AI Has Leveled the Marketing Playing Field

Duct Tape Marketing - The Small Business Marketing Blog · Oct 13, 2026

AI Has Leveled the Marketing Playing Field written by John Jantsch read more at Duct Tape Marketing

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Overview

Back from the vault with a conversation that has only grown more useful since we recorded it. For years, the tools behind neuromarketing were out of reach for most small businesses. Roger Dooley joins me to show how that has changed, and how AI now gives a solo operator or a small team a level of customer insight that once took a lab and a big budget.

Dooley and I talk about building a team of AI advisors with experts like Cialdini and BJ Fogg on the roster. He…