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338: The Damage of Undercharging
How can undercharging damage your business? While there are clear benefits of raising your prices, we tend to ignore the damage of undercharging. Undercharging impacts everything from your quality of life, to the perception potential clients have of your business. We break down 5 ways not charging enough can impact you and your business, and give some ways to start changing our mindset around what we charge.
Main topics:
Perceptions
Sustainability
Scaling and Experimenting
Giving Back
Main takeaway: Money cannot buy happiness, but it affords you a quality of life that gives you the ability to…
The skinny
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