There’s More Money in Your CRM Than on Instagram

Business-First Creatives: Client Experience & Systems for Service Providers · Apr 30, 2026 · 51m

Hey y'all — if you've ever felt like you need to chase down brand new leads every time you want to hit an income goal… this one is going to stop you in your tracks.

In this episode, I'm joined by Erin Ollila — SEO strategist, copywriter, and host of Talk Copy to Me — for a conversation that originally aired on her podcast. We're talking about why the fastest path to more revenue is almost never a bigger audience. It's the people who are already in your world. Your past clients, your unconverted leads, your email list. And what you're actually supposed to do with them.

Because here's the…