How Atlanta Became a Marketing, Music, and Sports Powerhouse
In this episode of Adspeak by ADWEEK, host Will Lee sits down with Tony Ressler, Co-founder and Executive Chairman of Ares Management Corporation, and Chris "Ludacris" Bridges, a Grammy-Winning Artist, Entrepreneur, and Philanthropist, for a fast-moving conversation on culture, community, and the business mechanics behind Atlanta’s rise.
What You'll Learn:
How to identify and leverage your city's unique creative assets
Why diversification across entertainment, tech, and philanthropy protects long-term brand value
How to transform real estate into a brand catalyst
The strategic importance of…
The skinny
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