Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 02: Canada, eh? e-Commerce Strategies for Shipping between the USA and Canada, and within Canada

Transcript

02: Canada, eh? e-Commerce Strategies for Shipping between the USA and Canada, and within Canada · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Welcome
• 0:00
  to
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:01
  Ascendia.
• 0:02
  Usa
• 0:03
  a
• 0:03
  podcast
• 0:04
  educating
• 0:04
  US
• 0:05
  based
• 0:05
  e
• 0:05
  tailers
• 0:05
  on
• 0:06
  international
• 0:06
  shipping
• 0:07
  topics
• 0:07
  and
• 0:07
  how
• 0:07
  they
• 0:08
  can
• 0:08
  expand
• 0:08
  their
• 0:09
  global
• 0:09
  e
• 0:09
  commerce
• 0:10
  footprint.
• 0:10
  Yeah.
• 0:11
  Hi
• 0:11
  everybody,
• 0:11
  this
• 0:11
  is
• 0:11
  John
• 0:12
  Walsh
• 0:12
  again
• 0:12
  here
• 0:13
  with
• 0:13
  my
• 0:13
  partner
• 0:13
  Nick
• 0:14
  Agnetti.
• 0:15
  We're
• 0:15
  excited
• 0:15
  to
• 0:15
  bring
• 0:15
  the
• 0:16
  second
• 0:16
  in
• 0:16
  a
• 0:16
  series
• 0:16
  of
• 0:16
  our
• 0:17
  podcast
• 0:17
  called
• 0:17
  Outside
• 0:18
  the
• 0:18
  Box
• 0:19
  focusing
• 0:19
  on
• 0:19
  e
• 0:19
  commerce
• 0:20
  shipping
• 0:20
  in
• 0:20
  North
• 0:20
  America
• 0:21
  to
• 0:21
  and
• 0:21
  from
• 0:22
  Canada.
• 0:22
  Within
• 0:23
  Canada
• 0:23
  today
• 0:23
  is
• 0:24
  our
• 0:24
  main
• 0:24
  topic.
• 0:24
  We
• 0:25
  have
• 0:25
  a
• 0:25
  special
• 0:25
  guest
• 0:25
  joining
• 0:26
  us
• 0:26
  today,
• 0:26
  Dave
• 0:26
  Mays,
• 0:27
  CEO
• 0:28
  of
• 0:28
  Broadreach
• 0:28
  and
• 0:28
  Ascendia
• 0:29
  company.
• 0:29
  For
• 0:29
  this
• 0:30
  part
• 0:30
  of
• 0:30
  our
• 0:30
  conversation,
• 0:31
  before
• 0:31
  we
• 0:32
  get
• 0:32
  into
• 0:32
  the
• 0:32
  main
• 0:32
  topic,
• 0:33
  I
• 0:33
  just
• 0:33
  want
• 0:33
  to
• 0:33
  give
• 0:33
  a
• 0:33
  little
• 0:33
  brief
• 0:34
  bio
• 0:34
  on
• 0:34
  Dave.
• 0:35
  Dave
• 0:35
  brings
• 0:35
  two
• 0:36
  years
• 0:36
  of
• 0:36
  dedicated
• 0:37
  experience
• 0:37
  in
• 0:37
  a
• 0:37
  cross
• 0:38
  further
• 0:38
  e
• 0:38
  commerce
• 0:39
  logistics
• 0:40
  with
• 0:40
  a
• 0:40
  specific
• 0:41
  experience
• 0:42
  in
• 0:42
  developing
• 0:42
  best
• 0:43
  in
• 0:43
  class
• 0:43
  solutions
• 0:44
  the
• 0:44
  retailer
• 0:44
  selling
• 0:45
  through
• 0:45
  Canada.
• 0:45
  Dave
• 0:46
  has
• 0:46
  a
• 0:46
  wealth
• 0:46
  of
• 0:46
  knowledge
• 0:47
  and
• 0:47
  had
• 0:47
  the
• 0:47
  opportunity
• 0:47
  to
• 0:48
  work
• 0:48
  with
• 0:48
  Dave
• 0:48
  over
• 0:48
  the
• 0:48
  last
• 0:49
  two
• 0:49
  years.
• 0:49
  Dave
• 0:50
  has
• 0:50
  a
• 0:50
  wealth
• 0:50
  of
• 0:50
  knowledge
• 0:50
  about
• 0:51
  Canada
• 0:51
  that's
• 0:52
  I
• 0:52
  think
• 0:52
  unsurpassed.
• 0:52
  Right
• 0:53
  Nick
• 0:53
  and
• 0:53
  anybody
• 0:53
  else
• 0:53
  I've
• 0:54
  lived
• 0:54
  quite
• 0:54
  frankly
• 0:55
  by,
• 0:55
  by
• 0:56
  far
• 0:56
  right.
• 0:56
  He
• 0:57
  has
• 0:57
  a
• 0:57
  special
• 0:57
  focus
• 0:58
  on
• 0:58
  market
• 0:58
  leading
• 0:59
  across
• 0:59
  quarter
• 0:59
  with
• 0:59
  a
• 1:00
  special
• 1:00
  focus
• 1:00
  on
• 1:00
  us
• 1:01
  to
• 1:01
  Canada.
• 1:01
  Although
• 1:02
  Dave
• 1:02
  will
• 1:02
  talk
• 1:03
  about,
• 1:03
  he
• 1:03
  has
• 1:03
  also
• 1:03
  the
• 1:04
  ability
• 1:04
  with
• 1:04
  his
• 1:05
  product
• 1:05
  offering
• 1:05
  to
• 1:05
  do
• 1:06
  intra
• 1:06
  Canada
• 1:06
  which
• 1:06
  I
• 1:07
  think
• 1:07
  is
• 1:07
  something
• 1:07
  that
• 1:07
  is
• 1:08
  important
• 1:08
  to
• 1:09
  remind
• 1:09
  all
• 1:09
  our
• 1:09
  customers
• 1:10
  about
• 1:10
  as
• 1:10
  well.
• 1:10
  Dave
• 1:11
  works
• 1:11
  with
• 1:11
  us
• 1:12
  closely
• 1:12
  on
• 1:12
  all
• 1:12
  our
• 1:13
  opportunities
• 1:13
  working
• 1:14
  on
• 1:14
  Canada.
• 1:14
  Dave's
• 1:15
  background
• 1:15
  and
• 1:15
  knowledge
• 1:16
  has
• 1:16
  been
• 1:16
  paramount
• 1:17
  to
• 1:17
  our
• 1:17
  success
• 1:17
  of
• 1:17
  growing
• 1:18
  our
• 1:18
  business
• 1:18
  in
• 1:18
  Canada.
• 1:19
  Hello
• 1:19
  everyone
• 1:19
  and
• 1:20
  let's
• 1:20
  see
• 1:20
  if
• 1:21
  Dave
• 1:21
  can
• 1:21
  introduce
• 1:21
  himself.
• 1:22
  Dave.
• 1:22
  Hello
• 1:22
  everyone.
• 1:23
  Did
• 1:23
  you
• 1:24
  say
• 1:24
  two
• 1:24
  years
• 1:24
  or
• 1:25
  23
• 1:25
  years?
• 1:25
  Oh,
• 1:26
  20
• 1:26
  years.
• 1:26
  I'm
• 1:27
  sorry,
• 1:27
  20
• 1:28
  years,
• 1:28
  right?
• 1:29
  Something
• 1:29
  like
• 1:29
  that.
• 1:30
  Something
• 1:30
  like
• 1:30
  that.
• 1:30
  So
• 1:31
  well,
• 1:31
  let
• 1:31
  me
• 1:32
  jump
• 1:32
  Dave.
• 1:32
  Let
• 1:32
  me
• 1:32
  just
• 1:33
  jump
• 1:33
  in
• 1:33
  real
• 1:33
  quick.
• 1:33
  I
• 1:33
  want
• 1:34
  you
• 1:34
  know.
• 1:34
  Hello
• 1:34
  everybody,
• 1:34
  it's
• 1:35
  Nick
• 1:35
  Agnetti.
• 1:35
  I
• 1:36
  hope
• 1:36
  everybody's
• 1:36
  having
• 1:36
  a
• 1:37
  wonderful
• 1:37
  day
• 1:37
  and
• 1:37
  month.
• 1:38
  And
• 1:38
  so
• 1:38
  with
• 1:38
  Dave
• 1:39
  on,
• 1:39
  Dave
• 1:40
  is
• 1:40
  the
• 1:41
  best
• 1:41
  resource
• 1:42
  I've
• 1:42
  ever
• 1:42
  encountered
• 1:42
  when
• 1:43
  it
• 1:43
  comes
• 1:43
  to
• 1:43
  Canada.
• 1:43
  So
• 1:44
  I'm
• 1:44
  very
• 1:44
  excited
• 1:44
  that
• 1:45
  he's
• 1:45
  on
• 1:45
  with
• 1:45
  us
• 1:45
  today
• 1:46
  not
• 1:46
  only
• 1:46
  to
• 1:47
  talk
• 1:47
  about,
• 1:48
  you
• 1:48
  know,
• 1:48
  Ascendia's
• 1:50
  northbound
• 1:51
  service
• 1:51
  option
• 1:52
  with
• 1:52
  our
• 1:52
  DDP
• 1:53
  network
• 1:53
  into
• 1:53
  Canada,
• 1:54
  but
• 1:54
  just
• 1:55
  the
• 1:55
  Canadian
• 1:55
  delivery
• 1:56
  market
• 1:56
  in
• 1:56
  general
• 1:57
  and
• 1:57
  what
• 1:58
  he's
• 1:58
  been
• 1:58
  doing,
• 1:58
  he
• 1:58
  and
• 1:59
  his
• 1:59
  team,
• 2:00
  the
• 2:00
  optimizations
• 2:01
  they've
• 2:01
  been
• 2:02
  doing
• 2:02
  and
• 2:02
  just
• 2:02
  really
• 2:03
  helping
• 2:03
  to
• 2:03
  improve
• 2:04
  delivery
• 2:04
  options
• 2:05
  into
• 2:05
  the
• 2:05
  nation
• 2:05
  of
• 2:05
  Canada.
• 2:06
  So
• 2:06
  Dave,
• 2:06
  yeah,
• 2:06
  let's,
• 2:07
  let's
• 2:07
  take
• 2:07
  it
• 2:07
  away.
• 2:08
  And
• 2:08
  Dave,
• 2:08
  one
• 2:08
  of
• 2:08
  the
• 2:09
  topics
• 2:09
  we
• 2:09
  want
• 2:09
  to
• 2:09
  talk
• 2:09
  to
• 2:10
  you
• 2:10
  about
• 2:10
  was.
• 2:10
  When
• 2:11
  you
• 2:11
  get
• 2:11
  on
• 2:11
  the
• 2:12
  phone
• 2:12
  or.
• 2:12
  Teams
• 2:13
  or
• 2:13
  whatever,
• 2:13
  we're
• 2:13
  interacting
• 2:14
  with
• 2:14
  our
• 2:14
  client,
• 2:14
  you
• 2:15
  always
• 2:15
  Talk
• 2:15
  about
• 2:15
  a
• 2:15
  lot
• 2:15
  of
• 2:16
  the
• 2:16
  challenges
• 2:16
  that
• 2:16
  you
• 2:17
  see
• 2:17
  of
• 2:17
  E
• 2:18
  Commerce
• 2:18
  shipping
• 2:18
  into
• 2:19
  Canada
• 2:19
  and
• 2:19
  into
• 2:20
  Canada.
• 2:20
  And
• 2:21
  is
• 2:21
  there
• 2:21
  any
• 2:21
  like
• 2:22
  the
• 2:22
  customer
• 2:22
  feedback
• 2:23
  that
• 2:23
  you've
• 2:23
  been
• 2:23
  with
• 2:24
  us
• 2:24
  that
• 2:24
  is
• 2:24
  standing
• 2:25
  out
• 2:25
  more
• 2:25
  than
• 2:25
  others
• 2:26
  that
• 2:26
  you're
• 2:26
  seeing
• 2:27
  as
• 2:27
  an
• 2:27
  issue
• 2:27
  like
• 2:28
  clearance,
• 2:28
  customs,
• 2:29
  cost,
• 2:30
  transits,
• 2:30
  visibility,
• 2:31
  anything
• 2:32
  in
• 2:32
  there
• 2:32
  that
• 2:32
  stands
• 2:32
  out
• 2:33
  more
• 2:33
  than
• 2:33
  others
• 2:33
  that
• 2:33
  you
• 2:33
  want
• 2:34
  to
• 2:34
  talk
• 2:34
  about
• 2:34
  With
• 2:34
  Star.
• 2:35
  I
• 2:35
  could
• 2:35
  talk
• 2:36
  about
• 2:36
  Canada
• 2:37
  for
• 2:37
  four
• 2:37
  hours
• 2:38
  straight
• 2:39
  if
• 2:40
  you
• 2:40
  are
• 2:40
  so
• 2:40
  inclined
• 2:41
  to
• 2:41
  listen
• 2:42
  for
• 2:42
  that
• 2:42
  long.
• 2:42
  The
• 2:43
  reality
• 2:43
  is
• 2:43
  Canada's
• 2:44
  physically
• 2:44
  bolted
• 2:45
  on
• 2:46
  in
• 2:46
  the
• 2:46
  same
• 2:46
  continent
• 2:47
  right
• 2:47
  next
• 2:47
  to
• 2:48
  us,
• 2:48
  here
• 2:48
  in
• 2:48
  the
• 2:48
  US
• 2:49
  and
• 2:49
  it
• 2:50
  is
• 2:50
  the
• 2:50
  first,
• 2:51
  best
• 2:52
  next
• 2:52
  international
• 2:53
  market
• 2:53
  for
• 2:54
  virtually
• 2:54
  every
• 2:55
  retailer
• 2:55
  that
• 2:56
  ships
• 2:56
  out
• 2:56
  of
• 2:56
  the
• 2:56
  us.
• 2:57
  Once
• 2:57
  you
• 2:58
  learn
• 2:58
  how
• 2:58
  to
• 2:59
  identify,
• 2:59
  create
• 3:00
  demand,
• 3:00
  filled
• 3:01
  out
• 3:01
  the
• 3:01
  supply
• 3:01
  chain
• 3:01
  with
• 3:02
  partners
• 3:02
  and
• 3:02
  ultimately
• 3:03
  get
• 3:03
  those
• 3:03
  packages
• 3:04
  delivered,
• 3:05
  then
• 3:05
  you
• 3:05
  start
• 3:06
  looking
• 3:06
  at
• 3:06
  other
• 3:07
  markets,
• 3:07
  other
• 3:08
  contents.
• 3:08
  The
• 3:08
  supply
• 3:08
  chains
• 3:09
  are
• 3:09
  very,
• 3:09
  very
• 3:09
  different.
• 3:09
  We
• 3:10
  can
• 3:10
  effectively
• 3:11
  cover
• 3:12
  Canada
• 3:13
  over
• 3:13
  the
• 3:13
  road
• 3:13
  or
• 3:14
  through
• 3:14
  ground
• 3:14
  options
• 3:15
  anywhere
• 3:15
  between
• 3:16
  1
• 3:16
  and
• 3:16
  7
• 3:17
  business
• 3:17
  days
• 3:17
  to
• 3:18
  90
• 3:18
  plus
• 3:18
  percent
• 3:18
  of
• 3:19
  the
• 3:19
  country.
• 3:20
  And
• 3:20
  there
• 3:20
  is
• 3:20
  a
• 3:20
  similar
• 3:21
  divide
• 3:21
  east
• 3:21
  and
• 3:22
  west
• 3:22
  in
• 3:22
  Canada
• 3:23
  as
• 3:23
  there
• 3:23
  is
• 3:23
  in
• 3:23
  the
• 3:24
  US
• 3:24
  about
• 3:25
  75%,
• 3:25
  sometimes
• 3:26
  80%
• 3:26
  of
• 3:26
  the
• 3:27
  orders,
• 3:27
  but
• 3:27
  about
• 3:28
  75%
• 3:28
  of
• 3:28
  the
• 3:28
  population
• 3:29
  is
• 3:30
  east
• 3:30
  of
• 3:30
  Manitoba.
• 3:31
  And
• 3:31
  Then
• 3:31
  the
• 3:31
  other
• 3:32
  25
• 3:32
  to
• 3:33
  30%
• 3:34
  of
• 3:34
  the
• 3:34
  population
• 3:34
  is
• 3:35
  west
• 3:35
  E
• 3:35
  Commerce
• 3:36
  orders.
• 3:36
  Generally
• 3:37
  depending
• 3:37
  on
• 3:38
  the
• 3:38
  merchant,
• 3:38
  you're
• 3:39
  going
• 3:39
  to
• 3:39
  have
• 3:39
  a
• 3:39
  little
• 3:39
  bit
• 3:40
  lighter
• 3:40
  delivery
• 3:41
  profile
• 3:42
  to
• 3:42
  Quebec.
• 3:42
  Quebec
• 3:43
  is
• 3:43
  French
• 3:43
  speaking.
• 3:44
  If
• 3:44
  you
• 3:45
  create
• 3:45
  French
• 3:46
  speaking
• 3:47
  site
• 3:47
  you
• 3:47
  can
• 3:47
  identify,
• 3:48
  generate
• 3:49
  demand
• 3:49
  and
• 3:49
  be
• 3:49
  highly
• 3:50
  successful.
• 3:50
  It's
• 3:50
  about
• 3:50
  23%
• 3:51
  of
• 3:51
  the
• 3:51
  population
• 3:52
  we
• 3:52
  see
• 3:52
  about
• 3:53
  10%
• 3:53
  of
• 3:53
  the
• 3:54
  orders
• 3:54
  go
• 3:54
  to
• 3:55
  Quebec
• 3:55
  for
• 3:55
  standard
• 3:56
  US
• 3:56
  cross
• 3:56
  border
• 3:57
  shippers.
• 3:57
  So
• 3:57
  effectively
• 3:58
  that's
• 3:58
  where
• 3:58
  that
• 3:59
  70,
• 3:59
  30
• 3:59
  comes
• 4:00
  in.
• 4:00
  With
• 4:01
  that
• 4:01
  being
• 4:01
  said,
• 4:01
  between
• 4:02
  the
• 4:02
  east
• 4:02
  and
• 4:02
  the
• 4:03
  west
• 4:03
  are
• 4:03
  what
• 4:03
  they
• 4:03
  call
• 4:04
  prairies.
• 4:04
  And
• 4:04
  that's
• 4:04
  just
• 4:05
  you
• 4:05
  can
• 4:05
  see
• 4:05
  your
• 4:05
  dog
• 4:06
  run
• 4:06
  away
• 4:06
  for
• 4:06
  about
• 4:06
  a
• 4:07
  week
• 4:07
  and
• 4:07
  you'll
• 4:07
  still
• 4:07
  be
• 4:08
  able
• 4:08
  to
• 4:08
  see
• 4:09
  that's
• 4:09
  how
• 4:09
  flat
• 4:10
  it
• 4:10
  is
• 4:10
  and
• 4:10
  that's
• 4:10
  how
• 4:10
  far
• 4:11
  and
• 4:11
  it's.
• 4:12
  And
• 4:12
  it's
• 4:12
  cold.
• 4:12
  And
• 4:13
  you
• 4:13
  know
• 4:13
  there's
• 4:13
  lots
• 4:14
  of
• 4:14
  geographic
• 4:15
  challenges
• 4:15
  in
• 4:15
  serving
• 4:15
  Canada,
• 4:16
  but
• 4:16
  there
• 4:16
  are
• 4:16
  some
• 4:17
  pretty
• 4:17
  interesting
• 4:18
  profiles
• 4:19
  related
• 4:19
  to
• 4:20
  the
• 4:21
  population
• 4:21
  and
• 4:21
  where
• 4:21
  they're
• 4:22
  located.
• 4:22
  About
• 4:23
  80%
• 4:23
  of
• 4:23
  the
• 4:24
  Canadian
• 4:24
  population
• 4:24
  is
• 4:25
  within
• 4:25
  100
• 4:25
  miles
• 4:26
  of
• 4:26
  the
• 4:26
  US
• 4:26
  border.
• 4:27
  But
• 4:27
  again
• 4:27
  if
• 4:27
  you
• 4:27
  look
• 4:28
  at
• 4:28
  how
• 4:28
  long
• 4:28
  that
• 4:28
  border
• 4:29
  is,
• 4:29
  you're
• 4:29
  still
• 4:29
  talking
• 4:30
  about
• 4:30
  significant
• 4:31
  east
• 4:31
  to
• 4:31
  west
• 4:32
  mileage.
• 4:33
  What
• 4:33
  has
• 4:33
  changed?
• 4:34
  And
• 4:34
  you've
• 4:34
  been
• 4:34
  in
• 4:34
  this
• 4:35
  business
• 4:35
  a
• 4:35
  long
• 4:35
  time
• 4:35
  with
• 4:36
  Canada,
• 4:36
  has
• 4:36
  anything
• 4:37
  changed
• 4:37
  on
• 4:37
  a
• 4:37
  customer
• 4:38
  focus
• 4:39
  or
• 4:39
  let's
• 4:40
  take
• 4:40
  it
• 4:40
  from
• 4:40
  a
• 4:40
  consumer
• 4:41
  and
• 4:41
  then
• 4:41
  maybe
• 4:41
  from
• 4:41
  a
• 4:41
  shipper.
• 4:42
  There's
• 4:42
  two
• 4:42
  different
• 4:43
  things,
• 4:43
  right?
• 4:43
  So
• 4:43
  what
• 4:44
  from
• 4:44
  a
• 4:44
  Consumer
• 4:45
  in
• 4:45
  Canada.
• 4:45
  Has
• 4:45
  anything
• 4:46
  changed
• 4:46
  in
• 4:46
  the
• 4:46
  last
• 4:46
  20
• 4:46
  some
• 4:47
  years?
• 4:47
  You've
• 4:47
  been
• 4:47
  doing
• 4:47
  this?
• 4:48
  For
• 4:48
  sure.
• 4:49
  There's
• 4:49
  no
• 4:49
  doubt
• 4:50
  that
• 4:50
  the
• 4:50
  branded
• 4:51
  fully
• 4:51
  integrated
• 4:52
  B2B
• 4:53
  retail
• 4:53
  and
• 4:53
  B2C
• 4:54
  couriers
• 4:54
  in
• 4:55
  Canada,
• 4:55
  including
• 4:56
  the
• 4:56
  big
• 4:56
  integrated
• 4:57
  couriers
• 4:57
  here,
• 4:58
  FedEx,
• 4:58
  UPS,
• 4:59
  Purelator
• 5:00
  is
• 5:00
  the
• 5:00
  largest
• 5:00
  integrated
• 5:01
  courier
• 5:01
  in
• 5:01
  Canada
• 5:02
  and
• 5:02
  there
• 5:03
  was
• 5:03
  a
• 5:03
  significant
• 5:04
  preference
• 5:04
  for
• 5:04
  a
• 5:05
  delivery
• 5:05
  with
• 5:06
  any
• 5:06
  of
• 5:06
  the
• 5:07
  large
• 5:07
  integrated
• 5:07
  couriers.
• 5:08
  I
• 5:08
  think
• 5:08
  that
• 5:09
  was
• 5:09
  a
• 5:09
  20
• 5:09
  year
• 5:09
  ago
• 5:10
  philosophy
• 5:11
  that
• 5:11
  has
• 5:12
  E
• 5:12
  Commerce
• 5:12
  has
• 5:13
  changed
• 5:13
  the
• 5:13
  expectation,
• 5:14
  residential
• 5:15
  surcharges,
• 5:15
  delivery
• 5:16
  area
• 5:16
  surcharges.
• 5:17
  There
• 5:17
  was
• 5:17
  lots
• 5:17
  of
• 5:17
  surcharges
• 5:18
  associated
• 5:19
  with
• 5:19
  the
• 5:19
  integrated
• 5:19
  couriers
• 5:20
  getting
• 5:20
  to
• 5:20
  Bonnemile
• 5:21
  residential
• 5:22
  addresses.
• 5:23
  They
• 5:23
  have
• 5:24
  changed
• 5:24
  for
• 5:24
  the
• 5:24
  better
• 5:25
  and
• 5:25
  the
• 5:25
  market
• 5:25
  has
• 5:25
  also
• 5:26
  changed
• 5:26
  from
• 5:26
  the
• 5:27
  expectation
• 5:27
  of
• 5:27
  alternate
• 5:28
  delivery
• 5:28
  providers.
• 5:29
  So
• 5:30
  technology
• 5:30
  has
• 5:30
  really
• 5:31
  allowed
• 5:31
  both
• 5:32
  us
• 5:32
  as
• 5:32
  a
• 5:32
  consolidator
• 5:33
  and
• 5:33
  forwarder
• 5:34
  to
• 5:35
  provide
• 5:36
  as
• 5:37
  good
• 5:37
  if
• 5:37
  not
• 5:37
  better
• 5:37
  tracking
• 5:38
  experiences
• 5:38
  than
• 5:39
  the
• 5:39
  integrated
• 5:39
  courier.
• 5:39
  So
• 5:40
  we're
• 5:40
  able
• 5:40
  to
• 5:40
  end
• 5:41
  to
• 5:41
  end
• 5:41
  not
• 5:42
  only
• 5:42
  management
• 5:42
  from
• 5:43
  a
• 5:43
  communication
• 5:43
  and
• 5:44
  transportation
• 5:44
  standpoint,
• 5:45
  but
• 5:45
  the
• 5:45
  visibility
• 5:46
  is
• 5:46
  outstanding
• 5:46
  and
• 5:47
  the
• 5:47
  customers
• 5:47
  really
• 5:47
  know
• 5:48
  and
• 5:48
  are
• 5:48
  comfortable
• 5:49
  with
• 5:49
  the
• 5:49
  expectation
• 5:49
  of
• 5:50
  delivery
• 5:50
  through
• 5:51
  a
• 5:51
  delivery
• 5:51
  partner.
• 5:52
  Going
• 5:52
  back
• 5:52
  to
• 5:52
  one
• 5:53
  of
• 5:53
  your
• 5:53
  first
• 5:53
  questions
• 5:54
  before
• 5:55
  we,
• 5:55
  you
• 5:56
  know,
• 5:56
  can
• 5:56
  provide
• 5:56
  solutions
• 5:57
  to
• 5:57
  any
• 5:57
  of
• 5:57
  the
• 5:57
  needs
• 5:57
  that
• 5:58
  growing
• 5:58
  and
• 5:58
  or
• 5:59
  already
• 5:59
  established
• 5:59
  US
• 6:00
  detailers
• 6:00
  would
• 6:00
  have,
• 6:01
  it's
• 6:01
  important
• 6:02
  to
• 6:02
  understand
• 6:02
  whether
• 6:02
  they're
• 6:03
  doing
• 6:03
  business
• 6:03
  casually
• 6:04
  or
• 6:04
  whether
• 6:04
  they're
• 6:04
  doing
• 6:05
  business
• 6:05
  formally
• 6:06
  in
• 6:06
  Canada.
• 6:06
  And
• 6:06
  there's
• 6:07
  a
• 6:08
  variety
• 6:08
  of
• 6:08
  questions
• 6:08
  that
• 6:08
  we
• 6:09
  would
• 6:09
  ask,
• 6:09
  get
• 6:09
  those
• 6:10
  answers
• 6:10
  and
• 6:10
  decide
• 6:11
  which
• 6:11
  track
• 6:11
  we're
• 6:12
  going
• 6:12
  to
• 6:12
  talk
• 6:12
  about.
• 6:13
  Solutions
• 6:13
  for
• 6:13
  transport,
• 6:14
  delivery,
• 6:15
  cost
• 6:15
  effective
• 6:15
  and
• 6:16
  the
• 6:16
  like.
• 6:16
  That's
• 6:17
  caused
• 6:17
  a
• 6:18
  custom
• 6:19
  clearance,
• 6:19
  right,
• 6:19
  that
• 6:20
  you're
• 6:20
  talking
• 6:20
  about?
• 6:20
  Yeah,
• 6:21
  it
• 6:22
  really
• 6:22
  is.
• 6:22
  It
• 6:22
  gets
• 6:22
  into,
• 6:23
  it
• 6:23
  gets
• 6:23
  into
• 6:24
  accounting,
• 6:24
  it
• 6:24
  gets
• 6:24
  into
• 6:25
  business
• 6:25
  registration,
• 6:26
  it
• 6:26
  gets
• 6:26
  into
• 6:26
  provincial
• 6:27
  registration
• 6:27
  of
• 6:28
  taxes,
• 6:28
  it
• 6:28
  gets
• 6:29
  into
• 6:29
  product
• 6:30
  registration,
• 6:30
  gets
• 6:31
  into
• 6:31
  other
• 6:31
  government
• 6:32
  departments
• 6:32
  that
• 6:32
  might
• 6:33
  require
• 6:33
  you
• 6:34
  to
• 6:34
  perform
• 6:34
  certain
• 6:35
  acts.
• 6:35
  You
• 6:35
  know,
• 6:35
  Agriculture
• 6:36
  Canada,
• 6:36
  Health
• 6:37
  Canada,
• 6:37
  the
• 6:37
  Natural
• 6:37
  Health
• 6:37
  Product
• 6:38
  Directorate.
• 6:38
  So
• 6:39
  whether
• 6:39
  we're
• 6:39
  doing
• 6:40
  business
• 6:40
  formally
• 6:41
  or
• 6:41
  informally
• 6:42
  is
• 6:42
  really
• 6:42
  the
• 6:42
  big
• 6:42
  first
• 6:43
  question.
• 6:44
  And
• 6:44
  if
• 6:44
  we're
• 6:44
  doing
• 6:44
  business
• 6:45
  informally
• 6:46
  through
• 6:46
  the
• 6:46
  what
• 6:47
  we'll
• 6:47
  call
• 6:47
  the
• 6:47
  courier
• 6:48
  stream
• 6:48
  or
• 6:48
  the
• 6:48
  casual
• 6:48
  stream,
• 6:49
  there
• 6:49
  are
• 6:49
  some
• 6:50
  things
• 6:50
  that
• 6:50
  we
• 6:50
  need
• 6:50
  to
• 6:50
  adhere
• 6:51
  to.
• 6:51
  You
• 6:51
  can't
• 6:51
  exceed
• 6:52
  3300
• 6:53
  Canadian
• 6:54
  per
• 6:54
  day
• 6:54
  per
• 6:55
  order
• 6:55
  per
• 6:55
  consignee
• 6:56
  without
• 6:57
  exceeding
• 6:57
  that
• 6:57
  commercial
• 6:58
  threshold
• 6:58
  that
• 6:58
  we're
• 6:59
  trying
• 6:59
  to
• 6:59
  stay
• 7:00
  below.
• 7:00
  Goods
• 7:01
  cannot
• 7:01
  be
• 7:01
  for
• 7:01
  resale
• 7:02
  or
• 7:02
  retail
• 7:03
  sale
• 7:03
  and
• 7:04
  depending
• 7:04
  on
• 7:04
  the
• 7:05
  product
• 7:05
  there's
• 7:05
  a
• 7:05
  90
• 7:06
  day
• 7:06
  supply
• 7:07
  per
• 7:07
  order
• 7:07
  restriction
• 7:08
  from
• 7:08
  the
• 7:08
  casual
• 7:08
  stream.
• 7:09
  The
• 7:09
  import
• 7:09
  of
• 7:10
  record
• 7:10
  in
• 7:10
  the
• 7:10
  casual
• 7:11
  stream
• 7:11
  is
• 7:11
  the
• 7:11
  consignee
• 7:12
  in
• 7:12
  Canada,
• 7:13
  not
• 7:13
  the
• 7:13
  shipper.
• 7:14
  So
• 7:14
  there's
• 7:14
  some
• 7:15
  advantages
• 7:15
  to
• 7:16
  that.
• 7:16
  There's
• 7:16
  some
• 7:16
  challenges
• 7:16
  to
• 7:17
  that
• 7:17
  depending
• 7:17
  on
• 7:17
  if
• 7:17
  you're
• 7:18
  omnichannel
• 7:18
  or
• 7:18
  you
• 7:18
  just
• 7:19
  do
• 7:19
  USC
• 7:20
  Commerce
• 7:20
  Export.
• 7:21
  Dave,
• 7:21
  I'm
• 7:21
  going
• 7:21
  to
• 7:21
  jump
• 7:21
  in
• 7:22
  real
• 7:22
  quick.
• 7:22
  So
• 7:22
  just
• 7:23
  for
• 7:23
  everybody
• 7:23
  listening,
• 7:24
  I
• 7:24
  want
• 7:24
  to
• 7:24
  reiterate
• 7:25
  once
• 7:26
  Dave
• 7:26
  gets
• 7:26
  going,
• 7:27
  it's
• 7:27
  really,
• 7:28
  it's,
• 7:28
  it's
• 7:28
  hard
• 7:28
  to
• 7:29
  get
• 7:29
  it,
• 7:29
  get
• 7:29
  that
• 7:30
  machine
• 7:30
  set
• 7:30
  up
• 7:30
  in
• 7:31
  there.
• 7:31
  And
• 7:31
  so
• 7:31
  he's
• 7:32
  not
• 7:32
  as
• 7:32
  long
• 7:32
  winded
• 7:32
  as
• 7:32
  you.
• 7:33
  I'm
• 7:33
  not
• 7:33
  sure
• 7:33
  about
• 7:34
  that.
• 7:34
  I'd
• 7:34
  say
• 7:35
  we
• 7:35
  put
• 7:35
  each
• 7:35
  other
• 7:36
  on
• 7:36
  the
• 7:36
  mic
• 7:36
  and
• 7:36
  let
• 7:36
  it,
• 7:36
  let
• 7:36
  it
• 7:37
  ride.
• 7:37
  But,
• 7:38
  but
• 7:39
  more
• 7:39
  importantly
• 7:40
  is
• 7:40
  when,
• 7:40
  when
• 7:41
  I
• 7:41
  in
• 7:41
  previous
• 7:42
  episodes,
• 7:42
  maybe
• 7:43
  in
• 7:43
  the
• 7:43
  beginning
• 7:43
  of
• 7:43
  this
• 7:43
  one,
• 7:44
  John
• 7:44
  might
• 7:44
  have
• 7:44
  spoke
• 7:44
  through
• 7:44
  but
• 7:45
  when
• 7:45
  we
• 7:45
  say
• 7:45
  Dave
• 7:46
  is
• 7:46
  a
• 7:46
  breadth
• 7:46
  of
• 7:47
  knowledge,
• 7:47
  he
• 7:48
  knows
• 7:48
  more
• 7:48
  about
• 7:48
  Canada
• 7:49
  than
• 7:49
  anybody
• 7:49
  I've
• 7:50
  ever
• 7:50
  come
• 7:50
  across.
• 7:51
  And
• 7:51
  so
• 7:52
  it's
• 7:52
  just
• 7:52
  an
• 7:53
  absolute
• 7:53
  asset
• 7:54
  for
• 7:54
  us
• 7:54
  as
• 7:54
  an
• 7:54
  organization
• 7:55
  to
• 7:55
  have
• 7:55
  Dave
• 7:56
  here
• 7:56
  too.
• 7:56
  And
• 7:57
  our
• 7:57
  goal,
• 7:58
  this
• 7:58
  podcast
• 7:59
  is
• 7:59
  not
• 7:59
  necessarily
• 8:00
  we're
• 8:00
  not
• 8:00
  here
• 8:01
  to
• 8:01
  just
• 8:01
  simply
• 8:02
  promote
• 8:02
  Ascendia
• 8:03
  services
• 8:03
  only,
• 8:04
  but
• 8:04
  it's
• 8:04
  really
• 8:04
  to
• 8:05
  inform
• 8:05
  as
• 8:05
  well
• 8:06
  in
• 8:06
  terms
• 8:06
  of,
• 8:06
  you
• 8:06
  know,
• 8:07
  if
• 8:07
  you
• 8:07
  have
• 8:07
  one.
• 8:08
  Canada's
• 8:08
  the
• 8:08
  11th
• 8:09
  largest
• 8:09
  e
• 8:09
  commerce
• 8:10
  market
• 8:10
  in
• 8:10
  the
• 8:10
  world.
• 8:10
  You
• 8:11
  know,
• 8:11
  if
• 8:11
  you're
• 8:11
  not
• 8:11
  doing
• 8:12
  business
• 8:12
  in
• 8:12
  Canada.
• 8:12
  Michael,
• 8:13
  question
• 8:13
  to
• 8:13
  you
• 8:14
  from
• 8:14
  my
• 8:14
  perspective,
• 8:15
  and
• 8:15
  this
• 8:15
  is
• 8:15
  more
• 8:16
  customer
• 8:16
  facing
• 8:16
  perspective
• 8:17
  is
• 8:17
  well,
• 8:17
  why
• 8:18
  not
• 8:18
  and
• 8:18
  let's
• 8:19
  start
• 8:19
  there
• 8:19
  and
• 8:19
  figure
• 8:20
  out
• 8:20
  whether
• 8:20
  it's
• 8:20
  a
• 8:21
  mind
• 8:21
  shift
• 8:21
  thing,
• 8:21
  if
• 8:21
  it's
• 8:22
  a
• 8:22
  mindset
• 8:22
  issue
• 8:23
  or
• 8:23
  if
• 8:23
  you're,
• 8:23
  if
• 8:23
  it's
• 8:24
  just
• 8:24
  something
• 8:24
  well
• 8:24
  or
• 8:25
  we
• 8:25
  don't
• 8:25
  know
• 8:25
  if
• 8:25
  our
• 8:25
  product
• 8:26
  can
• 8:26
  get
• 8:26
  there.
• 8:26
  We
• 8:26
  don't
• 8:26
  know
• 8:26
  it.
• 8:27
  Just
• 8:27
  talk
• 8:27
  to
• 8:27
  us
• 8:28
  about
• 8:28
  it.
• 8:28
  We
• 8:28
  would
• 8:29
  love
• 8:29
  to
• 8:29
  be
• 8:29
  able
• 8:29
  to
• 8:30
  explore
• 8:30
  those
• 8:30
  opportunities
• 8:31
  with
• 8:31
  you
• 8:31
  and
• 8:32
  more
• 8:32
  importantly,
• 8:32
  having
• 8:33
  Dave
• 8:33
  in
• 8:33
  the
• 8:34
  background
• 8:34
  of
• 8:35
  just
• 8:35
  being
• 8:35
  able
• 8:35
  to
• 8:36
  say,
• 8:36
  hey,
• 8:36
  any
• 8:36
  question
• 8:37
  I
• 8:37
  have
• 8:37
  I
• 8:38
  can,
• 8:38
  you
• 8:38
  know,
• 8:38
  ask
• 8:39
  Dave
• 8:39
  and
• 8:39
  his
• 8:39
  team,
• 8:40
  I
• 8:40
  mean
• 8:40
  anything.
• 8:41
  It
• 8:41
  could
• 8:41
  be,
• 8:41
  you
• 8:42
  know,
• 8:42
  from
• 8:43
  as
• 8:43
  simple
• 8:43
  as
• 8:44
  hey,
• 8:44
  this
• 8:44
  is
• 8:45
  a
• 8:45
  face
• 8:46
  wash
• 8:46
  too.
• 8:46
  Is
• 8:47
  nitrogen
• 8:47
  considered
• 8:48
  an
• 8:48
  aerosol
• 8:48
  and
• 8:49
  what
• 8:49
  are
• 8:49
  your
• 8:49
  thoughts
• 8:49
  on
• 8:50
  us
• 8:50
  hitting
• 8:50
  that
• 8:50
  up
• 8:50
  with
• 8:50
  an
• 8:50
  airplane?
• 8:51
  Probably
• 8:51
  not
• 8:52
  great,
• 8:52
  but
• 8:52
  we're
• 8:53
  still
• 8:53
  going
• 8:53
  to
• 8:53
  ask
• 8:53
  the
• 8:53
  question
• 8:54
  to
• 8:54
  figure
• 8:54
  out.
• 8:54
  What
• 8:55
  we're
• 8:55
  going
• 8:55
  to
• 8:55
  be
• 8:55
  able
• 8:55
  to.
• 8:55
  Do
• 8:56
  intra
• 8:56
  Canada
• 8:56
  once
• 8:57
  we
• 8:57
  get
• 8:57
  across
• 8:57
  the
• 8:58
  border
• 8:58
  via
• 8:58
  ground
• 8:59
  transport.
• 8:59
  So
• 9:00
  Dave,
• 9:00
  I
• 9:01
  have
• 9:01
  a
• 9:01
  question
• 9:01
  for
• 9:01
  you.
• 9:02
  So
• 9:02
  one
• 9:02
  of
• 9:02
  the
• 9:02
  big
• 9:03
  themes
• 9:03
  that
• 9:04
  that
• 9:04
  I've
• 9:04
  been
• 9:04
  discussing
• 9:05
  with
• 9:05
  customers
• 9:06
  on
• 9:06
  a
• 9:07
  customer
• 9:07
  facing
• 9:07
  meaning
• 9:07
  talking
• 9:08
  with
• 9:08
  the
• 9:08
  online
• 9:08
  retailers,
• 9:09
  the
• 9:09
  subscription
• 9:09
  boxes
• 9:10
  is
• 9:10
  the
• 9:11
  focus
• 9:11
  of
• 9:11
  the
• 9:12
  customer
• 9:12
  experience.
• 9:13
  I
• 9:14
  do
• 9:14
  want
• 9:14
  to
• 9:14
  talk
• 9:14
  a
• 9:15
  little
• 9:15
  bit
• 9:15
  specifically
• 9:15
  about
• 9:16
  what
• 9:16
  you've
• 9:16
  created,
• 9:16
  you
• 9:17
  and
• 9:17
  your
• 9:17
  team
• 9:17
  created
• 9:17
  with
• 9:18
  the
• 9:18
  Broad
• 9:18
  reach
• 9:18
  network
• 9:19
  and
• 9:19
  how
• 9:19
  you
• 9:20
  guys
• 9:20
  are
• 9:21
  able
• 9:21
  to
• 9:22
  improve
• 9:22
  the
• 9:22
  customer
• 9:22
  experience
• 9:23
  over
• 9:23
  let's
• 9:23
  say
• 9:24
  Something
• 9:24
  like
• 9:24
  a,
• 9:24
  an
• 9:25
  integrated
• 9:25
  career
• 9:25
  like
• 9:26
  the
• 9:26
  FedEx
• 9:26
  or
• 9:26
  DPS
• 9:27
  or
• 9:27
  even.
• 9:28
  You
• 9:28
  mentioned
• 9:28
  Purelator.
• 9:29
  Could
• 9:29
  you
• 9:29
  talk
• 9:29
  to
• 9:30
  that
• 9:30
  for
• 9:30
  a
• 9:30
  couple
• 9:30
  minutes?
• 9:31
  Yeah,
• 9:32
  it's
• 9:32
  a
• 9:32
  little
• 9:32
  bit
• 9:32
  of
• 9:32
  a,
• 9:33
  of
• 9:33
  a
• 9:34
  careful
• 9:34
  description.
• 9:35
  And
• 9:35
  the
• 9:35
  reason
• 9:35
  I
• 9:36
  say
• 9:36
  that
• 9:36
  first
• 9:36
  off
• 9:37
  there's
• 9:37
  no
• 9:37
  formulas
• 9:38
  in
• 9:38
  shipping.
• 9:39
  There's
• 9:39
  nothing
• 9:40
  that's
• 9:40
  proprietary.
• 9:40
  There's
• 9:41
  nothing
• 9:41
  that
• 9:42
  we're
• 9:42
  doing
• 9:42
  that
• 9:43
  is
• 9:43
  an
• 9:43
  invention
• 9:44
  of
• 9:44
  some
• 9:45
  cutting
• 9:45
  edge
• 9:46
  service
• 9:46
  that
• 9:46
  no
• 9:46
  one's
• 9:46
  going
• 9:47
  to
• 9:47
  be
• 9:47
  able
• 9:47
  to
• 9:47
  replicate.
• 9:47
  But
• 9:48
  there
• 9:48
  are
• 9:48
  some
• 9:48
  best
• 9:48
  practices
• 9:49
  and
• 9:49
  some
• 9:49
  things
• 9:49
  that
• 9:50
  we
• 9:50
  do
• 9:50
  with
• 9:50
  our
• 9:50
  transport
• 9:51
  network.
• 9:51
  There
• 9:51
  are
• 9:51
  some
• 9:51
  ways
• 9:52
  that
• 9:52
  we
• 9:52
  clear
• 9:52
  customs,
• 9:53
  all
• 9:53
  forward
• 9:54
  thinking
• 9:54
  and
• 9:54
  compliant.
• 9:55
  There's
• 9:55
  bond
• 9:55
  utilization,
• 9:56
  there's
• 9:56
  all
• 9:56
  sorts
• 9:57
  of
• 9:57
  cross
• 9:57
  docket
• 9:58
  partner
• 9:58
  network
• 9:59
  connecting
• 9:59
  that
• 9:59
  we
• 9:59
  do
• 10:00
  to
• 10:00
  achieve
• 10:01
  the
• 10:01
  outcome
• 10:01
  that
• 10:02
  we
• 10:02
  have.
• 10:02
  And
• 10:03
  we
• 10:03
  want
• 10:03
  to
• 10:03
  continue
• 10:03
  to
• 10:04
  describe
• 10:04
  that.
• 10:04
  We
• 10:04
  want
• 10:05
  to
• 10:05
  continue
• 10:05
  to
• 10:05
  have
• 10:06
  merchants
• 10:06
  trust
• 10:06
  us
• 10:06
  and
• 10:07
  we
• 10:07
  want
• 10:07
  to
• 10:07
  continue
• 10:07
  to
• 10:08
  beat
• 10:08
  the
• 10:08
  competition
• 10:09
  in
• 10:09
  terms
• 10:09
  of
• 10:09
  service
• 10:09
  quality.
• 10:10
  At
• 10:10
  the
• 10:11
  end
• 10:11
  of
• 10:11
  the
• 10:11
  day
• 10:11
  we
• 10:12
  have
• 10:12
  the
• 10:12
  fewest
• 10:12
  number
• 10:13
  of
• 10:13
  touches,
• 10:13
  the
• 10:14
  fewest
• 10:14
  miles
• 10:15
  or
• 10:15
  kilometers
• 10:16
  traveled
• 10:17
  and
• 10:18
  the
• 10:18
  lowest
• 10:19
  cost,
• 10:20
  most
• 10:20
  efficient
• 10:21
  network
• 10:21
  after
• 10:21
  two
• 10:22
  years
• 10:22
  for
• 10:22
  us
• 10:22
  to
• 10:23
  Canada
• 10:23
  straight
• 10:23
  away.
• 10:24
  Now
• 10:24
  some
• 10:24
  of
• 10:24
  that
• 10:24
  is
• 10:25
  related
• 10:25
  to
• 10:25
  our
• 10:26
  size.
• 10:26
  We
• 10:26
  don't
• 10:27
  have
• 10:27
  trains,
• 10:27
  planes
• 10:28
  and
• 10:28
  automobiles
• 10:28
  that
• 10:29
  are
• 10:29
  running
• 10:29
  all
• 10:29
  over
• 10:30
  the
• 10:30
  North
• 10:30
  American
• 10:31
  network
• 10:31
  like
• 10:31
  some
• 10:31
  of
• 10:31
  the
• 10:31
  large
• 10:32
  integrated
• 10:32
  couriers.
• 10:33
  We
• 10:33
  were
• 10:33
  very
• 10:33
  surgical,
• 10:34
  we
• 10:34
  were
• 10:34
  very
• 10:34
  precise
• 10:35
  in
• 10:35
  how
• 10:35
  we
• 10:35
  set
• 10:35
  up
• 10:35
  the
• 10:36
  network
• 10:36
  and
• 10:36
  we
• 10:36
  did
• 10:37
  it
• 10:37
  based
• 10:37
  on
• 10:37
  a
• 10:37
  post
• 10:38
  Covid
• 10:38
  era
• 10:39
  which
• 10:39
  is
• 10:40
  eh.
• 10:40
  We'll
• 10:40
  just
• 10:41
  say
• 10:41
  was
• 10:41
  a
• 10:41
  little.
• 10:41
  Things
• 10:41
  were
• 10:42
  getting
• 10:42
  a
• 10:42
  little
• 10:42
  bit
• 10:42
  frothy
• 10:43
  in
• 10:43
  there
• 10:43
  in
• 10:43
  2122.
• 10:46
  So
• 10:46
  a
• 10:46
  very
• 10:47
  fresh
• 10:47
  approach.
• 10:47
  We
• 10:48
  really
• 10:48
  focused
• 10:48
  on
• 10:48
  middle
• 10:49
  mile,
• 10:49
  we
• 10:50
  focused
• 10:50
  on
• 10:50
  middle
• 10:50
  mile
• 10:51
  speed.
• 10:52
  We
• 10:52
  focused
• 10:52
  on
• 10:52
  getting
• 10:53
  to
• 10:53
  all
• 10:53
  the
• 10:53
  major
• 10:53
  cities
• 10:54
  in
• 10:54
  Canada
• 10:54
  whether
• 10:55
  it's
• 10:55
  ground
• 10:55
  or
• 10:55
  air.
• 10:56
  We
• 10:56
  have
• 10:56
  a
• 10:56
  fantastic
• 10:56
  partnership
• 10:57
  with
• 10:57
  Air
• 10:57
  Canada
• 10:58
  that
• 10:58
  reaches
• 10:58
  anywhere
• 10:59
  between
• 10:59
  eight
• 10:59
  and
• 10:59
  12
• 11:00
  major
• 11:00
  cities
• 11:00
  in
• 11:00
  Canada
• 11:01
  for
• 11:01
  an
• 11:01
  expedited
• 11:01
  product
• 11:02
  that's
• 11:02
  been
• 11:02
  very
• 11:03
  successful.
• 11:03
  We're
• 11:04
  working
• 11:04
  with
• 11:04
  these
• 11:04
  alternate
• 11:05
  delivery
• 11:05
  providers
• 11:06
  moving
• 11:06
  times
• 11:06
  around
• 11:07
  to
• 11:07
  have
• 11:08
  preferential
• 11:08
  Service
• 11:09
  picking
• 11:09
  up
• 11:09
  12
• 11:10
  days
• 11:10
  depending
• 11:10
  on
• 11:10
  the
• 11:10
  province,
• 11:11
  depending
• 11:11
  on
• 11:11
  the
• 11:11
  US
• 11:12
  origin
• 11:12
  shipping
• 11:12
  point.
• 11:13
  Again
• 11:13
  all
• 11:14
  end
• 11:14
  to
• 11:14
  end
• 11:14
  in
• 11:15
  terms
• 11:15
  of
• 11:15
  not
• 11:16
  only
• 11:16
  custody
• 11:16
  but
• 11:16
  also
• 11:17
  visibility
• 11:17
  and
• 11:18
  transparency
• 11:18
  to
• 11:18
  those
• 11:18
  packages.
• 11:19
  The
• 11:20
  customs
• 11:20
  clearance
• 11:21
  process
• 11:22
  probably
• 11:22
  don't
• 11:22
  want
• 11:22
  to
• 11:22
  go
• 11:22
  into
• 11:22
  too
• 11:23
  much
• 11:23
  detail
• 11:23
  on
• 11:23
  this
• 11:23
  because
• 11:24
  you
• 11:24
  will
• 11:24
  definitely
• 11:24
  bore
• 11:25
  the
• 11:25
  listeners.
• 11:25
  But
• 11:26
  we
• 11:26
  have
• 11:27
  automated
• 11:27
  it
• 11:27
  entirely.
• 11:28
  We
• 11:28
  have
• 11:28
  bonded
• 11:29
  trucks
• 11:29
  and
• 11:29
  bonded
• 11:30
  facilities.
• 11:30
  We
• 11:30
  do
• 11:30
  an
• 11:31
  electronic
• 11:31
  release
• 11:31
  and
• 11:32
  anytime
• 11:32
  there's
• 11:32
  an
• 11:32
  inspection
• 11:33
  we
• 11:34
  rifle
• 11:34
  through
• 11:34
  what
• 11:35
  we
• 11:35
  call,
• 11:35
  I
• 11:35
  guess
• 11:36
  containers
• 11:37
  that
• 11:37
  are,
• 11:37
  that
• 11:37
  are
• 11:37
  marked
• 11:38
  with
• 11:38
  those
• 11:38
  parcels.
• 11:39
  We
• 11:39
  pull
• 11:39
  the
• 11:39
  whole,
• 11:39
  the
• 11:40
  held
• 11:40
  parcels
• 11:40
  and
• 11:40
  everything
• 11:41
  else
• 11:41
  flows
• 11:41
  through.
• 11:41
  So
• 11:41
  even
• 11:42
  if
• 11:42
  there
• 11:42
  are
• 11:42
  inspections
• 11:42
  or
• 11:43
  holes
• 11:44
  or
• 11:44
  delays,
• 11:44
  it
• 11:44
  only
• 11:45
  would
• 11:45
  affect
• 11:46
  the
• 11:46
  small,
• 11:46
  the
• 11:46
  parcels
• 11:47
  that
• 11:47
  will
• 11:47
  be
• 11:47
  targeted.
• 11:47
  So
• 11:48
  we've
• 11:48
  built
• 11:48
  operation
• 11:49
  technology
• 11:50
  and
• 11:51
  a
• 11:51
  system
• 11:51
  to
• 11:52
  we
• 11:52
  think
• 11:52
  compete
• 11:53
  with
• 11:53
  even
• 11:53
  the
• 11:53
  express
• 11:54
  carriers.
• 11:54
  I
• 11:54
  mean,
• 11:54
  some
• 11:55
  of
• 11:55
  the
• 11:55
  markets
• 11:55
  out
• 11:55
  of
• 11:55
  the
• 11:55
  US
• 11:56
  that
• 11:56
  we're
• 11:56
  getting
• 11:56
  service
• 11:57
  into,
• 11:57
  Greater
• 11:57
  Toronto
• 11:58
  and
• 11:58
  or
• 11:58
  eastern
• 11:58
  Canada
• 11:59
  out
• 11:59
  of
• 11:59
  the
• 12:00
  Northeast
• 12:00
  in
• 12:00
  the
• 12:01
  US
• 12:01
  are
• 12:02
  faster
• 12:02
  than
• 12:02
  you
• 12:02
  could
• 12:02
  get
• 12:03
  if
• 12:03
  you
• 12:03
  actually
• 12:03
  flew
• 12:03
  it
• 12:03
  on
• 12:03
  a
• 12:04
  plane
• 12:04
  that
• 12:04
  went
• 12:04
  through
• 12:04
  Memphis
• 12:04
  or
• 12:05
  Louisville
• 12:05
  and
• 12:05
  had
• 12:05
  a
• 12:05
  delivery
• 12:06
  by
• 12:07
  a,
• 12:07
  you
• 12:07
  know,
• 12:08
  purple
• 12:08
  tail
• 12:08
  or
• 12:08
  a
• 12:09
  brown
• 12:09
  van.
• 12:10
  So
• 12:10
  can
• 12:10
  you
• 12:10
  just
• 12:10
  go
• 12:10
  into
• 12:11
  a
• 12:11
  little
• 12:11
  further?
• 12:11
  They
• 12:12
  were
• 12:12
  using
• 12:12
  a,
• 12:12
  one
• 12:13
  of
• 12:13
  their
• 12:13
  big
• 12:13
  integrators,
• 12:14
  one
• 12:14
  of
• 12:14
  the
• 12:14
  big
• 12:14
  three
• 12:15
  and
• 12:16
  their
• 12:16
  clearance
• 12:16
  process
• 12:17
  is
• 12:17
  different
• 12:17
  than
• 12:17
  yours.
• 12:18
  And
• 12:19
  we,
• 12:19
  we
• 12:20
  explain
• 12:20
  to
• 12:20
  the
• 12:20
  customer,
• 12:21
  hey,
• 12:21
  we
• 12:21
  don't
• 12:21
  hold
• 12:22
  the
• 12:22
  whole
• 12:22
  shipment.
• 12:22
  If
• 12:23
  there's
• 12:23
  an
• 12:23
  issue
• 12:23
  with
• 12:23
  one
• 12:23
  of
• 12:24
  packages,
• 12:24
  the
• 12:24
  other
• 12:24
  stuff
• 12:24
  goes
• 12:25
  through.
• 12:25
  Can
• 12:25
  you
• 12:25
  just
• 12:26
  dive
• 12:26
  into
• 12:26
  that
• 12:26
  a
• 12:26
  little
• 12:26
  bit?
• 12:27
  Because
• 12:27
  I
• 12:27
  think
• 12:27
  that's
• 12:27
  something
• 12:28
  that
• 12:28
  a
• 12:28
  lot
• 12:28
  of
• 12:28
  customers
• 12:28
  are
• 12:29
  unaware
• 12:29
  of
• 12:30
  with
• 12:30
  the
• 12:30
  big
• 12:30
  three
• 12:31
  versus
• 12:31
  what
• 12:31
  you're
• 12:31
  doing.
• 12:32
  Yeah.
• 12:32
  Generally
• 12:33
  speaking.
• 12:33
  Generally,
• 12:34
  yep.
• 12:35
  Generally
• 12:35
  speaking.
• 12:35
  Each
• 12:36
  package
• 12:37
  clears
• 12:37
  customs
• 12:38
  on
• 12:38
  its
• 12:38
  own
• 12:38
  through
• 12:39
  an
• 12:39
  integrated
• 12:39
  courier
• 12:40
  network.
• 12:40
  They
• 12:41
  clear
• 12:41
  on
• 12:41
  a
• 12:42
  courier
• 12:42
  low
• 12:42
  value
• 12:42
  shipment
• 12:43
  basis.
• 12:43
  Right.
• 12:44
  They
• 12:44
  require,
• 12:45
  they
• 12:46
  require
• 12:46
  less
• 12:47
  data
• 12:48
  than
• 12:49
  we
• 12:49
  do
• 12:49
  for
• 12:50
  the
• 12:51
  clearances
• 12:51
  that
• 12:51
  we
• 12:52
  perform.
• 12:53
  They
• 12:53
  have
• 12:53
  some
• 12:54
  special
• 12:54
  arrangement
• 12:54
  with
• 12:55
  airport
• 12:55
  and
• 12:56
  customs
• 12:56
  authorities.
• 12:57
  But
• 12:57
  at
• 12:57
  the
• 12:57
  end
• 12:58
  of
• 12:58
  the
• 12:58
  day
• 12:58
  they're
• 12:59
  highly
• 12:59
  accountable
• 12:59
  for
• 13:00
  each
• 13:00
  of
• 13:00
  those
• 13:00
  packages
• 13:00
  and
• 13:00
  they
• 13:01
  handle
• 13:01
  them
• 13:01
  individually,
• 13:02
  whether
• 13:03
  it's
• 13:03
  having
• 13:04
  a
• 13:04
  second
• 13:04
  customs
• 13:05
  label
• 13:05
  or
• 13:05
  a
• 13:05
  commercial
• 13:06
  invoice
• 13:06
  generated.
• 13:07
  So
• 13:07
  it's
• 13:07
  very
• 13:07
  expensive
• 13:08
  for
• 13:08
  the
• 13:08
  couriers
• 13:09
  to
• 13:09
  handle
• 13:09
  individual
• 13:10
  E
• 13:10
  commerce
• 13:11
  parcels
• 13:11
  going
• 13:11
  to
• 13:11
  any
• 13:12
  country,
• 13:12
  including
• 13:12
  Canada.
• 13:13
  If
• 13:13
  you
• 13:13
  ship
• 13:13
  to
• 13:14
  Ecuador
• 13:14
  or
• 13:14
  you
• 13:15
  ship
• 13:15
  to
• 13:15
  the
• 13:15
  UK
• 13:15
  or
• 13:16
  you
• 13:16
  ship
• 13:16
  to
• 13:16
  Canada
• 13:16
  with
• 13:17
  the
• 13:17
  large
• 13:17
  integrated
• 13:17
  couriers,
• 13:18
  oftentimes
• 13:19
  they're
• 13:19
  processing
• 13:19
  them
• 13:20
  the
• 13:20
  same.
• 13:20
  Because
• 13:21
  of
• 13:21
  that
• 13:21
  additional
• 13:22
  cost
• 13:22
  that
• 13:23
  processing
• 13:23
  that
• 13:23
  fees
• 13:24
  and
• 13:24
  touching
• 13:24
  it,
• 13:25
  there's
• 13:25
  a
• 13:25
  lot
• 13:25
  more
• 13:25
  costs
• 13:26
  associated
• 13:26
  with
• 13:26
  the
• 13:27
  big
• 13:27
  three
• 13:27
  carriers
• 13:27
  and
• 13:28
  what
• 13:28
  they're
• 13:28
  assessing
• 13:28
  to
• 13:29
  the
• 13:29
  customer.
• 13:29
  Right.
• 13:30
  And
• 13:30
  what,
• 13:31
  I
• 13:31
  mean,
• 13:31
  that's
• 13:31
  a
• 13:31
  big
• 13:32
  deal.
• 13:32
  What
• 13:33
  the,
• 13:33
  what
• 13:33
  the
• 13:33
  integrated
• 13:34
  couriers
• 13:35
  can
• 13:35
  do
• 13:35
  on
• 13:36
  the
• 13:36
  other
• 13:36
  side
• 13:36
  of
• 13:36
  the
• 13:36
  coin
• 13:37
  to
• 13:37
  some
• 13:37
  of
• 13:37
  these
• 13:37
  exotic
• 13:38
  international
• 13:39
  markets
• 13:39
  is
• 13:39
  amazing.
• 13:40
  I
• 13:40
  really
• 13:41
  respect
• 13:41
  their
• 13:42
  end
• 13:42
  to
• 13:42
  end
• 13:43
  infrastructure,
• 13:44
  the
• 13:45
  scheduling,
• 13:45
  the
• 13:46
  operations,
• 13:47
  but
• 13:47
  it's
• 13:47
  very
• 13:48
  expensive.
• 13:49
  It's
• 13:50
  a
• 13:50
  lot
• 13:50
  of
• 13:50
  overhead
• 13:51
  that
• 13:51
  you
• 13:51
  have
• 13:51
  to
• 13:52
  pay
• 13:52
  for
• 13:52
  and
• 13:52
  there's
• 13:52
  a
• 13:53
  lot
• 13:53
  of
• 13:53
  processes
• 13:53
  that
• 13:54
  are
• 13:54
  very
• 13:54
  rigid
• 13:55
  and
• 13:55
  they
• 13:56
  do
• 13:56
  have
• 13:56
  consolidations.
• 13:57
  UPS,
• 13:58
  FedEx,
• 13:59
  DHL,
• 13:59
  E
• 14:00
  Commerce.
• 14:00
  Outside
• 14:00
  of
• 14:00
  the
• 14:01
  DHL
• 14:02
  Express
• 14:02
  network,
• 14:02
  they
• 14:02
  do
• 14:03
  run
• 14:03
  consolidation
• 14:04
  programs,
• 14:05
  but
• 14:05
  they're
• 14:05
  not
• 14:05
  as
• 14:05
  agile,
• 14:06
  they're
• 14:06
  not
• 14:06
  as
• 14:06
  efficient,
• 14:07
  they're
• 14:07
  not
• 14:07
  as
• 14:07
  cost
• 14:07
  effective,
• 14:08
  they're
• 14:08
  not
• 14:08
  as
• 14:08
  good.
• 14:08
  So
• 14:09
  really
• 14:09
  you're
• 14:09
  kind
• 14:09
  of
• 14:09
  talking
• 14:10
  about
• 14:10
  kind
• 14:10
  of
• 14:11
  a
• 14:11
  canyon.
• 14:11
  On
• 14:11
  one
• 14:12
  side
• 14:12
  you
• 14:12
  have
• 14:12
  the
• 14:12
  integrated
• 14:13
  hot
• 14:13
  fast
• 14:14
  courier
• 14:14
  service,
• 14:15
  which
• 14:15
  is
• 14:15
  good,
• 14:15
  right?
• 14:16
  Expensive.
• 14:16
  We
• 14:16
  just
• 14:16
  talked
• 14:17
  about
• 14:17
  that.
• 14:17
  And
• 14:17
  then
• 14:17
  you
• 14:17
  have
• 14:18
  their,
• 14:18
  their
• 14:18
  version
• 14:18
  of
• 14:18
  consolidation.
• 14:19
  We're
• 14:20
  much
• 14:20
  closer
• 14:20
  in
• 14:21
  service
• 14:21
  and
• 14:21
  service
• 14:21
  quality
• 14:22
  to
• 14:22
  the
• 14:22
  express
• 14:22
  courier,
• 14:23
  in
• 14:23
  some
• 14:23
  cases
• 14:23
  better
• 14:23
  again,
• 14:24
  depending
• 14:24
  on
• 14:24
  where
• 14:25
  we're
• 14:25
  shipping
• 14:25
  from
• 14:25
  and
• 14:25
  where
• 14:25
  we're
• 14:26
  going
• 14:26
  to.
• 14:26
  In
• 14:26
  Canada,
• 14:27
  you
• 14:27
  know,
• 14:27
  one
• 14:27
  of
• 14:27
  the
• 14:27
  things
• 14:28
  that,
• 14:29
  you
• 14:29
  know,
• 14:29
  we
• 14:30
  specifically
• 14:30
  target,
• 14:31
  right.
• 14:31
  More
• 14:31
  of
• 14:31
  your
• 14:31
  direct
• 14:32
  consumer
• 14:32
  brands.
• 14:32
  Apparel,
• 14:34
  skincare,
• 14:34
  health
• 14:35
  and
• 14:35
  beauty,
• 14:35
  health
• 14:35
  and
• 14:36
  beauty,
• 14:36
  Nutraceuticals,
• 14:37
  you
• 14:37
  name
• 14:38
  shoes,
• 14:38
  et
• 14:38
  cetera.
• 14:39
  You
• 14:39
  know,
• 14:39
  and
• 14:39
  there's,
• 14:40
  there's
• 14:40
  often
• 14:40
  a
• 14:40
  mindset
• 14:41
  out
• 14:42
  there
• 14:42
  about,
• 14:42
  you
• 14:42
  know,
• 14:43
  oh
• 14:43
  well,
• 14:43
  you
• 14:44
  know,
• 14:44
  we
• 14:44
  don't
• 14:44
  ship
• 14:45
  heavier
• 14:45
  package
• 14:45
  weights
• 14:46
  for
• 14:46
  over
• 14:47
  Canada
• 14:48
  or
• 14:48
  anywhere
• 14:48
  international.
• 14:49
  Right.
• 14:49
  And
• 14:50
  especially
• 14:50
  when
• 14:50
  you
• 14:50
  look
• 14:50
  at
• 14:50
  the,
• 14:51
  you
• 14:51
  know,
• 14:51
  global
• 14:51
  postal
• 14:52
  rules
• 14:52
  and
• 14:52
  you
• 14:53
  know,
• 14:53
  a
• 14:53
  two
• 14:53
  kilogram
• 14:53
  rule,
• 14:54
  you
• 14:54
  know,
• 14:54
  you've
• 14:54
  got
• 14:54
  male
• 14:55
  class
• 14:55
  versus
• 14:55
  parcel
• 14:56
  fast.
• 14:56
  But
• 14:57
  that
• 14:57
  all
• 14:57
  goes
• 14:58
  away
• 14:58
  here
• 14:58
  with
• 14:58
  this
• 14:59
  network.
• 14:59
  And
• 14:59
  now
• 14:59
  it's
• 15:00
  important
• 15:00
  to
• 15:00
  remind
• 15:01
  the
• 15:01
  listeners
• 15:01
  too,
• 15:01
  this
• 15:01
  is
• 15:02
  an
• 15:02
  entirely
• 15:02
  DDP
• 15:03
  network.
• 15:04
  So
• 15:04
  one,
• 15:04
  our
• 15:04
  focus
• 15:05
  with
• 15:05
  this
• 15:05
  network
• 15:05
  is
• 15:06
  improved
• 15:06
  customer
• 15:06
  delivery
• 15:07
  experience.
• 15:08
  But
• 15:08
  what
• 15:08
  would
• 15:08
  you
• 15:09
  say
• 15:09
  and
• 15:09
  you
• 15:09
  know,
• 15:10
  I
• 15:10
  know
• 15:10
  this
• 15:10
  is
• 15:10
  just
• 15:11
  speaking
• 15:11
  to
• 15:11
  our
• 15:11
  network
• 15:12
  and
• 15:12
  again
• 15:13
  we'll
• 15:13
  get
• 15:13
  back
• 15:13
  to,
• 15:14
  and
• 15:14
  we'll
• 15:14
  continue
• 15:14
  to
• 15:15
  highlight
• 15:15
  Canada,
• 15:16
  you
• 15:16
  know,
• 15:16
  holistically.
• 15:17
  But
• 15:17
  in
• 15:17
  our
• 15:18
  network,
• 15:18
  in
• 15:18
  terms
• 15:18
  of
• 15:19
  package
• 15:19
  weights,
• 15:20
  do
• 15:20
  you
• 15:20
  see
• 15:20
  any
• 15:21
  challenges
• 15:21
  when
• 15:21
  you,
• 15:21
  you
• 15:22
  know,
• 15:22
  between
• 15:23
  1
• 15:23
  to
• 15:23
  2
• 15:23
  pounds
• 15:24
  versus,
• 15:24
  let's
• 15:24
  say,
• 15:25
  and
• 15:25
  I
• 15:25
  know
• 15:25
  we're
• 15:25
  breaking
• 15:26
  this
• 15:26
  down
• 15:26
  pretty
• 15:26
  granular
• 15:27
  but
• 15:27
  you
• 15:27
  know,
• 15:27
  four
• 15:27
  to
• 15:27
  five,
• 15:28
  six
• 15:28
  pound
• 15:28
  packages,
• 15:29
  any,
• 15:29
  any
• 15:29
  benefits,
• 15:30
  pluses,
• 15:30
  minuses,
• 15:31
  things
• 15:31
  like
• 15:31
  that.
• 15:32
  There's
• 15:32
  no
• 15:32
  doubt
• 15:32
  that
• 15:33
  we're
• 15:33
  going
• 15:33
  to
• 15:33
  use
• 15:33
  different
• 15:34
  end
• 15:34
  delivery
• 15:34
  providers
• 15:35
  based
• 15:35
  on
• 15:35
  their
• 15:35
  capabilities.
• 15:36
  The
• 15:37
  higher
• 15:37
  the
• 15:37
  weight
• 15:38
  and
• 15:38
  the
• 15:39
  higher
• 15:39
  the
• 15:39
  dimension,
• 15:40
  the
• 15:40
  more
• 15:40
  we're
• 15:40
  going
• 15:40
  to
• 15:40
  use
• 15:41
  integrated
• 15:41
  career
• 15:42
  partners,
• 15:42
  some
• 15:42
  of
• 15:42
  which
• 15:43
  we've
• 15:43
  already
• 15:43
  mentioned
• 15:44
  on
• 15:44
  this
• 15:44
  podcast.
• 15:45
  The
• 15:46
  skull
• 15:46
  and
• 15:46
  crossbones
• 15:47
  kind
• 15:47
  of
• 15:47
  scenario
• 15:48
  for
• 15:48
  us
• 15:48
  at
• 15:48
  this
• 15:48
  stage
• 15:49
  in
• 15:49
  our
• 15:49
  network
• 15:49
  would
• 15:49
  be
• 15:50
  any
• 15:50
  one
• 15:50
  length
• 15:51
  exceeding
• 15:52
  48
• 15:52
  inches
• 15:53
  is
• 15:53
  really
• 15:53
  tough.
• 15:54
  And
• 15:54
  if
• 15:55
  you
• 15:55
  layer
• 15:56
  on
• 15:56
  66
• 15:57
  pounds
• 15:57
  over
• 15:57
  that
• 15:58
  is
• 15:58
  a
• 15:58
  challenge.
• 16:00
  And
• 16:00
  there
• 16:00
  are
• 16:00
  some
• 16:01
  cases
• 16:01
  where
• 16:01
  Canada
• 16:02
  Post
• 16:02
  is
• 16:02
  the
• 16:02
  best
• 16:03
  option.
• 16:03
  And
• 16:03
  we
• 16:04
  use
• 16:04
  Canada
• 16:04
  Post
• 16:04
  extensively
• 16:05
  for
• 16:05
  rural
• 16:06
  residential
• 16:06
  apartments
• 16:07
  and
• 16:07
  P.O.
• 16:08
  Boxes.
• 16:08
  If
• 16:09
  it's
• 16:09
  over
• 16:10
  37
• 16:11
  or
• 16:11
  39,
• 16:12
  I
• 16:12
  think
• 16:13
  39
• 16:13
  inches,
• 16:14
  it
• 16:14
  has
• 16:15
  a
• 16:15
  significant
• 16:16
  surcharge.
• 16:16
  99.5%
• 16:17
  of
• 16:17
  the
• 16:17
  product
• 16:17
  that
• 16:17
  we're
• 16:17
  moving
• 16:18
  today
• 16:18
  with
• 16:19
  this
• 16:19
  fantastic
• 16:20
  ramp
• 16:20
  of
• 16:20
  volume
• 16:20
  with
• 16:21
  Ascendia
• 16:21
  is
• 16:22
  well
• 16:22
  within
• 16:22
  that.
• 16:23
  Our
• 16:23
  average
• 16:24
  weight
• 16:24
  on
• 16:24
  a
• 16:25
  dimensional
• 16:25
  basis
• 16:26
  is
• 16:26
  somewhere
• 16:26
  between
• 16:26
  three
• 16:27
  and
• 16:27
  four
• 16:27
  pounds.
• 16:27
  Our
• 16:27
  average
• 16:28
  weight
• 16:28
  on
• 16:28
  an
• 16:29
  actual
• 16:29
  gravity
• 16:29
  weight
• 16:30
  is
• 16:31
  one
• 16:31
  to
• 16:31
  two
• 16:31
  pounds.
• 16:32
  And
• 16:32
  I
• 16:32
  expect
• 16:32
  that
• 16:33
  to
• 16:33
  go,
• 16:33
  I
• 16:33
  expect
• 16:33
  that
• 16:34
  to
• 16:34
  go
• 16:34
  up.
• 16:35
  In
• 16:35
  my
• 16:35
  past
• 16:35
  life
• 16:36
  we
• 16:36
  had
• 16:37
  higher
• 16:37
  average
• 16:38
  weights
• 16:38
  of
• 16:38
  parcels.
• 16:39
  But
• 16:40
  to
• 16:40
  be
• 16:40
  honest,
• 16:40
  in
• 16:40
  our
• 16:40
  transportation
• 16:41
  network,
• 16:41
  the
• 16:41
  efficiency
• 16:42
  of
• 16:42
  each
• 16:42
  of
• 16:42
  these
• 16:43
  trucks,
• 16:43
  we
• 16:43
  can
• 16:43
  get
• 16:43
  anywhere
• 16:44
  between
• 16:44
  6
• 16:45
  to
• 16:45
  10,000
• 16:45
  parcels
• 16:46
  per
• 16:46
  truck
• 16:47
  with
• 16:47
  the
• 16:47
  current
• 16:47
  profile
• 16:48
  of
• 16:48
  the
• 16:48
  Ascendia
• 16:48
  client
• 16:49
  base.
• 16:49
  And
• 16:49
  we
• 16:50
  can
• 16:50
  really
• 16:50
  do
• 16:51
  amazing
• 16:51
  things
• 16:51
  when
• 16:51
  we
• 16:51
  have
• 16:52
  that
• 16:52
  level
• 16:52
  of
• 16:52
  efficiency
• 16:53
  on
• 16:53
  those
• 16:53
  trucks
• 16:53
  that
• 16:54
  that
• 16:54
  package
• 16:54
  count.
• 16:54
  I
• 16:55
  agree.
• 16:55
  So
• 16:55
  I
• 16:55
  think
• 16:56
  as,
• 16:56
  I
• 16:56
  mean,
• 16:56
  I
• 16:57
  don't
• 16:57
  want
• 16:57
  to,
• 16:57
  I
• 16:57
  don't
• 16:57
  want
• 16:57
  to
• 16:57
  get
• 16:57
  into
• 16:58
  moving
• 16:58
  furniture
• 16:59
  at
• 16:59
  any,
• 16:59
  any
• 16:59
  point
• 17:00
  in
• 17:00
  the
• 17:00
  near,
• 17:01
  near
• 17:01
  term
• 17:02
  here.
• 17:02
  Moving
• 17:03
  up
• 17:03
  the,
• 17:03
  yeah,
• 17:04
  moving
• 17:04
  up
• 17:04
  the
• 17:05
  weight
• 17:05
  and
• 17:06
  dimensional
• 17:06
  scale
• 17:07
  a
• 17:07
  bit
• 17:07
  into
• 17:08
  items
• 17:08
  that
• 17:08
  are
• 17:09
  on
• 17:09
  average
• 17:09
  between
• 17:09
  5
• 17:10
  and
• 17:10
  15
• 17:10
  pounds
• 17:11
  and
• 17:11
  dimensionally
• 17:11
  between
• 17:11
  10
• 17:12
  and,
• 17:12
  and
• 17:12
  25
• 17:13
  is
• 17:13
  absolutely
• 17:13
  fine.
• 17:13
  Our
• 17:13
  network
• 17:14
  can
• 17:14
  handle.
• 17:14
  Our
• 17:14
  pricing
• 17:15
  is
• 17:15
  just
• 17:16
  as
• 17:16
  strong
• 17:16
  in
• 17:16
  relative
• 17:16
  terms.
• 17:17
  Thanks
• 17:18
  everybody
• 17:18
  for
• 17:18
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• 17:19
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• 17:19
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• 17:19
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• 17:19
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• 17:20
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• 17:21
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• 17:22
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• 17:26
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• 17:28
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• 17:28
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• 17:28
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• 17:28
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• 17:28
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• 17:29
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• 17:29
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• 17:29
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