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Turning a Hobby into a Business with Craig Melvin

What struck me in this conversation with my husband, Craig Melvin, was how creativity shows up in the most unexpected corners of our lives. For Melvin, candlemaking isn’t about building a brand or launching a product. It is about finding quiet moments in the middle of busy days and having something that doesn't depend on deadlines or breaking news.

In this episode, Melvin shares the early missteps, the science he had to learn from scratch, and the almost meditative rhythm of getting each detail right. But beneath that is something deeper: the memories tied to fragrance, the mission to support…

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