
  can
• 37:09
  do
• 37:09
  an
• 37:09
  ebook,
• 37:10
  a
• 37:11
  hardcover
• 37:11
  book,
• 37:12
  and
• 37:12
  a
• 37:12
  paperback
• 37:13
  book.
• 37:13
  And
• 37:14
  some
• 37:15
  book
• 37:15
  formatters
• 37:16
  don't
• 37:16
  have
• 37:17
  that
• 37:17
  skill
• 37:18
  set.
• 37:18
  So,
• 37:19
  yeah,
• 37:19
  I
• 37:20
  do
• 37:20
  all
• 37:20
  of
• 37:20
  those
• 37:20
  too.
• 37:21
  Okay,
• 37:21
  so
• 37:22
  you
• 37:22
  do
• 37:22
  all
• 37:22
  three
• 37:22
  of
• 37:23
  those
• 37:23
  book
• 37:23
  formats?
• 37:24
  I
• 37:24
  do.
• 37:25
  I
• 37:25
  do
• 37:25
  all
• 37:25
  of.
• 37:26
  I
• 37:26
  personally
• 37:26
  do
• 37:27
  all
• 37:27
  the
• 37:27
  formatting
• 37:27
  or
• 37:29
  I
• 37:29
  also
• 37:29
  have
• 37:30
  graphic
• 37:31
  designers
• 37:31
  that
• 37:32
  I
• 37:32
  work
• 37:32
  with
• 37:33
  separately.
• 37:34
  So
• 37:34
  there
• 37:34
  are
• 37:34
  options.
• 37:35
  And
• 37:35
  one
• 37:36
  of
• 37:36
  my
• 37:36
  packages
• 37:37
  includes
• 37:38
  page
• 37:38
  design
• 37:39
  and
• 37:39
  formatting,
• 37:40
  graphic
• 37:40
  design
• 37:40
  that
• 37:41
  we
• 37:41
  do
• 37:41
  in
• 37:41
  house.
• 37:42
  But
• 37:42
  if
• 37:43
  they.
• 37:44
  One
• 37:44
  of
• 37:44
  the
• 37:44
  other
• 37:44
  packages
• 37:45
  they
• 37:45
  go
• 37:45
  with,
• 37:46
  if
• 37:46
  they
• 37:46
  have
• 37:47
  a
• 37:47
  designer
• 37:48
  they
• 37:48
  want
• 37:48
  to
• 37:48
  go
• 37:48
  with,
• 37:49
  or
• 37:49
  if
• 37:49
  they
• 37:49
  have
• 37:49
  a
• 37:49
  specific
• 37:50
  vision,
• 37:50
  I
• 37:50
  can
• 37:51
  facilitate
• 37:52
  what
• 37:52
  it
• 37:53
  is
• 37:53
  they
• 37:53
  have
• 37:53
  in
• 37:53
  mind.
• 37:54
  We'll
• 37:54
  come
• 37:54
  back
• 37:54
  to
• 37:55
  your
• 37:55
  packages
• 37:56
  because
• 37:56
  I
• 37:56
  just
• 37:57
  want
• 37:57
  to
• 37:57
  take
• 37:57
  people
• 37:58
  through
• 37:58
  the
• 37:58
  steps
• 37:58
  and
• 37:59
  then
• 37:59
  they'll
• 37:59
  understand
• 38:00
  when
• 38:00
  we
• 38:00
  talk
• 38:00
  about
• 38:01
  your
• 38:01
  packages,
• 38:01
  how
• 38:02
  that
• 38:02
  all
• 38:02
  works.
• 38:02
  We're
• 38:03
  waiting
• 38:03
  for
• 38:03
  the
• 38:04
  illustrator,
• 38:05
  and
• 38:06
  now
• 38:06
  the
• 38:06
  illustrations
• 38:07
  come
• 38:07
  back
• 38:08
  and
• 38:08
  they're
• 38:08
  handed
• 38:09
  over
• 38:09
  to
• 38:09
  you
• 38:10
  and
• 38:10
  you
• 38:10
  start
• 38:10
  the
• 38:11
  formatting
• 38:12
  process.
• 38:12
  Now.
• 38:13
  Have
• 38:13
  you
• 38:13
  done
• 38:14
  the
• 38:15
  back
• 38:15
  cover
• 38:16
  and
• 38:16
  front
• 38:16
  cover
• 38:17
  work
• 38:18
  in
• 38:18
  conjunction
• 38:19
  with
• 38:19
  the
• 38:19
  illustrator
• 38:20
  separately?
• 38:22
  What's
• 38:22
  the
• 38:22
  timing?
• 38:24
  I've
• 38:24
  done
• 38:24
  both.
• 38:25
  It
• 38:25
  really
• 38:25
  depends.
• 38:26
  Usually
• 38:27
  we
• 38:27
  discuss,
• 38:28
  at
• 38:28
  the
• 38:28
  very
• 38:28
  least,
• 38:29
  discuss
• 38:29
  with
• 38:29
  the
• 38:30
  illustrator
• 38:30
  what
• 38:31
  we
• 38:31
  have
• 38:31
  in
• 38:32
  mind
• 38:32
  for
• 38:32
  the
• 38:32
  illustrate
• 38:33
  for
• 38:33
  the
• 38:33
  front
• 38:34
  cover.
• 38:35
  And
• 38:36
  sometimes
• 38:36
  we'll
• 38:37
  take
• 38:37
  an
• 38:37
  existing
• 38:38
  image
• 38:38
  from
• 38:38
  inside
• 38:39
  the
• 38:39
  book
• 38:39
  to
• 38:39
  use
• 38:39
  on
• 38:40
  the
• 38:40
  COVID
• 38:41
  Sometimes
• 38:41
  we'll
• 38:41
  create
• 38:41
  a
• 38:42
  new
• 38:42
  image
• 38:42
  completely
• 38:43
  or
• 38:43
  tweak
• 38:44
  an
• 38:44
  existing
• 38:45
  image,
• 38:46
  and
• 38:46
  it
• 38:46
  really
• 38:47
  is
• 38:47
  unique,
• 38:47
  depending
• 38:48
  on
• 38:49
  which
• 38:49
  illustrator
• 38:50
  and
• 38:50
  what
• 38:50
  their
• 38:50
  skills
• 38:51
  are.
• 38:51
  So
• 38:52
  sometimes
• 38:52
  they
• 38:52
  will
• 38:53
  do
• 38:53
  typography
• 38:54
  and
• 38:55
  they'll
• 38:55
  recommend
• 38:56
  a
• 38:56
  few
• 38:56
  different
• 38:57
  type
• 38:58
  options
• 38:59
  for
• 38:59
  the
• 39:00
  title
• 39:00
  on
• 39:00
  the
• 39:01
  COVID
• 39:01
  Otherwise,
• 39:03
  hand
• 39:03
  it
• 39:03
  off
• 39:04
  to
• 39:04
  me.
• 39:04
  And
• 39:05
  so
• 39:05
  I'll
• 39:05
  do
• 39:05
  the
• 39:05
  graphic
• 39:06
  design
• 39:06
  and
• 39:07
  typography
• 39:07
  layout
• 39:08
  formatting
• 39:08
  of
• 39:09
  the
• 39:09
  front
• 39:09
  cover
• 39:09
  and
• 39:09
  back
• 39:10
  cover
• 39:11
  using
• 39:11
  the
• 39:11
  illustrations
• 39:12
  that
• 39:12
  we
• 39:13
  requested.
• 39:13
  There's
• 39:14
  a
• 39:14
  lot
• 39:14
  of
• 39:14
  planning
• 39:14
  that
• 39:15
  goes
• 39:15
  into
• 39:15
  it,
• 39:16
  so
• 39:16
  nothing
• 39:17
  would
• 39:17
  be
• 39:18
  last
• 39:18
  minute
• 39:18
  or
• 39:19
  a
• 39:19
  surprise.
• 39:19
  During
• 39:19
  the
• 39:20
  storyboarding
• 39:20
  phase,
• 39:21
  we'll
• 39:21
  also
• 39:22
  be
• 39:22
  thinking
• 39:23
  about
• 39:23
  the
• 39:23
  COVID
• 39:23
  but
• 39:24
  at
• 39:24
  the
• 39:24
  same
• 39:24
  time,
• 39:25
  sometimes
• 39:26
  you
• 39:26
  wait
• 39:26
  until
• 39:27
  the
• 39:27
  illustrations
• 39:27
  are
• 39:28
  done
• 39:28
  on
• 39:28
  the
• 39:28
  inside
• 39:29
  so
• 39:29
  you
• 39:29
  see.
• 39:29
  Sometimes
• 39:30
  you
• 39:30
  don't
• 39:30
  know
• 39:30
  until
• 39:31
  you
• 39:31
  see
• 39:31
  what
• 39:31
  your
• 39:31
  favorite
• 39:32
  and
• 39:32
  would
• 39:33
  be
• 39:33
  great
• 39:34
  for
• 39:34
  the
• 39:34
  COVID
• 39:34
  to
• 39:35
  Your
• 39:35
  point?
• 39:35
  I
• 39:35
  know
• 39:36
  our
• 39:36
  front
• 39:37
  covers.
• 39:38
  Our
• 39:38
  first
• 39:38
  one
• 39:39
  was.
• 39:41
  Came
• 39:42
  first
• 39:43
  like
• 39:43
  our
• 39:43
  front
• 39:44
  cover.
• 39:44
  Yeah.
• 39:45
  And
• 39:46
  because
• 39:46
  we
• 39:47
  had
• 39:47
  a
• 39:47
  specific
• 39:47
  character
• 39:48
  in
• 39:48
  mind,
• 39:49
  once
• 39:49
  we
• 39:49
  had
• 39:50
  that
• 39:50
  character,
• 39:51
  then
• 39:51
  everything
• 39:52
  else
• 39:52
  followed.
• 39:53
  The
• 39:53
  second
• 39:54
  book
• 39:54
  was
• 39:54
  different
• 39:55
  because
• 39:55
  we
• 39:56
  had
• 39:56
  a
• 39:56
  specific
• 39:57
  story.
• 39:58
  It
• 39:58
  was
• 39:58
  based
• 39:58
  on
• 39:59
  a
• 39:59
  true
• 39:59
  event
• 39:59
  with
• 40:00
  my
• 40:00
  grandchildren.
• 40:02
  And
• 40:02
  then
• 40:02
  it
• 40:02
  turned
• 40:03
  into
• 40:03
  this
• 40:03
  incredible,
• 40:04
  this
• 40:04
  really
• 40:04
  incredible
• 40:05
  day
• 40:05
  that
• 40:06
  we
• 40:06
  had
• 40:06
  in
• 40:06
  our
• 40:06
  lives
• 40:07
  and
• 40:08
  we
• 40:08
  had
• 40:09
  the
• 40:09
  complete
• 40:09
  story
• 40:10
  and
• 40:10
  then
• 40:10
  the
• 40:10
  illustrator
• 40:11
  started
• 40:12
  and
• 40:12
  then
• 40:12
  that
• 40:13
  kind
• 40:13
  of
• 40:13
  triggered
• 40:15
  the
• 40:15
  front
• 40:15
  cover.
• 40:16
  So
• 40:16
  to
• 40:16
  your
• 40:16
  point,
• 40:17
  it
• 40:17
  can
• 40:17
  vary
• 40:18
  depending
• 40:18
  on
• 40:19
  the
• 40:19
  circumstances.
• 40:20
  Now
• 40:21
  we've
• 40:21
  got.
• 40:22
  Everything's
• 40:23
  coming
• 40:23
  together.
• 40:24
  Yes.
• 40:25
  And
• 40:26
  now
• 40:26
  what
• 40:27
  we
• 40:27
  haven't
• 40:27
  mentioned
• 40:28
  to
• 40:28
  everyone
• 40:28
  is
• 40:29
  we
• 40:29
  haven't
• 40:29
  talked
• 40:29
  about
• 40:30
  some
• 40:30
  of
• 40:30
  that
• 40:31
  incidentals,
• 40:31
  like
• 40:32
  the
• 40:32
  ISBN,
• 40:33
  the
• 40:33
  UPC
• 40:34
  code,
• 40:35
  stuff
• 40:35
  like
• 40:35
  that.
• 40:35
  But
• 40:36
  those
• 40:36
  are
• 40:36
  small
• 40:36
  details
• 40:37
  that
• 40:37
  I'm
• 40:37
  sure
• 40:38
  that
• 40:38
  you
• 40:38
  get
• 40:38
  involved
• 40:39
  in
• 40:39
  right
• 40:39
  away.
• 40:40
  Yeah.
• 40:40
  Any
• 40:40
  author
• 40:41
  that
• 40:41
  I
• 40:41
  work
• 40:41
  with
• 40:42
  gets
• 40:43
  an
• 40:43
  ISBN
• 40:44
  code
• 40:44
  under
• 40:45
  the
• 40:45
  Garden
• 40:45
  Wolf
• 40:46
  Publishing
• 40:46
  House
• 40:47
  account,
• 40:48
  being
• 40:48
  in
• 40:48
  Canada
• 40:49
  through
• 40:49
  the
• 40:50
  library
• 40:50
  and
• 40:50
  Archives
• 40:51
  Canada.
• 40:51
  So
• 40:52
  I
• 40:52
  handle
• 40:52
  all
• 40:53
  of
• 40:53
  that.
• 40:53
  Oh,
• 40:54
  terrific.
• 40:54
  So
• 40:54
  now
• 40:55
  here,
• 40:55
  I
• 40:55
  don't
• 40:55
  want
• 40:56
  to
• 40:56
  say
• 40:56
  we've
• 40:56
  got
• 40:56
  a
• 40:57
  complete
• 40:57
  book
• 40:58
  yet
• 40:58
  because
• 40:59
  this
• 40:59
  brings
• 41:00
  me
• 41:00
  to.
• 41:01
  And
• 41:01
  for
• 41:01
  those
• 41:01
  who
• 41:02
  listen
• 41:02
  to
• 41:03
  episode
• 41:03
  76
• 41:04
  where
• 41:04
  Marlee
• 41:05
  talked
• 41:05
  about
• 41:05
  her
• 41:06
  book,
• 41:06
  Namaste.
• 41:07
  Now
• 41:08
  we're
• 41:08
  looking
• 41:09
  at
• 41:09
  Marley
• 41:10
  and
• 41:10
  added
• 41:11
  value
• 41:11
  added
• 41:12
  to
• 41:12
  the
• 41:12
  back
• 41:13
  of
• 41:13
  her
• 41:13
  book.
• 41:13
  If
• 41:14
  you
• 41:14
  look
• 41:14
  at
• 41:14
  some
• 41:14
  of
• 41:14
  the,
• 41:15
  what
• 41:15
  I
• 41:15
  call
• 41:16
  self
• 41:16
  published
• 41:17
  children's
• 41:18
  books,
• 41:18
  a
• 41:19
  lot
• 41:19
  of
• 41:19
  them
• 41:19
  don't
• 41:19
  have
• 41:20
  that
• 41:20
  value
• 41:20
  added
• 41:21
  because
• 41:21
  the
• 41:22
  self
• 41:23
  publishing
• 41:23
  house
• 41:24
  that
• 41:24
  they're
• 41:24
  working
• 41:24
  with
• 41:25
  has
• 41:25
  a
• 41:25
  specific
• 41:26
  format.
• 41:27
  Marlee
• 41:28
  has
• 41:28
  a
• 41:29
  more.
• 41:30
  I
• 41:30
  don't
• 41:30
  wanna
• 41:30
  say
• 41:30
  generous.
• 41:31
  Cause
• 41:31
  that'd
• 41:32
  be
• 41:32
  a
• 41:32
  good
• 41:32
  word
• 41:32
  to
• 41:32
  use.
• 41:32
  But
• 41:33
  bespoke
• 41:33
  maybe.
• 41:34
  Bespoke,
• 41:35
  flexible.
• 41:36
  You've
• 41:36
  got
• 41:37
  some
• 41:37
  latitude,
• 41:38
  which
• 41:38
  I
• 41:38
  love.
• 41:39
  Yes.
• 41:39
  About
• 41:39
  working
• 41:40
  with
• 41:40
  Marley
• 41:41
  is
• 41:41
  latitude
• 41:42
  to
• 41:43
  me
• 41:43
  would
• 41:43
  be
• 41:43
  important.
• 41:44
  It's
• 41:44
  good
• 41:44
  to
• 41:44
  see
• 41:45
  that
• 41:45
  Marley
• 41:45
  has
• 41:46
  this
• 41:46
  latitude
• 41:47
  to
• 41:47
  work
• 41:47
  with
• 41:47
  you
• 41:47
  as
• 41:48
  a
• 41:48
  children's
• 41:48
  book
• 41:49
  author.
• 41:49
  Now
• 41:50
  let's
• 41:51
  get
• 41:51
  to
• 41:51
  that
• 41:51
  latitude.
• 41:52
  Talk
• 41:52
  to
• 41:53
  us
• 41:53
  about
• 41:53
  the
• 41:53
  value
• 41:54
  added
• 41:55
  and
• 41:55
  how
• 41:55
  do
• 41:55
  you
• 41:55
  recommend
• 41:56
  it
• 41:56
  to
• 41:57
  most
• 41:58
  of
• 41:58
  your
• 41:59
  clients?
• 41:59
  Or
• 42:00
  is
• 42:01
  it
• 42:01
  a
• 42:01
  one
• 42:01
  off?
• 42:02
  What's
• 42:02
  it
• 42:03
  look
• 42:03
  like?
• 42:04
  That's
• 42:04
  a
• 42:04
  really
• 42:04
  good
• 42:04
  question.
• 42:05
  Because
• 42:06
  of
• 42:07
  what
• 42:07
  I
• 42:08
  specialize
• 42:08
  in,
• 42:09
  publishing,
• 42:10
  which
• 42:10
  is
• 42:11
  very
• 42:11
  much
• 42:12
  focused
• 42:12
  on
• 42:14
  social
• 42:14
  emotional
• 42:14
  topics
• 42:15
  and
• 42:15
  psychology
• 42:16
  topics.
• 42:16
  And
• 42:17
  because
• 42:17
  I
• 42:17
  specialize
• 42:18
  in
• 42:18
  working
• 42:18
  with
• 42:19
  experts,
• 42:20
  I
• 42:20
  always
• 42:21
  recommend
• 42:22
  having
• 42:23
  that
• 42:24
  content
• 42:24
  at
• 42:24
  the
• 42:24
  back.
• 42:25
  And
• 42:25
  it
• 42:26
  always
• 42:26
  depends
• 42:28
  on
• 42:28
  what
• 42:29
  the
• 42:29
  book
• 42:29
  is
• 42:30
  and
• 42:30
  what
• 42:30
  the
• 42:31
  purpose
• 42:31
  of
• 42:31
  the
• 42:31
  book
• 42:32
  is
• 42:32
  and
• 42:33
  what
• 42:33
  the
• 42:33
  expertise
• 42:34
  of
• 42:34
  the
• 42:34
  author
• 42:35
  is.
• 42:35
  So
• 42:35
  I
• 42:35
  always
• 42:36
  come
• 42:36
  with
• 42:36
  my
• 42:36
  recommendations
• 42:37
  and
• 42:37
  there
• 42:38
  are
• 42:38
  a
• 42:38
  few
• 42:38
  factors
• 42:39
  to
• 42:39
  consider.
• 42:40
  So
• 42:40
  one
• 42:40
  part
• 42:41
  of
• 42:41
  the
• 42:41
  storyboarding
• 42:42
  is
• 42:43
  figuring
• 42:43
  out
• 42:44
  once
• 42:44
  we've
• 42:45
  filled
• 42:45
  out
• 42:45
  all
• 42:46
  the
• 42:46
  actual
• 42:46
  book
• 42:47
  page
• 42:47
  pages
• 42:47
  with
• 42:48
  art
• 42:49
  and
• 42:49
  the
• 42:50
  text
• 42:51
  that's
• 42:51
  only
• 42:51
  a
• 42:52
  portion
• 42:52
  of
• 42:52
  the
• 42:52
  book.
• 42:53
  And
• 42:53
  then
• 42:53
  in
• 42:53
  addition
• 42:54
  to
• 42:54
  that,
• 42:55
  you're
• 42:55
  going
• 42:55
  to
• 42:55
  want
• 42:55
  to
• 42:56
  have
• 42:56
  the
• 42:56
  copyright
• 42:57
  page
• 42:57
  and
• 42:58
  a
• 42:58
  title
• 42:58
  page
• 42:59
  at
• 42:59
  the
• 42:59
  beginning
• 43:00
  and
• 43:00
  then
• 43:01
  in
• 43:01
  the
• 43:01
  back,
• 43:02
  we
• 43:02
  always
• 43:02
  do
• 43:03
  the
• 43:04
  Illustrator
• 43:04
  bio
• 43:05
  and
• 43:05
  the
• 43:05
  author
• 43:06
  bio.
• 43:07
  And
• 43:07
  then
• 43:08
  once
• 43:08
  we
• 43:09
  have
• 43:09
  those
• 43:09
  basic
• 43:10
  front
• 43:10
  of
• 43:10
  book
• 43:11
  back
• 43:11
  book
• 43:11
  pages,
• 43:13
  then
• 43:13
  I
• 43:13
  look
• 43:13
  at
• 43:14
  how
• 43:14
  many
• 43:15
  pages
• 43:15
  that
• 43:15
  is
• 43:15
  total
• 43:16
  and
• 43:16
  what
• 43:16
  page
• 43:17
  count
• 43:17
  I
• 43:17
  need
• 43:18
  it
• 43:18
  to
• 43:18
  be.
• 43:19
  And
• 43:19
  anyone
• 43:20
  who's
• 43:21
  published
• 43:21
  on
• 43:21
  Amazon
• 43:22
  knows
• 43:23
  that
• 43:23
  you
• 43:24
  need
• 43:24
  to
• 43:24
  have
• 43:24
  a
• 43:24
  specific
• 43:26
  page
• 43:26
  number
• 43:27
  when
• 43:27
  you're
• 43:27
  uploading
• 43:28
  a
• 43:28
  file.
• 43:29
  And
• 43:29
  Amazon
• 43:29
  is
• 43:30
  really
• 43:31
  unique
• 43:32
  when
• 43:32
  you're
• 43:32
  looking
• 43:32
  at
• 43:33
  page
• 43:33
  count
• 43:34
  because
• 43:35
  they
• 43:35
  always
• 43:35
  add
• 43:36
  a
• 43:37
  blank
• 43:37
  white
• 43:37
  page
• 43:38
  at
• 43:38
  the
• 43:38
  back
• 43:38
  with
• 43:39
  a
• 43:39
  barcode
• 43:39
  at
• 43:40
  the
• 43:40
  back
• 43:40
  back
• 43:41
  of
• 43:41
  the
• 43:41
  book.
• 43:42
  And
• 43:42
  the
• 43:43
  total
• 43:43
  page
• 43:43
  count
• 43:44
  needs
• 43:45
  to
• 43:45
  be
• 43:45
  a
• 43:46
  multiple
• 43:46
  of
• 43:46
  four,
• 43:47
  but
• 43:48
  you
• 43:48
  have
• 43:48
  to
• 43:48
  do
• 43:48
  a
• 43:49
  multiple
• 43:49
  of
• 43:49
  four
• 43:50
  minus
• 43:50
  one,
• 43:51
  otherwise
• 43:51
  you're
• 43:52
  going
• 43:52
  to
• 43:52
  have
• 43:52
  a
• 43:52
  whole
• 43:52
  bunch
• 43:52
  of
• 43:53
  blank
• 43:53
  white
• 43:53
  pages
• 43:54
  at
• 43:54
  the
• 43:54
  back
• 43:54
  of
• 43:54
  your
• 43:55
  book.
• 43:55
  So
• 43:55
  I
• 43:56
  take
• 43:56
  that
• 43:56
  into
• 43:56
  account
• 43:57
  when
• 43:57
  I'm
• 43:57
  planning.
• 43:58
  And
• 43:58
  that's
• 43:58
  why
• 43:59
  if
• 44:00
  somebody's
• 44:00
  going
• 44:01
  to
• 44:01
  be
• 44:01
  publishing
• 44:02
  an
• 44:03
  ebook
• 44:04
  and
• 44:04
  a
• 44:04
  paperback
• 44:05
  book
• 44:05
  and
• 44:06
  a
• 44:06
  hardcover
• 44:07
  offset
• 44:07
  book,
• 44:08
  all
• 44:08
  the
• 44:08
  files
• 44:09
  need
• 44:09
  to
• 44:09
  be
• 44:09
  different
• 44:10
  just
• 44:10
  because
• 44:11
  of
• 44:11
  the
• 44:11
  requirements
• 44:12
  in
• 44:12
  the
• 44:13
  printing
• 44:13
  or
• 44:13
  publishing
• 44:14
  ebook
• 44:15
  process.
• 44:16
  Let
• 44:16
  me
• 44:16
  pick
• 44:16
  up
• 44:16
  on
• 44:16
  that
• 44:17
  just
• 44:17
  for
• 44:17
  a
• 44:17
  moment.
• 44:18
  The
• 44:18
  nice
• 44:19
  thing
• 44:19
  about
• 44:19
  talking
• 44:19
  to
• 44:20
  as
• 44:20
  many
• 44:20
  children's
• 44:20
  book
• 44:21
  authors
• 44:21
  that
• 44:21
  I've
• 44:22
  talked
• 44:22
  to
• 44:23
  is
• 44:23
  that
• 44:24
  some
• 44:24
  of
• 44:24
  them
• 44:24
  will
• 44:25
  do
• 44:25
  a
• 44:26
  soft
• 44:26
  cover
• 44:27
  and
• 44:27
  an
• 44:28
  ebook,
• 44:28
  or
• 44:28
  they'll
• 44:29
  do
• 44:29
  a
• 44:29
  hardcover
• 44:30
  and
• 44:30
  an
• 44:30
  ebook,
• 44:31
  or
• 44:31
  they'll
• 44:31
  do
• 44:32
  all
• 44:32
  three
• 44:32
  formats.
• 44:33
  But
• 44:34
  at
• 44:34
  the
• 44:34
  end
• 44:34
  of
• 44:34
  the
• 44:34
  day,
• 44:35
  I
• 44:36
  always
• 44:36
  say
• 44:36
  to
• 44:37
  people,
• 44:38
  if
• 44:38
  you
• 44:38
  can
• 44:38
  find
• 44:38
  a
• 44:39
  formatter
• 44:39
  that'll
• 44:40
  do
• 44:40
  all
• 44:41
  three
• 44:41
  for
• 44:41
  you,
• 44:41
  that
• 44:42
  doesn't
• 44:42
  mean
• 44:42
  that
• 44:42
  you're
• 44:42
  going
• 44:43
  to
• 44:43
  actually
• 44:44
  pay
• 44:44
  to
• 44:44
  have
• 44:44
  them
• 44:45
  do
• 44:45
  it.
• 44:45
  But
• 44:46
  if
• 44:46
  you
• 44:46
  can
• 44:46
  make
• 44:46
  that
• 44:47
  one
• 44:47
  contact,
• 44:48
  like
• 44:48
  our
• 44:48
  book
• 44:49
  formatter,
• 44:49
  for
• 44:49
  example,
• 44:50
  can
• 44:51
  do
• 44:51
  all
• 44:51
  three
• 44:51
  formats.
• 44:52
  So
• 44:52
  they
• 44:52
  can
• 44:52
  do
• 44:53
  the
• 44:53
  hardcover,
• 44:54
  the
• 44:54
  softcover
• 44:54
  and
• 44:55
  the
• 44:55
  ebook.
• 44:56
  And
• 44:56
  they're
• 44:56
  very
• 44:57
  familiar
• 44:57
  with
• 44:57
  that.
• 44:58
  And
• 44:58
  it
• 44:58
  makes
• 44:58
  it
• 44:58
  much
• 44:59
  easier
• 45:00
  to
• 45:00
  deal
• 45:00
  with
• 45:01
  one
• 45:01
  source.
• 45:01
  But
• 45:02
  need
• 45:02
  that
• 45:02
  you
• 45:03
  have
• 45:03
  that
• 45:03
  skill.
• 45:04
  When
• 45:04
  you're
• 45:05
  recommending
• 45:06
  to
• 45:07
  people
• 45:07
  about
• 45:08
  formatting,
• 45:09
  do
• 45:09
  you
• 45:09
  tell
• 45:09
  them,
• 45:10
  you
• 45:10
  know
• 45:10
  what,
• 45:10
  let's
• 45:11
  get
• 45:11
  all
• 45:11
  the
• 45:11
  formats
• 45:12
  done
• 45:12
  at
• 45:13
  once,
• 45:13
  even
• 45:14
  if
• 45:14
  you
• 45:14
  don't
• 45:14
  use
• 45:15
  them
• 45:15
  all
• 45:15
  at
• 45:15
  once.
• 45:16
  So
• 45:16
  what's
• 45:17
  your
• 45:17
  advice?
• 45:17
  What
• 45:18
  do
• 45:18
  you
• 45:18
  normally
• 45:18
  do?
• 45:19
  The
• 45:19
  good
• 45:20
  thing
• 45:20
  about.
• 45:21
  I
• 45:21
  know
• 45:21
  we'll
• 45:21
  talk
• 45:21
  about
• 45:22
  packages
• 45:22
  later,
• 45:23
  but
• 45:23
  the
• 45:23
  good
• 45:23
  thing
• 45:23
  about
• 45:23
  packages
• 45:24
  is
• 45:24
  that
• 45:25
  we're
• 45:25
  making
• 45:26
  decisions
• 45:26
  in
• 45:26
  advance
• 45:27
  and
• 45:27
  it
• 45:27
  doesn't
• 45:27
  mean
• 45:27
  we
• 45:28
  can't
• 45:28
  add
• 45:29
  things
• 45:29
  later.
• 45:30
  Make
• 45:30
  decisions
• 45:30
  later.
• 45:31
  But
• 45:31
  the
• 45:32
  format
• 45:33
  decisions
• 45:34
  of
• 45:34
  what
• 45:34
  they
• 45:35
  want
• 45:35
  to
• 45:35
  start
• 45:35
  with
• 45:36
  are
• 45:36
  decided
• 45:36
  upfront.
• 45:38
  And
• 45:38
  so
• 45:38
  whatever
• 45:39
  it
• 45:39
  is
• 45:39
  they
• 45:39
  want
• 45:40
  is
• 45:40
  what
• 45:40
  is
• 45:41
  included.
• 45:41
  And
• 45:42
  if
• 45:42
  they
• 45:42
  ever
• 45:42
  want
• 45:42
  something
• 45:43
  in
• 45:43
  the
• 45:43
  future,
• 45:44
  that's
• 45:44
  always
• 45:44
  something
• 45:45
  that
• 45:45
  can
• 45:45
  be
• 45:45
  added
• 45:45
  so
• 45:46
  they
• 45:46
  can
• 45:46
  go
• 45:46
  ala
• 45:46
  carte
• 45:47
  at
• 45:47
  some
• 45:47
  point.
• 45:49
  So
• 45:49
  I
• 45:49
  don't
• 45:49
  put
• 45:50
  this
• 45:50
  on
• 45:50
  my
• 45:50
  website
• 45:51
  that
• 45:51
  because
• 45:52
  I
• 45:52
  really
• 45:52
  focus
• 45:52
  on
• 45:53
  packages.
• 45:53
  But
• 45:54
  if
• 45:54
  somebody
• 45:54
  comes
• 45:54
  to
• 45:54
  me
• 45:55
  and
• 45:55
  they
• 45:55
  have
• 45:56
  a
• 45:56
  conversation
• 45:56
  with
• 45:57
  me
• 45:57
  and
• 45:57
  say,
• 45:58
  I
• 45:58
  like
• 45:58
  this,
• 45:58
  but
• 45:59
  can
• 45:59
  I
• 45:59
  have
• 45:59
  this
• 45:59
  one
• 46:00
  thing
• 46:00
  from
• 46:00
  the
• 46:00
  other
• 46:00
  package?
• 46:01
  I
• 46:01
  will
• 46:01
  always
• 46:02
  say
• 46:02
  yes,
• 46:02
  but
• 46:03
  I
• 46:03
  just
• 46:03
  don't
• 46:04
  sell
• 46:04
  a
• 46:04
  la
• 46:05
  carte
• 46:05
  services.
• 46:06
  Okay,
• 46:07
  But
• 46:07
  I'm
• 46:07
  very
• 46:07
  flexible,
• 46:08
  as
• 46:08
  you
• 46:08
  can
• 46:08
  see,
• 46:08
  in
• 46:09
  every
• 46:09
  way,
• 46:09
  because
• 46:10
  honestly,
• 46:11
  I'm
• 46:11
  just
• 46:12
  very
• 46:12
  passionate
• 46:13
  and
• 46:13
  love
• 46:13
  what
• 46:14
  I
• 46:14
  do.
• 46:14
  And
• 46:14
  I
• 46:14
  really
• 46:15
  want
• 46:15
  to
• 46:15
  make
• 46:15
  the
• 46:15
  best
• 46:15
  book
• 46:16
  possible.
• 46:17
  And
• 46:17
  I
• 46:17
  want
• 46:17
  the
• 46:18
  authors
• 46:18
  to
• 46:18
  have
• 46:18
  an
• 46:18
  amazing
• 46:19
  experience
• 46:20
  too.
• 46:20
  It's
• 46:20
  interesting
• 46:21
  because
• 46:22
  again,
• 46:22
  I'm
• 46:22
  hoping
• 46:23
  that
• 46:23
  aspiring
• 46:24
  children's
• 46:25
  book
• 46:25
  authors
• 46:25
  are
• 46:26
  listening
• 46:26
  to
• 46:26
  the
• 46:26
  program
• 46:27
  and
• 46:27
  getting
• 46:27
  some
• 46:27
  value
• 46:28
  from
• 46:28
  this.
• 46:28
  And
• 46:29
  one
• 46:29
  of
• 46:29
  the
• 46:29
  things
• 46:29
  that
• 46:30
  I
• 46:30
  found
• 46:30
  is
• 46:31
  about
• 46:31
  half
• 46:31
  of
• 46:32
  my
• 46:32
  guests
• 46:33
  are
• 46:33
  either
• 46:34
  teachers
• 46:35
  or
• 46:35
  former
• 46:36
  teachers
• 46:37
  or
• 46:37
  early
• 46:38
  development
• 46:38
  educators.
• 46:39
  And
• 46:40
  what
• 46:40
  I'm
• 46:40
  finding
• 46:41
  lately
• 46:41
  is
• 46:42
  a
• 46:42
  lot
• 46:42
  of
• 46:42
  them
• 46:43
  create
• 46:43
  a
• 46:43
  lesson
• 46:44
  plan
• 46:44
  to
• 46:45
  support
• 46:45
  their
• 46:45
  children's
• 46:46
  book.
• 46:46
  And
• 46:46
  I,
• 46:47
  you
• 46:47
  know
• 46:47
  what,
• 46:47
  Because
• 46:48
  I
• 46:48
  don't
• 46:48
  come
• 46:48
  from
• 46:49
  a
• 46:49
  elementary
• 46:50
  or
• 46:50
  early
• 46:50
  educator
• 46:51
  development
• 46:51
  background,
• 46:52
  I
• 46:52
  I
• 46:52
  just
• 46:53
  never
• 46:54
  even
• 46:54
  given
• 46:54
  that
• 46:55
  any
• 46:55
  thought.
• 46:56
  And
• 46:56
  then
• 46:56
  all
• 46:56
  of
• 46:56
  a
• 46:56
  sudden
• 46:57
  I'm
• 46:57
  getting
• 46:57
  these
• 46:57
  people
• 46:58
  telling
• 46:58
  me,
• 46:58
  oh
• 46:58
  yeah,
• 46:59
  we
• 46:59
  create
• 46:59
  a
• 46:59
  lesson
• 47:00
  plan
• 47:00
  so
• 47:01
  our
• 47:01
  books
• 47:01
  go
• 47:01
  into
• 47:02
  the
• 47:02
  schools.
• 47:02
  There's
• 47:03
  a
• 47:03
  lesson
• 47:03
  plan
• 47:03
  to
• 47:04
  support
• 47:04
  it.
• 47:04
  You
• 47:05
  mentioned
• 47:05
  that
• 47:05
  you
• 47:06
  work
• 47:06
  with
• 47:06
  these
• 47:06
  experts
• 47:08
  in
• 47:08
  putting
• 47:08
  their
• 47:08
  children's
• 47:09
  books
• 47:09
  together.
• 47:10
  Do
• 47:10
  they
• 47:10
  come
• 47:10
  to
• 47:11
  you
• 47:11
  and
• 47:11
  say,
• 47:11
  I'm
• 47:12
  going
• 47:12
  to
• 47:12
  put
• 47:12
  together
• 47:12
  a
• 47:13
  formal
• 47:13
  lesson
• 47:14
  plan
• 47:14
  or
• 47:14
  what's
• 47:15
  their
• 47:15
  back
• 47:15
  end
• 47:16
  look
• 47:16
  like
• 47:17
  in
• 47:17
  terms
• 47:17
  of
• 47:18
  supporting
• 47:18
  material?
• 47:19
  Usually.
• 47:20
  And
• 47:20
  I
• 47:21
  just
• 47:21
  have
• 47:21
  to
• 47:21
  say
• 47:21
  that
• 47:22
  teachers
• 47:22
  and
• 47:22
  psychologists
• 47:23
  are
• 47:23
  the
• 47:23
  two
• 47:23
  professions
• 47:25
  that
• 47:25
  constantly
• 47:27
  come
• 47:27
  up
• 47:27
  and
• 47:27
  say
• 47:27
  that
• 47:28
  they
• 47:28
  have
• 47:28
  children's
• 47:29
  book
• 47:29
  ideas
• 47:30
  and
• 47:30
  like
• 47:30
  they
• 47:30
  have
• 47:31
  the
• 47:31
  best
• 47:31
  ideas.
• 47:33
  So
• 47:33
  I'm
• 47:33
  not
• 47:33
  surprised
• 47:34
  that
• 47:34
  you
• 47:34
  talk
• 47:34
  to
• 47:34
  a
• 47:35
  lot
• 47:35
  of
• 47:35
  teachers
• 47:36
  because
• 47:36
  they
• 47:37
  appreciate
• 47:37
  children's
• 47:38
  books
• 47:39
  so
• 47:39
  much.
• 47:40
  I'm
• 47:40
  trying
• 47:40
  to
• 47:41
  think
• 47:41
  if
• 47:41
  I
• 47:41
  have
• 47:42
  published
• 47:42
  for
• 47:43
  a
• 47:43
  teacher.
• 47:43
  I
• 47:43
  actually
• 47:44
  haven't
• 47:45
  worked
• 47:45
  with
• 47:45
  a
• 47:46
  teacher
• 47:46
  yet,
• 47:47
  I
• 47:47
  will
• 47:47
  say,
• 47:48
  but
• 47:49
  I
• 47:49
  definitely
• 47:50
  have
• 47:50
  worked
• 47:50
  with
• 47:51
  schools.
• 47:51
  So
• 47:52
  I
• 47:52
  do,
• 47:52
  I
• 47:52
  understand.
• 47:53
  I
• 47:53
  have
• 47:53
  spoken
• 47:54
  with
• 47:54
  schools
• 47:55
  about
• 47:55
  lesson
• 47:55
  plans
• 47:56
  or
• 47:56
  maybe
• 47:56
  doing
• 47:56
  workshops
• 47:57
  with
• 47:57
  kids
• 47:58
  in
• 47:58
  terms
• 47:58
  of
• 47:59
  creating
• 47:59
  those
• 48:00
  resources
• 48:00
  at
• 48:01
  the
• 48:01
  back
• 48:01
  of
• 48:01
  the
• 48:01
  book.
• 48:02
  Generally,
• 48:02
  the
• 48:03
  people
• 48:03
  that
• 48:03
  I'm
• 48:04
  working
• 48:04
  with
• 48:05
  haven't
• 48:06
  necessarily
• 48:07
  put
• 48:07
  thought
• 48:09
  or
• 48:09
  haven't
• 48:10
  really
• 48:10
  established
• 48:11
  exactly
• 48:12
  what
• 48:12
  they
• 48:12
  would
• 48:12
  want
• 48:12
  to
• 48:13
  put.
• 48:13
  And
• 48:13
  sometimes
• 48:13
  they
• 48:14
  hadn't
• 48:14
  even
• 48:14
  thought
• 48:15
  of
• 48:15
  putting
• 48:15
  something
• 48:16
  at
• 48:16
  the
• 48:16
  back,
• 48:16
  and
• 48:16
  they're
• 48:16
  like,
• 48:17
  that's
• 48:17
  such
• 48:17
  a
• 48:18
  good
• 48:18
  idea.
• 48:19
  And
• 48:19
  do
• 48:19
  you
• 48:19
  recommend
• 48:20
  that
• 48:20
  all
• 48:20
  the
• 48:20
  time,
• 48:21
  the
• 48:21
  value
• 48:21
  added?
• 48:22
  Oh,
• 48:23
  yes.
• 48:23
  Every
• 48:23
  book.
• 48:23
  I've
• 48:24
  never
• 48:24
  been
• 48:24
  a
• 48:24
  book
• 48:25
  where
• 48:25
  I
• 48:25
  don't
• 48:25
  recommend
• 48:26
  it
• 48:26
  because
• 48:26
  of
• 48:26
  the
• 48:27
  type
• 48:27
  of
• 48:27
  books
• 48:27
  I
• 48:27
  publish.
• 48:28
  Absolutely.
• 48:28
  And
• 48:29
  I
• 48:29
  just
• 48:29
  want
• 48:29
  everybody
• 48:30
  to
• 48:30
  understand
• 48:30
  that.
• 48:31
  And
• 48:31
  again,
• 48:32
  I
• 48:32
  don't
• 48:32
  want
• 48:32
  to
• 48:32
  take
• 48:32
  away
• 48:33
  from
• 48:33
  what
• 48:33
  Marley
• 48:34
  is
• 48:34
  doing
• 48:35
  because
• 48:35
  she's
• 48:35
  working
• 48:36
  with
• 48:36
  experts,
• 48:37
  but
• 48:38
  I'm
• 48:38
  not
• 48:38
  a
• 48:39
  expert
• 48:39
  in
• 48:40
  the
• 48:40
  mental
• 48:41
  health
• 48:41
  field.
• 48:42
  But
• 48:43
  what
• 48:43
  I've
• 48:43
  done
• 48:43
  is
• 48:44
  I
• 48:44
  just
• 48:44
  realized
• 48:45
  the
• 48:45
  value
• 48:46
  because
• 48:46
  I
• 48:47
  believe
• 48:47
  that
• 48:47
  myself
• 48:48
  and
• 48:48
  my
• 48:48
  grandchildren
• 48:49
  are
• 48:49
  storytellers.
• 48:50
  So
• 48:51
  when
• 48:51
  you
• 48:51
  look
• 48:51
  at
• 48:51
  the
• 48:51
  value
• 48:52
  add
• 48:52
  at
• 48:52
  the
• 48:53
  back
• 48:53
  of
• 48:53
  our
• 48:53
  books,
• 48:54
  it's
• 48:54
  all
• 48:54
  about
• 48:55
  storytelling.
• 48:55
  We
• 48:56
  add
• 48:56
  pages
• 48:57
  to
• 48:57
  help
• 48:57
  people
• 48:58
  not
• 48:58
  only
• 48:59
  write
• 48:59
  a
• 49:00
  story,
• 49:00
  I'm
• 49:01
  talking
• 49:01
  about
• 49:01
  a
• 49:02
  child
• 49:02
  and
• 49:02
  an
• 49:02
  adult
• 49:03
  or
• 49:03
  a
• 49:03
  grandparent
• 49:05
  parent.
• 49:05
  And
• 49:06
  then
• 49:07
  we
• 49:07
  actually
• 49:07
  have
• 49:07
  illustration
• 49:08
  boxes
• 49:09
  built,
• 49:10
  railway
• 49:10
  tracks,
• 49:11
  picture
• 49:11
  frames
• 49:12
  where
• 49:12
  they
• 49:12
  can
• 49:12
  draw.
• 49:13
  And
• 49:13
  then
• 49:14
  my
• 49:14
  youngest
• 49:15
  granddaughter,
• 49:16
  she
• 49:16
  actually
• 49:16
  is
• 49:17
  a
• 49:17
  little
• 49:17
  bit
• 49:17
  of
• 49:17
  an
• 49:18
  artist,
• 49:18
  and
• 49:18
  she
• 49:19
  shows
• 49:19
  you
• 49:19
  how
• 49:20
  to
• 49:20
  take
• 49:20
  your
• 49:20
  plushie
• 49:21
  and
• 49:21
  turn
• 49:22
  it
• 49:22
  into
• 49:23
  a
• 49:23
  character.
• 49:24
  And
• 49:24
  so
• 49:25
  that.
• 49:26
  So
• 49:26
  that's
• 49:26
  our
• 49:26
  value
• 49:27
  add
• 49:27
  at
• 49:27
  the
• 49:27
  end
• 49:28
  of
• 49:28
  our
• 49:28
  books.
• 49:28
  But
• 49:28
  I
• 49:29
  just
• 49:29
  want
• 49:29
  everybody
• 49:30
  to
• 49:30
  understand
• 49:31
  that
• 49:31
  I
• 49:32
  believe
• 49:32
  in
• 49:32
  the
• 49:32
  value
• 49:32
  add.
• 49:33
  And
• 49:33
  if
• 49:33
  you
• 49:34
  were
• 49:34
  working
• 49:34
  with
• 49:34
  Marlee,
• 49:35
  she
• 49:35
  believes
• 49:36
  in
• 49:36
  the
• 49:36
  value
• 49:36
  add
• 49:38
  in
• 49:38
  each
• 49:38
  of
• 49:38
  your
• 49:39
  children's
• 49:39
  books.
• 49:39
  So
• 49:40
  thank
• 49:40
  you
• 49:40
  for
• 49:40
  sharing
• 49:40
  that.
• 49:41
  Yeah,
• 49:42
  thank
• 49:42
  you.
• 49:43
  So
• 49:43
  now
• 49:43
  we've
• 49:43
  got
• 49:44
  all
• 49:44
  of
• 49:44
  those
• 49:45
  steps
• 49:45
  done.
• 49:45
  We've
• 49:46
  got
• 49:46
  the
• 49:46
  value
• 49:47
  add
• 49:47
  pages
• 49:48
  created.
• 49:49
  Do
• 49:49
  you
• 49:49
  have
• 49:50
  a
• 49:50
  specific
• 49:51
  number
• 49:51
  that
• 49:51
  you
• 49:52
  like
• 49:52
  to
• 49:52
  work
• 49:52
  with
• 49:53
  in
• 49:53
  terms
• 49:53
  of
• 49:53
  value
• 49:54
  add
• 49:54
  at
• 49:54
  the
• 49:54
  back
• 49:55
  of
• 49:55
  the
• 49:55
  book,
• 49:55
  or
• 49:56
  is
• 49:56
  there
• 49:56
  a
• 49:57
  range?
• 49:58
  Honestly,
• 49:59
  I
• 50:00
  really
• 50:00
  like
• 50:01
  free
• 50:01
  flow
• 50:01
  it
• 50:01
  with
• 50:02
  the
• 50:02
  author.
• 50:03
  Depending
• 50:03
  on
• 50:04
  all
• 50:04
  of
• 50:04
  the
• 50:05
  unique
• 50:05
  factors
• 50:06
  and
• 50:07
  what
• 50:07
  they
• 50:08
  also
• 50:09
  want
• 50:09
  to
• 50:09
  include.
• 50:10
  I
• 50:10
  will
• 50:10
  always
• 50:11
  give
• 50:11
  my
• 50:11
  suggestions
• 50:13
  and
• 50:14
  they
• 50:14
  can
• 50:14
  come
• 50:14
  up
• 50:14
  with
• 50:15
  their
• 50:15
  own
• 50:15
  ideas,
• 50:15
  and
• 50:15
  we'll
• 50:16
  brainstorm
• 50:16
  together
• 50:16
  and
• 50:17
  we'll
• 50:17
  see
• 50:17
  what
• 50:18
  we
• 50:18
  feel
• 50:19
  would
• 50:19
  be
• 50:19
  the
• 50:19
  best
• 50:19
  fit.
• 50:20
  Plus,
• 50:20
  it's
• 50:21
  also
• 50:21
  a
• 50:21
  matter
• 50:21
  of
• 50:21
  fitting
• 50:22
  within
• 50:22
  the
• 50:23
  page
• 50:23
  count,
• 50:23
  making
• 50:24
  sure
• 50:24
  that
• 50:24
  whatever
• 50:25
  we
• 50:25
  do.
• 50:25
  But
• 50:26
  generally
• 50:27
  we
• 50:27
  would
• 50:28
  have,
• 50:29
  like,
• 50:30
  really
• 50:30
  one
• 50:31
  or
• 50:31
  two
• 50:32
  focused
• 50:32
  ones.
• 50:33
  But
• 50:33
  I'm
• 50:33
  working
• 50:34
  on
• 50:34
  a
• 50:34
  longer
• 50:34
  book
• 50:35
  right
• 50:35
  now.
• 50:35
  This
• 50:35
  is.
• 50:35
  I'm
• 50:36
  actually
• 50:36
  working
• 50:36
  on
• 50:36
  a
• 50:37
  book
• 50:37
  that
• 50:38
  is
• 50:38
  the
• 50:39
  longest
• 50:39
  one
• 50:39
  I've
• 50:39
  worked
• 50:40
  on.
• 50:40
  It's
• 50:40
  an
• 50:40
  illustrated
• 50:41
  early
• 50:42
  chapter
• 50:42
  book,
• 50:43
  like
• 50:43
  fully
• 50:43
  illustrated.
• 50:44
  And
• 50:44
  this
• 50:44
  is
• 50:45
  a
• 50:45
  unique
• 50:45
  one,
• 50:46
  actually
• 50:46
  not
• 50:47
  within
• 50:47
  my
• 50:47
  psychology
• 50:49
  focus.
• 50:49
  It's
• 50:49
  a
• 50:50
  mortgage
• 50:50
  broker
• 50:51
  who
• 50:51
  wants
• 50:51
  to
• 50:51
  educate
• 50:52
  kids
• 50:52
  about
• 50:52
  financial
• 50:53
  literacy.
• 50:54
  Okay.
• 50:54
  But
• 50:54
  at
• 50:54
  the
• 50:55
  back,
• 50:55
  we
• 50:55
  actually
• 50:55
  have.
• 50:56
  Have
• 50:56
  quite
• 50:57
  a
• 50:57
  few.
• 50:57
  We
• 50:57
  might
• 50:58
  have
• 50:58
  to
• 50:58
  narrow
• 50:58
  it
• 50:58
  down,
• 50:59
  but
• 50:59
  we
• 50:59
  have
• 50:59
  about
• 50:59
  five
• 51:00
  different.
• 51:01
  I
• 51:01
  Want
• 51:01
  to
• 51:01
  pick
• 51:02
  up
• 51:02
  on
• 51:02
  that
• 51:02
  for
• 51:02
  a
• 51:02
  moment?
• 51:03
  Because
• 51:03
  Marley
• 51:04
  used
• 51:04
  a
• 51:04
  unique
• 51:05
  technique
• 51:05
  in
• 51:05
  her
• 51:06
  book,
• 51:07
  and
• 51:07
  what
• 51:07
  she
• 51:07
  did
• 51:07
  is
• 51:08
  she
• 51:08
  has
• 51:08
  a
• 51:09
  scan
• 51:10
  code
• 51:10
  at
• 51:10
  the
• 51:10
  back.
• 51:11
  Yeah.
• 51:12
  Again,
• 51:13
  the
• 51:13
  beautiful
• 51:14
  thing
• 51:14
  about
• 51:14
  it,
• 51:14
  for
• 51:15
  the
• 51:15
  most
• 51:15
  part,
• 51:15
  you
• 51:16
  want
• 51:16
  to
• 51:16
  keep
• 51:16
  that
• 51:17
  range
• 51:17
  of
• 51:17
  32
• 51:18
  to
• 51:18
  48
• 51:19
  pages
• 51:20
  in
• 51:20
  a
• 51:20
  children's
• 51:20
  book
• 51:21
  by
• 51:22
  adding
• 51:22
  the
• 51:22
  QR
• 51:23
  code
• 51:23
  at
• 51:23
  the
• 51:24
  back.
• 51:24
  It,
• 51:25
  in
• 51:25
  Marlee's
• 51:26
  case,
• 51:26
  if
• 51:26
  you
• 51:26
  scan
• 51:27
  the
• 51:27
  QR
• 51:28
  code,
• 51:28
  it
• 51:28
  drives
• 51:29
  you
• 51:29
  to
• 51:29
  her
• 51:30
  website,
• 51:31
  and
• 51:31
  that's
• 51:31
  where
• 51:31
  you
• 51:31
  can
• 51:32
  get
• 51:32
  extra
• 51:33
  value
• 51:33
  add.
• 51:34
  So
• 51:34
  it
• 51:34
  doesn't
• 51:35
  take
• 51:35
  away
• 51:35
  from
• 51:35
  the
• 51:35
  book,
• 51:36
  it
• 51:36
  doesn't
• 51:36
  make
• 51:36
  the
• 51:36
  book
• 51:37
  longer,
• 51:37
  but
• 51:38
  it
• 51:38
  gives
• 51:38
  you
• 51:38
  access
• 51:39
  to
• 51:39
  more
• 51:40
  resources
• 51:41
  and
• 51:41
  a
• 51:42
  very
• 51:42
  nice
• 51:42
  technique.
• 51:43
  And
• 51:43
  I
• 51:43
  just
• 51:43
  wanted
• 51:44
  to
• 51:44
  share
• 51:44
  that
• 51:44
  because,
• 51:45
  again,
• 51:45
  we're
• 51:46
  talking
• 51:46
  about
• 51:46
  children's
• 51:47
  books
• 51:47
  and
• 51:48
  adding
• 51:48
  value,
• 51:49
  but
• 51:49
  how
• 51:49
  do
• 51:49
  you
• 51:50
  make
• 51:50
  sure
• 51:50
  you
• 51:50
  don't
• 51:50
  get
• 51:50
  too
• 51:51
  carried
• 51:51
  away
• 51:51
  with
• 51:51
  how
• 51:52
  much
• 51:52
  value
• 51:52
  add
• 51:53
  you
• 51:54
  you're
• 51:54
  doing?
• 51:54
  Exactly.
• 51:55
  Yeah,
• 51:56
  I
• 51:56
  know.
• 51:56
  That's
• 51:56
  a
• 51:56
  really
• 51:56
  good
• 51:57
  point.
• 51:57
  And
• 51:57
  the
• 51:57
  QR
• 51:58
  code
• 51:58
  is
• 51:58
  such
• 51:58
  a
• 51:59
  great
• 51:59
  way
• 51:59
  because
• 51:59
  sometimes
• 52:00
  you
• 52:00
  have
• 52:00
  so
• 52:01
  many
• 52:01
  ideas
• 52:01
  but
• 52:02
  are
• 52:02
  limited
• 52:02
  within
• 52:03
  the
• 52:03
  physical
• 52:03
  book.
• 52:03
  So
• 52:04
  you're
• 52:04
  exactly
• 52:04
  sure.
• 52:05
  And
• 52:05
  I
• 52:05
  developed
• 52:06
  a
• 52:06
  business
• 52:06
  card,
• 52:07
  and
• 52:07
  I
• 52:08
  know
• 52:08
  the
• 52:08
  listeners
• 52:09
  can't
• 52:09
  see
• 52:09
  it,
• 52:09
  but
• 52:09
  on
• 52:10
  my
• 52:10
  front
• 52:10
  of
• 52:11
  my
• 52:11
  business
• 52:11
  card,
• 52:11
  I
• 52:11
  have
• 52:11
  a
• 52:12
  QR
• 52:12
  code.
• 52:13
  And
• 52:13
  if
• 52:13
  you
• 52:13
  go
• 52:14
  to
• 52:14
  that
• 52:14
  QR
• 52:15
  code,
• 52:15
  the
• 52:15
  beautiful
• 52:16
  thing
• 52:16
  about
• 52:16
  it,
• 52:17
  it
• 52:17
  takes
• 52:17
  you
• 52:17
  right
• 52:18
  to
• 52:18
  the
• 52:18
  latest
• 52:19
  episode
• 52:20
  of
• 52:20
  our
• 52:20
  podcast
• 52:21
  show.
• 52:21
  So
• 52:22
  it
• 52:22
  doesn't
• 52:22
  take
• 52:22
  you
• 52:23
  to
• 52:23
  the
• 52:23
  first
• 52:23
  one,
• 52:23
  it
• 52:24
  takes
• 52:24
  you
• 52:24
  to
• 52:24
  the
• 52:24
  latest
• 52:25
  one.
• 52:25
  Depending
• 52:25
  on
• 52:26
  when
• 52:26
  I
• 52:26
  hand
• 52:26
  out
• 52:27
  my
• 52:27
  business
• 52:27
  card.
• 52:28
  If
• 52:28
  Marley's
• 52:29
  show
• 52:29
  was
• 52:30
  published
• 52:30
  that
• 52:31
  week
• 52:31
  and
• 52:31
  someone
• 52:32
  got
• 52:32
  my
• 52:32
  business
• 52:32
  card
• 52:33
  and
• 52:33
  scanned
• 52:33
  it,
• 52:34
  it
• 52:34
  would
• 52:34
  take
• 52:34
  everybody
• 52:35
  to
• 52:35
  that
• 52:35
  latest
• 52:36
  episode.
• 52:37
  And
• 52:38
  it
• 52:38
  got
• 52:38
  me
• 52:38
  thinking,
• 52:39
  is
• 52:39
  that
• 52:39
  maybe
• 52:40
  I
• 52:40
  add
• 52:40
  the
• 52:40
  QR
• 52:41
  code
• 52:41
  into
• 52:42
  our
• 52:43
  children's
• 52:43
  book
• 52:43
  just
• 52:44
  to
• 52:44
  drive
• 52:44
  them
• 52:44
  again
• 52:45
  to
• 52:45
  the
• 52:45
  website.
• 52:46
  But
• 52:46
  thank
• 52:46
  you.
• 52:47
  So
• 52:48
  I'm
• 52:48
  curious.
• 52:49
  We've
• 52:49
  gone
• 52:49
  through
• 52:50
  the
• 52:50
  process.
• 52:50
  I
• 52:50
  want
• 52:51
  to
• 52:51
  just
• 52:51
  talk
• 52:51
  to
• 52:51
  you
• 52:52
  before
• 52:52
  we
• 52:52
  get
• 52:52
  off
• 52:53
  all
• 52:53
  the
• 52:54
  roles
• 52:54
  of
• 52:54
  publishing.
• 52:56
  Talk
• 52:56
  to
• 52:56
  us
• 52:56
  a
• 52:56
  little
• 52:57
  bit
• 52:57
  about
• 52:58
  when
• 52:58
  you
• 52:58
  started
• 52:58
  out.
• 52:59
  What
• 52:59
  were
• 52:59
  some
• 52:59
  of
• 53:00
  the
• 53:00
  biggest
• 53:00
  myths
• 53:01
  you
• 53:01
  were
• 53:01
  hearing
• 53:01
  from
• 53:02
  the
• 53:02
  people
• 53:03
  that
• 53:03
  you
• 53:03
  were
• 53:03
  talking
• 53:04
  to
• 53:04
  that
• 53:04
  actually
• 53:05
  got
• 53:05
  you
• 53:05
  excited
• 53:06
  about
• 53:06
  creating
• 53:06
  a
• 53:07
  publishing
• 53:07
  house?
• 53:08
  What
• 53:08
  were
• 53:08
  some
• 53:08
  of
• 53:08
  the
• 53:09
  myths
• 53:09
  that
• 53:09
  you
• 53:09
  were
• 53:09
  hearing
• 53:10
  that
• 53:11
  you
• 53:11
  said,
• 53:11
  oh,
• 53:12
  man,
• 53:12
  I
• 53:13
  gotta
• 53:13
  start
• 53:13
  my
• 53:13
  own
• 53:14
  publishing
• 53:14
  company
• 53:14
  because
• 53:15
  I
• 53:15
  gotta
• 53:16
  take
• 53:16
  away
• 53:16
  some
• 53:16
  of
• 53:16
  these
• 53:17
  myths.
• 53:18
  I
• 53:18
  feel
• 53:18
  like
• 53:18
  there's
• 53:19
  a
• 53:19
  lot,
• 53:19
  and
• 53:19
  it's
• 53:20
  not
• 53:20
  so
• 53:20
  much
• 53:20
  myths,
• 53:21
  but
• 53:21
  I
• 53:21
  feel
• 53:21
  like
• 53:22
  opacity.
• 53:23
  I
• 53:23
  just
• 53:23
  feel
• 53:23
  like
• 53:24
  it's
• 53:24
  very
• 53:24
  overwhelming
• 53:25
  and
• 53:25
  it's
• 53:25
  hard
• 53:26
  to
• 53:26
  find
• 53:27
  the
• 53:27
  information
• 53:28
  you're
• 53:28
  looking
• 53:29
  for.
• 53:29
  A
• 53:29
  lot
• 53:29
  of
• 53:29
  the
• 53:30
  times
• 53:30
  I
• 53:30
  don't
• 53:30
  know,
• 53:31
  I
• 53:31
  guess
• 53:31
  I've
• 53:31
  maybe
• 53:32
  taken
• 53:32
  it
• 53:33
  on
• 53:33
  as
• 53:33
  a
• 53:34
  personal
• 53:34
  mission
• 53:35
  to
• 53:35
  educate
• 53:36
  people
• 53:36
  about
• 53:37
  the
• 53:37
  realities
• 53:38
  as
• 53:38
  I
• 53:38
  know
• 53:38
  them.
• 53:39
  Maybe
• 53:39
  I'm
• 53:39
  missing
• 53:40
  information.
• 53:40
  I'm
• 53:40
  always
• 53:41
  learning.
• 53:41
  I
• 53:41
  love
• 53:42
  learning
• 53:42
  new
• 53:42
  things.
• 53:43
  But
• 53:43
  for
• 53:44
  me,
• 53:44
  it's
• 53:44
  really
• 53:45
  helping
• 53:45
  people
• 53:45
  figure
• 53:46
  out
• 53:46
  the
• 53:46
  right
• 53:46
  thing
• 53:47
  for
• 53:47
  them.
• 53:47
  And
• 53:48
  I
• 53:48
  really
• 53:48
  believe
• 53:48
  that
• 53:49
  there's
• 53:49
  no
• 53:49
  one
• 53:49
  size
• 53:50
  fits
• 53:50
  all
• 53:50
  for
• 53:50
  anything.
• 53:51
  And
• 53:52
  so
• 53:52
  that's
• 53:52
  really
• 53:52
  what
• 53:52
  I
• 53:53
  hope
• 53:53
  to
• 53:54
  provide
• 53:54
  with
• 53:55
  my
• 53:55
  services
• 53:56
  is
• 53:56
  really
• 53:57
  the
• 53:57
  ultimate
• 53:58
  goal
• 53:58
  is
• 53:58
  figuring
• 53:59
  out
• 53:59
  what
• 53:59
  is
• 54:00
  the
• 54:00
  best
• 54:01
  fit
• 54:01
  for
• 54:01
  that
• 54:02
  unique
• 54:02
  person
• 54:03
  and
• 54:03
  their
• 54:03
  story
• 54:04
  and
• 54:05
  their
• 54:06
  goals
• 54:07
  for
• 54:07
  their
• 54:07
  book.
• 54:08
  I
• 54:08
  love
• 54:08
  your
• 54:08
  flexibility.
• 54:09
  So
• 54:09
  anyone
• 54:10
  listening?
• 54:11
  Again,
• 54:11
  Marley's
• 54:12
  got
• 54:12
  flexibility,
• 54:13
  which
• 54:13
  I
• 54:14
  think
• 54:14
  is
• 54:14
  very
• 54:14
  important.
• 54:15
  You
• 54:16
  talked
• 54:16
  earlier,
• 54:17
  Marlee,
• 54:17
  about
• 54:18
  purpose,
• 54:19
  purpose
• 54:19
  of
• 54:20
  your
• 54:20
  book.
• 54:21
  And
• 54:22
  sometimes
• 54:23
  the
• 54:23
  purpose,
• 54:25
  what
• 54:25
  you
• 54:25
  have
• 54:25
  in
• 54:26
  your
• 54:26
  mind
• 54:26
  in
• 54:26
  the
• 54:26
  beginning
• 54:28
  turns
• 54:28
  out
• 54:28
  to
• 54:28
  be
• 54:29
  something
• 54:29
  different.
• 54:31
  And
• 54:31
  Marley's
• 54:31
  a
• 54:31
  prime
• 54:32
  example.
• 54:33
  On
• 54:33
  episode
• 54:34
  76,
• 54:34
  we
• 54:34
  talked
• 54:35
  about
• 54:35
  her
• 54:35
  book
• 54:35
  Namus
• 54:36
  Day
• 54:36
  and
• 54:37
  how
• 54:37
  at
• 54:38
  the
• 54:38
  time,
• 54:38
  Marley
• 54:39
  just
• 54:39
  wanted
• 54:39
  to
• 54:39
  get
• 54:40
  the
• 54:40
  book
• 54:40
  in
• 54:40
  her
• 54:40
  hands
• 54:41
  and
• 54:41
  feel
• 54:42
  the
• 54:42
  printed
• 54:42
  book.
• 54:43
  That
• 54:43
  was
• 54:43
  important
• 54:44
  to
• 54:44
  her.
• 54:44
  And
• 54:45
  then
• 54:45
  it
• 54:45
  evolved
• 54:46
  because
• 54:46
  she
• 54:46
  went
• 54:47
  out
• 54:47
  and
• 54:47
  did
• 54:47
  all
• 54:47
  these
• 54:48
  activities
• 54:49
  such
• 54:49
  as
• 54:49
  book
• 54:50
  readings
• 54:50
  and
• 54:51
  events,
• 54:52
  that
• 54:52
  people
• 54:52
  were
• 54:53
  coming
• 54:53
  up
• 54:53
  and
• 54:53
  asking
• 54:54
  Marley,
• 54:55
  how
• 54:55
  do
• 54:55
  I
• 54:55
  do
• 54:55
  this?
• 54:56
  Marley
• 54:57
  recognized
• 54:58
  that,
• 54:58
  wow,
• 54:58
  there's
• 54:59
  a
• 54:59
  need
• 54:59
  for
• 55:00
  this.
• 55:00
  And
• 55:01
  I
• 55:01
  have
• 55:01
  that
• 55:01
  ability.
• 55:02
  Again,
• 55:03
  pretty
• 55:04
  remarkable.
• 55:05
  Remember,
• 55:05
  to
• 55:06
  everyone
• 55:06
  listening,
• 55:07
  is
• 55:07
  that
• 55:08
  the
• 55:09
  purpose
• 55:09
  of
• 55:09
  your
• 55:09
  book
• 55:10
  in
• 55:10
  the
• 55:10
  beginning
• 55:11
  obviously
• 55:12
  takes
• 55:12
  on
• 55:13
  a
• 55:13
  different
• 55:13
  form
• 55:14
  as
• 55:14
  you
• 55:15
  go
• 55:15
  on
• 55:16
  your
• 55:16
  journey.
• 55:17
  And
• 55:17
  if
• 55:17
  you
• 55:17
  add
• 55:18
  that
• 55:18
  value
• 55:18
  added
• 55:19
  in
• 55:19
  the
• 55:19
  beginning,
• 55:20
  it
• 55:21
  might
• 55:21
  give
• 55:21
  you
• 55:21
  some
• 55:22
  clarity
• 55:23
  on
• 55:23
  where
• 55:23
  you're
• 55:23
  going
• 55:23
  with
• 55:24
  your
• 55:24
  book.
• 55:24
  Absolutely.
• 55:25
  And
• 55:25
  I
• 55:26
  think
• 55:26
  being
• 55:26
  open
• 55:26
  minded
• 55:27
  to
• 55:27
  what
• 55:27
  comes
• 55:28
  your
• 55:28
  way,
• 55:29
  because
• 55:29
  the
• 55:30
  purpose
• 55:30
  of
• 55:30
  your
• 55:31
  book
• 55:31
  will
• 55:31
  show
• 55:32
  itself
• 55:32
  when
• 55:33
  you
• 55:33
  see
• 55:34
  how
• 55:34
  people
• 55:35
  react
• 55:35
  or
• 55:36
  just
• 55:37
  the
• 55:37
  reactions
• 55:38
  and
• 55:38
  opportunities.
• 55:39
  Not
• 55:40
  that
• 55:40
  you,
• 55:40
  not
• 55:41
  that
• 55:41
  things
• 55:41
  just
• 55:41
  come
• 55:41
  your
• 55:42
  way.
• 55:42
  You
• 55:42
  have
• 55:42
  to
• 55:42
  make
• 55:43
  things
• 55:43
  happen.
• 55:44
  But
• 55:44
  I
• 55:44
  think
• 55:44
  just
• 55:44
  being
• 55:45
  open
• 55:45
  minded
• 55:46
  to
• 55:47
  maybe
• 55:47
  like
• 55:48
  you'll
• 55:48
  have
• 55:49
  different
• 55:49
  options,
• 55:50
  opportunities
• 55:50
  that
• 55:50
  you
• 55:50
  hadn't
• 55:51
  pictured.
• 55:52
  I
• 55:52
  want
• 55:52
  to
• 55:52
  start
• 55:53
  getting
• 55:53
  into
• 55:53
  some
• 55:53
  of
• 55:54
  your
• 55:54
  packaging,
• 55:55
  pricing,
• 55:55
  and
• 55:56
  that
• 55:56
  part
• 55:56
  of
• 55:56
  the
• 55:56
  side
• 55:56
  of
• 55:57
  the
• 55:57
  business.
• 55:57
  We've
• 55:57
  talked
• 55:58
  about
• 55:58
  traditional
• 55:58
  publishing
• 55:59
  where
• 56:00
  you
• 56:00
  either
• 56:00
  get
• 56:01
  a
• 56:01
  book
• 56:01
  advance
• 56:02
  and
• 56:02
  what
• 56:02
  they
• 56:02
  do
• 56:03
  is
• 56:03
  they
• 56:03
  get
• 56:04
  the
• 56:04
  book
• 56:04
  advance,
• 56:04
  but
• 56:05
  then
• 56:05
  the
• 56:06
  traditional
• 56:06
  publisher
• 56:07
  needs
• 56:07
  to
• 56:08
  sell
• 56:08
  so
• 56:08
  many
• 56:08
  books
• 56:09
  before
• 56:09
  you
• 56:10
  start
• 56:10
  seeing
• 56:10
  any
• 56:11
  other
• 56:11
  money.
• 56:11
  They
• 56:12
  like
• 56:12
  to
• 56:12
  get
• 56:12
  their
• 56:12
  book
• 56:12
  advance
• 56:13
  back
• 56:14
  and
• 56:14
  then
• 56:14
  they
• 56:14
  may
• 56:15
  give
• 56:15
  you,
• 56:16
  I
• 56:16
  think,
• 56:16
  Marlee,
• 56:16
  we
• 56:16
  had
• 56:17
  talked
• 56:17
  maybe
• 56:17
  6
• 56:17
  to
• 56:18
  10%
• 56:18
  or
• 56:19
  somewhere
• 56:19
  in
• 56:19
  there,
• 56:20
  but
• 56:20
  you
• 56:20
  pretty
• 56:21
  well
• 56:21
  give
• 56:21
  up
• 56:21
  all
• 56:22
  the
• 56:22
  rights
• 56:22
  to
• 56:23
  your
• 56:23
  book.
• 56:24
  And
• 56:24
  then
• 56:24
  we've
• 56:25
  talked
• 56:25
  about,
• 56:26
  and
• 56:26
  Marley
• 56:27
  has
• 56:28
  had
• 56:28
  more
• 56:28
  experience
• 56:28
  at
• 56:29
  this
• 56:29
  than
• 56:29
  me,
• 56:30
  where
• 56:30
  there's
• 56:30
  a
• 56:30
  hybrid
• 56:31
  publisher,
• 56:31
  where
• 56:32
  they
• 56:32
  come
• 56:32
  in
• 56:32
  they
• 56:33
  not
• 56:33
  only
• 56:33
  charge
• 56:34
  you
• 56:35
  for
• 56:36
  putting
• 56:36
  your
• 56:36
  entire
• 56:37
  book
• 56:37
  together,
• 56:38
  but
• 56:38
  they
• 56:38
  also
• 56:38
  charge
• 56:39
  you
• 56:39
  at
• 56:39
  the
• 56:39
  back
• 56:39
  end
• 56:40
  a
• 56:40
  percentage
• 56:41
  of
• 56:41
  your
• 56:41
  sales.
• 56:42
  And
• 56:43
  Marlee
• 56:44
  doesn't
• 56:44
  do
• 56:44
  that.
• 56:44
  Marley,
• 56:45
  explain
• 56:45
  that
• 56:46
  to
• 56:46
  the
• 56:46
  listening
• 56:47
  audience
• 56:48
  about
• 56:48
  your
• 56:48
  services.
• 56:50
  And
• 56:50
  maybe
• 56:50
  at
• 56:50
  this
• 56:51
  point,
• 56:51
  this
• 56:51
  is
• 56:51
  maybe
• 56:52
  where
• 56:52
  you
• 56:52
  bring
• 56:53
  in
• 56:53
  the
• 56:53
  packages
• 56:54
  and
• 56:54
  talk
• 56:55
  about
• 56:55
  the
• 56:56
  back
• 56:56
  end.
• 56:57
  Sure.
• 56:57
  In
• 56:58
  terms
• 56:58
  of
• 56:58
  royalties,
• 56:59
  the
• 56:59
  reason
• 57:00
  I
• 57:00
  decided
• 57:00
  not
• 57:00
  to
• 57:01
  do
• 57:01
  royalties
• 57:02
  is
• 57:02
  twofold.
• 57:03
  Firstly,
• 57:04
  coming
• 57:04
  in
• 57:04
  as
• 57:04
  an
• 57:04
  author,
• 57:05
  I
• 57:05
  understand
• 57:06
  how
• 57:06
  hard
• 57:06
  it
• 57:06
  is
• 57:07
  to
• 57:07
  make
• 57:08
  any
• 57:08
  money
• 57:08
  selling
• 57:09
  books
• 57:09
  to
• 57:09
  begin
• 57:09
  with.
• 57:10
  And,
• 57:10
  and
• 57:10
  so
• 57:10
  giving
• 57:11
  any
• 57:11
  percentage
• 57:12
  of
• 57:12
  that
• 57:12
  away,
• 57:13
  I
• 57:14
  just
• 57:14
  feel
• 57:14
  like
• 57:15
  it
• 57:15
  doesn't
• 57:15
  really
• 57:16
  make
• 57:16
  sense
• 57:16
  for
• 57:16
  anyone
• 57:17
  and
• 57:18
  it
• 57:18
  would
• 57:18
  just
• 57:18
  take
• 57:19
  a
• 57:19
  small
• 57:19
  amount
• 57:19
  and
• 57:20
  just
• 57:20
  make
• 57:20
  it
• 57:20
  even
• 57:20
  smaller
• 57:21
  for
• 57:21
  two
• 57:21
  parties.
• 57:22
  And
• 57:22
  then
• 57:23
  logistically,
• 57:24
  as
• 57:24
  a
• 57:25
  single
• 57:25
  entrepreneur
• 57:26
  running
• 57:27
  a
• 57:27
  business
• 57:27
  having
• 57:27
  to
• 57:28
  manage
• 57:29
  royalties,
• 57:29
  maybe
• 57:30
  it's
• 57:30
  not
• 57:30
  as
• 57:30
  complicated
• 57:31
  as
• 57:31
  it
• 57:31
  seems
• 57:31
  to
• 57:31
  me,
• 57:32
  but
• 57:32
  it
• 57:32
  seems
• 57:32
  very
• 57:33
  complicated
• 57:34
  and
• 57:34
  it's
• 57:35
  not
• 57:35
  something
• 57:35
  that
• 57:35
  I
• 57:36
  want
• 57:36
  would
• 57:37
  really
• 57:38
  like
• 57:38
  to
• 57:38
  focus
• 57:38
  my
• 57:39
  time
• 57:39
  on.
• 57:39
  I'd
• 57:40
  much
• 57:40
  rather
• 57:40
  focus
• 57:40
  my
• 57:41
  time
• 57:41
  on
• 57:42
  creating
• 57:42
  a
• 57:42
  really
• 57:43
  amazing,
• 57:43
  top
• 57:43
  quality
• 57:44
  product
• 57:45
  and
• 57:45
  then
• 57:46
  guiding
• 57:48
  the
• 57:48
  people
• 57:48
  that
• 57:48
  I'm
• 57:49
  working
• 57:49
  with
• 57:50
  into
• 57:51
  other
• 57:51
  avenues
• 57:52
  beyond
• 57:53
  selling
• 57:53
  books.
• 57:54
  And
• 57:54
  while
• 57:55
  you
• 57:55
  should
• 57:55
  think
• 57:56
  about
• 57:56
  how
• 57:56
  you
• 57:56
  can
• 57:56
  sell
• 57:57
  your
• 57:57
  books
• 57:57
  and
• 57:57
  promote
• 57:58
  your
• 57:58
  book
• 57:59
  and
• 57:59
  try
• 57:59
  to
• 57:59
  get
• 58:00
  it
• 58:00
  in
• 58:00
  as
• 58:00
  many
• 58:00
  hands
• 58:01
  as
• 58:01
  possible,
• 58:02
  let's
• 58:02
  really
• 58:02
  hone
• 58:03
  in
• 58:03
  on
• 58:03
  that
• 58:03
  because
• 58:05
  to
• 58:05
  me,
• 58:06
  what
• 58:06
  you're
• 58:06
  doing
• 58:07
  is
• 58:08
  very
• 58:08
  unique
• 58:09
  because
• 58:09
  you're
• 58:10
  really
• 58:10
  getting
• 58:10
  your
• 58:11
  clients
• 58:11
  to
• 58:12
  think
• 58:12
  about
• 58:13
  the
• 58:13
  purpose
• 58:13
  of
• 58:14
  their
• 58:14
  books.
• 58:14
  Because
• 58:15
  a
• 58:15
  lot
• 58:15
  of
• 58:15
  people,
• 58:16
  like
• 58:16
  we
• 58:16
  just
• 58:16
  discussed
• 58:17
  whole
• 58:18
  purpose
• 58:18
  was
• 58:18
  to
• 58:19
  get
• 58:19
  the
• 58:20
  book
• 58:20
  in
• 58:20
  their
• 58:20
  hand.
• 58:21
  They
• 58:21
  didn't
• 58:21
  think
• 58:22
  it
• 58:22
  further,
• 58:22
  they
• 58:23
  just
• 58:23
  thought
• 58:24
  of
• 58:24
  immediate.
• 58:25
  And
• 58:26
  what
• 58:26
  you're
• 58:26
  talking
• 58:27
  about
• 58:27
  is
• 58:27
  actually
• 58:28
  developing
• 58:29
  a
• 58:29
  real
• 58:30
  purpose
• 58:30
  behind
• 58:31
  the
• 58:31
  children's
• 58:31
  books.
• 58:31
  Yes,
• 58:32
  yes.
• 58:33
  And
• 58:33
  when
• 58:33
  I
• 58:33
  first
• 58:33
  meet
• 58:34
  with
• 58:34
  somebody,
• 58:35
  I've
• 58:35
  hit
• 58:35
  them
• 58:36
  with
• 58:36
  some
• 58:36
  hard
• 58:36
  truths
• 58:37
  because
• 58:37
  I
• 58:37
  don't
• 58:37
  think
• 58:38
  a
• 58:38
  lot
• 58:38
  of
• 58:38
  people
• 58:38
  are
• 58:38
  going
• 58:39
  to
• 58:39
  tell
• 58:39
  them
• 58:40
  that
• 58:40
  they're
• 58:41
  not
• 58:41
  going
• 58:41
  to
• 58:41
  make
• 58:41
  a
• 58:41
  lot
• 58:42
  of
• 58:42
  money
• 58:42
  selling
• 58:42
  books.
• 58:43
  It's
• 58:43
  not
• 58:43
  going
• 58:43
  to
• 58:43
  be
• 58:44
  your
• 58:44
  new
• 58:44
  day
• 58:44
  job.
• 58:45
  You're
• 58:45
  not
• 58:45
  going
• 58:45
  to
• 58:46
  have
• 58:46
  passive
• 58:46
  income
• 58:47
  that's
• 58:47
  going
• 58:47
  to
• 58:47
  support
• 58:48
  you
• 58:48
  and
• 58:48
  your
• 58:48
  family.
• 58:49
  This
• 58:49
  isn't
• 58:49
  what
• 58:49
  people
• 58:50
  want
• 58:50
  to
• 58:50
  hear,
• 58:51
  but
• 58:51
  it's
• 58:51
  the
• 58:52
  reality
• 58:52
  for
• 58:52
  the
• 58:52
  majority
• 58:53
  of
• 58:53
  authors.
• 58:54
  And
• 58:54
  it's
• 58:54
  interesting.
• 58:55
  I
• 58:55
  talked
• 58:55
  to
• 58:56
  an
• 58:56
  author,
• 58:57
  Darcy
• 58:57
  Guyan,
• 58:58
  episode
• 58:59
  17,
• 58:59
  and
• 58:59
  he
• 59:00
  writes
• 59:00
  books
• 59:00
  on
• 59:02
  primarily
• 59:02
  helicopters
• 59:03
  and
• 59:03
  planes,
• 59:04
  children's
• 59:05
  books.
• 59:05
  And
• 59:06
  he
• 59:06
  told
• 59:06
  me
• 59:06
  when
• 59:06
  he
• 59:07
  first
• 59:07
  started
• 59:07
  doing
• 59:08
  the
• 59:09
  school
• 59:09
  readings,
• 59:10
  he
• 59:10
  go
• 59:10
  into
• 59:10
  the
• 59:10
  school,
• 59:11
  the
• 59:11
  first
• 59:12
  thing
• 59:12
  the
• 59:12
  children
• 59:12
  would
• 59:13
  say
• 59:13
  to
• 59:13
  him,
• 59:13
  oh,
• 59:14
  you
• 59:14
  must
• 59:14
  be
• 59:14
  a
• 59:14
  millionaire.
• 59:16
  Because
• 59:16
  they
• 59:16
  thought
• 59:17
  as
• 59:17
  a
• 59:17
  published
• 59:18
  children's
• 59:18
  book
• 59:19
  author,
• 59:19
  he
• 59:20
  had
• 59:21
  millions
• 59:22
  and
• 59:22
  millions
• 59:22
  of
• 59:23
  dollars
• 59:23
  in
• 59:23
  sales.
• 59:24
  So
• 59:25
  that
• 59:25
  misconception
• 59:26
  starts
• 59:26
  at
• 59:27
  a
• 59:27
  very
• 59:27
  young
• 59:27
  age.
• 59:28
  Yes,
• 59:29
  it's
• 59:29
  super
• 59:29
  interesting.
• 59:30
  And
• 59:30
  so
• 59:30
  like
• 59:31
  I'm
• 59:31
  pretty
• 59:31
  active
• 59:32
  on
• 59:32
  LinkedIn
• 59:32
  and
• 59:33
  I
• 59:33
  post
• 59:33
  a
• 59:33
  lot
• 59:34
  of
• 59:34
  hard
• 59:35
  truths
• 59:35
  about
• 59:35
  the
• 59:36
  publishing
• 59:36
  industry
• 59:37
  because
• 59:37
  I
• 59:37
  don't
• 59:37
  think
• 59:37
  a
• 59:38
  lot
• 59:38
  of
• 59:38
  people
• 59:38
  are
• 59:38
  talking
• 59:39
  about
• 59:39
  it.
• 59:39
  About
• 59:40
  the
• 59:41
  median
• 59:41
  author,
• 59:42
  like
• 59:43
  the
• 59:43
  median
• 59:43
  traditionally
• 59:44
  published
• 59:45
  author
• 59:46
  makes
• 59:46
  $2,000
• 59:47
  a
• 59:47
  year.
• 59:48
  The
• 59:48
  median.
• 59:49
  And
• 59:49
  this
• 59:49
  is
• 59:49
  from
• 59:50
  the
• 59:50
  Authors
• 59:50
  Guild,
• 59:50
  they
• 59:51
  did
• 59:51
  a
• 59:51
  survey
• 59:51
  in
• 59:52
  2023.
• 59:53
  As
• 59:53
  you
• 59:54
  can
• 59:54
  see,
• 59:54
  I
• 59:54
  really
• 59:54
  like
• 59:54
  statistics.
• 59:55
  In
• 59:55
  the
• 59:55
  same
• 59:56
  survey,
• 59:56
  the
• 59:57
  median
• 59:58
  full
• 59:58
  time
• 59:58
  author
• 1:00:00
  made
• 1:00:00
  $10,000
• 1:00:01
  a
• 1:00:01
  year.
• 1:00:01
  And
• 1:00:02
  this
• 1:00:02
  is
• 1:00:02
  in
• 1:00:02
  traditional
• 1:00:03
  publishing.
• 1:00:03
  I
• 1:00:04
  talk
• 1:00:04
  about
• 1:00:04
  it
• 1:00:04
  myself
• 1:00:05
  on
• 1:00:05
  the
• 1:00:05
  show
• 1:00:05
  because
• 1:00:06
  again,
• 1:00:06
  I'm
• 1:00:06
  trying
• 1:00:06
  to
• 1:00:07
  give
• 1:00:08
  people
• 1:00:09
  reality.
• 1:00:10
  And
• 1:00:11
  the
• 1:00:12
  average
• 1:00:12
  book
• 1:00:12
  sells.
• 1:00:13
  Published
• 1:00:14
  book
• 1:00:14
  sells
• 1:00:15
  between
• 1:00:16
  200
• 1:00:17
  and
• 1:00:17
  500
• 1:00:17
  copies
• 1:00:18
  over
• 1:00:18
  the
• 1:00:18
  lifetime
• 1:00:19
  of
• 1:00:19
  the
• 1:00:19
  book.
• 1:00:20
  Yes.
• 1:00:20
  You
• 1:00:21
  know
• 1:00:21
  what,
• 1:00:21
  just
• 1:00:21
  do
• 1:00:21
  the
• 1:00:22
  math
• 1:00:22
  and
• 1:00:23
  you'll
• 1:00:23
  figure
• 1:00:23
  out
• 1:00:24
  you'll
• 1:00:24
  never
• 1:00:24
  see
• 1:00:25
  the,
• 1:00:25
  the
• 1:00:25
  return
• 1:00:26
  on
• 1:00:26
  your
• 1:00:26
  investment,
• 1:00:27
  not
• 1:00:28
  including
• 1:00:28
  your
• 1:00:28
  time.
• 1:00:29
  So
• 1:00:29
  that's
• 1:00:30
  what
• 1:00:30
  I
• 1:00:30
  love
• 1:00:30
  about
• 1:00:30
  what
• 1:00:31
  you're
• 1:00:31
  doing,
• 1:00:32
  working
• 1:00:32
  with
• 1:00:33
  experts
• 1:00:33
  and
• 1:00:33
  getting
• 1:00:34
  them
• 1:00:34
  to
• 1:00:35
  think
• 1:00:35
  outside
• 1:00:36
  the
• 1:00:36
  book.
• 1:00:37
  And
• 1:00:38
  that's
• 1:00:38
  what
• 1:00:38
  I'm
• 1:00:38
  trying
• 1:00:38
  to
• 1:00:39
  do.
• 1:00:39
  And
• 1:00:39
  that's
• 1:00:39
  why
• 1:00:39
  I
• 1:00:40
  always
• 1:00:40
  ask
• 1:00:40
  the
• 1:00:41
  question
• 1:00:41
  about
• 1:00:42
  what's
• 1:00:42
  your
• 1:00:43
  children's
• 1:00:44
  book
• 1:00:44
  business
• 1:00:45
  plan?
• 1:00:45
  Yes,
• 1:00:46
  yes.
• 1:00:46
  And
• 1:00:46
  that's
• 1:00:47
  very
• 1:00:47
  important
• 1:00:47
  to
• 1:00:47
  me.
• 1:00:48
  Even
• 1:00:48
  if
• 1:00:48
  you
• 1:00:48
  don't
• 1:00:49
  have
• 1:00:49
  one.
• 1:00:49
  As
• 1:00:50
  long
• 1:00:50
  as
• 1:00:50
  I've
• 1:00:50
  triggered
• 1:00:51
  that
• 1:00:51
  click
• 1:00:51
  lot
• 1:00:51
  for
• 1:00:52
  you
• 1:00:52
  to
• 1:00:52
  think
• 1:00:52
  about.
• 1:00:53
  Yeah,
• 1:00:53
  exactly.
• 1:00:55
  And
• 1:00:55
  I
• 1:00:55
  don't
• 1:00:55
  think
• 1:00:56
  it
• 1:00:56
  takes
• 1:00:56
  away
• 1:00:57
  from
• 1:00:57
  creativity
• 1:00:58
  and
• 1:00:59
  from
• 1:00:59
  the
• 1:00:59
  meaning.
• 1:01:00
  I
• 1:01:01
  think
• 1:01:01
  that's
• 1:01:01
  something
• 1:01:02
  I
• 1:01:02
  grappled
• 1:01:02
  with
• 1:01:02
  because
• 1:01:03
  I
• 1:01:03
  consider
• 1:01:03
  myself
• 1:01:04
  a
• 1:01:04
  creative
• 1:01:04
  first
• 1:01:05
  and
• 1:01:05
  foremost.
• 1:01:06
  So
• 1:01:06
  figuring
• 1:01:06
  out
• 1:01:07
  how
• 1:01:07
  to
• 1:01:08
  run
• 1:01:08
  a
• 1:01:08
  business
• 1:01:08
  and
• 1:01:09
  think
• 1:01:10
  from
• 1:01:10
  a
• 1:01:10
  business
• 1:01:11
  perspective
• 1:01:11
  while
• 1:01:12
  staying
• 1:01:12
  true
• 1:01:13
  to
• 1:01:13
  my
• 1:01:13
  values
• 1:01:13
  and
• 1:01:14
  morals,
• 1:01:14
  it's
• 1:01:15
  been
• 1:01:15
  a
• 1:01:15
  year
• 1:01:15
  long,
• 1:01:16
  like
• 1:01:17
  mental
• 1:01:17
  process
• 1:01:18
  of
• 1:01:18
  trying
• 1:01:18
  to
• 1:01:19
  figure
• 1:01:19
  that
• 1:01:19
  out.
• 1:01:20
  But
• 1:01:20
  so
• 1:01:20
  just
• 1:01:21
  to
• 1:01:21
  continue
• 1:01:21
  what
• 1:01:21
  you
• 1:01:21
  were
• 1:01:21
  saying
• 1:01:22
  before,
• 1:01:22
  in
• 1:01:22
  my
• 1:01:23
  first
• 1:01:23
  conversation
• 1:01:24
  with
• 1:01:24
  an
• 1:01:24
  author,
• 1:01:24
  after
• 1:01:25
  dropping
• 1:01:25
  the
• 1:01:25
  hard
• 1:01:25
  truths
• 1:01:26
  and
• 1:01:26
  telling
• 1:01:26
  them
• 1:01:26
  about
• 1:01:26
  book
• 1:01:27
  sales,
• 1:01:27
  I
• 1:01:28
  always
• 1:01:28
  say,
• 1:01:29
  especially
• 1:01:30
  because
• 1:01:30
  I'm
• 1:01:31
  speaking
• 1:01:31
  with
• 1:01:31
  experts,
• 1:01:32
  not
• 1:01:32
  that
• 1:01:32
  this
• 1:01:32
  can't
• 1:01:32
  apply
• 1:01:33
  to
• 1:01:34
  any
• 1:01:34
  author,
• 1:01:35
  but
• 1:01:35
  just
• 1:01:35
  it's
• 1:01:36
  particularly
• 1:01:37
  relevant
• 1:01:37
  more
• 1:01:37
  to
• 1:01:38
  the
• 1:01:38
  experts
• 1:01:38
  I'm
• 1:01:39
  working
• 1:01:39
  with
• 1:01:39
  because
• 1:01:40
  within
• 1:01:40
  their
• 1:01:40
  industries
• 1:01:41
  there
• 1:01:42
  are
• 1:01:42
  conferences,
• 1:01:43
  there
• 1:01:43
  are
• 1:01:43
  workshops,
• 1:01:44
  and
• 1:01:45
  when
• 1:01:45
  you're
• 1:01:45
  a
• 1:01:45
  published
• 1:01:46
  author,
• 1:01:46
  it
• 1:01:47
  puts
• 1:01:47
  you
• 1:01:47
  at
• 1:01:47
  the
• 1:01:47
  top
• 1:01:47
  of
• 1:01:48
  the
• 1:01:48
  list
• 1:01:48
  as
• 1:01:49
  a
• 1:01:49
  compelling
• 1:01:50
  speaker
• 1:01:51
  at
• 1:01:51
  a
• 1:01:51
  conference.
• 1:01:52
  And
• 1:01:52
  I
• 1:01:53
  know
• 1:01:53
  that
• 1:01:53
  because
• 1:01:53
  I've
• 1:01:53
  spoken
• 1:01:54
  with
• 1:01:54
  people
• 1:01:54
  who
• 1:01:54
  run
• 1:01:55
  conferences
• 1:01:55
  and
• 1:01:55
  they
• 1:01:55
  said
• 1:01:56
  that
• 1:01:56
  they
• 1:01:56
  would
• 1:01:56
  choose
• 1:01:56
  a
• 1:01:57
  published
• 1:01:57
  author
• 1:01:57
  over
• 1:01:58
  a
• 1:01:58
  non
• 1:01:58
  published
• 1:01:59
  author
• 1:01:59
  for
• 1:01:59
  two
• 1:01:59
  equal
• 1:02:00
  experts.
• 1:02:01
  So
• 1:02:02
  I
• 1:02:02
  always
• 1:02:02
  say,
• 1:02:04
  would
• 1:02:04
  you
• 1:02:04
  be
• 1:02:04
  open
• 1:02:04
  to
• 1:02:05
  speaking
• 1:02:05
  about
• 1:02:05
  your
• 1:02:06
  book?
• 1:02:06
  And
• 1:02:06
  that's
• 1:02:06
  why
• 1:02:07
  I
• 1:02:07
  think
• 1:02:07
  it's
• 1:02:07
  so
• 1:02:07
  important
• 1:02:08
  that
• 1:02:08
  your
• 1:02:08
  book
• 1:02:08
  is
• 1:02:09
  about
• 1:02:09
  a
• 1:02:09
  subject
• 1:02:10
  that
• 1:02:10
  you're
• 1:02:10
  excited
• 1:02:11
  to
• 1:02:11
  talk
• 1:02:11
  about,
• 1:02:12
  and
• 1:02:12
  it
• 1:02:12
  relates
• 1:02:12
  to
• 1:02:13
  either
• 1:02:13
  your
• 1:02:14
  expertise
• 1:02:15
  or
• 1:02:15
  a
• 1:02:15
  personal
• 1:02:16
  experience
• 1:02:16
  you've
• 1:02:17
  been
• 1:02:17
  through
• 1:02:17
  where
• 1:02:18
  you
• 1:02:18
  don't
• 1:02:19
  have
• 1:02:19
  to
• 1:02:19
  stress
• 1:02:19
  about
• 1:02:20
  talking
• 1:02:20
  about
• 1:02:20
  it
• 1:02:21
  because
• 1:02:21
  you
• 1:02:21
  want
• 1:02:21
  to
• 1:02:22
  talk
• 1:02:22
  about
• 1:02:22
  it.
• 1:02:22
  You
• 1:02:22
  can
• 1:02:23
  help
• 1:02:23
  so
• 1:02:23
  many
• 1:02:23
  people,
• 1:02:24
  and
• 1:02:24
  it
• 1:02:25
  would
• 1:02:25
  just
• 1:02:25
  be
• 1:02:25
  an
• 1:02:25
  easy
• 1:02:26
  way
• 1:02:27
  to
• 1:02:27
  expand
• 1:02:28
  whatever
• 1:02:28
  your
• 1:02:28
  business
• 1:02:29
  is,
• 1:02:29
  whatever
• 1:02:30
  your.
• 1:02:30
  Whatever
• 1:02:31
  you
• 1:02:31
  do
• 1:02:31
  for
• 1:02:32
  work,
• 1:02:32
  whether
• 1:02:33
  you're
• 1:02:33
  a
• 1:02:33
  mortgage
• 1:02:34
  broker
• 1:02:34
  or
• 1:02:35
  whether
• 1:02:35
  you're
• 1:02:35
  a
• 1:02:35
  psychologist
• 1:02:36
  or
• 1:02:36
  a
• 1:02:36
  teacher.
• 1:02:37
  If
• 1:02:37
  you're
• 1:02:38
  interested
• 1:02:39
  in
• 1:02:39
  using
• 1:02:40
  the
• 1:02:40
  book
• 1:02:40
  to
• 1:02:40
  help
• 1:02:40
  other
• 1:02:41
  people,
• 1:02:42
  that
• 1:02:42
  makes
• 1:02:42
  much
• 1:02:43
  more
• 1:02:43
  sense
• 1:02:43
  to
• 1:02:43
  think
• 1:02:44
  of
• 1:02:44
  as
• 1:02:44
  a
• 1:02:44
  revenue
• 1:02:45
  stream
• 1:02:45
  than
• 1:02:46
  selling
• 1:02:46
  books.
• 1:02:47
  And
• 1:02:47
  selling
• 1:02:47
  books
• 1:02:47
  will
• 1:02:48
  come
• 1:02:48
  with
• 1:02:48
  that.
• 1:02:49
  Absolutely.
• 1:02:50
  A
• 1:02:50
  lot
• 1:02:50
  of
• 1:02:50
  times
• 1:02:51
  I've
• 1:02:51
  talked
• 1:02:51
  to
• 1:02:52
  children's
• 1:02:53
  book
• 1:02:53
  authors.
• 1:02:54
  I
• 1:02:54
  had
• 1:02:54
  a
• 1:02:54
  gal
• 1:02:54
  on.
• 1:02:55
  She
• 1:02:56
  has
• 1:02:56
  a
• 1:02:56
  book
• 1:02:56
  series
• 1:02:57
  called
• 1:02:57
  Helo
• 1:02:58
  Girls.
• 1:02:58
  She's
• 1:02:59
  a
• 1:02:59
  helicopter
• 1:03:00
  pilot.
• 1:03:00
  She
• 1:03:00
  was
• 1:03:00
  in
• 1:03:01
  the
• 1:03:01
  American
• 1:03:02
  Forces
• 1:03:03
  as
• 1:03:03
  a
• 1:03:03
  helicopter
• 1:03:04
  pilot.
• 1:03:05
  And
• 1:03:05
  she's
• 1:03:05
  written
• 1:03:05
  a
• 1:03:06
  series
• 1:03:06
  of
• 1:03:06
  books
• 1:03:06
  called
• 1:03:06
  Hilo
• 1:03:07
  Girls,
• 1:03:07
  episode
• 1:03:08
  35.
• 1:03:08
  Cody
• 1:03:09
  Bogart.
• 1:03:09
  What's
• 1:03:10
  interesting
• 1:03:10
  is
• 1:03:11
  that
• 1:03:11
  she
• 1:03:11
  told
• 1:03:12
  me
• 1:03:12
  that
• 1:03:13
  she
• 1:03:13
  gets
• 1:03:13
  invited
• 1:03:14
  to
• 1:03:14
  conferences,
• 1:03:15
  and
• 1:03:15
  a
• 1:03:16
  lot
• 1:03:16
  of
• 1:03:16
  times
• 1:03:16
  the
• 1:03:17
  conference,
• 1:03:18
  the
• 1:03:18
  people
• 1:03:18
  putting
• 1:03:19
  on
• 1:03:19
  the
• 1:03:19
  conference
• 1:03:20
  will
• 1:03:20
  buy
• 1:03:21
  a
• 1:03:21
  book
• 1:03:21
  for
• 1:03:22
  every
• 1:03:22
  single
• 1:03:23
  conference
• 1:03:24
  attendee,
• 1:03:25
  and
• 1:03:25
  then
• 1:03:26
  they
• 1:03:26
  will
• 1:03:26
  ask
• 1:03:27
  her
• 1:03:27
  if
• 1:03:27
  she'll
• 1:03:27
  sit
• 1:03:28
  at
• 1:03:28
  the
• 1:03:28
  back
• 1:03:28
  of
• 1:03:28
  the
• 1:03:28
  room
• 1:03:29
  as
• 1:03:30
  part
• 1:03:30
  of
• 1:03:30
  the
• 1:03:30
  conference
• 1:03:31
  and.
• 1:03:31
  And
• 1:03:31
  sign
• 1:03:32
  the
• 1:03:32
  book
• 1:03:33
  that
• 1:03:33
  they
• 1:03:33
  purchased
• 1:03:34
  for
• 1:03:34
  the.
• 1:03:34
  For
• 1:03:35
  the
• 1:03:35
  attendee.
• 1:03:36
  Pretty
• 1:03:36
  cool.
• 1:03:36
  Yeah,
• 1:03:37
  it's
• 1:03:37
  so
• 1:03:37
  cool.
• 1:03:38
  And
• 1:03:38
  that's
• 1:03:38
  exactly
• 1:03:39
  what
• 1:03:39
  I
• 1:03:39
  talk
• 1:03:40
  to
• 1:03:40
  the
• 1:03:41
  authors
• 1:03:41
  about,
• 1:03:41
  because
• 1:03:42
  that's
• 1:03:42
  how
• 1:03:43
  you
• 1:03:43
  do
• 1:03:43
  it.
• 1:03:43
  Like,
• 1:03:43
  I've
• 1:03:44
  spoken
• 1:03:44
  to
• 1:03:44
  people
• 1:03:45
  in
• 1:03:45
  very
• 1:03:45
  niche
• 1:03:46
  subjects.
• 1:03:47
  I
• 1:03:47
  spoke
• 1:03:48
  to
• 1:03:48
  somebody
• 1:03:48
  who's
• 1:03:49
  an
• 1:03:49
  engineer
• 1:03:50
  in,
• 1:03:50
  like,
• 1:03:50
  the
• 1:03:50
  mining
• 1:03:51
  industry,
• 1:03:51
  and
• 1:03:52
  he
• 1:03:52
  was
• 1:03:52
  saying
• 1:03:52
  how
• 1:03:53
  it's
• 1:03:53
  really
• 1:03:54
  hard
• 1:03:55
  to
• 1:03:55
  explain
• 1:03:56
  to
• 1:03:57
  your
• 1:03:57
  kids
• 1:03:57
  what
• 1:03:57
  you
• 1:03:58
  do
• 1:03:58
  for
• 1:03:58
  a
• 1:03:58
  living.
• 1:03:58
  And
• 1:03:59
  it
• 1:03:59
  would
• 1:03:59
  be
• 1:04:00
  so
• 1:04:00
  cool
• 1:04:00
  to
• 1:04:00
  have
• 1:04:00
  a
• 1:04:01
  book
• 1:04:01
  that
• 1:04:02
  talks
• 1:04:02
  about
• 1:04:03
  what
• 1:04:03
  they
• 1:04:04
  do
• 1:04:04
  as
• 1:04:04
  engineers
• 1:04:05
  and
• 1:04:05
  how
• 1:04:06
  he
• 1:04:06
  can
• 1:04:07
  see
• 1:04:07
  that
• 1:04:07
  being
• 1:04:08
  sold
• 1:04:08
  at
• 1:04:09
  a
• 1:04:09
  conference.
• 1:04:09
  Because
• 1:04:10
  everybody
• 1:04:10
  there,
• 1:04:11
  a
• 1:04:11
  lot
• 1:04:11
  of
• 1:04:11
  them
• 1:04:12
  are
• 1:04:12
  parents,
• 1:04:12
  and
• 1:04:13
  they
• 1:04:13
  would
• 1:04:13
  love
• 1:04:13
  a
• 1:04:13
  book
• 1:04:13
  that
• 1:04:14
  would
• 1:04:14
  help
• 1:04:14
  explain
• 1:04:15
  what
• 1:04:15
  they
• 1:04:15
  do
• 1:04:16
  to
• 1:04:16
  their
• 1:04:16
  kids.
• 1:04:17
  There's
• 1:04:17
  just.
• 1:04:17
  So
• 1:04:17
  you
• 1:04:18
  have
• 1:04:18
  to
• 1:04:18
  think
• 1:04:18
  outside
• 1:04:18
  the
• 1:04:19
  box.
• 1:04:19
  Absolutely.
• 1:04:20
  I
• 1:04:21
  love
• 1:04:21
  that.
• 1:04:21
  I
• 1:04:21
  want
• 1:04:22
  to
• 1:04:22
  make
• 1:04:22
  sure
• 1:04:22
  they
• 1:04:22
  understand
• 1:04:22
  your
• 1:04:23
  services.
• 1:04:23
  Because.
• 1:04:24
  Because
• 1:04:24
  I
• 1:04:24
  don't.
• 1:04:25
  Because
• 1:04:25
  that's
• 1:04:25
  part
• 1:04:25
  of
• 1:04:26
  our
• 1:04:26
  discussion
• 1:04:26
  is
• 1:04:26
  people
• 1:04:27
  understanding
• 1:04:28
  what.
• 1:04:29
  You
• 1:04:29
  know,
• 1:04:29
  like
• 1:04:29
  you
• 1:04:30
  said
• 1:04:30
  earlier,
• 1:04:31
  when
• 1:04:31
  it
• 1:04:31
  comes
• 1:04:32
  to
• 1:04:32
  self
• 1:04:32
  publishing
• 1:04:33
  or
• 1:04:33
  hybrid
• 1:04:33
  publishing,
• 1:04:34
  publishing,
• 1:04:36
  it's
• 1:04:37
  open
• 1:04:37
  to
• 1:04:37
  a
• 1:04:37
  lot
• 1:04:37
  of
• 1:04:38
  interpretation.
• 1:04:39
  I
• 1:04:39
  want
• 1:04:39
  to
• 1:04:39
  make
• 1:04:39
  sure
• 1:04:40
  people
• 1:04:40
  are
• 1:04:40
  clear
• 1:04:41
  on
• 1:04:41
  what
• 1:04:42
  it
• 1:04:42
  is
• 1:04:42
  that
• 1:04:42
  you
• 1:04:43
  do
• 1:04:43
  specifically
• 1:04:45
  and
• 1:04:45
  what
• 1:04:45
  you
• 1:04:46
  offer.
• 1:04:46
  Yeah,
• 1:04:47
  I
• 1:04:47
  think
• 1:04:47
  where
• 1:04:47
  we
• 1:04:48
  left
• 1:04:48
  off
• 1:04:48
  was
• 1:04:49
  when
• 1:04:50
  the
• 1:04:50
  illustrations
• 1:04:50
  are
• 1:04:51
  done,
• 1:04:51
  where
• 1:04:51
  I
• 1:04:51
  take
• 1:04:51
  the
• 1:04:52
  book
• 1:04:52
  and
• 1:04:53
  I
• 1:04:53
  do
• 1:04:53
  the
• 1:04:53
  graphic
• 1:04:54
  design
• 1:04:54
  of
• 1:04:55
  the
• 1:04:55
  front
• 1:04:56
  cover,
• 1:04:56
  back
• 1:04:57
  cover,
• 1:04:57
  I
• 1:04:57
  do
• 1:04:58
  all
• 1:04:58
  the
• 1:04:58
  interior
• 1:04:59
  design
• 1:04:59
  and
• 1:05:00
  layout,
• 1:05:00
  typography,
• 1:05:02
  the
• 1:05:02
  formatting
• 1:05:03
  for
• 1:05:03
  all
• 1:05:03
  the
• 1:05:03
  different
• 1:05:04
  formats,
• 1:05:04
  but
• 1:05:05
  the
• 1:05:06
  things
• 1:05:06
  that
• 1:05:06
  are
• 1:05:06
  included
• 1:05:07
  and
• 1:05:07
  not,
• 1:05:08
  they
• 1:05:08
  vary
• 1:05:08
  on
• 1:05:09
  my
• 1:05:09
  website.
• 1:05:09
  And
• 1:05:09
  one
• 1:05:09
  thing
• 1:05:10
  I
• 1:05:10
  want
• 1:05:10
  to
• 1:05:10
  say
• 1:05:10
  is
• 1:05:11
  that
• 1:05:11
  I
• 1:05:11
  believe
• 1:05:12
  very
• 1:05:12
  strongly
• 1:05:13
  in
• 1:05:13
  price
• 1:05:13
  transparency.
• 1:05:15
  As
• 1:05:15
  a
• 1:05:15
  consumer,
• 1:05:16
  it
• 1:05:16
  really
• 1:05:16
  frustrates
• 1:05:17
  me
• 1:05:17
  when
• 1:05:17
  I
• 1:05:17
  don't
• 1:05:18
  know
• 1:05:18
  how
• 1:05:18
  much
• 1:05:19
  someone's
• 1:05:19
  charging
• 1:05:20
  for
• 1:05:20
  a
• 1:05:20
  service
• 1:05:20
  and
• 1:05:20
  it
• 1:05:21
  feels
• 1:05:21
  sneaky.
• 1:05:22
  So
• 1:05:22
  all
• 1:05:22
  my
• 1:05:22
  prices
• 1:05:23
  are
• 1:05:23
  on
• 1:05:23
  my
• 1:05:23
  website,
• 1:05:24
  very
• 1:05:24
  clearly
• 1:05:25
  on
• 1:05:25
  my
• 1:05:25
  services
• 1:05:25
  page
• 1:05:26
  and
• 1:05:26
  anyone
• 1:05:26
  can
• 1:05:27
  go
• 1:05:27
  look
• 1:05:27
  at
• 1:05:27
  them.
• 1:05:28
  So
• 1:05:28
  I
• 1:05:28
  just
• 1:05:28
  want
• 1:05:28
  to
• 1:05:28
  put
• 1:05:28
  that
• 1:05:29
  out
• 1:05:29
  there.
• 1:05:30
  So
• 1:05:30
  in
• 1:05:30
  addition
• 1:05:31
  to
• 1:05:31
  doing
• 1:05:32
  all
• 1:05:32
  the
• 1:05:32
  layout
• 1:05:33
  and
• 1:05:33
  formatting,
• 1:05:34
  then
• 1:05:35
  I
• 1:05:35
  always
• 1:05:36
  recommend,
• 1:05:36
  even
• 1:05:36
  if
• 1:05:37
  somebody
• 1:05:37
  is
• 1:05:37
  going
• 1:05:37
  to
• 1:05:37
  be
• 1:05:38
  printing
• 1:05:38
  hardcover
• 1:05:39
  in
• 1:05:39
  China,
• 1:05:40
  offset
• 1:05:40
  printing,
• 1:05:41
  I
• 1:05:41
  always
• 1:05:41
  recommend
• 1:05:42
  they
• 1:05:42
  also
• 1:05:43
  go
• 1:05:43
  on
• 1:05:43
  Amazon
• 1:05:44
  just
• 1:05:44
  because
• 1:05:45
  there
• 1:05:45
  are
• 1:05:45
  so
• 1:05:46
  many
• 1:05:46
  opportunities
• 1:05:48
  that
• 1:05:49
  Amazon
• 1:05:49
  provides
• 1:05:50
  and
• 1:05:50
  there's
• 1:05:51
  also
• 1:05:51
  many
• 1:05:51
  marketing
• 1:05:52
  opportunities.
• 1:05:53
  I'm
• 1:05:53
  glad
• 1:05:53
  you
• 1:05:54
  brought
• 1:05:54
  that
• 1:05:54
  up
• 1:05:54
  because
• 1:05:55
  people
• 1:05:55
  always
• 1:05:56
  say
• 1:05:57
  Amazon
• 1:05:58
  and
• 1:05:58
  all
• 1:05:59
  this
• 1:05:59
  money
• 1:05:59
  and
• 1:06:00
  all
• 1:06:00
  that.
• 1:06:00
  But
• 1:06:00
  to
• 1:06:01
  Marley's
• 1:06:01
  point,
• 1:06:02
  when
• 1:06:02
  I
• 1:06:02
  first
• 1:06:03
  started
• 1:06:03
  this
• 1:06:04
  podcast
• 1:06:04
  show
• 1:06:05
  I
• 1:06:05
  talked
• 1:06:06
  about
• 1:06:06
  we
• 1:06:07
  would
• 1:06:07
  have
• 1:06:07
  primarily
• 1:06:08
  our
• 1:06:08
  listeners
• 1:06:09
  would
• 1:06:09
  be
• 1:06:09
  in
• 1:06:10
  North
• 1:06:10
  America,
• 1:06:11
  Canada,
• 1:06:12
  the
• 1:06:12
  U.S.
• 1:06:13
  and
• 1:06:13
  that
• 1:06:13
  would
• 1:06:13
  be
• 1:06:14
  it.
• 1:06:14
  And,
• 1:06:15
  and
• 1:06:15
  last
• 1:06:15
  count
• 1:06:16
  I
• 1:06:16
  looked,
• 1:06:16
  we
• 1:06:17
  were
• 1:06:17
  at
• 1:06:17
  in
• 1:06:17
  40
• 1:06:18
  different
• 1:06:19
  countries
• 1:06:20
  that
• 1:06:20
  our
• 1:06:20
  podcast
• 1:06:21
  get
• 1:06:21
  listened
• 1:06:22
  to.
• 1:06:22
  I'm
• 1:06:22
  not
• 1:06:22
  trying
• 1:06:22
  to
• 1:06:23
  brag
• 1:06:23
  about
• 1:06:23
  the
• 1:06:23
  40
• 1:06:24
  different
• 1:06:24
  countries.
• 1:06:25
  What
• 1:06:25
  I'm
• 1:06:25
  trying
• 1:06:25
  to
• 1:06:25
  say
• 1:06:26
  is
• 1:06:26
  that
• 1:06:27
  our
• 1:06:27
  listeners
• 1:06:28
  are
• 1:06:28
  listening
• 1:06:29
  to
• 1:06:30
  you
• 1:06:30
  as
• 1:06:31
  a
• 1:06:31
  children's
• 1:06:31
  book
• 1:06:31
  author
• 1:06:32
  or
• 1:06:32
  as
• 1:06:32
  a
• 1:06:32
  publisher
• 1:06:34
  who
• 1:06:34
  are
• 1:06:34
  in
• 1:06:34
  Germany,
• 1:06:35
  who
• 1:06:35
  are
• 1:06:35
  in
• 1:06:35
  Singapore,
• 1:06:36
  who
• 1:06:36
  are
• 1:06:36
  in
• 1:06:37
  Australia,
• 1:06:37
  the
• 1:06:38
  uk,
• 1:06:39
  all
• 1:06:39
  over
• 1:06:39
  the
• 1:06:39
  world.
• 1:06:40
  And
• 1:06:40
  guess
• 1:06:40
  where
• 1:06:41
  Amazon
• 1:06:41
  is.
• 1:06:42
  If
• 1:06:42
  anyone
• 1:06:43
  who's
• 1:06:43
  ever
• 1:06:44
  published
• 1:06:44
  a
• 1:06:44
  book
• 1:06:45
  on
• 1:06:45
  Amazon,
• 1:06:46
  have
• 1:06:46
  a
• 1:06:46
  look
• 1:06:47
  at
• 1:06:47
  where
• 1:06:47
  your
• 1:06:48
  book
• 1:06:48
  gets
• 1:06:49
  distributed.
• 1:06:50
  It's
• 1:06:51
  worldwide,
• 1:06:52
  so
• 1:06:53
  you
• 1:06:53
  need
• 1:06:54
  to
• 1:06:54
  be
• 1:06:54
  there
• 1:06:54
  because
• 1:06:55
  I
• 1:06:55
  can't
• 1:06:55
  think
• 1:06:55
  of
• 1:06:56
  anybody
• 1:06:56
  else
• 1:06:56
  that
• 1:06:57
  has
• 1:06:57
  that
• 1:06:57
  type
• 1:06:57
  of
• 1:06:58
  distribution.
• 1:06:59
  I
• 1:06:59
  agree.
• 1:07:00
  And
• 1:07:00
  I
• 1:07:00
  also
• 1:07:00
  think
• 1:07:01
  a
• 1:07:01
  lot
• 1:07:01
  of
• 1:07:01
  people
• 1:07:01
  come
• 1:07:02
  to
• 1:07:02
  me.
• 1:07:02
  A
• 1:07:03
  large
• 1:07:03
  majority
• 1:07:04
  come
• 1:07:04
  with
• 1:07:04
  a
• 1:07:04
  specific
• 1:07:05
  budget
• 1:07:05
  and
• 1:07:06
  they
• 1:07:06
  don't
• 1:07:06
  have
• 1:07:06
  an
• 1:07:06
  unlimited
• 1:07:07
  budget.
• 1:07:07
  And
• 1:07:08
  a
• 1:07:08
  lot
• 1:07:08
  of
• 1:07:08
  people
• 1:07:08
  can't
• 1:07:09
  afford
• 1:07:09
  to
• 1:07:09
  spend
• 1:07:10
  to
• 1:07:10
  do
• 1:07:10
  offset
• 1:07:11
  printing
• 1:07:11
  and
• 1:07:12
  paying
• 1:07:12
  upfront
• 1:07:12
  for
• 1:07:13
  the
• 1:07:13
  hardcover
• 1:07:13
  books.
• 1:07:14
  And
• 1:07:14
  that's
• 1:07:14
  okay.
• 1:07:15
  They
• 1:07:15
  can
• 1:07:16
  go
• 1:07:16
  on
• 1:07:16
  Amazon
• 1:07:17
  and
• 1:07:17
  there.
• 1:07:18
  And
• 1:07:18
  not
• 1:07:18
  just
• 1:07:18
  Amazon,
• 1:07:19
  there's
• 1:07:19
  other
• 1:07:19
  ways
• 1:07:20
  to
• 1:07:20
  print
• 1:07:20
  author
• 1:07:21
  copies
• 1:07:21
  in
• 1:07:22
  smaller
• 1:07:22
  quantities.
• 1:07:23
  IngramSpark.
• 1:07:24
  There's
• 1:07:24
  also
• 1:07:24
  a
• 1:07:24
  website
• 1:07:25
  I
• 1:07:25
  discovered
• 1:07:26
  recently
• 1:07:26
  called
• 1:07:26
  Mixam
• 1:07:27
  M
• 1:07:27
  I
• 1:07:28
  X
• 1:07:28
  A
• 1:07:28
  M
• 1:07:29
  and
• 1:07:29
  in
• 1:07:29
  Canada
• 1:07:30
  it's
• 1:07:30
  CA.
• 1:07:30
  In
• 1:07:31
  the
• 1:07:31
  US
• 1:07:31
  it's
• 1:07:31
  dot
• 1:07:32
  com.
• 1:07:32
  They
• 1:07:32
  have
• 1:07:32
  an
• 1:07:32
  Australian
• 1:07:34
  version
• 1:07:34
  and
• 1:07:34
  I
• 1:07:34
  printed
• 1:07:35
  some
• 1:07:35
  books
• 1:07:35
  and
• 1:07:35
  they
• 1:07:35
  were
• 1:07:35
  very
• 1:07:36
  good
• 1:07:36
  quality
• 1:07:36
  and
• 1:07:37
  it's
• 1:07:37
  very
• 1:07:37
  fast.
• 1:07:38
  So
• 1:07:38
  that's
• 1:07:39
  just
• 1:07:39
  another
• 1:07:39
  alternative
• 1:07:40
  for
• 1:07:40
  those
• 1:07:41
  who
• 1:07:41
  want
• 1:07:41
  to
• 1:07:41
  order
• 1:07:42
  in
• 1:07:42
  smaller
• 1:07:42
  quantities.
• 1:07:43
  Obviously
• 1:07:44
  it
• 1:07:44
  costs
• 1:07:44
  a
• 1:07:44
  little
• 1:07:44
  bit
• 1:07:44
  more
• 1:07:45
  per
• 1:07:45
  book
• 1:07:45
  when
• 1:07:45
  you
• 1:07:45
  order
• 1:07:46
  smaller
• 1:07:46
  quantities.
• 1:07:47
  But
• 1:07:47
  some
• 1:07:48
  are
• 1:07:48
  more
• 1:07:48
  reasonable
• 1:07:49
  than
• 1:07:49
  others.
• 1:07:50
  But
• 1:07:50
  to
• 1:07:50
  say
• 1:07:51
  for
• 1:07:51
  Amazon,
• 1:07:51
  part
• 1:07:52
  of
• 1:07:52
  what
• 1:07:52
  I
• 1:07:52
  do
• 1:07:53
  also
• 1:07:54
  is
• 1:07:54
  I
• 1:07:54
  set
• 1:07:54
  up
• 1:07:55
  the
• 1:07:55
  seller,
• 1:07:55
  the
• 1:07:56
  page
• 1:07:56
  for
• 1:07:56
  the
• 1:07:56
  book,
• 1:07:57
  it
• 1:07:57
  belongs
• 1:07:57
  to
• 1:07:58
  them.
• 1:07:58
  All
• 1:07:59
  payments
• 1:07:59
  go
• 1:08:00
  directly
• 1:08:00
  to
• 1:08:00
  the
• 1:08:00
  author.
• 1:08:01
  But
• 1:08:01
  I
• 1:08:02
  will
• 1:08:02
  set
• 1:08:02
  it
• 1:08:02
  up
• 1:08:03
  fully
• 1:08:03
  for
• 1:08:03
  them
• 1:08:04
  and
• 1:08:04
  put
• 1:08:05
  the
• 1:08:05
  proper
• 1:08:05
  keywords
• 1:08:06
  and
• 1:08:06
  select
• 1:08:07
  the
• 1:08:07
  proper
• 1:08:07
  categories
• 1:08:08
  through
• 1:08:08
  a
• 1:08:09
  program
• 1:08:09
  that
• 1:08:09
  I
• 1:08:09
  use.
• 1:08:10
  I
• 1:08:10
  use
• 1:08:10
  Publisher
• 1:08:11
  Rocket
• 1:08:11
  to
• 1:08:12
  help
• 1:08:12
  me
• 1:08:13
  research
• 1:08:14
  the
• 1:08:14
  correct
• 1:08:14
  or
• 1:08:15
  most
• 1:08:15
  optimal
• 1:08:15
  categories
• 1:08:16
  for
• 1:08:17
  visibility
• 1:08:17
  for
• 1:08:18
  the
• 1:08:18
  page,
• 1:08:18
  for
• 1:08:18
  search
• 1:08:19
  and
• 1:08:20
  making
• 1:08:20
  sure
• 1:08:20
  that
• 1:08:21
  it
• 1:08:21
  is
• 1:08:21
  a
• 1:08:22
  good
• 1:08:22
  fit
• 1:08:22
  for
• 1:08:22
  the
• 1:08:22
  topic
• 1:08:23
  but
• 1:08:23
  also
• 1:08:23
  less
• 1:08:24
  competitive.
• 1:08:25
  And,
• 1:08:25
  and
• 1:08:25
  I
• 1:08:25
  create
• 1:08:26
  the
• 1:08:26
  description
• 1:08:27
  and
• 1:08:27
  all
• 1:08:28
  that
• 1:08:28
  stuff
• 1:08:28
  and
• 1:08:29
  just
• 1:08:29
  use
• 1:08:30
  some
• 1:08:30
  content
• 1:08:30
  strategy
• 1:08:31
  to
• 1:08:31
  create
• 1:08:31
  that
• 1:08:32
  for
• 1:08:32
  them
• 1:08:32
  and
• 1:08:33
  then
• 1:08:33
  I
• 1:08:33
  do
• 1:08:33
  the
• 1:08:33
  uploading.
• 1:08:34
  So
• 1:08:34
  like
• 1:08:34
  I'll
• 1:08:34
  do
• 1:08:35
  all
• 1:08:35
  of
• 1:08:35
  that
• 1:08:35
  as
• 1:08:35
  well.
• 1:08:36
  And
• 1:08:36
  from
• 1:08:37
  a
• 1:08:37
  sales,
• 1:08:37
  marketing
• 1:08:38
  and
• 1:08:38
  distribution.
• 1:08:39
  Now
• 1:08:39
  distribution's
• 1:08:40
  a
• 1:08:40
  little
• 1:08:41
  different
• 1:08:41
  cause
• 1:08:41
  we
• 1:08:41
  just
• 1:08:42
  talked
• 1:08:42
  about
• 1:08:42
  that.
• 1:08:43
  So
• 1:08:43
  from
• 1:08:43
  a
• 1:08:43
  sales
• 1:08:44
  and
• 1:08:44
  marketing
• 1:08:45
  standpoint,
• 1:08:46
  do
• 1:08:46
  you
• 1:08:46
  leave
• 1:08:46
  your
• 1:08:47
  clients
• 1:08:47
  with
• 1:08:47
  a
• 1:08:48
  one
• 1:08:48
  pager
• 1:08:48
  or
• 1:08:49
  what
• 1:08:49
  kind
• 1:08:49
  of
• 1:08:50
  guidance
• 1:08:50
  do
• 1:08:50
  you
• 1:08:50
  give
• 1:08:50
  them
• 1:08:51
  now
• 1:08:51
  that
• 1:08:51
  they've
• 1:08:52
  got
• 1:08:52
  their
• 1:08:52
  book
• 1:08:52
  and
• 1:08:53
  they're
• 1:08:53
  ready
• 1:08:53
  to
• 1:08:53
  go?
• 1:08:54
  Yeah,
• 1:08:54
  it's
• 1:08:54
  a
• 1:08:55
  range
• 1:08:55
  of
• 1:08:55
  how
• 1:08:55
  of
• 1:08:55
  what
• 1:08:56
  they
• 1:08:56
  choose.
• 1:08:57
  So
• 1:08:57
  like
• 1:08:57
  the
• 1:08:57
  lowest
• 1:08:59
  offering
• 1:08:59
  I
• 1:09:00
  have
• 1:09:00
  is
• 1:09:01
  I'll
• 1:09:01
  include
• 1:09:02
  three
• 1:09:03
  one
• 1:09:03
  hour
• 1:09:03
  video
• 1:09:04
  sessions
• 1:09:05
  where
• 1:09:05
  we
• 1:09:05
  can
• 1:09:05
  discuss
• 1:09:06
  any
• 1:09:06
  topic
• 1:09:06
  of
• 1:09:07
  their
• 1:09:07
  choosing
• 1:09:08
  where
• 1:09:08
  we
• 1:09:09
  can
• 1:09:09
  work
• 1:09:10
  on
• 1:09:10
  something
• 1:09:10
  together.
• 1:09:11
  I
• 1:09:11
  can
• 1:09:12
  talk
• 1:09:12
  to
• 1:09:12
  them
• 1:09:12
  and
• 1:09:12
  guide
• 1:09:13
  them
• 1:09:13
  and
• 1:09:13
  they
• 1:09:13
  can
• 1:09:13
  record
• 1:09:14
  it.
• 1:09:14
  So
• 1:09:15
  if
• 1:09:15
  they
• 1:09:15
  have
• 1:09:15
  questions
• 1:09:15
  about
• 1:09:16
  marketing,
• 1:09:16
  I
• 1:09:17
  can
• 1:09:17
  tell
• 1:09:17
  them
• 1:09:18
  a
• 1:09:18
  range
• 1:09:18
  of
• 1:09:18
  marketing
• 1:09:19
  suggestions.
• 1:09:20
  For
• 1:09:20
  example,
• 1:09:21
  I
• 1:09:21
  have
• 1:09:21
  a
• 1:09:22
  number
• 1:09:22
  one
• 1:09:22
  Amazon
• 1:09:23
  Bestseller
• 1:09:23
  marketing
• 1:09:24
  campaign.
• 1:09:24
  I
• 1:09:25
  call
• 1:09:25
  it
• 1:09:25
  number
• 1:09:25
  one
• 1:09:25
  Amazon
• 1:09:26
  Bestseller
• 1:09:26
  because
• 1:09:27
  I
• 1:09:27
  have
• 1:09:27
  yet
• 1:09:28
  to
• 1:09:28
  run
• 1:09:28
  it
• 1:09:28
  without
• 1:09:29
  someone
• 1:09:29
  becoming
• 1:09:30
  a
• 1:09:30
  number
• 1:09:30
  one
• 1:09:30
  Amazon
• 1:09:31
  Bestseller.
• 1:09:32
  And
• 1:09:32
  I
• 1:09:32
  like
• 1:09:33
  to
• 1:09:33
  emphasize
• 1:09:34
  that
• 1:09:34
  this
• 1:09:35
  is
• 1:09:36
  a
• 1:09:36
  credibility
• 1:09:37
  builder.
• 1:09:37
  This
• 1:09:37
  is
• 1:09:38
  not
• 1:09:38
  a
• 1:09:39
  revenue
• 1:09:39
  generation
• 1:09:40
  strategy,
• 1:09:41
  it's
• 1:09:41
  marketing.
• 1:09:42
  And
• 1:09:42
  then
• 1:09:43
  you
• 1:09:43
  can
• 1:09:43
  put
• 1:09:43
  on
• 1:09:44
  your
• 1:09:44
  website
• 1:09:44
  that
• 1:09:44
  you're
• 1:09:45
  a
• 1:09:45
  number
• 1:09:45
  one
• 1:09:45
  Amazon
• 1:09:46
  bestseller.
• 1:09:47
  And
• 1:09:47
  it's
• 1:09:47
  a
• 1:09:47
  strategy
• 1:09:48
  that
• 1:09:48
  I
• 1:09:48
  do
• 1:09:49
  on
• 1:09:49
  Amazon
• 1:09:50
  by
• 1:09:50
  using
• 1:09:50
  KDP
• 1:09:51
  Select.
• 1:09:52
  And
• 1:09:52
  I've
• 1:09:52
  done
• 1:09:53
  trial
• 1:09:53
  and
• 1:09:53
  error
• 1:09:54
  with
• 1:09:54
  my
• 1:09:54
  own
• 1:09:54
  books
• 1:09:55
  to
• 1:09:55
  figure
• 1:09:55
  out
• 1:09:55
  what
• 1:09:55
  works.
• 1:09:56
  And
• 1:09:56
  it's
• 1:09:57
  an
• 1:09:57
  email
• 1:09:57
  marketing
• 1:09:58
  campaign
• 1:09:58
  that
• 1:09:58
  I
• 1:09:59
  run
• 1:09:59
  through
• 1:10:00
  this
• 1:10:00
  company
• 1:10:01
  that
• 1:10:02
  has
• 1:10:03
  tens
• 1:10:03
  of
• 1:10:03
  thousands
• 1:10:04
  of
• 1:10:04
  really
• 1:10:05
  engaged
• 1:10:05
  readers
• 1:10:06
  who
• 1:10:06
  are
• 1:10:06
  so
• 1:10:07
  excited
• 1:10:07
  to
• 1:10:07
  download
• 1:10:08
  free
• 1:10:09
  books.
• 1:10:09
  And
• 1:10:10
  like
• 1:10:10
  I
• 1:10:11
  just
• 1:10:11
  ran
• 1:10:11
  one
• 1:10:12
  at
• 1:10:12
  the
• 1:10:12
  end
• 1:10:12
  of
• 1:10:12
  December
• 1:10:13
  for
• 1:10:13
  one
• 1:10:13
  of
• 1:10:13
  my
• 1:10:14
  authors
• 1:10:14
  and
• 1:10:15
  he
• 1:10:15
  had
• 1:10:15
  800
• 1:10:16
  downloads
• 1:10:16
  in
• 1:10:16
  a
• 1:10:16
  day.
• 1:10:18
  It's
• 1:10:18
  just
• 1:10:18
  a
• 1:10:18
  way
• 1:10:19
  to
• 1:10:19
  get
• 1:10:19
  visibility
• 1:10:19
  and
• 1:10:20
  then
• 1:10:20
  you
• 1:10:20
  can
• 1:10:20
  get
• 1:10:21
  ratings
• 1:10:21
  and
• 1:10:22
  then
• 1:10:22
  you
• 1:10:23
  go
• 1:10:23
  to
• 1:10:23
  number
• 1:10:23
  one
• 1:10:24
  and
• 1:10:24
  Amazon
• 1:10:25
  reads
• 1:10:26
  that
• 1:10:26
  in
• 1:10:26
  the
• 1:10:26
  algorithm
• 1:10:27
  and
• 1:10:27
  sees
• 1:10:27
  that
• 1:10:27
  you're
• 1:10:28
  popular.
• 1:10:28
  So
• 1:10:28
  it's
• 1:10:29
  really,
• 1:10:29
  that's
• 1:10:30
  just
• 1:10:30
  one
• 1:10:30
  of
• 1:10:31
  many
• 1:10:31
  marketing
• 1:10:32
  offerings
• 1:10:32
  that
• 1:10:33
  I
• 1:10:33
  have.
• 1:10:33
  Two
• 1:10:34
  of
• 1:10:34
  my
• 1:10:34
  plans
• 1:10:34
  that
• 1:10:35
  I.
• 1:10:35
  Two
• 1:10:35
  of
• 1:10:35
  my
• 1:10:35
  packages
• 1:10:36
  that
• 1:10:36
  I
• 1:10:36
  offer
• 1:10:36
  include
• 1:10:37
  an
• 1:10:38
  extensive
• 1:10:39
  marketing
• 1:10:39
  plan.
• 1:10:39
  That
• 1:10:40
  I
• 1:10:40
  put
• 1:10:40
  together
• 1:10:41
  and
• 1:10:41
  everything
• 1:10:41
  else.
• 1:10:42
  It's
• 1:10:42
  customized
• 1:10:43
  and
• 1:10:43
  unique
• 1:10:44
  to
• 1:10:44
  the
• 1:10:44
  person.
• 1:10:45
  So
• 1:10:45
  I
• 1:10:46
  will
• 1:10:46
  do
• 1:10:46
  research
• 1:10:47
  and
• 1:10:47
  put
• 1:10:47
  together
• 1:10:47
  an
• 1:10:48
  extensive
• 1:10:48
  document
• 1:10:49
  that
• 1:10:49
  outlines
• 1:10:50
  timelines
• 1:10:51
  of
• 1:10:52
  when
• 1:10:52
  you
• 1:10:52
  should
• 1:10:52
  do
• 1:10:53
  things
• 1:10:53
  and
• 1:10:53
  prepare
• 1:10:53
  things
• 1:10:54
  according
• 1:10:54
  to
• 1:10:54
  the
• 1:10:54
  publishing
• 1:10:55
  schedule,
• 1:10:56
  such
• 1:10:57
  as
• 1:10:57
  when
• 1:10:57
  to
• 1:10:58
  apply
• 1:10:58
  for
• 1:10:58
  awards
• 1:10:59
  and
• 1:10:59
  which
• 1:10:59
  awards
• 1:11:00
  you
• 1:11:00
  should
• 1:11:00
  apply
• 1:11:01
  for
• 1:11:01
  that
• 1:11:01
  will
• 1:11:02
  be
• 1:11:02
  the
• 1:11:02
  best
• 1:11:03
  fit
• 1:11:03
  for
• 1:11:03
  your
• 1:11:03
  topic.
• 1:11:04
  What
• 1:11:05
  local
• 1:11:05
  events
• 1:11:06
  are
• 1:11:06
  happening,
• 1:11:07
  where
• 1:11:07
  they
• 1:11:07
  live
• 1:11:08
  that
• 1:11:08
  might
• 1:11:08
  be
• 1:11:08
  worthwhile
• 1:11:09
  for
• 1:11:09
  them
• 1:11:10
  to
• 1:11:10
  get
• 1:11:10
  a
• 1:11:10
  table
• 1:11:11
  at
• 1:11:11
  and
• 1:11:11
  do
• 1:11:12
  different
• 1:11:12
  contacts
• 1:11:13
  for
• 1:11:13
  school
• 1:11:14
  boards
• 1:11:14
  that
• 1:11:15
  would
• 1:11:15
  be
• 1:11:15
  good
• 1:11:15
  for
• 1:11:16
  them
• 1:11:16
  to
• 1:11:16
  reach
• 1:11:16
  out
• 1:11:16
  to
• 1:11:17
  a
• 1:11:17
  list
• 1:11:18
  of
• 1:11:18
  different
• 1:11:18
  marketing
• 1:11:19
  opportunities,
• 1:11:19
  like
• 1:11:20
  what
• 1:11:20
  I
• 1:11:20
  said
• 1:11:20
  with
• 1:11:20
  the
• 1:11:21
  number
• 1:11:21
  one
• 1:11:21
  Amazon
• 1:11:22
  bestseller,
• 1:11:22
  different
• 1:11:23
  programs
• 1:11:23
  they
• 1:11:24
  can
• 1:11:24
  do,
• 1:11:24
  how
• 1:11:25
  they
• 1:11:25
  could
• 1:11:25
  do
• 1:11:25
  a
• 1:11:26
  publicity
• 1:11:26
  blast.
• 1:11:27
  I
• 1:11:27
  have
• 1:11:27
  a
• 1:11:27
  connection
• 1:11:28
  where
• 1:11:29
  you
• 1:11:29
  can
• 1:11:30
  do,
• 1:11:30
  like,
• 1:11:31
  a
• 1:11:31
  PR
• 1:11:32
  letter
• 1:11:33
  that
• 1:11:34
  you
• 1:11:34
  send
• 1:11:34
  to
• 1:11:34
  media.
• 1:11:35
  So,
• 1:11:35
  like,
• 1:11:36
  you
• 1:11:36
  can
• 1:11:36
  do
• 1:11:36
  a
• 1:11:37
  blast
• 1:11:37
  to
• 1:11:37
  3000
• 1:11:38
  media
• 1:11:39
  in
• 1:11:39
  your
• 1:11:39
  niche
• 1:11:39
  that.
• 1:11:40
  That
• 1:11:40
  most
• 1:11:41
  people
• 1:11:41
  will
• 1:11:41
  get
• 1:11:41
  at
• 1:11:42
  least
• 1:11:42
  a
• 1:11:42
  bit
• 1:11:42
  of
• 1:11:42
  coverage
• 1:11:43
  from
• 1:11:43
  that.
• 1:11:43
  I'll
• 1:11:44
  also
• 1:11:44
  include
• 1:11:44
  a
• 1:11:44
  list
• 1:11:45
  of
• 1:11:45
  specific
• 1:11:46
  podcasts,
• 1:11:46
  such
• 1:11:47
  as
• 1:11:47
  yourself,
• 1:11:47
  that
• 1:11:48
  would
• 1:11:48
  be
• 1:11:48
  a
• 1:11:49
  great
• 1:11:49
  place
• 1:11:49
  for
• 1:11:49
  them
• 1:11:50
  to
• 1:11:50
  reach
• 1:11:50
  out
• 1:11:50
  to,
• 1:11:51
  because
• 1:11:51
  this
• 1:11:51
  is
• 1:11:52
  great.
• 1:11:52
  What
• 1:11:52
  you
• 1:11:53
  offer
• 1:11:53
  is
• 1:11:54
  incredible
• 1:11:54
  for
• 1:11:55
  authors
• 1:11:55
  to
• 1:11:56
  get
• 1:11:56
  out
• 1:11:56
  there.
• 1:11:57
  It's
• 1:11:57
  really
• 1:11:58
  serving
• 1:11:58
  a
• 1:11:59
  lot
• 1:11:59
  of
• 1:11:59
  authors
• 1:11:59
  and
• 1:11:59
  this.
• 1:12:00
  And
• 1:12:00
  if
• 1:12:00
  you're
• 1:12:00
  okay
• 1:12:00
  with
• 1:12:01
  it,
• 1:12:01
  I
• 1:12:01
  would
• 1:12:01
  love
• 1:12:01
  to
• 1:12:01
  recommend
• 1:12:02
  your
• 1:12:02
  podcast
• 1:12:03
  to
• 1:12:03
  my
• 1:12:03
  authors
• 1:12:04
  because
• 1:12:05
  I
• 1:12:05
  think
• 1:12:05
  it's
• 1:12:06
  amazing
• 1:12:06
  for
• 1:12:06
  authors
• 1:12:07
  to
• 1:12:07
  get
• 1:12:07
  out
• 1:12:08
  there
• 1:12:08
  and
• 1:12:08
  to
• 1:12:09
  reach
• 1:12:09
  out
• 1:12:09
  to
• 1:12:09
  bloggers.
• 1:12:10
  Bloggers
• 1:12:11
  are
• 1:12:11
  a
• 1:12:11
  really
• 1:12:11
  great
• 1:12:12
  way
• 1:12:12
  to
• 1:12:13
  just
• 1:12:13
  have
• 1:12:14
  conversations
• 1:12:14
  about
• 1:12:15
  your
• 1:12:15
  book
• 1:12:15
  and
• 1:12:15
  get
• 1:12:15
  it
• 1:12:16
  on
• 1:12:16
  the
• 1:12:16
  Internet
• 1:12:18
  for
• 1:12:18
  sure.
• 1:12:19
  Absolutely.
• 1:12:20
  As
• 1:12:20
  we
• 1:12:20
  come
• 1:12:20
  close
• 1:12:21
  to
• 1:12:21
  the
• 1:12:21
  end
• 1:12:21
  here,
• 1:12:22
  first
• 1:12:22
  of
• 1:12:22
  all,
• 1:12:23
  I
• 1:12:23
  love
• 1:12:23
  your
• 1:12:23
  enthusiasm.
• 1:12:24
  I
• 1:12:24
  would
• 1:12:25
  just
• 1:12:25
  work
• 1:12:25
  with
• 1:12:25
  you
• 1:12:25
  just
• 1:12:26
  because
• 1:12:26
  of
• 1:12:26
  your
• 1:12:26
  enthusiasm.
• 1:12:28
  So
• 1:12:29
  thank
• 1:12:29
  you,
• 1:12:29
  Marley.
• 1:12:30
  I
• 1:12:30
  think
• 1:12:30
  everybody
• 1:12:31
  gets
• 1:12:31
  a
• 1:12:31
  real
• 1:12:32
  sense
• 1:12:32
  of
• 1:12:32
  who
• 1:12:32
  you
• 1:12:32
  are
• 1:12:33
  and
• 1:12:33
  the
• 1:12:34
  role
• 1:12:34
  that
• 1:12:35
  you
• 1:12:35
  play,
• 1:12:35
  and
• 1:12:36
  I'm
• 1:12:36
  glad
• 1:12:36
  that,
• 1:12:37
  like
• 1:12:37
  you
• 1:12:37
  said,
• 1:12:37
  you're
• 1:12:37
  transparent.
• 1:12:38
  I
• 1:12:39
  encourage
• 1:12:39
  everybody
• 1:12:39
  to
• 1:12:40
  go
• 1:12:40
  to
• 1:12:40
  Marley's
• 1:12:41
  website
• 1:12:41
  because
• 1:12:42
  we
• 1:12:42
  will
• 1:12:42
  definitely
• 1:12:43
  have
• 1:12:43
  links
• 1:12:44
  to
• 1:12:44
  her
• 1:12:44
  website.
• 1:12:45
  So
• 1:12:45
  go
• 1:12:45
  there,
• 1:12:46
  take
• 1:12:46
  your
• 1:12:46
  time,
• 1:12:47
  and
• 1:12:48
  look
• 1:12:48
  at
• 1:12:48
  what
• 1:12:48
  Marley
• 1:12:49
  is
• 1:12:49
  offering.
• 1:12:50
  Hopefully,
• 1:12:51
  if
• 1:12:51
  you're
• 1:12:51
  listening
• 1:12:52
  to
• 1:12:52
  this,
• 1:12:52
  you've
• 1:12:52
  already
• 1:12:53
  listened
• 1:12:53
  to
• 1:12:53
  the
• 1:12:53
  entire
• 1:12:55
  episode
• 1:12:55
  and
• 1:12:56
  you
• 1:12:56
  understand
• 1:12:57
  the
• 1:12:57
  role
• 1:12:57
  that
• 1:12:57
  Marty
• 1:12:58
  this
• 1:12:58
  long.
• 1:12:59
  I'm
• 1:12:59
  very
• 1:12:59
  impressed
• 1:13:00
  because
• 1:13:00
  I
• 1:13:00
  blob
• 1:13:01
  a
• 1:13:01
  lot.
• 1:13:02
  No,
• 1:13:02
  it's
• 1:13:03
  worked
• 1:13:03
  out
• 1:13:03
  good.
• 1:13:03
  Marley,
• 1:13:04
  is
• 1:13:04
  there
• 1:13:04
  anything
• 1:13:05
  else
• 1:13:05
  you'd
• 1:13:05
  like
• 1:13:06
  to
• 1:13:06
  add
• 1:13:07
  that
• 1:13:07
  maybe
• 1:13:07
  I've
• 1:13:08
  missed
• 1:13:08
  before
• 1:13:09
  we
• 1:13:09
  close
• 1:13:09
  the
• 1:13:09
  show?
• 1:13:10
  The
• 1:13:10
  only
• 1:13:10
  thing
• 1:13:11
  I
• 1:13:11
  just
• 1:13:11
  would
• 1:13:11
  want
• 1:13:11
  to
• 1:13:12
  add
• 1:13:12
  is
• 1:13:12
  anyone
• 1:13:13
  listening
• 1:13:13
  to
• 1:13:13
  this
• 1:13:13
  who
• 1:13:14
  has
• 1:13:14
  an
• 1:13:14
  idea
• 1:13:15
  and
• 1:13:16
  they
• 1:13:16
  feel
• 1:13:16
  passionate
• 1:13:17
  about
• 1:13:17
  it,
• 1:13:17
  and
• 1:13:18
  they
• 1:13:18
  think
• 1:13:18
  that
• 1:13:19
  it
• 1:13:19
  would
• 1:13:19
  be
• 1:13:19
  meaningful
• 1:13:20
  to
• 1:13:20
  create,
• 1:13:21
  that
• 1:13:21
  they
• 1:13:21
  should
• 1:13:21
  do
• 1:13:22
  it.
• 1:13:22
  And
• 1:13:23
  if
• 1:13:23
  they
• 1:13:23
  have
• 1:13:23
  a
• 1:13:24
  question,
• 1:13:24
  they
• 1:13:24
  can
• 1:13:24
  message
• 1:13:25
  me,
• 1:13:25
  and
• 1:13:25
  I'd
• 1:13:25
  be
• 1:13:25
  very
• 1:13:26
  happy
• 1:13:26
  to
• 1:13:26
  answer
• 1:13:27
  their
• 1:13:27
  question.
• 1:13:27
  And
• 1:13:28
  help.
• 1:13:28
  Terrific.
• 1:13:28
  Thank
• 1:13:29
  you.
• 1:13:29
  Marley,
• 1:13:30
  thank
• 1:13:30
  you
• 1:13:30
  so
• 1:13:30
  much
• 1:13:31
  for
• 1:13:31
  being
• 1:13:31
  a
• 1:13:31
  guest
• 1:13:31
  on
• 1:13:32
  the
• 1:13:32
  Adventures
• 1:13:32
  in
• 1:13:33
  the
• 1:13:33
  Heart
• 1:13:33
  of
• 1:13:33
  Children's
• 1:13:34
  Book
• 1:13:34
  Authors
• 1:13:34
  Podcast.
• 1:13:35
  Your
• 1:13:35
  generosity
• 1:13:36
  of
• 1:13:36
  time
• 1:13:37
  and
• 1:13:37
  insights.
• 1:13:38
  Wow.
• 1:13:38
  We
• 1:13:38
  got
• 1:13:38
  a
• 1:13:38
  lot
• 1:13:39
  of
• 1:13:39
  value
• 1:13:39
  here.
• 1:13:39
  We'll
• 1:13:40
  significantly
• 1:13:41
  benefit
• 1:13:41
  aspiring
• 1:13:42
  children's
• 1:13:43
  book
• 1:13:43
  authors.
• 1:13:44
  We
• 1:13:44
  promise
• 1:13:45
  to
• 1:13:45
  provide
• 1:13:45
  our
• 1:13:45
  audience
• 1:13:46
  with
• 1:13:47
  links
• 1:13:47
  to
• 1:13:47
  Marley's
• 1:13:48
  social
• 1:13:48
  media
• 1:13:49
  and
• 1:13:49
  her
• 1:13:49
  website.
• 1:13:50
  And
• 1:13:50
  feel
• 1:13:51
  free
• 1:13:51
  to
• 1:13:51
  share
• 1:13:51
  this
• 1:13:52
  episode
• 1:13:52
  with
• 1:13:53
  anyone
• 1:13:54
  who
• 1:13:54
  you've
• 1:13:54
  been
• 1:13:55
  talking
• 1:13:55
  to
• 1:13:55
  who
• 1:13:55
  wants
• 1:13:56
  to
• 1:13:56
  publish
• 1:13:56
  a
• 1:13:57
  children's
• 1:13:57
  book
• 1:13:57
  they
• 1:13:58
  don't
• 1:13:58
  have
• 1:13:58
  an
• 1:13:58
  idea
• 1:13:59
  how
• 1:13:59
  to
• 1:13:59
  start.
• 1:14:00
  Just
• 1:14:00
  reach
• 1:14:00
  out
• 1:14:01
  to
• 1:14:01
  Marley
• 1:14:02
  at
• 1:14:02
  gardenwolf
• 1:14:03
  Publishing
• 1:14:03
  House
• 1:14:04
  and
• 1:14:05
  you'll
• 1:14:05
  find
• 1:14:05
  all
• 1:14:06
  her
• 1:14:06
  details
• 1:14:06
  in
• 1:14:07
  the
• 1:14:07
  show
• 1:14:07
  notes.
• 1:14:08
  Thank
• 1:14:08
  you.
• 1:14:09
  Thank
• 1:14:09
  you
• 1:14:10
  so
• 1:14:10
  much.
• 1:14:10
  Rick.