The automotive future, AI disruption, & championing diversity
We’re kicking off season 2 of Drivetime by taking a look at the future of automotive media, Ai disruption and the importance of championing diversity.
Jacqui sits down with Rachael Prasher, the powerhouse behind Haymarket’s leading automotive brands, including Autocar and What Car. Rachael shares her incredible 32-year journey in media, her pivotal role in shaping automotive publishing, and how Haymarket doubled down on automotive as a strategic bet.
Topics include:
• The evolution of automotive media, from classified ads to digital-first strategies
• How search behaviour is changing and why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.