Latest / Booked Solid Show - Short Term Rental Podcast
STR Brand Identity Direct Bookings: Scaling to 175 Properties with Lisa Roads
"I'd rather be small and personal and well known for that than just be a generalist."
What happens when a marketing agency owner sees a gap in the vacation rental market that nobody else is filling? She builds an empire from scratch—175 properties across Cyprus, managed remotely from the UK for 18 years—and then successfully exits during a pandemic.
Lisa Roads joins the Booked Solid Show to share her journey from hands-on property furnishing (yes, she shipped entire containers of furniture across the Mediterranean) to becoming one of the most respected voices in STR business strategy. Now, as…
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