Building Loved Brands in an Age of Data and AI
What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising effectiveness through a brand and business lens.
Thami shares insights on data-driven marketing, customer understanding, AI and the discipline required to build trusted, loved brands.
Produced in collaboration with our partners, Soweto Media.
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The skinny
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