Latest / Age Defiantly with Mark Young / [Ep 14] Why Nootropic Drinks Are the Future of Focus | Philip Gladman

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[Ep 14] Why Nootropic Drinks Are the Future of Focus | Philip Gladman · Age Defiantly with Mark Young

• 0:00
  Welcome to Performance Driven Living, the podcast where we question everything.
• 0:05
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• 0:11
  get closer to what's real.
• 0:13
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• 0:17
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• 0:20
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• 0:25
  something deeper.
• 0:26
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• 0:32
  And while we dive deep into health, performance, and transformation, this is not medical advice.
• 0:38
  Talk to your doctor before making changes to your health or lifestyle.
• 0:42
  Take what lands, leave what doesn't, but whatever you do, don't stop questioning.
• 0:56
  We're back on the Performance Driven Living podcast, I'm your host, Mark Young, and I
• 1:00
  am joined here today by my friend from across the pond, Philip Gladman, who has come
• 1:07
  on here to, and we're going to talk about a bunch of different stuff, but you're like
• 1:10
  all branded up with your domo good down here, so I can't ignore that.
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  The songplink stand.
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  And I want to talk about this.
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  Philip is actually the co-founder of a company called Domo, and reading my notes here, because
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  they always say it better than I ever could.
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  Domo is a brand that reimagines social drinking, not removing the ritual, but elevating it
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  without the alcohol.
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  I love that phrase, because I think that says so much.
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  Now I met Philip in disclosure earlier this year when we were at a similar conference
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  and a mutual friend insisted we meet and continues to insist that we meet.
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  And when Sandy introduced us, she was like, I want you to meet these people.
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  And I was like, all right, like tried some of your beverage, and I was like, oh, like
• 2:00
  that actually tastes good.
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  And I'm a weirdo about drinks, like I won't let the number one statement I've heard most
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  of the time this morning, I believe people don't believe that a functional drink can
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  taste good.
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  And because we're so believing that there's enhancements and all this other kind of stuff,
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  well, I want to do a couple of things.
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  First let me set up the product, because without knowledge of really what we're talking
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  about here, Domo is a new topic you would consider it, right?
• 2:26
  Yes.
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  So it's a beverage, it's an RTD, a ready to drink, in a can, fills my refrigerator.
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  And the drink itself actually has new topic properties, meaning that it's flavorful, and
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  it tastes really good, but it also correct me if I'm wrong, 17 mood enhancing ingredients.
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  Yes.
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  17 different functionals in a quad stack.
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  So the first element of the stack are new tropics, the second are amino acids, then you
• 2:53
  have the cofactors and finally an absorption enhancer.
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  But if we go back to what it's all about, so if you take the stats from America, 55% of
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  Americans are actively trying to reduce how much they drink, only 22% are making it.
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  And you go, well, what's the gap?
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  And we went and interviewed people to try and really understand what the gap is.
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  And they all pretty much said the same thing, which is there's not peer pressure from their
• 3:25
  friends to drink, but there's an internal peer pressure to drink.
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  Because when you go out of your mates and you're not drinking and they are, you have one,
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  maybe two drinks, and then your friends disappear off on a vibe, having really good fun,
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  and you're sitting there not feeling part of it.
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  And you start looking at your watch, wondering, you know, how long till I can leave, if you
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  get bored, you get tired.
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  But what's worse is over half the people we interviewed said, we will not go out with
• 3:55
  our friends if we're not drinking, because we would rather not feel isolated.
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  So we're in the middle of this lonely, miss epidemic, and we've got people going, well,
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  the only way I can go out is to drink.
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  Well, so I'll say this, I'm not a heavy drinker, but I don't have a problem with drinking
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  by itself, but what I'll say to that, so I'm currently right now, I was telling you
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  before the show, I'm actually in the midst of what's called a 75-hard, you're familiar
• 4:24
  with that.
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  It's a strict workout schedule, strict diet schedule, so on, so forth, but one of those
• 4:29
  things is you cannot have alcohol for 75 days.
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  And for me, that's not a big deal, because if I go 75 days of that alcohol, that's not
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  weird, because I'm a weirdo, so if I go out with people and I'm the one who's not drinking,
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  I make them feel uncomfortable, not the other way around.
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  Because I'm like, well, you're all drinking, whatever, because I'll just sit here with my
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  club soda, I'm good.
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  But yesterday, I was at a party last night, which was the inaugural dinner for the lifelong
• 4:54
  well-being foundation, and it was all the who's who's right, it was, and they had a beautiful
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  wine selection, funny enough, like you go to a lifelong well-being conference in the wine,
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  there was so much wine left over, because it's just not a heavy drinking crowd.
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  But Domo was there, and I was like, I knew it was going to be there ahead of time, because
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  we were actually doing some of the marketing and stuff for what was going on there, but
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  it was exciting to me to be able to actually walk around and have a drink at the bar, because
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  I had a Domo over ice, and it was, I mean, obviously, very tasty, I like it.
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  But you still get that, that, now I was going to say, that's a G-Phil, that social engagement
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  out of it, right, because one of the things that we like about alcohol is it kind of lowers
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  inhibition, it kind of down regulates the nervous system, you get that sense of relaxation
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  that comes prior to the third drink, but that one drink, two drink, for me, with regular
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  alcohol, it kind of just takes the edge off kind of thing, right? It's that social inhibition
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  starts to increase or decrease, but it really is, it's that mood enhancement, right? It's
• 6:06
  that you just kind of relax a little bit, and I would arguably say, again, my background's
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  clinical psych, and I'm going to throw in here and say, I actually believe that some of the
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  down regulation of the nervous system, when it comes to alcohol, is psychological even more
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  than it's biological, that people actually associate having a drink with slowing down and
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  and relive out to out. So, I mean, I would actually argue and say that like, I know people that are
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  like, how many times have you heard people at the end of a day, so I just need a drink? Does
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  like, and just sitting and ordering the drink before they even touch it, they've already
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  relaxed, they've already loosened their jaw, their shoulders have already gone down, it's
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  because there's an association that goes along with it where you actually start to down regulate
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  that nervous system just even in advance of the substance. So, I love the fact that
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  that's happening, the neutropic sense is happening, and Domo is, like I said, it was a great
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  alternative to having a drink last night, but in addition to that, it's like I was still provided
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  that I'll say placebo effect in some respect, right? Like, I felt down regulated, and then when I
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  started drinking the drink, I had the benefit of all of the neutropics and aminos and everything
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  else to go along with it as well. And so, I love it, I love the product, but I want to talk to you
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  about alcohol in general. Yeah. Now, you're from the UK. Yep. Your product is sold in the US.
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  Yeah. So, all of your, but you're not sold in the UK, which is super interesting. So, you're
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  running a UK based company that only sells in the US, which kind of feels weird as an American,
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  but the part of that I'm going to say is, you're selling a product into the US. What patterns,
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  you just gave the number that 55% of the US population is starting to drop. They want to reduce
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  that. Absolutely. Absolutely. Trying to reduce. And only 22% are saying they're achieving it. Yeah.
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  What other numbers are you, are you seeing? What patterns are you seeing? I was talking to someone
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  earlier saying that I was reading something about how the gen alpha, I believe is what they're
• 8:21
  calling the current generation is consuming less alcohol than any generation in like 70 years.
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  Yeah. I mean, that's a huge truth. So, alcohol's going down everywhere.
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  But what we forget about the new generation is coming in. It's funny. If you look at the
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  non-outgvels, it's spent all its time creating non-outgins, non-outer killers, non-out, you know,
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  this, that and everything else. If you've never drunk gin, you've never drunk tequila.
• 8:53
  Wait, why would you want a non-outgone, right? So, you've got a whole new generation coming in
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  who don't want a replicant. They just want something which is delicious, which is tasting and
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  which is going to make them feel good. And then you've got another cohort and it changes as you
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  move through age, which are looking for replacements. So, you who in a way have two distinct
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  areas, but ultimately what everybody wants is a really sophisticated moment, which is a pacemaker
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  from the day. So, there's a reason last night when you were, you know, at that dinner,
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  we weren't serving domino and cans, they were in beautiful glasses,
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  rim with tagine, with slices of ginger, with slices of mint, because that's all part of the
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  experience. We want as an experience as much as we want a feeling and they both augment each other.
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  Do you think, and you've got me thinking here because you talked about the generation that doesn't
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  even enjoy the taste of alcohol per se. So, why would we want a non-alcoholic alternative to
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  have the same taste? Exactly. Because I personally have never really enjoyed the taste of alcohol.
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  Like, it's part of the reason, like, if I'm drinking, I'll probably drink vodka,
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  simply because it doesn't taste like anything, right? It tastes like whatever you're mixing it with,
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  as opposed to people who drink gin or whiskey or bourbon or something. Like, that's a very clear
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  taste. I've never particularly enjoyed that. So, maybe that's not my thing at all, but I'm curious
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  in so much is when you're talking about the non-alcoholic alternatives to the group that doesn't
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  even know what alcohol tastes like. Do you consider yourself something that tastes like a drink or
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  not teased like a drink? We can, we have started, we started as being the third choice.
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  So, at the moment you go, right, I can drink or I've gotten non-alcoholic and we wanted to
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  give people the choice where they could feel part of the evening, stand there with the right glass
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  with the right feeling and consequently we did ready to serve cocktails. But if you imagine what
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  we've created as a secret sauce and putting it in a ready to serve cocktail was the easiest way
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  of starting and testing the proposition. We can lift up and put that secret sauce into lots of
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  different things and you were asking about England earlier, which arguably is probably
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  three to five years ahead of the American market. The drinks which are really working in England
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  at the moment are spirit-based. They are then, you mix them with a tonic, but none of them are
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  replicants. They are all really interesting individual new tastes which people like.
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  Well, I love what you're doing because for me, I say that I have a full bar at home and I can't
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  tell you that in the absence of company being over that I've ever opened a bottle because it
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  doesn't interest me, which is interesting because I actually had an alcoholic mother.
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  So, and it's like, and I don't have a problem. I'm not one of the people who's like, I will never
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  touch alcohol, you know, I saw what it did. Like, no, it was, it was abused. That's fine. Like,
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  it was abused. Like, a lot of things get abused. So, it doesn't, it's not that alcohol offends me.
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  I see no healthy reason for it. So, from like, as a health nut, there's a cognitive dissonance
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  that exists when I drink it because I'm like, I'm drinking this knowing it's serving no purpose
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  and only doing harm, but I enjoy it enough that I'm willing to do it and some of it is social.
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  Yeah, it's fine. But I'm having an invention, absolutely. But one of the things is like,
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  I've got the case of Domo and my refrigerator at home. And if I'm sitting in the couch watching
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  a movie or working at night or something like that, it's like, I would actually open a Domo.
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  You know, partially because I like the cognitive enhancement that comes along with it. Like,
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  if I'm working and I'm sitting with my laptop on the couch, like, I actually like the
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  Neutropic sense of it. I actually find that it's, and it's weird because I'll say that there's
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  a stimulation to it, but it's not like a nervous system stimulation. It's almost like a heightened
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  acuity that comes from almost like helping the nervous system downregulate. And what do I want to
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  say? It almost helps me go to flow state. Well, let's say this is really fascinating science now,
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  so if youth, so we've got 17 functionals, which do a big range of things.
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  Now, what's important about those functionals is two things. Number one, they're all bioavailable.
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  i.e. your body can get it, access it, and use it quickly, quickly. Number two, they're all
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  at therapeutic cases. i.e. we have the scientific evidence that that amount in there will have an
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  effect on your body. That's why we come in at 6,000 milligrams versus pretty much everyone else out
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  there on the market is 400 to 500. It's interesting. So big difference. But here's the fascinating thing.
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  Think of it as feeling fuel, right? Now, if you're sitting working, you want focus, you want
• 14:39
  concentration, probably want a little bit of energy. So your body is going to go to those ingredients,
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  the 17 and going to go, I'm going to take the cognizine, I'm going to take the magnateine,
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  I'm going to probably take some of the glutamine, and that's going to give you a bump of energy,
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  focus, concentration, and power through. If you went clubbing on the same drink, your body is
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  going to choose a different set of ingredients, which will give you euphoria, more energy, more
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  togetherness. It's interesting. If you went and had a romantic dinner, it would take the aldopa,
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  the stuff which makes you feel together. So we're creating feeling fuel in the can,
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  and where you put yourself, your environment, the stimulus will be what your brain chooses to use
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  to create the feelings you want. So when you're when you're in taking this, make sure that I'm
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  understanding, because that's fascinating, that when you're actually taking in the new tropic,
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  it's not creating any single response. It's just heightening whatever response your body's
• 15:46
  responding to. Exactly. So if I'm trying to read a book, I read the book with more concentration.
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  If I'm trying to have a good time at a party, I'm having a better time at a party. If I'm trying to
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  be romantic, I'm even fairly good at that. Very good. All of these things are being heightened,
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  because that's the idea of a new tropic, because you're actually digging and deeper into what's
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  already been experienced. So I'm drinking Domo, you're doing this, this cocktail. You guys have
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  three flavors, I believe. Three flavors, are they different? The outcome from each one. No, so the
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  functional blend is the same in all of them, because your body is going to choose. So we just
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  changed the cocktail for the occasion. So we've got a long, refreshing first drink at the night,
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  Barry Bramble, think of big balloon glass, squeezes of Lennon,
• 16:41
  blackberries, strawberries in it, sitting on the veranda, watching the sun go down,
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  ginger miso mule, you know, copper carp, wedges of lime, the kombucha, and the miso cut
• 16:53
  through food beautifully. And then a spicy watermelon margarita, rim the glass with salt or
• 17:01
  tagine or a mixture of the two cold little squeeze of lime when you want your evening to kick on.
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  So we're changing the drink for the occasion back to your cognitive. Yeah, yeah.
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  And then your body is going to choose the functions it wants in that occasion.
• 17:19
  Which is absolutely, you said there's crazy science. It's crazy science. Yeah, and then
• 17:23
  the bizarrely it's not, right? This is just our bodies and the number of these ingredients
• 17:28
  that are around for centuries. You think if I take a pre workout, I don't take a different
• 17:33
  pre workout for a chest day than I do leg day, right? Like I take a pre workout and my body uses it
• 17:38
  in the areas that I'm stressing. I think the same happens with the brain in that, right? I put in
• 17:42
  the inputs and whatever areas of the brain that are functioning are the ones that are using the
• 17:46
  energy. Totally. I mean, that makes sense to me, right? Like if I'm in the house, I flip the switch
• 17:51
  on whatever light I want to be in. And that's where the electricity flows. I don't, all the switches
• 17:57
  don't fire at the same time. It just depends on where I'm focused my attention. So that makes
• 18:01
  sense to me. Now, you guys, do you see it? It being a drink at home thing? Do you? I know you're
• 18:08
  just really launching in the market right now. So I mean, we're learning, okay? We're totally
• 18:13
  learning. So we started in the non-specialist jobs in New York to test the efficacy. And I mean,
• 18:22
  we were selling so quickly. We were worried we were going to run out of stock. So we had to slow
• 18:26
  down. And we won, you know, the favorite functional beverage in the after alcohol awards. We didn't
• 18:33
  even enter. You know, it was, and that's voted for by the readers. And I think that all comes down
• 18:39
  to the efficacy. Yeah, it works. Now we've gone into bars and clubs in New York. It's doing really
• 18:46
  well in the music venues. Because a lot of people who love music, who want to be part of their
• 18:53
  night, but don't want to drink. Well, and I'm going to say this like one of my issues is like, I
• 18:57
  know, like if I go out, like if I'm out with a client or something, like I'll have two drinks,
• 19:02
  third one, I'm tuned out. Like one or two, I'm just having a nice time. I get to the third
• 19:07
  drink. And then I'm, I'm disinterested. I'm, I'm disconnected for and I'm just stupid and want
• 19:13
  to go to bed, right? But what I love about Domo is an alternative to this is like if I'm going
• 19:19
  to some place where I'm going to be for hours. Unfortunately, I'm going to keep refill in my glass.
• 19:27
  Right? Because I'm going to sit and I'm going to sit on whatever is in front of me.
• 19:31
  And I think this offers a really great alternative to that because I can drink three or four
• 19:36
  Domo's and not have any a sense of awareness declining as opposed to alcohol. So, so we've
• 19:46
  modeled, we have a phrase in England, it's a lovely phrase called you got your two glass jolly on.
• 19:51
  You know, when you had like ones, two glasses of wine or beer, two glasses, each
• 19:56
  chatty, relaxed, confident, totally together with your friends, the worlds are relaxing, happy
• 20:03
  place. It's designed to sit you at that. And that's the, it's built. It sits you at that level
• 20:11
  and each can last for an hour and a half to two hours. So what we find most people actually
• 20:16
  don't have more than two in a night, which is terrible business practice on my part.
• 20:22
  But two to three drinks in a night, I think is normal for most people, even if they're drinking
• 20:26
  alcohol. So I mean, but I like the, you know, two drink jolly, like that makes completeness. I
• 20:32
  may steal that one. My favorite British phrase all along has been Bob Drunkle.
• 20:39
  The Brits really do have the best throw away lines. And it's something else. So if you could
• 20:43
  tell us, Phil, like you've got a story. Like, don't know what was awesome. Like I love what
• 20:48
  you guys are doing. Of course, one step deeper, you've got a background in beverage launches.
• 20:53
  I have. Yeah. I'm a poacher turn gamekeeper. Yes. Tell me. So, you know, I have spent my career
• 21:02
  working for some of the big drinks companies. I, so I headed up innovation for Dijay for Europe,
• 21:10
  headed up some of the big brands around the world. And then went on and worked for a company
• 21:17
  called William Grant, which is Hendrix, Glenfiddick, Monkey Shoulder. And I love my time there.
• 21:24
  You know, I work with really exciting young, vibrant, challenging, interesting people in a
• 21:30
  lovely, vibrant industry. Those were alcohol beast. Those were all alcohol based, right? And I,
• 21:37
  look, I, I still have the occasional drink. You know, I'm not seeing that. I mean, you're coming
• 21:42
  from the alcohol beverage industry into the non-alcohol options as you're saying.
• 21:47
  So what are you seeing as the biggest shift? For me personally. Yeah. So,
• 21:55
  look, I've got a young family. I'm very into my sport. And working in the industry,
• 22:04
  doing a global job, I was sort of expected to fly in a country on Sunday night,
• 22:10
  go out for a dinner, then go to a night club, do the same on Monday, do the same on Tuesday,
• 22:16
  do the same on Wednesday, you know, fly home probably Thursday night, get home to the wife
• 22:22
  and the kids. And it was like, right, after four days of nonsense. Right here, the kids,
• 22:27
  and it just didn't fit. Yeah. It just didn't fit my lifestyle, didn't fit me.
• 22:34
  And it definitely was taking a toll on relationships on everything.
• 22:40
  Really not. And, and I just thought, somebody's got to solve this. There's got to be a better way.
• 22:50
  Okay. So, I left. It took us two years of consumer and scientific research to crack it.
• 23:03
  It was about a year and a half to crack the science. And then once we'd crack the science,
• 23:09
  putting 6,000 milligrams of functionals in a can, turns out it's really hard.
• 23:16
  Because you know, like if you had a dirty champagne glass, it just goes, you know,
• 23:23
  our first run, there was more on the ceiling than there was in the can.
• 23:29
  And also, when you put that much in, there's some insane flavor, I was going to say,
• 23:35
  flavor profile. Flavours, which you have to do to mask some of the things which don't taste
• 23:41
  very nice. Yeah, for sure. So, you know, if you look at most competitors that probably got
• 23:49
  two or three, some of our drinks have got 17 different flavors.
• 23:57
  I want to unpack just a little bit real quick that you came from the alcoholic beverage world,
• 24:03
  grueling world. Like, it was party every night because you had to be where the product. So,
• 24:07
  you were in clubs. You were in this. I've got a good friend of mine who was a general manager of
• 24:11
  a hotel in Vegas. And it's like listening to what his life was seven days a week. I'm like,
• 24:16
  how in the world did you ever have a family? And it's like in his story, it kind of declined,
• 24:23
  right? Like it ended up, you know, it ended up, he and his wife separated, lost everything,
• 24:27
  so on, so forth, started over a great guy. But that's kind of the life that you were in in
• 24:33
  some respect there, right? Like it was the that I always told on your personal life then. Yeah,
• 24:39
  so do it. Did you quit? Yeah. So first of all, I went through a balance phase where I would
• 24:47
  fly into the country and say, I don't drink on Sunday, Monday, Tuesday, Wednesday. And, you know,
• 24:53
  people would look at, I was on the board of the company at that point, right? The executive.
• 24:57
  Yeah. And they'd look at me like I was an alien, right? Hang on, you're running this company and
• 25:02
  you don't drink on four days of the road. Yeah, four days in a row, because you got, I mean,
• 25:08
  right? Look at all the scientific evidence, right? If you want to clear your liver out,
• 25:13
  take at least three consecutive days off, right? So I was practicing that. But then there was just
• 25:20
  a dissonance, right? Yeah. And it was as much as it for me was looking forward to try and create
• 25:34
  a third way. I mean, it's called Domo, which stands for Don't Miss Out, because we want everybody
• 25:41
  to be able to go out and have the most fun night, absolutely at the heart of the evening. But then
• 25:47
  wake up in the morning, fresh to the day. So the reason I ask that question is because I always
• 25:52
  find common themes, you know, every time I talk to particularly someone in the wellness space,
• 25:57
  there's always this theme of in my pain, I found my purpose story, right? It's the founder's story.
• 26:02
  And that's kind of what I'm hearing from you in this. And there's like, yeah, I lived in a dissonance,
• 26:07
  and I needed to figure out a way that I didn't have to live in this dissonance, because I didn't
• 26:11
  actually want what I was selling. Like, I was selling alcohol. I was promoting this kind of stuff. And
• 26:16
  while that's fine, and I'm not mad at the alcohol world, I just didn't want that for my life.
• 26:20
  I'm not mad at alcohol. No, not at all. I had a wonderful, wonderful time working with some
• 26:26
  amazing people. And, you know, I still love Hendrix and Tonne, right? But I drink too. And I just feel
• 26:35
  that there is another world out there, right? A world which can help people, a world which can
• 26:42
  be better for people, a world where you can have your cake and eat it. Well, and that's also a
• 26:48
  point that I want to make sure that we drive home is it's not that the domo is a diet coke while
• 26:54
  you're at the bar. It's not like you're just drinking something empty so that you don't feel left
• 26:59
  out. You're actually drinking something that's healthy. Yeah. So this is not a neutral. This is
• 27:04
  the way I lost the healthy way to play. Because you want to go like, you have fun, do it in a way
• 27:09
  which is healthy. And we can agree that alcohol is a negative. I think everybody who drinks realizes
• 27:14
  that. Yeah. Like, it's not bringing you a health advantage, but people are willing to deal with
• 27:18
  the consequence of it because they enjoy the side effect. Yeah, totally. Having a water or a
• 27:24
  coke or a club soda or something is a is a is a neutral. Yeah. This is not just a replacement for
• 27:30
  an alcohol that looks like a fancy drink. You're actually getting a plus. Yes. Like, there's actually
• 27:35
  it's not that you're just avoiding alcohol. So I don't want people to think that this is just
• 27:40
  an alcohol replacement. This is a health drink. This is actually providing amino acids. This is
• 27:45
  actually providing the vitamins, minerals, vitamins, minerals, everything else. Like you're actually
• 27:51
  getting benefits out of drinking is like even if a person never drank, this is great to just have
• 27:56
  at home while you're watching TV or playing with the kids. Like, there's no negative to it.
• 28:01
  It's actually a health drink. Like, this is something you want to have on a regular basis as part
• 28:06
  of your supplementation routine almost. Yeah. I mean, look, you can have three a day because we've
• 28:12
  got so many things in it. And just have this when you want to have a really fun time. You know,
• 28:19
  this is just it's there for you to have. It's just a great stimulus. A different way of playing.
• 28:25
  Now, how does this differ from cover? Because that's become a big thing.
• 28:30
  So yeah, covers a great drink. Love it. And I was tried some earlier today.
• 28:35
  Carvas more of a chilled, relaxing sort of feeling. Yeah. This is a bit more bubbly, a bit more
• 28:43
  effescent, a bit more energetic. So it's just a different scent. It's more of an elevation
• 28:51
  versus a relaxation. Yeah. Yours is more of a cocktail. Carvas more of like a coffee. Yeah.
• 28:56
  Kind of vibe. So I mean, but but botanically. Carvas plant derived. Yeah. Carvas plant derived.
• 29:03
  It's just more a calming plant. Right. Then I know we have some calming elements in there.
• 29:09
  But we also have some euphoric elements, some togevenous evidence, some connectivity. And
• 29:15
  absolutely. We just have more of a suite. Yeah. And I love that. And I love the idea that you're
• 29:20
  saying that you can go from literally, you know, whatever scenario you're in. It's just
• 29:25
  heightening that experience. Right. Like whatever that is. I think that's amazing. Well, Philip,
• 29:30
  welcome to America. I'm sure I know. I think we're thrilled to have Domo around. And like I said,
• 29:36
  like seen it yesterday. And then obviously we're here at the conference this week. So great
• 29:40
  being able to be represented here. Where would somebody get a hold of you if they want to try
• 29:45
  Domo. So if you're at the show, we're on the third floor, tucked people won't be at the show
• 29:52
  by the time this releases. Very good point. So best place to get a hold of us is online,
• 29:58
  www.drinkdomo.com. Drinkdomo.com. That's great. The OMO. The ATTOMO. And we'll get it straight
• 30:07
  out to you. I think that's fantastic. Take a look for all the information about Philip Gladman
• 30:11
  and his business partner, Susan. And they were their contact information. We'll actually be
• 30:17
  down in the show notes and check out Drinkdomo.com. I love Drinkdomo. I'm going to tell you, like I
• 30:22
  literally have it in my refrigerator. I know several people. In fact, I was talking yesterday. I
• 30:26
  had dinner on or not yesterday Monday. I had dinner with Jimmy seeing Lewis. And he was laughing
• 30:31
  about. He's like, I just ordered cases and just brought it all into the office. And he's just like
• 30:35
  everybody enjoys it in the office. I'm like, that's good stuff. Like we should have this in the
• 30:38
  office too. If people are just going to think clearer, that's a better, that's a better modality.
• 30:43
  So guys, I encourage it. Go take Drinkdomo.com. There's all sorts of stuff there in the show notes
• 30:48
  that I want you to check out. Philip, it has been a pleasure having you here. I appreciate you
• 30:51
  teaching us more about the alternatives to our cognitive dissonance of drinking alcohol.
• 30:55
  Thank you. Appreciate you, buddy. Thank you. Take care.