KEITH CARTER FINALLY SPOKE ON ADIDAS AND PUT IT ON NIKE TO ANSWER

Locked On Ole Miss Hit - Quick Takes on Ole Miss Rebels Football & Basketball · Oct 7, 2026 · 5m

Monday this show said Keith Carter had said nothing about the adidas deal. That is no longer true, and what he did say changes the shape of the story.

Brad Logan of Talk of Champions, on this week's episode: Carter was on their programme last week and said it is in Nike's hands to counter what adidas has put out there. That is an athletic director confirming a number is on the table and publicly inviting his current partner to beat it.

The reporting so far: first put out by Chase Parm at 247Sports, added to by Brett McMurphy and others, with figures attached in the hundreds of millions. All…