Marissa Gencarelli, Co-Founder of Yoli Tortilleria (Interview 8/100)
Marissa Gencarelli, Co-Founder of Yoli Tortilleria, is making and selling tortillas as an ode to her roots in Mexico. This conversation starts with her talking about speaking to a group at Kemper Museum about how consumers have a choice to be a buy from companies that align with your values. While others may say things like “keep politics out of my food,” it’s her view (and mine) that we can’t separate those two. The good news is that it’s clear that Yoli’s values of community, family, and the idea that “corn is life” drive their growth and sticking to those values has served them so well…
The skinny
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