Startup Funding Espresso – What Investors Look for in a Market Slide

Investor Connect Podcast · Jul 30, 2026 · 2m

What Investors Look for in a Market Slide Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Part of the startup's pitch deck should be a market slide. Here's what investors need to know about your startup's target market. Who is the target customer? A good market slide segments the customers into categories and highlights the ideal segments for the startup's product. Next, the market slide shows how many potential customers are in the target market. Finally, the slide shows how the startup will compete in the market. The…