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Know Your Market: How Building Community Can Make You Stand Out in Competitive Markets (with Cubie Hernandez) – Episode 78

Family is at the heart of everything Cubie Hernandez does. Not only does he work alongside his father and his brother Christian, but the company’s name, Mares Mortgage is named after the family matriarch of the family. That family mindset extends to the way he treats his employees, clients, and his local community at large. That approach helps him stand out against large bank lenders in a competitive Orange County market.

Cubie grew up in the mortgage industry. His father, Cutberto Sr., started in the mortgage industry in the late 80s. After joining a retail operation, Cutberto Sr. purchased…

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