Latest / The Experimentation Edge
How Experimentation Led to Annual Growth at Fanatics
Summary
Most e-commerce companies test a handful of features each month. Fanatics runs nearly 100 experiments monthly and delivers a big portion of the company's total annual growth through experimentation alone. Medha Umarji, VP of Growth and Experimentation at the multi-billion dollar sports merchandising retailer, explains how she built a program that scales from 10 tests per month to 100—and maintains enough rigor to spot false positives before they become costly decisions.
The difference isn't tooling or headcount. It's culture. When your CEO reads Excel spreadsheets for fun and actively…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.