Latest / Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
AI and Data at JCPenney: CIO Sharms Bala on Customer-Centric Innovation and Retail Transformation
932: Customer loyalty is a key metric for success in retail, prompting companies to leverage AI to optimize customer engagement. In this episode of Technovation, Peter High interviews Sharmeelee Bala, Chief Information Officer and Head of Product Management at JCPenney, to explore how she is enhancing customer engagement and the transformative role AI plays in this process.
Highlights include:
Customer-Centric Innovation: Sharmeelee discusses how JCPenney creates seamless experiences tailored to customer preferences.
AI and Data Strategy: She explains the role of clean, consolidated data in…
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