Unlocking Pork’s Flavor Potential | Patrick Fleming
About the Guest
Patrick Fleming is the vice president of demand development for National Pork Board. Fleming leads the marketing and domestic demand team on a revolutionary, data-driven approach to make pork more relevant to more Americans. His return to NPB coincides with the culmination of an 18-month effort funded by the Pork Checkoff to develop and deploy new consumer market research and insights across the pork industry.
Fleming and his team focus on developing a consumer-facing campaign designed to win more hearts and minds for pork, in particular Millennial and Gen Z Americans, whose…
The skinny
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