Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Diversify Now: The 6-Week Q4 Window Closing Fast
Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually means when you need 1,000-plus ads per month from 100-plus creators. This episode covers the exact tools, platforms, and testing frameworks that changed CTC's position on scaling beyond Meta and Google.
What we cover:
Why CTC reversed its position on channel diversification
How Statlas automation now pushes thousands of ads per month
Why geo holdout incrementality testing is now in-house at CTC…
The skinny
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