Latest / Buying Local Podcast / Visual Storytelling: The Creative Journey of Todd Bailey | Buying Local #71

Transcript

Visual Storytelling: The Creative Journey of Todd Bailey | Buying Local #71 · Buying Local Podcast

• 0:00
  Welcome everyone to buying local.
• 0:02
  I'm your host, Mike Nelson from 5 Towers Media, joined today by
• 0:05
  I, I, I guess I, we can say you're an old friend now, Todd.
• 0:09
  I mean, I've known you for, I don't know, 656 years.
• 0:13
  I'm not that old, Michael. Not that old.
• 0:15
  Well, no, not not old age, but just we've known each other for
• 0:18
  a while. Ladies and gentlemen, Todd
• 0:21
  Bailey. Well, hello.
• 0:24
  Yeah, of course. Absolutely.
• 0:26
  I'm, I'm glad to connect and we haven't seen each other in a
• 0:29
  while. So we got to catch up, man.
• 0:30
  We're going to see what's going on.
• 0:33
  But before we do that, Todd, why don't we give things a little
• 0:36
  context here? Why don't you tell the audience
• 0:38
  just a little bit about who you are and your business and and
• 0:41
  what you guys do? Thank you.
• 0:43
  So I'm a creative truly at the end of the day.
• 0:47
  And and I think the umbrella that sort of overarched
• 0:50
  everything is, is that statement.
• 0:52
  I'm a creative. I began my creative journey in
• 0:56
  music actually and very young age and I was a music
• 1:00
  performance major in college and really kind of doing that and
• 1:03
  then also some corporate stuff. Eventually I decided that
• 1:08
  playing music on weekends and trying to grow family wasn't
• 1:11
  always necessarily sustainable. So I traded hobbies and I picked
• 1:15
  up a camera back in around 2011, and I had some experience in
• 1:20
  marketing in the past as well. But I really just fell in love
• 1:23
  with the camera and that evolved and sort of meandered and
• 1:28
  started taking on a little bit of a life of its own to the
• 1:31
  point where it just didn't really make sense for me to have
• 1:35
  a job anymore. I was building a business and it
• 1:37
  just was happening organically through the passion of being
• 1:40
  creative. So in doing that, I reluctantly
• 1:45
  added video to that offering and see reluctantly because you know
• 1:50
  how it goes with all this equipment, right?
• 1:52
  You know, well, I got to have the tripod and the lights and
• 1:55
  the sound and the booms and the and, but, but I jumped into that
• 1:59
  head first. And a few years ago I said, you
• 2:02
  know what? I think it's time to put a bow
• 2:04
  on this. I'm just going to be Todd Bailey
• 2:06
  photo, video and marketing. So that's really been the
• 2:10
  evolution and what I found in this type of creative work and
• 2:14
  working with companies, you know, from large national brands
• 2:18
  like Bank of America down to a small local business, is there's
• 2:23
  a real value to bringing that sort of creativity in those
• 2:28
  areas and then combining that with the digital marketing
• 2:31
  world. You know, you and I have worked
• 2:34
  together on some projects as well.
• 2:36
  Interview is like an extension of my team also.
• 2:39
  But at the end of the day, it's it's like it's a bit of a
• 2:42
  superpower to have high quality really, you know, good sort of
• 2:47
  business minded content being made that's then being put to
• 2:50
  work in the marketing spaces and places.
• 2:53
  It creates a nice blow and lot, you know, removes a lot of the
• 2:57
  red tape. Instead of having maybe 6
• 2:59
  contractors and a marketing director, we can kind of get rid
• 3:03
  of all of those layers and just put it under one team That's
• 3:06
  yeah today. So.
• 3:09
  Yeah, it's, it's funny 'cause when I am talking to my clients
• 3:14
  and it and you know, just kind of for the audience's benefit,
• 3:17
  you know, there is some overlap with what Todd and I do, which
• 3:22
  is not a, a competitive thing. Like you said, like we work
• 3:25
  together on some projects. We, I think we both operate
• 3:29
  under the abundance mindset that a rising tide raises all ships
• 3:33
  and there's plenty of work for everybody, right.
• 3:35
  So it, but it's, it's funny, Todd, because when I'm talking
• 3:39
  to our marketing clients about photo video, whether it's for
• 3:42
  website, other marketing products, they always say, you
• 3:47
  know, they'll, they'll start asking about photo and video.
• 3:49
  And I'd be like, OK, so here's here's my spiel.
• 3:53
  We can do that if you like mediocre photo and video, but if
• 4:00
  you want great photo video, then we got a guy, right?
• 4:04
  Like, and I always do it with the trying to lean them towards
• 4:08
  calling you 'cause I'm like, yeah, anybody at this point can
• 4:12
  take a picture with their phone, right?
• 4:15
  A few of us have cameras that are like pro rigs.
• 4:18
  But just 'cause you got the gear doesn't mean you have the
• 4:21
  skills, right? And I, I, I would put the photo
• 4:25
  work that you do up against anybody.
• 4:29
  Right. And I was just published in
• 4:31
  Forbes magazine too. So that was really, yeah, a
• 4:33
  pretty big accomplishment, I think.
• 4:34
  Yeah. That's pretty awesome.
• 4:36
  What was what was it that you got in Forbes?
• 4:39
  So I, again, I work with some national clients, Bank of
• 4:43
  America Merrill Lynch and here locally in Clifton Park, they
• 4:48
  recognized one of the financial teams for Merrill as number six
• 4:54
  in the country and #1 in New York State, right here in
• 4:57
  Clifton Park. Yeah, so the Sarika Mack team
• 5:01
  over there and they're they're great friends as well.
• 5:03
  So it was really an exciting chance to curate something
• 5:09
  knowing it was really going to get legs and go places.
• 5:12
  And it's a big stage to to have a photo on.
• 5:15
  You know, yeah, absolutely. Always nice to see your work out
• 5:20
  in the wild too, especially with in such a a big name
• 5:24
  organization like Forbes. That's pretty wild.
• 5:27
  Are you still Tom? I'm curious, are you still doing
• 5:30
  the the composite photography stuff that you do for some
• 5:33
  teams? Yeah.
• 5:34
  And I think to just clarify what that means and why we do that,
• 5:39
  it was something that I, I started doing quite my God about
• 5:43
  a decade ago now. What I realized was, you know,
• 5:49
  this is going to be maybe a little nerdy and stuff, but when
• 5:51
  you're photographing a group of people and you want to make sure
• 5:56
  that everyone's lit well and looks their best, that can get
• 6:01
  pretty technical if you have a large group like I did with the
• 6:05
  Cerika Mac team. But one work around for that is
• 6:08
  you photograph each individual and you cut them out
• 6:10
  individually and then you can position them in Photoshop and
• 6:13
  in sort of any arrangement. And what this is sort of just
• 6:18
  accidentally turned into is instead of just being a
• 6:22
  photographer now, I'm like building system.
• 6:24
  So, you know, three years down the road, our team will call me
• 6:28
  and say, hey, we just hired a guy.
• 6:30
  We'll send them to your studio, him or her.
• 6:32
  And then instead of getting 15 people back together and trying
• 6:36
  to coordinate that many schedules, it's just one person
• 6:38
  and we add them to the photo and we're off to the races.
• 6:40
  So I'm actually I just got an order to do about another 10 of
• 6:44
  these. Oh, no kidding.
• 6:48
  Yeah, I think it's a great product.
• 6:50
  And in today's day and age with growing and shrinking and
• 6:54
  changing teams, like, you know, trying to get everybody together
• 6:58
  every time you got to redo the team shot.
• 7:00
  And yet it it just, it really is just such a, a, a great way to
• 7:04
  do it, such a great approach. And I always talk to my clients
• 7:07
  about the, the tools that are at their disposal, like simple
• 7:11
  things like Canva, right? Especially say you're a realtor
• 7:14
  or something like that. They've got some great
• 7:16
  templates. You can take the headshot that I
• 7:18
  give and drop it in there and just hit a button and it'll cut
• 7:21
  you out and you can do all kinds of fun stuff, so.
• 7:25
  Very cool. And Todd, what do you, you know,
• 7:28
  so you, you do obviously do. Photo you do video.
• 7:32
  You do marketing, some website design stuff, you know you've
• 7:35
  got a pretty good mix of the different services that provide
• 7:39
  that you provide. What is it?
• 7:41
  Are you heavily in one area and then a little less on the
• 7:44
  others? How does that mix work for you?
• 7:46
  Yeah, I get this question a lot. I wish I had a, a more
• 7:51
  interesting answer that went over, but it's honestly it's
• 7:54
  just it's like equal parts of the pie all the way around.
• 8:00
  And, and where I really enjoy most to work is instead of just
• 8:05
  separating those out by slices, is I really like merging them.
• 8:08
  And that's where, you know, that sort of like fractional CMO
• 8:12
  relationship really blossoms because it, it lets me kind of
• 8:16
  have a hand in each of those respective slices, whether
• 8:20
  that's, you know, having you guys build a website for me and
• 8:23
  all together. So that's my ideal if I could, I
• 8:28
  really enjoy doing that. And and it look, this kind of
• 8:31
  work is best when it's a long term commitment relationship
• 8:35
  versus, you know, I'm always happy to do 1 offs for people.
• 8:39
  But like I was saying with that building composites and that
• 8:42
  infrastructure, I'm warehousing that footage.
• 8:45
  You know, I mean, that's there's stuff that people call me and
• 8:48
  say five years down the road, they're like, do you have that?
• 8:50
  I lost that or it's like, it's all there.
• 8:53
  So we build, we build, we build. And what happens to, you know,
• 8:58
  think of any business and, and it's like you can't necessarily
• 9:02
  predict what sort of priorities will come up down the road.
• 9:06
  Out of the blue, there's a trade show and Oh my gosh, we need a
• 9:09
  banner, right? So something like that and
• 9:13
  having a like a team or a content creator like me with a
• 9:17
  bank or warehouse of content, we can pull from that anytime.
• 9:21
  So the all we sort of feed that, the more we can be nimble down
• 9:24
  the road. Yeah.
• 9:27
  It's you know, you mentioned the the the Canva tools that are out
• 9:31
  there with some of the templates.
• 9:32
  I gotta it pretty much this is so on my mind recently.
• 9:38
  AI, of course, I know and I people are probably kind of sick
• 9:42
  of talking about AI at this point, like they're sick of
• 9:44
  talking about COVID, but it's I'm just really curious and it
• 9:49
  it I've got a few interviews coming up where I'm gonna be
• 9:51
  asking questions. I'm just curious how everyone is
• 9:54
  responding to AI, how they're integrating with I or if they're
• 9:58
  just completely against it and it's the devil, you know,
• 10:03
  obviously in the, in the content creation space.
• 10:07
  You know, as I look at it from a, an agency media company
• 10:10
  standpoint, I mean, first of all, we're very integrated with
• 10:13
  the AI. It's involved in every single
• 10:15
  piece of work we do. There's not a single thing that
• 10:18
  we are creating or building or writing that doesn't touch AI in
• 10:23
  some capacity. I'm curious about how you're
• 10:28
  seeing it from your point of view, from your perspective
• 10:30
  that. It's very non emotional for me.
• 10:33
  It's just another tool, right? That's the way I, I know for
• 10:36
  some people it can be a little bit of a hot button, but I'm
• 10:40
  using it same every single day. In fact, you know, a great
• 10:44
  example, I just did a shoot at a, a center that supports people
• 10:49
  who are severely disabled. So we went around and did photos
• 10:53
  there of them doing different activities.
• 10:55
  But this location was under construction.
• 10:58
  So, you know, maybe not the prettiest walls and floors at
• 11:01
  the moment kind of stuff, but they really needed some powerful
• 11:04
  images. And, you know, it was very,
• 11:08
  yeah, I said there's nothing that can hold us back today.
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  And that's bottom line. I said we can just change the
• 11:13
  floors. We can just add stuff to the
• 11:16
  logs, you know, And so I find it to be, it's just removed the cap
• 11:21
  for creativity in my world. It's everything is on the table
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  now. And so I I say that with a
• 11:27
  caveat. The greatest thing that we have
• 11:31
  in in the world today is that we can do anything creatively.
• 11:35
  Yeah, hardest thing in the world today is that we can do anything
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  creative. Yeah, without a doubt.
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  So I think like my mission is really always to kind of help
• 11:44
  people refine their the scope of what they really need and get
• 11:48
  down to figuring out a way to move forward because you can
• 11:52
  almost be paralyzed by these endless options now, including
• 11:57
  some of the video tools also, I mean, they're just.
• 12:01
  From. Making your voice sound like it
• 12:04
  was recorded in a studio, even though it was on your phone or,
• 12:08
  you know, you're reading a script, so your eyes are looking
• 12:10
  over here and then you click a button and it's just corrected
• 12:14
  and now you're looking right into the camera.
• 12:15
  Meanwhile, you were in fact, looking off to the side.
• 12:19
  You know, it's just wild. And I can see where some of that
• 12:22
  maybe gets a little scary 'cause it's like, what's real, what's
• 12:25
  not? But I guess that's sort of
• 12:28
  incumbent upon us as a client in the creator, you know, package
• 12:33
  together, working together to figure out how to keep things
• 12:37
  authentic and not to foe. But I'm, I'm totally on board
• 12:43
  with it. It's not going away.
• 12:44
  It's one of those things like you, you couldn't find yourself
• 12:47
  being lost pretty quickly if you're not staying up on it.
• 12:51
  So yeah, I definitely try to stay as much into that as I can
• 12:55
  and worry about what's doing. Yeah, it's funny, there's a a
• 12:59
  couple people that know or were at the panel that I was on a
• 13:04
  couple of years ago where I think there was six of us on the
• 13:08
  panel and I was the only person on the panel that was like, hey,
• 13:11
  is bad. We got it.
• 13:13
  We can't, you know, and we need to be responsible.
• 13:17
  But however, you know, two years later, it's like, I really did
• 13:22
  have to come to terms with the fact I, I, it is a scary thing,
• 13:25
  but like, like you said, it's not going anywhere.
• 13:28
  And literally like we had to choose to either integrate with
• 13:32
  it or be completely left behind by our competitors that are
• 13:35
  being, that are integrating with it, right?
• 13:37
  It's pretty wild thing. But I think we need to do APSA
• 13:41
  Todd, and that PSA is don't use the headshot AI generator tools
• 13:50
  that are out there that you can put on your cell phone.
• 13:54
  I keep seeing people that I know and I I just want to reach out
• 13:57
  to them like, OK, that doesn't even look like you.
• 14:01
  I'm not sure that is you or unless did you like somehow
• 14:05
  reduce your biological age by 25 year?
• 14:07
  Like I keep, you know what I'm talking about, right?
• 14:10
  Like it's so bad, it's so bad. Yeah, actually I had a client
• 14:17
  that did that and just kind of couldn't live with it, you know,
• 14:22
  that he just sat, you know, it's it's something because I had
• 14:26
  nothing but Todd, can you do something different?
• 14:29
  And so in that case, though, you know, he, his partner who was
• 14:34
  out of the state and unable to shoot with me, was going to use
• 14:37
  their AI photo. So he said, can we kind of keep
• 14:40
  the background but swap me out? So it's really me.
• 14:43
  Absolutely. You know, in that case, we're
• 14:45
  kind of blending the tool with the real production.
• 14:49
  But yeah, no, it's, I think what's not to beat this up now,
• 14:54
  but I think when you see those and and maybe people try to make
• 15:00
  that seem as if that is a real photo or you see all the the
• 15:04
  compliments and those sorts of things and it's like, I know,
• 15:08
  you know, right. Some people know clearly not all
• 15:12
  because they're raving about the photo.
• 15:14
  But yeah, no, it's interesting. I think there's maybe almost
• 15:18
  like an AI etiquette. It's like, yeah, it needs.
• 15:22
  Yeah, it needs to happen, right? Oh God, that is wild.
• 15:29
  And I what about are you still doing?
• 15:34
  I know that you were pretty involved with, I don't want to
• 15:38
  say the automobile industry, but I know like I believe you had a
• 15:41
  relationship with the, the automobile auto, the auto museum
• 15:45
  locally. Like I for some reason I
• 15:47
  couldn't get automobile out of my mouth there.
• 15:50
  And you guys do like a car show every year.
• 15:52
  Like can you? Are you still doing all that
• 15:53
  stuff? Yeah, I'm on the board of the
• 15:56
  charity motor club. Which Steri?
• 15:58
  Motor club, that's what it was. I'm sorry.
• 15:59
  No, no, I mean, and I am involved with the Steratoga
• 16:02
  Museum. They're great friends and I
• 16:04
  enjoy working with them. In 2020, look at my poster.
• 16:08
  2022, I put on a a show there called Don Yanko's Muscle Cars
• 16:13
  at the Museum. Don Yanko was essentially like
• 16:17
  the Carol Shelby, but of Chevrolet.
• 16:20
  OK, So he was a car dealer in Canonsburg, PA.
• 16:25
  And, you know, sort of just found some hacks and was really
• 16:30
  tricking out those Camaros, one of which was featured on like,
• 16:34
  the Fast and Furious stuff. And the reason for that was I'm
• 16:39
  involved with the team that are are putting together essentially
• 16:44
  like a series, likely maybe like a Netflix or something like that
• 16:49
  about his life, which was really quite interesting.
• 16:51
  He was a classic artist and all this cool stuff.
• 16:54
  But his daughter, who survives him, is also on the team with
• 16:57
  me. So we put that show on just to
• 16:59
  kind of elevate the voice in the car communities.
• 17:02
  And, and really he's in the muscle car world.
• 17:05
  His name is very well known. In fact, one of his cars just
• 17:09
  sold at auction for $1.8 million.
• 17:12
  So, yeah, so but some really exciting traction on that front.
• 17:17
  In fact, I have a call with our writer on Friday.
• 17:21
  This involves includes also a potential museum being built
• 17:26
  near where his original location was with a replica of his office
• 17:29
  and things like that. So there's some there's some
• 17:32
  real die hard Yanko fans out there.
• 17:34
  And with the sale of that car at 1.8 million, it made a lot of
• 17:38
  noise. Car World for short.
• 17:41
  Yeah. But and then you guys, when is
• 17:44
  when is your annual event that you usually have?
• 17:47
  So I I'm not necessarily involved any longer, however,
• 17:51
  that muscle cars at the museum is kind of continued now and
• 17:55
  isn't. Oh, nice.
• 17:56
  So that's kind of a pool thing to see and it's typically around
• 18:00
  like May. But yeah, it's one of the, you
• 18:04
  know, many sort of niches in the car spaces.
• 18:08
  You got your guys who like the, you know, the Lambos and
• 18:11
  Ferraris and then you got this whole sub sector of people who
• 18:15
  are really, really into the muscle cars.
• 18:19
  And it's, I mean, to think that a car like that could go for 1.8
• 18:23
  million. It really is like, I don't know
• 18:26
  what exactly that says about muscle cars, but I think it's
• 18:31
  really picking a resurgence, if you will, you know?
• 18:34
  Yeah. What are your thoughts on the
• 18:36
  Cyber Truck, Todd? I think someone should convert
• 18:41
  it into a muscle cyber truck. Oh, OK.
• 18:45
  Throw like a big block in there or something like that.
• 18:48
  Yeah, yeah, that's funny. There's such a polarized
• 18:52
  vehicle. My kids like every time they see
• 18:54
  one, they like start making throw up noises in the back seat
• 18:58
  or whatever. I don't know why they don't like
• 18:59
  them, but they don't they they think they're they're not good
• 19:02
  looking vehicles. I guess it's.
• 19:04
  Definitely a polarizing, I wouldn't say like a brand too.
• 19:07
  I mean, I know with my kids, it's like they just, they're
• 19:10
  like Tesla, you know? Tesla, yeah.
• 19:12
  Right. I don't my kids are the same way
• 19:14
  and they're like, ow, that's that Elon stuff.
• 19:16
  I'm like, all right, whatever, I don't care either way.
• 19:19
  But they're they're pretty passionate about it, I guess.
• 19:26
  So what else are you working on right now that's got you
• 19:28
  excited, Top? And doing a lot of music again.
• 19:31
  So this, this all kind of comes full circle.
• 19:33
  You know, my kids are now 12:11 and 8:00, so they're a little
• 19:39
  more independent. You know, I don't end up not
• 19:41
  changing diapers these days. So I kind of decided to venture
• 19:46
  back into music A few years back.
• 19:49
  I was given an opportunity to perform at a retirement home and
• 19:54
  hadn't really performed in quite some time, but it forced me to.
• 19:58
  And it forced me to learn some older music, country, you know,
• 20:01
  stuff I may not have known. Yeah, but I'm a regular there
• 20:06
  now. I play every month and it really
• 20:08
  kind of got those wheels turning again.
• 20:10
  And since I now I go buy APA system and the lights.
• 20:15
  Gonna have the gear. So now I'm doing bars and I'm
• 20:18
  doing like solo shows. I just had a pretty really fun
• 20:22
  one last weekend. A bit Ponderosa Pines on the
• 20:24
  second Huggle Lake. But as it's, it's fun 'cause I
• 20:27
  can pivot to karaoke too during my show.
• 20:29
  So I play the backing tracks, play guitar and sing.
• 20:33
  So it's kind of like a front man show, but with, you know, I
• 20:40
  literally used to sing like operas on the week, weekdays in
• 20:43
  Metallica at night. So I can pivot to any genre.
• 20:47
  And I think that makes the show a lot of fun.
• 20:51
  That's quite some. That's range right there, Todd.
• 20:53
  Metallica the Opera. I mean.
• 20:55
  Yeah, it's been. I grew up doing a lot of musical
• 20:59
  theater things and then wound up being a rock band to be a rock
• 21:02
  star. And but then I went to college
• 21:04
  for it and, you know, so you got to do like the chamber choir
• 21:07
  stuff and all that stuff. So.
• 21:10
  But I guess kind of like my work experience.
• 21:12
  I I love kind of the, you know, what do they say different?
• 21:18
  I forget saying now, but yeah. I love to just explore all the
• 21:21
  things. I really, yeah.
• 21:24
  That's fun and I, I forgot to ask or, or maybe I didn't forget
• 21:30
  to ask, but I haven't asked it yet is, you know, from a photo
• 21:35
  video marketing standpoint, you know, I know you mentioned a
• 21:38
  couple financial firms like who, who are the people that you're
• 21:42
  typically working with from a client standpoint.
• 21:46
  Well, some of my larger clients include American Cancer Society,
• 21:53
  as I said, Bank of America Merrill Lynch, Northwestern
• 21:55
  Mutual, large financial firms, but I really, really love to
• 22:01
  work with sort of the small to medium business owner.
• 22:05
  I grew up with two entrepreneurial parents and so
• 22:09
  it's kind of in my DNA and I love that, you know, we can get
• 22:13
  creative. We can kind of, we're not
• 22:16
  really, really restricted with small to medium sized
• 22:20
  businesses, you know, really joy because it's like we can really
• 22:24
  just take the lid off and experiment a little bit and
• 22:29
  really try to refine. Typically they don't have the
• 22:34
  budgets to build a real brand like a Nike would or something
• 22:37
  like that. So a lot of the times they're
• 22:40
  slightly under defined with their brand and through doing,
• 22:46
  you know, really high quality content.
• 22:48
  I think we we sort of naturally get into a space where we're
• 22:51
  helping refine that and that forces us to do that.
• 22:56
  I find that to be a lot of fun. Very rude.
• 22:59
  I bet my bet, I mean, I always loved, you know, the small
• 23:03
  business always try to be the champion for folks you know, and
• 23:06
  help help them rise, grow their businesses.
• 23:09
  I think it's always a fun time and then does you know, I we
• 23:16
  probably spent more time on on the photo and not as much time
• 23:20
  on the video. I what?
• 23:21
  What kind of video projects are you doing these days?
• 23:25
  Well, to actually think about that, I probably got four or
• 23:31
  five projects that are still in post production right now.
• 23:36
  But it really runs the gamut, as you might guess, from being in
• 23:41
  front of the camera and making a car video like we did with the
• 23:44
  Saratoga Auto Museum, which was probably one of the most fun
• 23:48
  shoots I've done. We had a pickup truck, and one
• 23:52
  of my shooters was harnessed into the back, hanging off the
• 23:55
  back of the truck, you know, with the camera dangling.
• 23:59
  And I was given the Porsche for the day.
• 24:01
  So we were riding up and down Route 9 in Saratoga there and,
• 24:07
  you know, doing lane changes and kind of blowing past the camera
• 24:10
  and then you back off again and kind of doing stuff like this.
• 24:14
  So yeah, that was a lot of fun, but it truly runs the the gamut
• 24:19
  from live events to film mix, people who are presenting or
• 24:24
  speaking to sit down interviews. One of my other clients is one
• 24:31
  of the largest Verizon Wireless retailers in the nation.
• 24:34
  They're called cellular sales. And I've been basically doing an
• 24:41
  this is, it's actually really interesting.
• 24:43
  I do an internal YouTube channel, so there are retail
• 24:47
  sales companies. So they got 3 or 400 sales
• 24:50
  people around the state, right? And in a sales organization,
• 24:55
  what's the main mode of communicating e-mail and
• 24:59
  meetings, right? So I had this idea to expand on
• 25:04
  that instead of the, you know, 7:00 meeting once a month where
• 25:07
  everybody's falling asleep or the 400,000 emails that are
• 25:11
  crossing everybody's desk but maybe don't get read, I said,
• 25:15
  let's translate those things into a fun, entertaining in the
• 25:20
  language of YouTube kind of thing.
• 25:23
  And so that's gone quite well. In fact, one year I did a full
• 25:28
  on wrote a script and filmed the whole thing.
• 25:30
  We did a full on office episode with the intro and everything
• 25:35
  and we did it with their back office.
• 25:38
  Nice. And so that was, that's another
• 25:41
  example of just take the lid off and just go ham with it.
• 25:44
  It's fun. Yeah, yeah, you create oven
• 25:47
  created problem solving. Yeah, yeah, exactly right.
• 25:51
  And then I don't want to keep you on here all day, but I was
• 25:55
  curious, so you also have like the CMO side of what you do too,
• 25:58
  right? The Chief marketing Officer,
• 26:00
  fractional services, what, what is that?
• 26:03
  So for people that are listening and maybe they're considering
• 26:06
  looking for something along those lines, what does that CMO
• 26:09
  activity look like for you? So I explain it like this, you
• 26:15
  know, let's just look at who my competition is as ACMO.
• 26:20
  Well, it would be an in house marketing person.
• 26:24
  What does a salary look like for someone like that?
• 26:27
  What is the skill set look like for a person like that?
• 26:31
  There's a high likelihood that the cost would be greater than
• 26:34
  working with someone like me because it's not a full time
• 26:37
  situation. Yeah, and there's a very high
• 26:40
  likelihood that the amount of services that can be provided at
• 26:45
  a high level are not able to be achieved.
• 26:48
  So higher cost, lower services. I'm the opposite.
• 26:53
  We invert that the lower cost. But I'm going to bring in teams.
• 26:56
  I'm going to be calling EGG to help with this website.
• 26:59
  I'm going to, you know, but at the end of the day, I'm the tip
• 27:01
  of the spear. And that's the point is you
• 27:03
  don't have to manage teams. You don't have to manage, you
• 27:06
  know, trying to find a expert at SEO or somebody who can do your
• 27:10
  social media. Maybe I do that outsourcing or
• 27:13
  maybe I have someone internally that's doing it.
• 27:15
  But at the end of the day, it starts with that sort of single
• 27:19
  point of contact so that I'm with that client crafting all
• 27:23
  those sorts of movie parts. And as you know, it's gone from
• 27:29
  a nicety to a necessity today, right?
• 27:31
  You know, many people are like, I don't post enough.
• 27:34
  I don't know how to post, where to post, I don't know how to.
• 27:37
  And so just having at least someone that's right there with
• 27:41
  you that can kind of hold your hand and take you from
• 27:44
  beginning, middle and end with that stuff.
• 27:46
  That's really, that's really what I try to do is, is that
• 27:49
  CMO? Love it, love love it.
• 27:52
  Super needed too man. Like to your point, it is
• 27:56
  expensive. I mean, you know, CMO in this
• 27:58
  area, you're going to spend 100 grand, you know, plus sick time,
• 28:02
  plus PTO, you know, vacations, all the things.
• 28:06
  And you know, with a fractional you never have to worry about
• 28:08
  any of that stuff. That's.
• 28:11
  Yeah. And then on top of that, you see
• 28:13
  you hired that CMO and now they are going to go find
• 28:16
  contractors, right. So it's like CMO plus
• 28:21
  contractors or all of that for a fraction of the cost.
• 28:25
  A fractional CMO, right. But who happens to also be an
• 28:29
  expert photographer, videographer.
• 28:31
  I do graphic design, you know, where I have people that do that
• 28:34
  and you don't have to manage any of those moving parts.
• 28:36
  So I look at that as being really well positioned in the
• 28:39
  marketplace as a real value. Yeah.
• 28:42
  And and that's an area I'd like to continue to grow in my
• 28:45
  business. So that's how that works.
• 28:48
  Nice. I've got, I'll get you offline
• 28:51
  about that. Actually I've got, I've got a
• 28:52
  couple of thoughts for you on that, on the CMO stuff.
• 28:55
  If you're looking to grow that I've I've got a couple of
• 28:57
  thoughts for you. So Todd, if people are
• 29:02
  interested in getting a hold of you, maybe they want you for
• 29:03
  photo, they want for video, they want some CMO stuff like where
• 29:06
  do they find Todd Bailey? So my websites,
• 29:09
  www.tvphotopixpix.com, tbphotopics.com.
• 29:17
  I'm also on all the social platforms.
• 29:20
  So yeah, I'd love to be next. Love it.
• 29:23
  Awesome. Thanks.
• 29:24
  For spending some time with you brother, it's good to see your
• 29:26
  face. It's been a while.
• 29:27
  Mike Nelson, appreciate it. You know, like one of you,
• 29:30
  hopefully I'll be able to get in, you know, actually like
• 29:33
  physically face to face at some point here.
• 29:36
  I feel like I'm I'm spending my whole life on Zoom meetings
• 29:39
  these days, but it's the time we're living in I guess.
• 29:43
  And well, thank you. Appreciate the time again.
• 29:45
  Yeah, you know it brother. And of course, thanks everybody
• 29:48
  for listening. You can find this episode and
• 29:50
  other episodes that we record on buying local dot US.
• 29:53
  And of course, podcasts are hosted on Spotify, Apple Rumble
• 29:57
  and YouTube. There is a video version on
• 30:00
  YouTube and Rumble and and maybe even Spotify actually, now that
• 30:03
  I say that out loud, but I never listened to my own episode.
• 30:06
  So I have I I really don't know so, but check us out on those
• 30:10
  channels, everybody, and thanks for listening.
• 30:12
  Thanks for watching and you'll hear from us next week.