239: How Rebel Foods Built the World's First Cloud Kitchen Empire | Jaydeep Barman | Unstarted
What happens when you spend 13 years building something, and for most of those years, the people around you think it's not going to work out?
Jaydeep Barman left a gilded career at McKinsey's London office to bet on a single roll shop in Pune. What followed was a decade-plus journey through India's costliest real estate market, the invention of an entirely new category (cloud kitchens — before anyone called it that), and the slow, painful work of staying in the game while companies that started years after him became unicorns overnight.
In this conversation, Avnish and Jaydeep wrestle with…
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