Latest / The Kathie Owen Perspective Podcast / 79. My Online Business Journey - what helped and what hurt

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79. My Online Business Journey - what helped and what hurt · The Kathie Owen Perspective Podcast

• 0:00
  Hello?
• 0:00
  Hello.
• 0:00
  And today I'm here to share a story with you.
• 0:04
  It's my origin story where I got has started from.
• 0:08
  On my online business journey.
• 0:12
  Today I will discuss what happened.
• 0:14
  As the fitness and wellness director at OCuSOFT, and I will also be discussing my online business journey of coaches, the coaches that are out there to help you.
• 0:26
  And the coaches that are out there to, um, In an unregulated market to hurt you.
• 0:34
  You're listening to the stop, the mind screw podcast.
• 0:37
  I'm your host, Kathie Owen.
• 0:39
  I have been a certified fitness trainer certified life coach since 2002, teaching others.
• 0:45
  The stop, the mind screw process.
• 0:47
  On this channel, we talk about fitness, having a growth mindset, healthy habits and more today we're talking my origin story and how I got to where I am today.
• 1:00
  I'll never forget the day.
• 1:01
  It was March of 2020.
• 1:03
  I had just gotten back into the ozone, the gym in which I run at OCuSOFT mind you.
• 1:11
  We had flooded three times in this building in the 10 years that I had been there.
• 1:16
  And we had recently undergone construction.
• 1:20
  I had worked in operations department probably more than I worked in the gym as the fitness and wellness director at OCuSOFT and.
• 1:30
  March of 2020.
• 1:32
  I just got back into the gym.
• 1:35
  We lifted it up off of the ground three feet.
• 1:38
  That's something they do in Houston now since the hurricane Harvey flood, but this building had flooded and they lifted the building up off the ground.
• 1:46
  Well, the building got compromised.
• 1:48
  I was out of the building for an entire year because of this.
• 1:54
  They had made me a makeshift gym and a small room inside the building.
• 1:58
  And also I had been training people in the stairwell and other little improvising treatments that I could do.
• 2:07
  And I also started an online business at the same time, so that I would have something to give people who didn't come to work out with me some material or something that they could share along the way.
• 2:19
  So here we are March of 2020.
• 2:22
  I just got back in the gym.
• 2:24
  I swear, just one week.
• 2:26
  And there was a company wide meeting called.
• 2:29
  And I had heard through the grapevine that there was a pandemic going on.
• 2:32
  So we were probably going to be closing the gym.
• 2:38
  But I thought to myself, there's no way they're going to close the gym.
• 2:42
  Yeah.
• 2:43
  Be careful what you think.
• 2:46
  Because sure enough, they closed the gym for the pandemic.
• 2:52
  And.
• 2:53
  As a fitness trainer during the pandemic, most of my friends and colleagues.
• 2:59
  We're with out a doubt, like lost.
• 3:04
  Everything's shifted to online.
• 3:06
  And I was trying to do that as well.
• 3:09
  I worked from home as much as I could and you know, that slowly they needed me in the building.
• 3:15
  So at first I did temperature screenings.
• 3:18
  And I liked that, but it still wasn't my.
• 3:22
  Forte.
• 3:24
  And I saw other people in my department, we were cleaning everything.
• 3:28
  Pens pencils.
• 3:30
  Tables anything a person touched.
• 3:34
  We were cleaning.
• 3:35
  Including walls.
• 3:38
  Yes, we were even doing walls.
• 3:42
  It was crazy, I had this attitude of.
• 3:47
  You know, if you want me to cut grass with scissors.
• 3:50
  Where this scissors.
• 3:51
  Because I love my job.
• 3:54
  I am a team player and I love my team that I work with.
• 3:58
  So something magical happened, even though I was pushed into working.
• 4:06
  In places that I was not totally familiar with or capable of either.
• 4:13
  So they had, like I said, they were cleaning everything.
• 4:16
  And one of my favorite things to do in cardiovascular exercise is the StairMaster and the gyms were all closed and I was gradually gaining weight and my fitness was losing its luster to say the least.
• 4:32
  So I volunteered to clean the stairs because we have four staircases in our building on campus.
• 4:39
  And I said, I will clean the stairs.
• 4:41
  That will be my workout.
• 4:42
  And what I would do is I'd put my earbuds on, I'd listen to podcasts and I cleaned the stairs and I'd get my workout.
• 4:50
  So that was very, very beneficial for so many reasons.
• 4:54
  Now I was listening to podcasts.
• 4:58
  On my earbuds.
• 4:59
  During this time, I was listening to business by designed by James Wedmore.
• 5:04
  This coach here, to work with him.
• 5:07
  One-on-one costs.
• 5:10
  $20,000 at least.
• 5:12
  I may be more and to sign up for his business by design program costs.
• 5:20
  Quite a bit of money as well.
• 5:22
  I mean, he's very good at what he teaches.
• 5:25
  But I was drinking what I call the Kool-Aid of the online coaching world from James Wedmore.
• 5:33
  I found Jess O'Connell.
• 5:35
  She's a great coach.
• 5:37
  As far as I know.
• 5:38
  But I was drinking that.
• 5:40
  Kool-Aid just keep that in mind.
• 5:42
  Not only that.
• 5:44
  I signed up for kids.
• 5:47
  Kajabi is a platform that will include your courses, include your email provider, include your.
• 5:55
  Blog.
• 5:56
  It does.
• 5:57
  Uh, everything.
• 5:59
  Does it do everything well.
• 6:01
  Uh, no.
• 6:03
  So I signed up for Kajabi.
• 6:06
  Is$200 a month.
• 6:08
  My.
• 6:09
  Stupid thought process was, man, my clients are just gonna love me.
• 6:14
  I have this great platform.
• 6:16
  They're just going to love the ease of the taking my courses and all of this great stuff.
• 6:21
  Yeah.
• 6:22
  I said it was stupid.
• 6:24
  Keep that in mind.
• 6:25
  Cause I'm ashamed to admit that it took me over 18 months with this platform.
• 6:31
  That's about$3,000.
• 6:33
  If you're doing the math and by the way, my math skills are horrible.
• 6:37
  So I already added this up beforehand.
• 6:40
  But I had spent$3,000 and made zero.
• 6:46
  Yeah.
• 6:48
  Now could I have done something different?
• 6:50
  Absolutely.
• 6:51
  I probably could have made money off of it, but everything in my mind, if you watch my video from us week happens for a reason.
• 6:59
  And I'm glad I stayed small because there were just mistakes that were made along the way that made a difference.
• 7:06
  So I was drinking that.
• 7:09
  Kool-Aid of the online coaching business world.
• 7:14
  I listened to James Wedmore.
• 7:16
  I listened to Jenna Kutcher.
• 7:17
  I listened to Jasmine star.
• 7:19
  When all of a sudden I'm introduced to the warm buttery cookie of Amy Porterfield.
• 7:28
  Yeah.
• 7:28
  She sounds like.
• 7:30
  Just so kind and sweet and delightful and intelligent.
• 7:36
  And.
• 7:38
  Yeah.
• 7:38
  Let's talk about that.
• 7:39
  Kool-Aid.
• 7:40
  In my mind.
• 7:41
  I thought, man, Amy gets me.
• 7:44
  I'm a small business.
• 7:46
  I'm struggling.
• 7:47
  I'm a small, small little entity down here and I listened to her podcasts and she's got these great guests on there that have really made success on Kajabi.
• 7:58
  And.
• 7:59
  Oh, all that good stuff.
• 8:02
  In the meantime.
• 8:04
  I'm also listening to Joseph Rodriguez.
• 8:09
  And Joseph Rodriguez had a package of courses and he still has them today, only$147 for all of these courses.
• 8:18
  And I purchased those.
• 8:20
  I still have them to this day.
• 8:21
  I have lifetime access, of course, and they keep getting better.
• 8:25
  $147.
• 8:26
  Keep that in mind.
• 8:28
  I still listen to Joseph today and he is in fact, my mentor, I highly recommend him.
• 8:34
  But along comes February of 2021.
• 8:39
  And I still had yet to sell a single thing on Kajabi.
• 8:43
  I'm paying for Kajabi.
• 8:45
  Through my, my job that I work at.
• 8:49
  Which is fine.
• 8:50
  I consider it a business expense and I was using it to help others at my job.
• 8:55
  But I didn't really have a constructive course laid out.
• 8:59
  It didn't have a real good business plan.
• 9:03
  And I wasn't listening to who I should have been.
• 9:05
  Joseph Rodriguez.
• 9:07
  Instead, I was listening to Amy Porterfield and she was launching her course.
• 9:12
  It was going to start in March.
• 9:15
  And I was like, holy cow.
• 9:17
  Well, I couldn't attend her 45 minute webinar because I had a life to live and I didn't have time to sit down at a computer.
• 9:25
  So she conveniently had it on her podcast and I could listen to that.
• 9:30
  So I listened to her podcast.
• 9:32
  Episode launching her course, which was only going to be out for a few days.
• 9:36
  Mind you.
• 9:37
  Um, that's FOMO in case you don't know.
• 9:41
  And I listened to that.
• 9:43
  But the course costs$2,000.
• 9:46
  I was like, oh my gosh, I'm not going to pay for that.
• 9:49
  And of course her team conveniently sees through the funnel that I'm sent through that I did not purchase.
• 9:56
  So what happens.
• 9:59
  They offer me.
• 10:01
  Up to 1 97 a month package to buy her course.
• 10:07
  Okay.
• 10:08
  I thought, wow, I'll sign up for this because I'll be making at least$2,000 a month.
• 10:14
  They'll have this paid off in no time.
• 10:17
  Yeah.
• 10:17
  So sign up for her course.
• 10:19
  And here's what happens.
• 10:20
  I quickly found out we had what was called an accountability pod.
• 10:24
  You could sign up for somebody that was in your area, or you could find somebody who had same in common interests that you had.
• 10:31
  And I found my person.
• 10:34
  She lived in my community.
• 10:36
  She was doing the same thing.
• 10:38
  I was wow.
• 10:39
  Was I excited?
• 10:40
  So me and her met up and then we got several others that wanted to join us too on this accountability pod.
• 10:47
  And I think we had five people in our group and we had meetings every Wednesday at one o'clock and we had what I thought was going to be people who could share my content, look at my content, show me where I was messing up and maybe show me, give me some guidance on what to do through Amy's course.
• 11:04
  Cause it was kind of overwhelming.
• 11:06
  No I take that back.
• 11:07
  It wasn't just kind of, it was very overwhelming.
• 11:10
  I quickly came to find out that what was in her courses were what I call online.
• 11:17
  Coaching junkies.
• 11:19
  Yeah.
• 11:20
  These people have money to just throw away on a course and never take it all.
• 11:26
  Or if they do take it all, they could go go, well, I I'll just sign up for whatever she's got coming up next and that'll help me.
• 11:33
  So that's forward to today.
• 11:35
  Years later, I look back and I see they had money to waste on courses like that.
• 11:41
  And they end up never using the material that was taught.
• 11:46
  Yeah.
• 11:47
  Funny.
• 11:48
  Neither do I.
• 11:49
  Why?.
• 11:50
  Well, first of all, it's an outdated process.
• 11:53
  And second of all, and probably the most important is it's not in alignment.
• 11:59
  And authentic to how I run my life and my business.
• 12:04
  What do I mean by this?
• 12:06
  I didn't do that.
• 12:08
  I won't coach like that.
• 12:10
  I coach from my heart, I coach from kindness.
• 12:13
  I coached from respect to me.
• 12:15
  That's not respect.
• 12:17
  It's not kind.
• 12:19
  So the other day, I go to her Instagram profile.
• 12:23
  I don't follow her.
• 12:24
  I don't listen to her podcasts because they just rub.
• 12:28
  It sounds like chalk, you know, the fingernails scratching on the chalkboard.
• 12:33
  And it just because I see right through it.
• 12:37
  And it hurts me to see so many people getting hurt by this.
• 12:42
  So she said something on her story, on her story, about breaking up with somebody and going through business and still having to do all your business.
• 12:50
  And you have a breakup.
• 12:52
  Uh, she lost her business partner or something and, and.
• 12:57
  I know what really happened.
• 12:59
  But I put it on my story and I put fake coming out of her mouth and she saw it.
• 13:06
  And she told the person who was her right-hand person that she broke up with.
• 13:12
  To, to go to go email me.
• 13:14
  And I didn't even see it for a few days because I don't look at that stuff.
• 13:18
  I don't have time for that.
• 13:20
  But she told the girl told me, take your embarrassing Lee story down.
• 13:24
  And it was Chloe.
• 13:25
  That was her right-hand person.
• 13:27
  When I was in DCA.
• 13:29
  That was her right-hand person.
• 13:32
  Probably Chloe did something more successful than being her assistant.
• 13:37
  And that's all that happened that I get that, but it's still fake, still fake telling me to take an embossed embarrassingly story down.
• 13:46
  Really.
• 13:47
  I I'm not embarrassed.
• 13:49
  Are you because that's projection on your part.
• 13:52
  And I'm very, very familiar.
• 13:55
  I dealing with narcissist narcissists are greedy.
• 14:00
  They are projecting.
• 14:01
  They distort evidence.
• 14:04
  They are also.
• 14:08
  King of projection.
• 14:10
  And so.
• 14:12
  Those are the things we're dealing with.
• 14:15
  And why are you embarrassed when I only have like 500 followers that really don't care about you or any of that?
• 14:24
  But I do care about my community.
• 14:27
  I care about my people and I care about the people that come to my site to find true and kind information.
• 14:34
  Now let's say Amy changed and she, all of a sudden could understand that 45 minute webinars are not good.
• 14:41
  A pod funnel is the way to go and do and market in a pod funnel and be kind and also call out people.
• 14:49
  Like myself who are not a fit for you.
• 14:53
  Because I am not a fit for you.
• 14:55
  And that is the way really you should do business.
• 15:00
  And you should coach people that you genuinely care about instead of sounding like a cookie cutter and using your voice to go here, give me your money.
• 15:10
  I'll be nice.
• 15:12
  Yeah.
• 15:12
  She won't be nice.
• 15:16
  So I wrote this blog post that goes with this origin story.
• 15:20
  To share my experience.
• 15:22
  To show how I connected the dots, looking backwards as Steve jobs says in his commencement speech that happens in life.
• 15:30
  The funny thing is I came across a synchronicity and a love synchronicities synchronicities happen all the time when you're not in victim mentality or you're not victimizing somebody.
• 15:41
  So the synchronicity I came across was a video from a girl named Jess, and I thought it was Jess O'Connell.
• 15:48
  I'm like, wow, this girl is calling out James Wedmore.
• 15:51
  Oh, okay.
• 15:52
  Let me watch this.
• 15:54
  So it turned out not to be Jess O'Connell.
• 15:56
  But that's neither here nor there, but what happened was I watched this video and this girl called out all of them.
• 16:04
  I mean blatantly called them out in the video's kind of cheesy, but I will share it in the description below and in the show notes.
• 16:12
  And it's also on the blog post that goes with this.
• 16:14
  But it was so funny because it is a synchronicity.
• 16:16
  This girl is calling them all out and then really saying exactly what I was thinking and feeling.
• 16:22
  And I'm like, well, okay, good.
• 16:23
  There's somebody else out there that feels this.
• 16:25
  So fast forward to today, I now offer all of my content online, a hundred percent of it to the employees at OCuSOFT which is the place that I worked full time.
• 16:39
  I am the fitness and wellness director there.
• 16:43
  Not only that it gives me time to build and.
• 16:47
  And also work on my business at the same time, because they're combined, they are the same thing.
• 16:54
  And I love my job.
• 16:55
  I would cut grass with scissors if they ask me to, because I love what the company stands for.
• 17:02
  That is a pendulum.
• 17:04
  I am.
• 17:05
  100% committed to, and a pendulum is just a thought structure that everybody else thinks it's in Reality Transurfing I talk about it all the time, but yes.
• 17:15
  Decide what pendulums you're going to give your energy to.
• 17:18
  And that way you can control which pendulums get you hooked.
• 17:21
  I love those whom I help.
• 17:23
  I'm also kind of find myself to be an advocate of victims and advocate for those who want something.
• 17:32
  Who want better?
• 17:34
  And.
• 17:35
  Maybe don't quite know where to find it.
• 17:38
  I feel like that comes from my fitness background because when I'm in the gym, I get so frustrated with people who act like they own the gym or not paying attention to others around them.
• 17:49
  Why.
• 17:50
  'cause I feel like.
• 17:51
  If you're not, you're not paying attention.
• 17:53
  You're standing in front of the dumbbells doing your workout.
• 17:56
  Somebody who needs the dumbbell needs to get in there and pick it up.
• 18:00
  But you're standing in their way and you're not paying attention to anybody else in the gym.
• 18:05
  And this happens so often.
• 18:08
  But the big picture is this happens so much that the people who really need the gym who really need to be there are not going to be there.
• 18:16
  They're not going to be using the dumbbells because you're standing in way.
• 18:20
  And that irritates me to no end.
• 18:23
  And I feel like I'm an advocate for that kind of person.
• 18:26
  Because I know that person needs to be there.
• 18:29
  I know they need to feel comfortable and they need to not be intimidated by somebody who's in there being a bullying.
• 18:36
  Who.
• 18:37
  A bully.
• 18:38
  Bottom line.
• 18:39
  I would rather be right.
• 18:42
  Then kind.
• 18:43
  And that is not how I operate my business.
• 18:46
  I operate my business, my life, my.
• 18:50
  Everything.
• 18:52
  From a place of kindness.
• 18:54
  And that's all that matters.
• 18:57
  Do I call out the bullies?
• 18:59
  Absolutely.
• 19:00
  Because I see right through them.
• 19:02
  I see what they're doing.
• 19:03
  I see them blocking the dumbbells.
• 19:06
  And that is a metaphor for everything.
• 19:09
  Stop blocking the dumbbells.
• 19:11
  And by the way, I'm an advocate for your confidence to go pick them up.
• 19:19
  All right.
• 19:19
  That's my video for today.
• 19:20
  If you know somebody who can benefit from it.
• 19:23
  Please share with them.
• 19:25
  And until next time, I'll see you next time.
• 19:28
  Peace out and Namaste.