Latest / Becker’s Payer Issues Podcast / Reducing Administrative Friction & Advancing AI Driven Care with Dr. Benjamin Kornitzer
Transcript
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- 0:32This is Gracelyn Keller with the Vectrus Healthcare
- 0:34Podcast, and we are recording live at the
- 0:36fourth annual spring payer issues roundtable.
- 0:39I'm thrilled to be joined by doctor Benjamin
- 0:41Kornitzer this morning, who is the chief medical
- 0:44at Aetna. So, doctor Kornitzer, thanks for being
- 0:47here. I'm gonna have you start off our
- 0:49conversation by introducing yourself and telling us a
- 0:51little bit more about your role and organization.
- 0:54Sure. So I'm a primary care physician by
- 0:57training. I've been with Aetna for about a
- 0:59year now. I oversee our medical affairs team.
- 1:02And, you know, in case you're not familiar
- 1:04with Aetna, one of the largest national payers,
- 1:06we're in essentially all the major lines of
- 1:09business, commercial, Medicare, Medicaid,
- 1:11serving approximately
- 1:1327,000,000
- 1:14Americans.
- 1:15We work, with stakeholders across the spectrum, so
- 1:19health systems,
- 1:20providers directly,
- 1:22plan sponsors,
- 1:24consultants, and a comprehensive network
- 1:26to really deliver what we consider to be
- 1:27the highest quality care available nationally.
- 1:31Awesome. Well, thanks for being here. And let's
- 1:33start our conversation
- 1:35with from your perspective,
- 1:36what is the most pressing operational challenge facing
- 1:39payers right now, and how are you addressing
- 1:41it?
- 1:42Yeah. So the first thing you have to
- 1:43do to really take a look at challenges
- 1:44is listen. So we send out surveys, and
- 1:47our most recent survey came back. And, you
- 1:49know, the greatest point of abrasion is really
- 1:51administrative abrasion.
- 1:53Members wanna be able to go through and
- 1:55navigate their health care seamlessly. Providers wanna be
- 1:58able to spend their time focusing on better
- 2:00outcomes for themselves and getting well.
- 2:03So a couple of things that we've been
- 2:04doing is really thinking through our prior authorization
- 2:07process. So there are a couple of things
- 2:09that we're particularly proud of. We have the
- 2:11smallest,
- 2:12NPL list in the industry, about half
- 2:15of the,
- 2:16next two largest national payers.
- 2:19We also,
- 2:21have been streamlining that list. In fact, this
- 2:23past summer, we reduced it by another 20,
- 2:26nine procedures.
- 2:28And then we're trying to make it as
- 2:29easy as possible for people to navigate that
- 2:31system. So if you think about it, you
- 2:33know, right now, 80%,
- 2:36of procedures have no requirement for pre authorization
- 2:40whatsoever. And those that do,
- 2:4295%
- 2:44of them can get processed in twenty four
- 2:46hours or less.
- 2:48When it comes to electronic
- 2:50submissions, we're really taking a lead nationally. We're
- 2:52developing
- 2:53fire based interoperable
- 2:55standards.
- 2:56There were approximately 70%,
- 2:5777%
- 2:58actually are now done in real time,
- 3:01and our goal is eighty percent or greater
- 3:03by the end of the year. And if
- 3:04you think about it, our goal would really
- 3:06be when a patient needs a certain level
- 3:08of care, they actually know in real time
- 3:11before they even have left their provider's office
- 3:14whether or not everything has been taken care
- 3:16of.
- 3:17That's wonderful.
- 3:18And there is a constant tension between keeping
- 3:21costs down and actually delivering a good member
- 3:23experience,
- 3:24especially as it comes to care coordination.
- 3:27So how is your organization balancing cost containment
- 3:30with improving member experience and quality outcomes, and
- 3:33what are you seeing the greatest opportunity for
- 3:35impact?
- 3:36Yeah. So, you know, we see across the
- 3:39country and hear from all stakeholders. That's
- 3:42patients,
- 3:44providers,
- 3:45health systems, the federal government, the challenges
- 3:48of affordability,
- 3:49particularly in an environment where health care is
- 3:52evolving rapidly.
- 3:54I'd wanna step back for a second and
- 3:56actually say that we should be very optimistic
- 3:59about health care.
- 4:00Outcomes are better than they've ever been.
- 4:03There's tremendous innovation. We wanna be able to
- 4:06support that. But in order to do so,
- 4:09we really have to be fiduciaries
- 4:11for our members
- 4:12and make sure that they get the access
- 4:13to the highest quality,
- 4:15most cost effective care possible.
- 4:19So there's a couple of things that we're
- 4:20doing that we really think are,
- 4:22very impact. One is we're really partnering,
- 4:25with providers. I think, historically, this has been
- 4:27a very transactional
- 4:28relationship.
- 4:29So, you know, we have a breadth of
- 4:31value based care relationships
- 4:33covering
- 4:34primary care,
- 4:35specialty care, and this gives us an opportunity
- 4:37to really align on the outcomes that matter.
- 4:40And if you think about it, when I
- 4:41was training as a as a physician, someone
- 4:43said, hey. Go take a look at the
- 4:45patients. How many of them
- 4:46do you think wanna be in the hospital?
- 4:49The answer was none. Right. How many of
- 4:51them, you know, actually need to be here?
- 4:53Maybe half.
- 4:54And so our ability to be preventive, get
- 4:57upstream in care delivery
- 4:59to make sure that people are getting the
- 5:00appropriate screening tests, they're on the medications that
- 5:03we know work.
- 5:05That gives opportunity to really change those outcomes
- 5:07for those members and do it in a
- 5:08way that gets higher quality
- 5:10and lowers the cost of care.
- 5:12So those are initiatives that we're particularly,
- 5:15excited about.
- 5:17And digital engagement and transformation continues to accelerate
- 5:20across health care. So what technologies and AI
- 5:23are you prioritizing right now, and where are
- 5:25you seeing meaningful ROI as well as better
- 5:27engagement with members?
- 5:29Yeah. So, you know, we are in an
- 5:31exciting moment right now, and, you know, I'll,
- 5:34you know, share with you. I was very
- 5:36deliberate in joining Aetna and CVS Health because
- 5:39I felt that with technology
- 5:42innovation,
- 5:44with the dawn of sort of this new
- 5:46AI world,
- 5:47there was gonna be advantage to scale.
- 5:50As a part of the larger CVS ecosystem,
- 5:53which includes our retail stores, includes,
- 5:56Caremark,
- 5:57as well as Aetna,
- 5:59We've got the ability to engage with Americans
- 6:01in many different ways and use that
- 6:04capability
- 6:05to accelerate transformation. And so, you know, you
- 6:08may be familiar, but CVS Health made a
- 6:10$20,000,000,000
- 6:11commitment,
- 6:12to advance technology
- 6:14with a large focus on interoperability and making
- 6:16it easier and simpler
- 6:18for members to navigate their health care.
- 6:21I I think how easy it is for
- 6:23me to go on my iPhone and, you
- 6:24know,
- 6:25order chocolates on Valentine's day or flowers for
- 6:28my mother
- 6:29on,
- 6:31mother's day or even things like to my
- 6:33kids at their school supply when school starts
- 6:36next week.
- 6:37Health care should be that easy to navigate.
- 6:40So we've got an opportunity to engage with
- 6:42people in a very, very different way.
- 6:45Some of the things that we're doing at
- 6:47Aetna that I think are particularly,
- 6:49exciting is we've launched something called care paths.
- 6:51So that's the ability to go into our
- 6:53Aetna Health app. And depending on the condition,
- 6:56actually embedded within that app, be able to
- 6:58look up everything. What are your benefits? Who
- 7:01are the in network providers?
- 7:03What do we know is the highest value
- 7:05care?
- 7:06If you do have a claim submission or
- 7:09a prior authorization,
- 7:11where is it in the journey? Just like
- 7:12if I order Domino's pizza,
- 7:14I can go look at a tracker and
- 7:16see where that pizza actually is.
- 7:18You should be able to do the same
- 7:19when you wanna understand where things are. And
- 7:22over time build other things that we know
- 7:24are really critical. People wanna see cost transparency.
- 7:26They wanna see quality information.
- 7:28We're also using AI to streamline the process.
- 7:31I mentioned getting, you know, authorizations done much
- 7:34more quickly. So almost all authorizations now have
- 7:37an opportunity to have an automated or an
- 7:39AI feature where we can rapidly approve,
- 7:43that. And so patients are getting information in
- 7:45real time.
- 7:47We're using the information to help our nurses.
- 7:49So imagine thousands of pages of medical information
- 7:52they're trying to digest that's almost impossible for
- 7:54a single human to do. But to use
- 7:57AI to take a look through all those
- 7:59clinical documents and help them see what the
- 8:01correct information is so we can be proactive
- 8:04and help our members. That's pretty differentiating. We're
- 8:06actually finding our nurses are saving 90 top
- 8:10ninety minutes a day of computer time, and
- 8:12that's time they can now reinvest in engaging
- 8:15directly
- 8:16with our members, which we know is is
- 8:18so valuable.
- 8:20And then finally, at an investor day,
- 8:22we demonstrate technology, what we think the future
- 8:25could look like with asynchronous
- 8:27capabilities,
- 8:28where we actually don't just become a payer
- 8:31of health care, but a solutions company. So
- 8:32if someone has a question about their child's
- 8:35earache at two in the morning
- 8:37or they had a tick bite recently and
- 8:39they're wondering if they should be concerned about
- 8:41the rash that they've developed or they wanna
- 8:43know who's the highest quality gastroenterologist.
- 8:46We're able to provide all of that to
- 8:48them in the palm of their hands. So,
- 8:50yeah, this is an exciting time in health
- 8:52care. I think there are certainly a number
- 8:54of challenges,
- 8:55but we're optimistic that we can play a
- 8:57major role in changing how people experience health
- 9:00care and helping them get better outcomes.
- 9:03Absolutely.
- 9:05And how do you see AI supporting member
- 9:07facing interactions while maintaining that trust and quality?
- 9:11So I think you brought up a great
- 9:12point. I'm just gonna anchor on the word
- 9:15trust.
- 9:16Trust is probably the most valuable asset in
- 9:18health care. If you think about all the
- 9:20tools a physician has, people also, like, what's
- 9:23the most powerful tool? Is it a proton
- 9:26beam? Is it a linear accelerator? Like, what
- 9:29is it? It's trust.
- 9:31Right? And so there's a couple things that
- 9:33I would anchor on. We have to absolutely
- 9:36be guardians of our members' information. They have
- 9:39to feel that that information
- 9:41is safe.
- 9:43I'm very proud of the fact that CVS
- 9:45is one of the founding members of the
- 9:47Coalition for Health AI.
- 9:49Right? We think that people are gonna be
- 9:51transformed by their ability to access care and
- 9:54do it directly,
- 9:55but they have to be able to trust.
- 9:57And you think about other technologies where over
- 9:59time people have begun to trust those technologies
- 10:02more and more. So financial transactions. I mean,
- 10:05the fact that you can go online
- 10:07into your bank and look at, you know,
- 10:09what you have in your account electronically,
- 10:12thirty years ago, that would have been mind
- 10:14blowing. No one would have absolutely trusted that
- 10:16you could take a look at something
- 10:18online and that that was real and reflection
- 10:20of your assets and they were safe.
- 10:23And so we really have to work to
- 10:24earn that trust.
- 10:26One of the other ways that you do
- 10:27this is by creating really valuable
- 10:30experiences. So
- 10:32we've got a series of capabilities where we
- 10:34can directly engage our members. We're using
- 10:37rich communication, so RCS technology. So imagine a
- 10:40chat that doesn't feel, you know,
- 10:43rigid, but actually feels like you're communicating directly
- 10:46with an empathic human being.
- 10:48So we can proactively outreach the people whether
- 10:51they have
- 10:52diabetes issues, hypertension,
- 10:54cardiovascular,
- 10:55their pregnant mothers, their their,
- 10:58new parents, and be able to have communications
- 11:01with them that are meaningful and specific and
- 11:03personalized.
- 11:05I think those opportunities really change how people
- 11:07interact.
- 11:08And imagine how you would feel if you
- 11:10got a text message that actually lowered your
- 11:12out of pocket spend. Right? Right now, you're
- 11:14spending this amount of money on a medication.
- 11:16Actually, we can get you that same amount
- 11:18of medication,
- 11:19but for significantly
- 11:20lower cost. Or we see that you have
- 11:21an appointment
- 11:22in three months. We found availability
- 11:24within two weeks. So our ability to create
- 11:27delightful experiences and change how people really view
- 11:30the industry from being payers to solution oriented
- 11:34organizations
- 11:35and partners, I think is really exciting.
- 11:38Well, doctor Kornitzer, thank you so much for
- 11:40taking the time to sit down and have
- 11:42this conversation today.
- 11:44Again, we are recording live at the fourth
- 11:46annual Payer Issues Spring Roundtable.
- 11:49Thank you so much for being here. Thank
- 11:50you for having me.