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Birks Unveils New Campaign with Sophie Nélisse | Toronto News
Birks, the iconic Canadian jeweler since 1879, unveils a fresh campaign starring Sophie Nélisse—yes, that Yellowjackets star and proud Montreal native—to celebrate how jewelry captures life’s milestones. With her deep personal connection to the brand, Nélisse embodies Birks’ mission to bridge its century-old heritage with younger Canadians, spotlighting collections like Dare to Dream, Snowflake, and Beekeeper. Through evocative visuals, the campaign weaves jewelry into stories of memory, love, and generational bonds—perfectly timed as Birks aims to reignite national pride and emotional…
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