Ep. 119 - Staffing: Who to Hire, How to Manage Them, and When to Let Them Go

The Business of Jiu Jitsu · Aug 28, 2026 · 29m

This episode is about staffing your academy, start to finish.

I break it into three parts. First, who to hire when you're still wearing all the hats, and why your first real hire off the floor is an admin, not another coach. Second, how to actually manage staff once you've got them: roles and tasks, SOPs, objective standards, incentives, and quarterly reviews. Third, hiring and firing, how to grow coaches from inside your own room, how to onboard them, and how to know when somebody has to go.

The through line: if your staff is underperforming, it's usually because you never made it clear what…