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How Lego Built a Brand on Bricks and Imagination
Lucas and Luna explore Lego's remarkable brand resilience through the lens of its 2003 near-bankruptcy and subsequent turnaround. They dissect how the company moved from 'anything goes' innovation back to its brick-based core, expanded into blockbuster licensed themes like Star Wars and Harry Potter, and leveraged The Lego Movie and digital play to stay culturally relevant. Specific numbers include Lego's 2003 debt of $800 million, its 2025 revenue of $9.6 billion, and the fact that the average child today encounters Lego in over 40 minutes of daily screen time across…
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