Cara Lash Reveals Why Passion Alone Is Not Enough To Build Something Great

Coffee with Jon - Think Big. Get Unstuck. Grow Your Business · Sep 30, 2026 · 28m

Cara Lash left a coveted consulting job at PWC.

No safety net. No guarantee.

Just a belief that she was meant to build something.

Here are three highlights from our Coffee with Jon conversation:

1. Do it scared.

Don't wait until you're ready. You won't be.

2. Passion isn't enough. Be good at it too.

When passion and talent align, that's the sweet spot.

3. Start every day with the thing you least want to do.

What's the one task your dreading most? Do that first. The rest of the day gets easier.

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Cara's love for the outdoors started long before her career did. After college, she jumped into…