Latest / 🇨🇦 The Swine it Podcast Show Canada
Dr. Ellen Goddard: Genomic Technologies and Public Trust | Ep. 169
In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!
"Not providing information is a choice that can affect long-term public trust."
Meet the guest: Dr. Ellen Goddard is Professor Emerita at the University of…
The skinny
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