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How Figma Won Through Developer-Led Growth
When Figma launched in 2016, design tools were desktop-only and collaboration meant emailing files. Dylan Field and Evan Wallace bet that the browser could do what native apps couldn't. This episode unpacks one specific decision that made Figma unstoppable: offering a free tier that let developers use the product without a license. Lucas and Luna trace how that choice turned developers into internal champions, spread Figma across teams, and ultimately forced Adobe to pay $20 billion for what it couldn't copy. Along the way, they discuss the 'prosumer' pricing trap, the…
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