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Investing in Women: A Path to Prosperity with Patricia Lizarraga · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:00
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  Show.
• 0:02
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:06
  the
• 0:06
  voice
• 0:06
  and
• 0:07
  wisdom
• 0:07
  of
• 0:07
  women
• 0:08
  in
• 0:08
  business.
• 0:09
  A
• 0:09
  new
• 0:09
  model
• 0:10
  of
• 0:10
  leadership
• 0:10
  is
• 0:11
  emerging
• 0:11
  and
• 0:11
  we
• 0:11
  are
• 0:12
  here
• 0:12
  to
• 0:12
  amplify
• 0:13
  the
• 0:13
  voices
• 0:13
  of
• 0:14
  women
• 0:14
  leading
• 0:15
  the
• 0:15
  way.
• 0:16
  I
• 0:16
  am
• 0:16
  your
• 0:17
  host,
• 0:17
  Coco
• 0:18
  Sellman,
• 0:18
  five
• 0:18
  time
• 0:19
  founder,
• 0:19
  impact
• 0:19
  investor
• 0:20
  and
• 0:21
  creator
• 0:21
  of
• 0:22
  the
• 0:22
  Force
• 0:22
  for
• 0:22
  Good
• 0:23
  Business
• 0:23
  system.
• 0:24
  Thank
• 0:25
  you
• 0:25
  for
• 0:26
  joining
• 0:26
  us
• 0:27
  today
• 0:27
  as
• 0:27
  we
• 0:28
  illuminate
• 0:28
  the
• 0:29
  path
• 0:29
  to
• 0:30
  to
• 0:30
  unlocking
• 0:31
  opportunities
• 0:32
  and
• 0:32
  prosperity
• 0:33
  for
• 0:33
  women
• 0:34
  led
• 0:34
  enterprises
• 0:34
  by
• 0:35
  amplifying
• 0:36
  the
• 0:36
  voice
• 0:37
  and
• 0:37
  wisdom
• 0:38
  of
• 0:38
  women.
• 0:39
  Today
• 0:40
  we
• 0:40
  have
• 0:41
  a
• 0:42
  total
• 0:42
  trailblazer,
• 0:44
  a
• 0:44
  advocate
• 0:45
  for
• 0:45
  women,
• 0:46
  a
• 0:47
  responsible
• 0:48
  strategic
• 0:49
  investor.
• 0:50
  With
• 0:51
  us
• 0:51
  we
• 0:52
  have
• 0:52
  Patricia
• 0:54
  Lazarraga.
• 0:55
  A
• 0:55
  trailblazing
• 0:56
  investor,
• 0:57
  entrepreneur
• 0:58
  and
• 0:58
  board
• 0:58
  leader
• 0:58
  with
• 0:59
  over
• 0:59
  30
• 0:59
  years
• 0:59
  of
• 1:00
  wall
• 1:00
  street
• 1:00
  experience.
• 1:01
  Dedic
• 1:01
  to
• 1:02
  advancing
• 1:03
  women
• 1:03
  in
• 1:04
  leadership.
• 1:05
  As
• 1:05
  the
• 1:06
  managing
• 1:06
  partner
• 1:07
  of
• 1:07
  Hypatia
• 1:08
  Capital,
• 1:09
  she
• 1:09
  leads
• 1:10
  Hypatia
• 1:11
  Women
• 1:11
  CEO
• 1:12
  etf.
• 1:13
  So
• 1:14
  this
• 1:14
  is
• 1:14
  a
• 1:15
  ticker
• 1:16
  symbol
• 1:16
  WCEO
• 1:17
  that
• 1:18
  you
• 1:18
  can
• 1:18
  buy
• 1:19
  today.
• 1:20
  It's
• 1:20
  a
• 1:20
  groundbreaking
• 1:21
  investment
• 1:22
  vehicle
• 1:23
  that
• 1:24
  supports
• 1:24
  and
• 1:25
  scales
• 1:25
  public
• 1:26
  companies
• 1:26
  led
• 1:27
  by
• 1:27
  female
• 1:28
  CEOs.
• 1:29
  A
• 1:29
  seasoned
• 1:30
  financial
• 1:30
  expert
• 1:31
  and
• 1:31
  board
• 1:31
  member,
• 1:32
  Patricia
• 1:32
  has
• 1:33
  chaired
• 1:33
  audit
• 1:33
  committees,
• 1:34
  served
• 1:34
  on
• 1:34
  SEC
• 1:35
  financial
• 1:35
  expert
• 1:37
  ensuring
• 1:37
  corporate
• 1:38
  governance
• 1:38
  excellence
• 1:39
  at
• 1:39
  the
• 1:39
  highest
• 1:39
  levels.
• 1:40
  With
• 1:40
  degrees
• 1:41
  from
• 1:41
  Yale
• 1:41
  and
• 1:41
  Harvard,
• 1:42
  Patricia
• 1:43
  is
• 1:43
  a
• 1:43
  powerful
• 1:44
  advocate
• 1:45
  for
• 1:45
  women
• 1:45
  led
• 1:46
  businesses
• 1:46
  reshaping
• 1:47
  the
• 1:48
  investment
• 1:49
  landscape.
• 1:50
  Yes.
• 1:50
  To
• 1:50
  ensure
• 1:51
  women
• 1:51
  leaders
• 1:52
  thrive
• 1:52
  in
• 1:53
  both
• 1:53
  private
• 1:54
  and
• 1:54
  public
• 1:55
  relations
• 1:55
  markets.
• 1:57
  Welcome
• 1:57
  Patricia.
• 1:59
  Thank
• 1:59
  you,
• 2:00
  Coco.
• 2:00
  It's
• 2:00
  such
• 2:00
  a
• 2:01
  pleasure
• 2:01
  to
• 2:01
  be
• 2:01
  here.
• 2:02
  And
• 2:02
  I
• 2:02
  love
• 2:03
  what
• 2:03
  you're
• 2:03
  doing,
• 2:03
  showing
• 2:04
  this
• 2:04
  new
• 2:04
  face
• 2:04
  of
• 2:04
  leadership.
• 2:06
  So
• 2:06
  important.
• 2:07
  We
• 2:07
  all
• 2:08
  need
• 2:08
  to
• 2:08
  see
• 2:08
  each
• 2:09
  other
• 2:09
  and
• 2:10
  hear
• 2:10
  each
• 2:10
  other
• 2:10
  and
• 2:11
  then
• 2:11
  go
• 2:11
  out
• 2:11
  in
• 2:11
  the
• 2:11
  world
• 2:12
  and
• 2:12
  be
• 2:12
  more
• 2:12
  of
• 2:13
  ourselves.
• 2:14
  What
• 2:14
  is
• 2:15
  a
• 2:16
  book
• 2:16
  written
• 2:17
  by
• 2:17
  a
• 2:17
  woman
• 2:18
  that
• 2:19
  has
• 2:20
  significantly
• 2:21
  influenced
• 2:21
  your
• 2:22
  life?
• 2:24
  I
• 2:24
  think,
• 2:24
  you
• 2:24
  know,
• 2:25
  there's,
• 2:25
  there's
• 2:26
  so
• 2:27
  many
• 2:27
  books
• 2:27
  one
• 2:27
  can
• 2:28
  think
• 2:28
  of.
• 2:28
  But
• 2:28
  an
• 2:29
  author
• 2:29
  that
• 2:29
  I
• 2:29
  love
• 2:30
  reading
• 2:30
  and
• 2:30
  rereading
• 2:31
  for
• 2:31
  so
• 2:31
  many
• 2:32
  reasons
• 2:32
  is
• 2:33
  Edith
• 2:33
  Wharton.
• 2:34
  She
• 2:34
  was
• 2:34
  able
• 2:35
  to
• 2:35
  translate
• 2:36
  both
• 2:37
  kind
• 2:37
  of
• 2:37
  the
• 2:38
  ethos
• 2:38
  of
• 2:38
  the
• 2:38
  time,
• 2:39
  but
• 2:39
  also
• 2:39
  the
• 2:39
  angst
• 2:40
  of
• 2:40
  women.
• 2:40
  If
• 2:40
  you.
• 2:40
  It's
• 2:41
  not
• 2:41
  one
• 2:41
  of
• 2:41
  her
• 2:42
  books,
• 2:42
  but
• 2:42
  if
• 2:42
  you
• 2:42
  read
• 2:43
  different
• 2:43
  books,
• 2:44
  whether
• 2:44
  it's
• 2:44
  custom
• 2:44
  of
• 2:44
  the
• 2:45
  country,
• 2:45
  the
• 2:45
  one
• 2:46
  that
• 2:46
  most
• 2:46
  people
• 2:46
  read
• 2:47
  is
• 2:47
  Age
• 2:47
  of
• 2:47
  Innocence
• 2:48
  or
• 2:48
  Ethan
• 2:49
  Fromm.
• 2:49
  And
• 2:49
  you
• 2:49
  start
• 2:50
  seeing
• 2:50
  her
• 2:51
  just
• 2:51
  show
• 2:51
  a
• 2:51
  lot
• 2:51
  of
• 2:52
  different
• 2:52
  female
• 2:52
  perspectives
• 2:53
  of
• 2:53
  what
• 2:53
  it
• 2:54
  was
• 2:54
  like
• 2:54
  to
• 2:54
  live
• 2:55
  in
• 2:55
  New
• 2:55
  York
• 2:56
  at
• 2:56
  that
• 2:56
  time.
• 2:57
  I
• 2:57
  just
• 2:57
  tremendously
• 2:58
  enjoyed
• 2:58
  it.
• 2:59
  Her
• 2:59
  command
• 2:59
  of
• 2:59
  language
• 3:00
  is
• 3:00
  so
• 3:00
  beautiful
• 3:01
  and
• 3:01
  it's
• 3:01
  something
• 3:01
  that
• 3:01
  I
• 3:02
  couldn't
• 3:02
  do.
• 3:02
  So
• 3:03
  I
• 3:03
  always
• 3:03
  love
• 3:03
  going
• 3:04
  back
• 3:04
  to
• 3:04
  that
• 3:04
  part
• 3:05
  of
• 3:05
  the
• 3:05
  library.
• 3:05
  And
• 3:05
  it's
• 3:05
  interesting.
• 3:06
  She
• 3:06
  was
• 3:06
  actually
• 3:06
  a
• 3:07
  interior
• 3:07
  decorator
• 3:08
  before
• 3:08
  she
• 3:09
  was,
• 3:09
  before
• 3:10
  she
• 3:10
  was
• 3:11
  an
• 3:12
  author.
• 3:12
  I
• 3:12
  also
• 3:13
  went
• 3:14
  back
• 3:14
  and
• 3:14
  wrote
• 3:14
  that
• 3:15
  Book
• 3:15
  the
• 3:15
  Decoration
• 3:16
  of
• 3:16
  Houses,
• 3:16
  which
• 3:17
  is
• 3:17
  so
• 3:18
  beautifully
• 3:18
  written,
• 3:19
  kind
• 3:19
  of
• 3:19
  a
• 3:19
  history
• 3:19
  lesson.
• 3:20
  So
• 3:21
  that's
• 3:21
  something
• 3:21
  I
• 3:21
  enjoy
• 3:22
  outside
• 3:22
  of
• 3:23
  the,
• 3:23
  outside
• 3:23
  of
• 3:24
  the
• 3:24
  investing
• 3:24
  and
• 3:25
  economic
• 3:25
  sphere.
• 3:26
  Oh,
• 3:26
  I
• 3:26
  love
• 3:27
  that.
• 3:27
  You
• 3:27
  know,
• 3:28
  and
• 3:28
  the
• 3:28
  voice
• 3:29
  of
• 3:29
  women
• 3:30
  in
• 3:30
  literature,
• 3:31
  Edith
• 3:32
  Wharton
• 3:32
  in
• 3:32
  particular,
• 3:33
  describes
• 3:34
  the
• 3:34
  circumstances
• 3:36
  and
• 3:36
  challenges
• 3:37
  of
• 3:37
  women
• 3:38
  and
• 3:38
  how
• 3:39
  those
• 3:40
  same
• 3:40
  challenges
• 3:42
  still
• 3:43
  exist
• 3:44
  and
• 3:44
  how
• 3:45
  it's
• 3:45
  shaped
• 3:45
  us
• 3:46
  and
• 3:46
  shaped
• 3:46
  us
• 3:47
  in
• 3:47
  the
• 3:47
  culture
• 3:48
  and
• 3:48
  I
• 3:48
  think
• 3:49
  made
• 3:49
  us
• 3:50
  even
• 3:51
  stronger,
• 3:51
  more
• 3:52
  resilient,
• 3:53
  more
• 3:53
  emotionally
• 3:55
  intuitive
• 3:56
  and
• 3:56
  intelligent
• 3:58
  so
• 3:58
  that
• 3:58
  we
• 3:58
  can
• 3:59
  be
• 3:59
  great
• 4:00
  leaders,
• 4:01
  mothers,
• 4:01
  friends,
• 4:02
  advocates.
• 4:03
  I
• 4:03
  do
• 4:04
  think
• 4:04
  it's
• 4:04
  wonderful.
• 4:05
  I'm
• 4:05
  going
• 4:05
  to
• 4:05
  go
• 4:05
  back
• 4:05
  and
• 4:06
  read
• 4:06
  more
• 4:06
  Edith
• 4:07
  Wharton
• 4:07
  because
• 4:07
  I
• 4:08
  haven't
• 4:08
  read
• 4:08
  her
• 4:08
  since
• 4:09
  college.
• 4:09
  So
• 4:10
  tell
• 4:10
  me
• 4:10
  about
• 4:11
  you
• 4:12
  and
• 4:12
  your
• 4:13
  commitment
• 4:13
  to
• 4:15
  getting
• 4:15
  more
• 4:16
  focused
• 4:16
  on
• 4:16
  investments
• 4:17
  in
• 4:17
  women.
• 4:18
  Why
• 4:18
  is
• 4:19
  investing
• 4:20
  in
• 4:21
  women
• 4:21
  a
• 4:22
  winning
• 4:22
  strategy?
• 4:24
  Sure,
• 4:25
  if
• 4:25
  you
• 4:25
  go
• 4:25
  back
• 4:25
  a
• 4:26
  little
• 4:26
  bit
• 4:26
  into
• 4:26
  the
• 4:26
  story
• 4:27
  of
• 4:27
  how
• 4:27
  I
• 4:28
  ended
• 4:28
  up
• 4:29
  launching
• 4:29
  the
• 4:29
  WCO
• 4:30
  etf.
• 4:31
  And
• 4:31
  what
• 4:31
  it
• 4:31
  does
• 4:32
  is
• 4:32
  it
• 4:32
  invests
• 4:33
  in
• 4:33
  all
• 4:34
  American
• 4:34
  public
• 4:35
  companies
• 4:35
  that
• 4:36
  are
• 4:36
  at
• 4:36
  least
• 4:36
  500
• 4:37
  million
• 4:37
  market
• 4:38
  caps.
• 4:38
  These
• 4:38
  are
• 4:38
  sizable
• 4:39
  enterprises
• 4:41
  that
• 4:41
  have
• 4:41
  a
• 4:41
  woman
• 4:42
  CEO.
• 4:43
  Why
• 4:44
  do
• 4:44
  we
• 4:44
  do
• 4:44
  that?
• 4:45
  The
• 4:45
  first
• 4:46
  reason
• 4:46
  is
• 4:46
  because
• 4:47
  we
• 4:47
  have
• 4:47
  an
• 4:47
  investment
• 4:48
  thesis.
• 4:48
  We
• 4:49
  are
• 4:49
  an
• 4:49
  investment
• 4:49
  firm
• 4:50
  and
• 4:50
  our
• 4:50
  investment
• 4:50
  thesis
• 4:51
  is
• 4:51
  that
• 4:51
  women
• 4:52
  CEOs
• 4:52
  will
• 4:52
  outperform.
• 4:54
  Why
• 4:55
  will
• 4:55
  they
• 4:55
  outperform?
• 4:56
  Because
• 4:57
  it's
• 4:57
  harder
• 4:57
  for
• 4:58
  women
• 4:58
  to
• 4:58
  get
• 4:58
  to
• 4:58
  the
• 4:59
  top.
• 4:59
  Last
• 5:00
  night
• 5:00
  somebody
• 5:00
  called
• 5:01
  it
• 5:01
  the
• 5:01
  survival
• 5:02
  of
• 5:02
  the
• 5:02
  fittest.
• 5:03
  I
• 5:03
  never
• 5:04
  used
• 5:04
  that
• 5:04
  term,
• 5:05
  but
• 5:05
  I
• 5:05
  thought
• 5:05
  it
• 5:05
  was
• 5:05
  interesting
• 5:06
  that
• 5:07
  on
• 5:08
  some
• 5:08
  level
• 5:08
  women
• 5:09
  CEOs
• 5:09
  are
• 5:09
  the
• 5:10
  ultimate
• 5:10
  Darwinian
• 5:11
  business
• 5:12
  person
• 5:12
  because
• 5:13
  you
• 5:13
  really
• 5:13
  have
• 5:13
  to
• 5:14
  have
• 5:14
  all
• 5:15
  the
• 5:15
  qualities
• 5:16
  to
• 5:16
  survive
• 5:16
  and
• 5:17
  make
• 5:17
  it
• 5:17
  to
• 5:17
  the
• 5:17
  top.
• 5:17
  So.
• 5:18
  So
• 5:18
  by
• 5:19
  definition,
• 5:19
  if
• 5:20
  women
• 5:20
  are
• 5:20
  a
• 5:20
  small
• 5:21
  percent
• 5:21
  of
• 5:21
  CEOs
• 5:22
  then
• 5:23
  the
• 5:23
  ones
• 5:23
  that
• 5:23
  have
• 5:23
  made
• 5:23
  it
• 5:24
  are
• 5:24
  extraordinary.
• 5:25
  So
• 5:25
  the
• 5:25
  question
• 5:26
  is,
• 5:26
  can
• 5:27
  we
• 5:27
  invest
• 5:29
  in
• 5:29
  that
• 5:30
  factor?
• 5:30
  It
• 5:31
  took
• 5:31
  us
• 5:31
  years
• 5:32
  to
• 5:32
  figure
• 5:32
  out
• 5:33
  how
• 5:34
  to
• 5:34
  deliver
• 5:35
  that
• 5:35
  female
• 5:36
  factor.
• 5:37
  Right.
• 5:37
  How
• 5:38
  do
• 5:38
  you
• 5:38
  know
• 5:38
  you're
• 5:38
  not
• 5:39
  investing
• 5:39
  in
• 5:39
  small
• 5:40
  companies
• 5:40
  or
• 5:41
  you're
• 5:41
  not
• 5:41
  investing
• 5:41
  in
• 5:42
  biotech
• 5:42
  companies?
• 5:43
  We
• 5:43
  have
• 5:43
  18
• 5:43
  biotech
• 5:44
  companies
• 5:44
  in
• 5:45
  our
• 5:45
  holdings.
• 5:45
  There
• 5:46
  are
• 5:46
  175
• 5:48
  public
• 5:49
  companies
• 5:49
  in
• 5:50
  the
• 5:50
  US
• 5:50
  that
• 5:50
  are
• 5:51
  led
• 5:51
  by
• 5:52
  women
• 5:52
  CEOs
• 5:52
  and
• 5:53
  have
• 5:53
  a
• 5:53
  500
• 5:53
  million
• 5:54
  dollar
• 5:54
  market
• 5:54
  cap.
• 5:54
  And
• 5:54
  of
• 5:55
  those
• 5:55
  175,
• 5:55
  18
• 5:56
  are
• 5:56
  biotech.
• 5:58
  So
• 5:58
  if
• 5:59
  we
• 5:59
  didn't
• 6:00
  adjust
• 6:00
  for.
• 6:01
  And
• 6:01
  there
• 6:01
  is
• 6:02
  not
• 6:02
  a
• 6:02
  women
• 6:03
  CEO
• 6:04
  in
• 6:04
  the
• 6:04
  United
• 6:05
  States
• 6:05
  until
• 6:05
  you
• 6:05
  get
• 6:06
  to
• 6:06
  company
• 6:06
  number
• 6:07
  26
• 6:07
  by
• 6:08
  market
• 6:08
  cap,
• 6:09
  the
• 6:09
  25
• 6:10
  largest
• 6:11
  companies
• 6:11
  in
• 6:11
  the
• 6:11
  United
• 6:11
  States
• 6:12
  are
• 6:12
  100%
• 6:13
  led
• 6:13
  by
• 6:13
  men.
• 6:15
  So
• 6:15
  we
• 6:15
  had
• 6:15
  to
• 6:16
  figure
• 6:16
  out
• 6:16
  how
• 6:16
  to
• 6:16
  adjust
• 6:17
  for
• 6:17
  those
• 6:18
  factors
• 6:18
  to
• 6:19
  deliver
• 6:19
  the
• 6:19
  female
• 6:20
  factor.
• 6:20
  But
• 6:20
  we
• 6:20
  did.
• 6:21
  We
• 6:21
  got
• 6:21
  it.
• 6:21
  We
• 6:22
  believe
• 6:23
  that
• 6:23
  women
• 6:23
  CEOs
• 6:24
  will
• 6:25
  outperform
• 6:26
  and
• 6:27
  we
• 6:27
  tried
• 6:27
  to
• 6:27
  create
• 6:28
  a
• 6:28
  vehicle
• 6:28
  that
• 6:28
  would
• 6:29
  deliver
• 6:29
  that
• 6:29
  performance
• 6:30
  but
• 6:31
  also
• 6:32
  be
• 6:32
  available
• 6:33
  to
• 6:33
  everybody.
• 6:34
  I,
• 6:35
  Patricia
• 6:35
  Zarga,
• 6:36
  have
• 6:36
  been
• 6:36
  investing
• 6:37
  in
• 6:37
  women
• 6:37
  in
• 6:37
  leadership
• 6:38
  since
• 6:38
  I
• 6:38
  figured
• 6:39
  out
• 6:39
  it
• 6:39
  was
• 6:40
  possible.
• 6:40
  And
• 6:41
  I
• 6:41
  started
• 6:41
  with
• 6:42
  Golden
• 6:42
  Seeds
• 6:43
  right
• 6:43
  in
• 6:43
  New
• 6:44
  York
• 6:44
  City,
• 6:44
  but
• 6:45
  I
• 6:45
  also
• 6:45
  invested
• 6:46
  in
• 6:46
  portfolio.
• 6:47
  And
• 6:47
  I
• 6:47
  am
• 6:47
  very
• 6:48
  close
• 6:48
  to
• 6:48
  Julie
• 6:48
  Castro
• 6:49
  Abrams
• 6:49
  and
• 6:50
  how
• 6:50
  women
• 6:50
  invest.
• 6:50
  And
• 6:51
  I
• 6:51
  think
• 6:51
  these
• 6:51
  are
• 6:51
  the
• 6:52
  three
• 6:52
  largest,
• 6:53
  most
• 6:53
  well
• 6:54
  known
• 6:54
  funds
• 6:55
  for
• 6:55
  investing
• 6:56
  in
• 6:56
  women
• 6:57
  entrepreneurs.
• 6:57
  Although
• 6:58
  there
• 6:58
  are
• 6:59
  250
• 7:00
  funds
• 7:01
  investing
• 7:01
  in
• 7:01
  women
• 7:01
  in
• 7:02
  venture
• 7:02
  capital.
• 7:02
  I'm
• 7:03
  a
• 7:03
  big
• 7:03
  fan
• 7:03
  of
• 7:04
  Female
• 7:04
  Founders
• 7:05
  Fund
• 7:05
  and
• 7:05
  there's
• 7:06
  a
• 7:06
  lot
• 7:06
  of
• 7:06
  people
• 7:07
  to
• 7:07
  celebrate.
• 7:07
  But
• 7:07
  these
• 7:08
  are
• 7:08
  the
• 7:08
  three
• 7:08
  that
• 7:08
  are
• 7:09
  more
• 7:09
  retail
• 7:09
  oriented.
• 7:10
  And
• 7:10
  so
• 7:11
  I
• 7:11
  invested
• 7:11
  in
• 7:11
  two
• 7:11
  of
• 7:12
  them
• 7:12
  and
• 7:12
  looking
• 7:12
  at
• 7:12
  the
• 7:12
  third
• 7:13
  one.
• 7:13
  But
• 7:13
  the
• 7:13
  thing
• 7:13
  is
• 7:13
  you
• 7:14
  have
• 7:14
  to
• 7:14
  be
• 7:14
  an
• 7:14
  accredited
• 7:15
  investor
• 7:15
  to
• 7:16
  do
• 7:16
  that.
• 7:16
  You
• 7:16
  have
• 7:16
  to
• 7:17
  be
• 7:17
  worth
• 7:17
  at
• 7:17
  least
• 7:18
  a
• 7:18
  million
• 7:18
  dollars.
• 7:19
  Well,
• 7:20
  what
• 7:20
  about
• 7:20
  the
• 7:21
  22
• 7:21
  year
• 7:21
  old
• 7:22
  who
• 7:22
  just
• 7:22
  got
• 7:22
  her
• 7:23
  first
• 7:23
  paycheck
• 7:24
  and
• 7:24
  says,
• 7:25
  wait,
• 7:25
  I
• 7:25
  want
• 7:25
  to
• 7:26
  invest
• 7:26
  in
• 7:26
  women?
• 7:27
  What
• 7:27
  can
• 7:27
  she
• 7:28
  do?
• 7:28
  The
• 7:29
  one
• 7:29
  thing
• 7:29
  she
• 7:29
  can
• 7:29
  do
• 7:30
  and
• 7:30
  actually
• 7:30
  the
• 7:30
  only
• 7:31
  thing
• 7:31
  she
• 7:31
  can
• 7:31
  do
• 7:31
  is
• 7:32
  invest
• 7:32
  in
• 7:32
  WCO
• 7:33
  etf.
• 7:34
  We
• 7:34
  wanted
• 7:35
  to
• 7:35
  do
• 7:35
  was
• 7:35
  democratize
• 7:38
  investing
• 7:38
  in
• 7:38
  women.
• 7:39
  And
• 7:40
  so
• 7:40
  that
• 7:40
  every
• 7:41
  person,
• 7:41
  even
• 7:41
  with
• 7:42
  $30,
• 7:43
  it's
• 7:43
  around
• 7:43
  $30
• 7:44
  today,
• 7:45
  and
• 7:46
  that'll
• 7:46
  fluctuate
• 7:47
  and
• 7:47
  past,
• 7:48
  you
• 7:48
  know,
• 7:48
  performance
• 7:49
  is
• 7:49
  no
• 7:49
  indication
• 7:50
  of
• 7:50
  future
• 7:50
  performance.
• 7:51
  But
• 7:52
  with
• 7:52
  approximately
• 7:53
  $30,
• 7:54
  you
• 7:55
  are
• 7:55
  investing
• 7:57
  20
• 7:57
  cents
• 7:58
  in
• 7:59
  every
• 7:59
  company
• 7:59
  in
• 8:00
  the
• 8:00
  United
• 8:00
  States
• 8:00
  that
• 8:00
  has
• 8:01
  a
• 8:01
  female
• 8:01
  CEO
• 8:02
  that's
• 8:02
  large
• 8:02
  and
• 8:02
  steady.
• 8:03
  So
• 8:03
  that
• 8:03
  was
• 8:04
  the
• 8:04
  idea,
• 8:04
  to
• 8:04
  make
• 8:05
  it
• 8:05
  available
• 8:05
  to
• 8:06
  everybody.
• 8:06
  And
• 8:07
  therefore
• 8:07
  we
• 8:07
  created
• 8:08
  what's
• 8:08
  called
• 8:08
  an
• 8:08
  etf.
• 8:09
  And
• 8:10
  an
• 8:10
  ETF
• 8:10
  has
• 8:11
  complete
• 8:11
  liquidity.
• 8:12
  Let's
• 8:12
  say
• 8:12
  you're
• 8:13
  a
• 8:13
  young
• 8:13
  woman
• 8:13
  investing
• 8:14
  in
• 8:14
  her
• 8:14
  401k
• 8:15
  through
• 8:15
  her
• 8:16
  company.
• 8:16
  Right.
• 8:17
  And
• 8:17
  that's
• 8:17
  by
• 8:17
  definition
• 8:18
  95%
• 8:19
  men
• 8:19
  CEOs.
• 8:20
  But
• 8:21
  the
• 8:21
  company's
• 8:21
  matching
• 8:22
  it,
• 8:22
  so
• 8:22
  it's
• 8:22
  really
• 8:23
  smart.
• 8:23
  But
• 8:23
  what
• 8:24
  if
• 8:24
  she
• 8:24
  wants
• 8:24
  to
• 8:24
  invest
• 8:25
  in
• 8:25
  women?
• 8:25
  Well,
• 8:26
  she
• 8:26
  can
• 8:26
  go
• 8:26
  to
• 8:27
  SoFi,
• 8:27
  open
• 8:27
  up
• 8:28
  a
• 8:28
  Roth
• 8:28
  IRA
• 8:29
  and
• 8:29
  put,
• 8:30
  you
• 8:30
  know,
• 8:30
  her
• 8:31
  extra
• 8:31
  cash
• 8:32
  in
• 8:32
  there
• 8:32
  and
• 8:32
  invest
• 8:33
  100%
• 8:33
  in
• 8:33
  women,
• 8:35
  $100
• 8:36
  at
• 8:36
  a
• 8:36
  time
• 8:36
  before
• 8:37
  we
• 8:37
  launched
• 8:37
  it.
• 8:37
  That
• 8:38
  was
• 8:38
  absolutely
• 8:38
  impossible.
• 8:40
  It
• 8:40
  was
• 8:40
  absolutely
• 8:41
  impossible.
• 8:41
  Right.
• 8:42
  This
• 8:42
  is
• 8:42
  the
• 8:42
  only,
• 8:43
  this
• 8:43
  is
• 8:43
  the
• 8:44
  only
• 8:44
  vehicle
• 8:44
  like
• 8:44
  this
• 8:45
  that
• 8:45
  I
• 8:45
  am
• 8:45
  aware
• 8:46
  of.
• 8:46
  And
• 8:46
  you're
• 8:46
  right,
• 8:47
  it's
• 8:47
  there.
• 8:48
  The
• 8:48
  other
• 8:48
  opportunities
• 8:49
  are
• 8:49
  for
• 8:49
  accredited
• 8:50
  investors.
• 8:50
  And
• 8:51
  you
• 8:51
  know,
• 8:51
  as
• 8:51
  you're
• 8:52
  starting,
• 8:52
  this
• 8:52
  is
• 8:53
  just
• 8:53
  available
• 8:53
  for
• 8:53
  everyone
• 8:54
  and
• 8:55
  such
• 8:55
  a
• 8:55
  wonderful
• 8:55
  way.
• 8:56
  I
• 8:56
  remember
• 8:56
  when
• 8:57
  I
• 8:57
  first
• 8:57
  learned
• 8:57
  about
• 8:58
  Hypatia
• 8:58
  Capital
• 8:59
  and
• 8:59
  I
• 8:59
  learned
• 8:59
  about
• 8:59
  it
• 8:59
  through
• 9:00
  Julie
• 9:00
  Castro
• 9:00
  Abrams,
• 9:01
  and
• 9:02
  I
• 9:02
  just
• 9:02
  went
• 9:03
  straight
• 9:03
  and
• 9:04
  bought
• 9:05
  it.
• 9:05
  Just
• 9:06
  made
• 9:06
  nothing
• 9:06
  but
• 9:07
  sense.
• 9:07
  I
• 9:07
  mean
• 9:07
  it's
• 9:08
  we're,
• 9:08
  most
• 9:09
  of
• 9:09
  us
• 9:09
  are
• 9:09
  invested
• 9:10
  in
• 9:11
  all
• 9:11
  kinds
• 9:12
  of
• 9:13
  equities
• 9:13
  and
• 9:14
  other
• 9:14
  funds.
• 9:14
  You've
• 9:15
  got
• 9:15
  your
• 9:15
  money
• 9:15
  invested
• 9:16
  somewhere.
• 9:16
  Why
• 9:17
  wouldn't
• 9:17
  you
• 9:17
  invest
• 9:18
  in
• 9:18
  this?
• 9:19
  And
• 9:19
  it's,
• 9:20
  it's
• 9:21
  like
• 9:21
  you
• 9:21
  said,
• 9:21
  30
• 9:22
  to
• 9:22
  $34
• 9:23
  a
• 9:23
  share
• 9:23
  depending
• 9:24
  on
• 9:24
  when
• 9:24
  you
• 9:24
  buy
• 9:24
  it.
• 9:25
  It's
• 9:25
  going
• 9:25
  to
• 9:25
  grow
• 9:26
  and
• 9:26
  it's
• 9:27
  such
• 9:27
  a
• 9:27
  wonderful
• 9:27
  thing.
• 9:28
  I
• 9:28
  just
• 9:29
  want
• 9:29
  to
• 9:29
  make
• 9:29
  sure
• 9:30
  like
• 9:30
  right
• 9:30
  from
• 9:30
  the
• 9:30
  beginning
• 9:31
  people
• 9:31
  understand
• 9:32
  how
• 9:32
  to
• 9:33
  get
• 9:33
  access
• 9:33
  to
• 9:34
  it.
• 9:34
  What
• 9:35
  do
• 9:35
  you
• 9:35
  recommend?
• 9:36
  If
• 9:36
  you
• 9:36
  don't
• 9:37
  have
• 9:37
  a
• 9:37
  brokerage
• 9:38
  account,
• 9:38
  it's
• 9:39
  very
• 9:39
  easy
• 9:39
  to
• 9:40
  open
• 9:40
  one.
• 9:40
  It
• 9:40
  takes
• 9:41
  about
• 9:41
  half
• 9:41
  an
• 9:41
  hour.
• 9:42
  We
• 9:42
  love
• 9:43
  all,
• 9:43
  you
• 9:43
  know,
• 9:44
  all
• 9:44
  of
• 9:44
  them.
• 9:44
  We
• 9:44
  love
• 9:45
  Sofi
• 9:45
  because
• 9:46
  they,
• 9:46
  you
• 9:46
  know,
• 9:47
  have
• 9:47
  been
• 9:47
  very
• 9:48
  support
• 9:48
  with
• 9:49
  an
• 9:49
  initiative
• 9:49
  that
• 9:50
  we
• 9:50
  have
• 9:50
  called
• 9:50
  the
• 9:50
  Hypatian
• 9:51
  Festival
• 9:51
  on.
• 9:52
  But
• 9:52
  you
• 9:52
  can
• 9:52
  go
• 9:52
  to
• 9:52
  Schwab,
• 9:53
  Robinhood,
• 9:53
  Sofi,
• 9:54
  Fidelity,
• 9:55
  and
• 9:55
  it's
• 9:55
  available.
• 9:56
  You
• 9:56
  just
• 9:56
  put
• 9:56
  in
• 9:56
  the
• 9:56
  ticker
• 9:57
  W
• 9:57
  C
• 9:58
  E
• 9:58
  O
• 9:58
  etf
• 9:59
  and
• 9:59
  depending
• 10:00
  on
• 10:00
  how
• 10:00
  much
• 10:01
  you're
• 10:01
  buying,
• 10:01
  maybe,
• 10:02
  you
• 10:02
  know,
• 10:02
  put
• 10:02
  it
• 10:02
  in
• 10:02
  with
• 10:03
  a
• 10:03
  limit
• 10:03
  trade
• 10:04
  so
• 10:04
  you
• 10:04
  get
• 10:04
  good
• 10:05
  execution
• 10:05
  and
• 10:06
  it's
• 10:06
  in
• 10:07
  your
• 10:07
  portfolio.
• 10:07
  The
• 10:08
  good
• 10:08
  thing
• 10:08
  is
• 10:08
  if
• 10:08
  you
• 10:08
  need
• 10:09
  your
• 10:09
  money
• 10:09
  back,
• 10:10
  you
• 10:10
  can
• 10:10
  sell
• 10:11
  it
• 10:11
  in
• 10:11
  five
• 10:11
  minutes
• 10:12
  and
• 10:12
  get
• 10:12
  the
• 10:12
  money
• 10:12
  back
• 10:13
  the
• 10:13
  next
• 10:13
  day.
• 10:14
  That's
• 10:14
  important
• 10:14
  for
• 10:15
  initial
• 10:16
  investors.
• 10:17
  If
• 10:17
  you're
• 10:17
  looking
• 10:17
  at
• 10:18
  it
• 10:18
  in
• 10:18
  a
• 10:18
  portfolio
• 10:19
  basis,
• 10:19
  we
• 10:20
  can
• 10:20
  talk
• 10:20
  about
• 10:20
  that
• 10:21
  as
• 10:21
  well.
• 10:21
  Where
• 10:21
  does
• 10:22
  it
• 10:22
  fit
• 10:22
  in
• 10:22
  somebody's
• 10:23
  portfolio?
• 10:23
  Then
• 10:24
  we
• 10:24
  get
• 10:24
  into
• 10:25
  the
• 10:25
  design
• 10:25
  of
• 10:25
  the
• 10:25
  product.
• 10:26
  As
• 10:26
  I
• 10:26
  mentioned
• 10:27
  earlier,
• 10:28
  there
• 10:29
  is
• 10:29
  not
• 10:29
  a
• 10:29
  female
• 10:30
  CEO
• 10:30
  until
• 10:30
  you
• 10:30
  get
• 10:30
  to
• 10:31
  company
• 10:31
  number
• 10:31
  26
• 10:32
  in
• 10:32
  the
• 10:32
  United
• 10:33
  States.
• 10:33
  So
• 10:33
  one
• 10:33
  of
• 10:33
  the
• 10:34
  things
• 10:34
  we
• 10:34
  had
• 10:34
  to
• 10:35
  do
• 10:35
  to
• 10:35
  deliver
• 10:35
  the
• 10:36
  female
• 10:36
  factor
• 10:37
  and
• 10:38
  remove
• 10:38
  size
• 10:39
  as
• 10:39
  a
• 10:39
  factor
• 10:39
  is
• 10:40
  make
• 10:40
  it
• 10:40
  equally
• 10:40
  weighted.
• 10:41
  What
• 10:41
  does
• 10:42
  that
• 10:42
  mean?
• 10:42
  One
• 10:42
  of
• 10:42
  our
• 10:43
  biggest
• 10:43
  companies
• 10:43
  like
• 10:44
  Oracle,
• 10:45
  right.
• 10:46
  So
• 10:46
  Oracle,
• 10:47
  you
• 10:47
  probably
• 10:47
  use
• 10:48
  their
• 10:48
  products
• 10:49
  at
• 10:49
  work,
• 10:50
  has
• 10:50
  a
• 10:50
  female
• 10:50
  CEO,
• 10:51
  Sapphire
• 10:51
  Cats
• 10:51
  and
• 10:52
  it's,
• 10:52
  you
• 10:52
  know,
• 10:52
  couple
• 10:53
  hundred
• 10:53
  billion
• 10:53
  in
• 10:53
  market
• 10:54
  cap
• 10:55
  gets
• 10:55
  the
• 10:55
  same
• 10:56
  weighting
• 10:56
  as
• 10:56
  our
• 10:57
  smallest
• 10:57
  IT
• 10:58
  stock.
• 10:59
  Right.
• 10:59
  You'll
• 11:00
  get
• 11:00
  as
• 11:00
  much
• 11:00
  of
• 11:00
  Oracle
• 11:01
  as
• 11:01
  you
• 11:01
  get
• 11:02
  of
• 11:02
  a
• 11:02
  small
• 11:02
  IT
• 11:03
  company
• 11:03
  in
• 11:03
  our
• 11:04
  portfolio
• 11:04
  and
• 11:05
  therefore
• 11:05
  we
• 11:05
  eliminate
• 11:06
  size.
• 11:07
  That's
• 11:07
  great.
• 11:08
  Eliminate
• 11:09
  size
• 11:09
  as
• 11:09
  a
• 11:09
  factor
• 11:10
  are
• 11:11
  for
• 11:12
  comparison
• 11:12
  purposes
• 11:13
  we
• 11:14
  are
• 11:14
  considered
• 11:15
  a
• 11:15
  small
• 11:15
  cap
• 11:16
  stock.
• 11:17
  Morningstar
• 11:18
  puts
• 11:18
  us
• 11:18
  in
• 11:18
  the
• 11:18
  US
• 11:19
  small
• 11:19
  cap
• 11:19
  lend
• 11:20
  category
• 11:21
  and
• 11:21
  that's
• 11:21
  fine.
• 11:22
  We
• 11:22
  don't
• 11:22
  just
• 11:22
  invest
• 11:23
  in
• 11:23
  small
• 11:23
  cap.
• 11:23
  We're
• 11:24
  actually
• 11:24
  equally
• 11:24
  invested
• 11:25
  in
• 11:25
  small,
• 11:25
  medium
• 11:26
  and
• 11:26
  large
• 11:26
  cap.
• 11:28
  But
• 11:28
  because
• 11:28
  of
• 11:29
  our
• 11:29
  methodology,
• 11:30
  we
• 11:30
  correlate
• 11:31
  closest
• 11:31
  to
• 11:31
  the
• 11:32
  small
• 11:32
  cap.
• 11:32
  So
• 11:32
  that's
• 11:33
  where
• 11:33
  if
• 11:33
  you
• 11:33
  want
• 11:34
  to
• 11:34
  make
• 11:34
  sure
• 11:34
  that
• 11:34
  it's
• 11:35
  outperforming
• 11:36
  where
• 11:36
  it
• 11:36
  should
• 11:37
  in
• 11:37
  your
• 11:37
  portfolio,
• 11:38
  you
• 11:38
  want
• 11:38
  to
• 11:38
  put
• 11:38
  it
• 11:38
  in
• 11:39
  your
• 11:39
  small
• 11:39
  cap
• 11:39
  allocation
• 11:40
  depending
• 11:41
  on
• 11:41
  your
• 11:41
  asset
• 11:42
  allocation.
• 11:43
  Most
• 11:43
  investors
• 11:44
  will
• 11:44
  have
• 11:44
  in
• 11:44
  their
• 11:45
  equities
• 11:45
  US
• 11:46
  large
• 11:46
  cap,
• 11:46
  US
• 11:47
  medium
• 11:47
  cap,
• 11:47
  US
• 11:48
  small
• 11:48
  cap.
• 11:49
  And
• 11:49
  that's
• 11:49
  where
• 11:49
  you
• 11:50
  would
• 11:50
  put
• 11:50
  it,
• 11:50
  in
• 11:50
  the
• 11:50
  small
• 11:51
  cap.
• 11:51
  And
• 11:51
  in
• 11:52
  any
• 11:52
  case,
• 11:52
  you
• 11:52
  know,
• 11:52
  we
• 11:53
  aren't
• 11:53
  recommending
• 11:53
  anybody
• 11:54
  put
• 11:54
  more
• 11:54
  than
• 11:54
  2
• 11:55
  or
• 11:55
  3%
• 11:55
  of
• 11:55
  their
• 11:56
  portfolio
• 11:57
  over
• 11:57
  time
• 11:57
  into
• 11:58
  this.
• 11:58
  But
• 11:58
  depending
• 11:59
  on
• 11:59
  your
• 11:59
  portfolio,
• 12:00
  that
• 12:00
  can
• 12:00
  be
• 12:00
  a
• 12:00
  pretty
• 12:00
  large
• 12:01
  number.
• 12:02
  Exactly.
• 12:02
  I
• 12:02
  have
• 12:03
  it
• 12:03
  set
• 12:03
  up
• 12:03
  so
• 12:03
  I'm
• 12:04
  buying
• 12:04
  a
• 12:04
  little
• 12:04
  every
• 12:05
  month.
• 12:05
  It
• 12:06
  makes
• 12:06
  me
• 12:06
  feel
• 12:06
  like
• 12:06
  I'm
• 12:07
  investing
• 12:07
  with
• 12:07
  my
• 12:08
  values.
• 12:09
  I
• 12:09
  also
• 12:09
  believe
• 12:10
  in
• 12:11
  the
• 12:11
  investment
• 12:12
  thesis
• 12:13
  that
• 12:13
  women
• 12:14
  CEOs
• 12:15
  and
• 12:15
  leaders
• 12:15
  outperform
• 12:16
  their
• 12:17
  male
• 12:17
  counterparts.
• 12:18
  I
• 12:18
  do
• 12:18
  believe
• 12:18
  that.
• 12:19
  So
• 12:21
  tell
• 12:21
  us
• 12:21
  some
• 12:22
  of
• 12:22
  the
• 12:23
  misconceptions
• 12:24
  you
• 12:24
  face
• 12:25
  when
• 12:25
  talking
• 12:26
  about
• 12:26
  investing
• 12:26
  in
• 12:26
  women
• 12:27
  led
• 12:27
  companies
• 12:28
  and
• 12:28
  how
• 12:28
  you
• 12:29
  use
• 12:30
  numbers
• 12:30
  to
• 12:30
  prove
• 12:30
  it
• 12:31
  otherwise.
• 12:31
  Sure.
• 12:32
  We
• 12:32
  do
• 12:32
  get
• 12:33
  feedback
• 12:33
  from
• 12:34
  financial
• 12:34
  advisors
• 12:36
  that
• 12:36
  we,
• 12:36
  that
• 12:37
  women
• 12:37
  that
• 12:38
  want
• 12:38
  to
• 12:38
  invest
• 12:38
  with
• 12:38
  us
• 12:39
  take
• 12:39
  this
• 12:39
  to
• 12:40
  who
• 12:40
  are,
• 12:40
  you
• 12:40
  know,
• 12:41
  have
• 12:41
  large
• 12:41
  portfolios,
• 12:42
  take
• 12:42
  it
• 12:42
  to
• 12:42
  their
• 12:42
  financial
• 12:43
  advisors
• 12:43
  and
• 12:43
  the
• 12:44
  financial
• 12:44
  advisors
• 12:44
  give
• 12:44
  us
• 12:45
  feedback
• 12:45
  and
• 12:45
  have
• 12:45
  questions.
• 12:46
  A
• 12:47
  big
• 12:47
  myth
• 12:47
  is
• 12:48
  the
• 12:48
  liquidity.
• 12:49
  They
• 12:49
  say
• 12:51
  if
• 12:52
  you
• 12:52
  make
• 12:53
  a
• 12:53
  large
• 12:53
  allocation
• 12:55
  from
• 12:55
  your
• 12:55
  portfolio
• 12:56
  and
• 12:56
  then
• 12:56
  want
• 12:56
  to
• 12:56
  sell
• 12:57
  it,
• 12:57
  you
• 12:57
  won't
• 12:57
  be
• 12:58
  able
• 12:58
  to
• 12:58
  get
• 12:58
  out
• 12:58
  at
• 12:58
  a
• 12:58
  good
• 12:59
  price.
• 12:59
  That
• 12:59
  is
• 12:59
  the
• 12:59
  ultimate
• 13:00
  myth
• 13:00
  because
• 13:01
  the
• 13:01
  way
• 13:01
  ETFs
• 13:02
  are
• 13:02
  created
• 13:03
  is
• 13:04
  it's
• 13:04
  not
• 13:04
  a
• 13:05
  supply
• 13:05
  and
• 13:05
  demand,
• 13:06
  it's
• 13:06
  just
• 13:07
  if
• 13:07
  there's
• 13:07
  more
• 13:08
  demand,
• 13:08
  they
• 13:08
  make
• 13:09
  more
• 13:09
  product.
• 13:09
  If
• 13:10
  there's
• 13:11
  less
• 13:11
  demand,
• 13:12
  they
• 13:12
  unmake
• 13:12
  the
• 13:13
  product.
• 13:13
  Think
• 13:14
  of
• 13:14
  it
• 13:14
  as
• 13:14
  if
• 13:14
  you
• 13:15
  have,
• 13:15
  you
• 13:16
  know,
• 13:16
  you
• 13:16
  just,
• 13:16
  you
• 13:16
  just,
• 13:17
  you
• 13:18
  don't
• 13:18
  have
• 13:18
  to.
• 13:19
  There's
• 13:20
  not
• 13:20
  a
• 13:20
  limited
• 13:21
  amount
• 13:21
  of
• 13:21
  the
• 13:22
  etf.
• 13:22
  There
• 13:23
  is
• 13:23
  an
• 13:23
  unlimited
• 13:24
  amount
• 13:24
  of
• 13:24
  this
• 13:24
  etf
• 13:26
  as
• 13:26
  long
• 13:26
  as
• 13:26
  there's
• 13:27
  enough
• 13:27
  stock
• 13:28
  to
• 13:28
  buy.
• 13:29
  These
• 13:29
  are
• 13:29
  huge
• 13:30
  companies.
• 13:30
  We'd
• 13:31
  have
• 13:31
  to
• 13:31
  get
• 13:31
  to
• 13:31
  over
• 13:32
  2
• 13:32
  billion
• 13:32
  dollar
• 13:33
  market
• 13:33
  cap
• 13:33
  to
• 13:34
  influence
• 13:35
  the
• 13:35
  stock
• 13:35
  of
• 13:35
  even
• 13:35
  our
• 13:36
  smallest
• 13:36
  holding.
• 13:36
  We
• 13:37
  own
• 13:37
  20,
• 13:38
  $30,000
• 13:38
  of
• 13:38
  each
• 13:39
  of
• 13:39
  these
• 13:39
  companies.
• 13:40
  So
• 13:40
  the
• 13:40
  liquidity
• 13:41
  is
• 13:41
  not
• 13:41
  an
• 13:41
  issue.
• 13:42
  The
• 13:43
  second
• 13:43
  thing
• 13:43
  we
• 13:43
  hear
• 13:44
  often
• 13:44
  is
• 13:45
  this
• 13:45
  is
• 13:45
  an
• 13:45
  unproved
• 13:46
  thesis.
• 13:48
  Right,
• 13:49
  because
• 13:49
  you've
• 13:49
  only
• 13:50
  been
• 13:50
  trading
• 13:50
  for
• 13:50
  two
• 13:51
  years.
• 13:53
  But
• 13:53
  we
• 13:53
  went
• 13:53
  back
• 13:54
  to
• 13:54
  2018
• 13:56
  to
• 13:56
  look
• 13:56
  at
• 13:57
  the
• 13:57
  performance
• 13:57
  and
• 13:58
  we
• 13:58
  have
• 13:58
  over
• 13:58
  100
• 13:59
  basis
• 13:59
  points
• 14:00
  per
• 14:00
  year
• 14:01
  since
• 14:01
  inception
• 14:02
  with
• 14:02
  our
• 14:03
  algorithm.
• 14:04
  We
• 14:04
  couldn't
• 14:04
  go
• 14:05
  further
• 14:05
  back
• 14:05
  because
• 14:06
  there
• 14:06
  weren't
• 14:06
  enough
• 14:06
  women
• 14:07
  CEOs
• 14:07
  to
• 14:07
  make
• 14:07
  it
• 14:08
  statistically
• 14:08
  relevant.
• 14:09
  For
• 14:10
  as
• 14:10
  long
• 14:10
  as
• 14:10
  women
• 14:11
  have
• 14:11
  been
• 14:11
  CEOs,
• 14:13
  there
• 14:13
  has
• 14:13
  been
• 14:13
  outperformance.
• 14:15
  So,
• 14:16
  so,
• 14:17
  so
• 14:17
  we,
• 14:17
  you
• 14:17
  know,
• 14:18
  we,
• 14:18
  we
• 14:18
  really
• 14:19
  show
• 14:19
  them
• 14:19
  and
• 14:20
  we
• 14:20
  created
• 14:20
  an
• 14:20
  index.
• 14:21
  So
• 14:21
  we
• 14:21
  have
• 14:21
  what's
• 14:22
  called
• 14:22
  a
• 14:22
  Hypatia
• 14:22
  Women
• 14:23
  CEO
• 14:24
  Index
• 14:24
  and
• 14:24
  that
• 14:24
  goes
• 14:25
  back
• 14:25
  to
• 14:25
  2018
• 14:26
  and
• 14:27
  then
• 14:27
  we
• 14:27
  have
• 14:27
  the
• 14:27
  actual
• 14:28
  ETF,
• 14:28
  which
• 14:29
  trades
• 14:29
  for
• 14:30
  two
• 14:30
  years
• 14:30
  since
• 14:31
  January
• 14:31
  9th
• 14:31
  of
• 14:32
  2023.
• 14:33
  So,
• 14:34
  so
• 14:34
  they're,
• 14:34
  they're,
• 14:35
  they're
• 14:35
  similar
• 14:38
  because
• 14:38
  the,
• 14:40
  they're
• 14:40
  both
• 14:41
  delivering
• 14:41
  the
• 14:41
  female
• 14:42
  factor.
• 14:42
  But
• 14:42
  the
• 14:43
  index
• 14:43
  has
• 14:43
  a
• 14:43
  longer
• 14:44
  track
• 14:44
  record
• 14:45
  because,
• 14:46
  because
• 14:46
  it
• 14:46
  was
• 14:47
  created
• 14:47
  with
• 14:47
  a
• 14:47
  back
• 14:48
  test
• 14:48
  with
• 14:49
  historical
• 14:49
  data.
• 14:51
  So,
• 14:51
  so
• 14:51
  when,
• 14:52
  so
• 14:52
  why
• 14:53
  is
• 14:53
  this?
• 14:53
  What
• 14:53
  are
• 14:53
  the
• 14:54
  things
• 14:54
  you're
• 14:54
  focused
• 14:55
  on?
• 14:55
  Certainly
• 14:55
  getting
• 14:56
  more
• 14:56
  access.
• 14:56
  We
• 14:57
  need
• 14:57
  to
• 14:57
  get
• 14:57
  more
• 14:58
  women
• 14:59
  to
• 14:59
  buy
• 15:00
  into
• 15:00
  this.
• 15:01
  This
• 15:01
  is
• 15:01
  the
• 15:01
  situation
• 15:02
  in
• 15:03
  the
• 15:03
  United
• 15:03
  States.
• 15:04
  The
• 15:05
  financial
• 15:05
  services
• 15:06
  sector
• 15:06
  is
• 15:06
  quite
• 15:07
  consolidated,
• 15:08
  right.
• 15:08
  To
• 15:08
  start
• 15:09
  an
• 15:09
  etf,
• 15:10
  it
• 15:10
  is
• 15:10
  very
• 15:10
  difficult.
• 15:11
  We
• 15:11
  are
• 15:11
  one
• 15:11
  of
• 15:11
  the
• 15:12
  very
• 15:12
  few
• 15:13
  independent
• 15:13
  issuers
• 15:14
  out
• 15:14
  there.
• 15:15
  Most
• 15:15
  of
• 15:15
  the
• 15:15
  wealth
• 15:16
  is
• 15:16
  managed
• 15:17
  by
• 15:17
  the
• 15:17
  very
• 15:18
  large
• 15:18
  players.
• 15:18
  So
• 15:19
  think
• 15:19
  JP
• 15:19
  Morgan,
• 15:20
  Morgan
• 15:20
  Stanley,
• 15:21
  Merrill
• 15:22
  lynch,
• 15:23
  et
• 15:23
  cetera.
• 15:24
  And
• 15:24
  we
• 15:24
  love
• 15:24
  them.
• 15:25
  And
• 15:25
  I
• 15:25
  would
• 15:25
  especially
• 15:25
  give
• 15:26
  the
• 15:26
  shout
• 15:26
  out
• 15:26
  to
• 15:26
  Morgan
• 15:27
  Stanley,
• 15:27
  who's
• 15:27
  been
• 15:28
  so
• 15:28
  supportive
• 15:28
  of
• 15:28
  us.
• 15:29
  Right?
• 15:29
  So.
• 15:30
  But
• 15:30
  in
• 15:30
  order
• 15:31
  to
• 15:31
  get
• 15:31
  on
• 15:32
  those
• 15:32
  wealth
• 15:32
  platforms
• 15:33
  on
• 15:33
  their
• 15:33
  recommended
• 15:34
  list,
• 15:35
  we
• 15:35
  need
• 15:35
  to
• 15:35
  be
• 15:35
  at
• 15:36
  $100
• 15:36
  million
• 15:37
  of
• 15:36
  8.
• 15:37
  And
• 15:37
  today
• 15:37
  we're
• 15:38
  at
• 15:38
  4,
• 15:38
  a
• 15:39
  little
• 15:39
  over
• 15:39
  4.
• 15:40
  So
• 15:40
  take
• 15:40
  a
• 15:40
  step
• 15:41
  back.
• 15:41
  If
• 15:41
  you're
• 15:42
  not
• 15:42
  going
• 15:42
  to
• 15:42
  be
• 15:42
  on
• 15:42
  the
• 15:42
  major
• 15:43
  players,
• 15:44
  then
• 15:44
  you
• 15:44
  can
• 15:44
  be
• 15:44
  on
• 15:44
  the
• 15:44
  minor
• 15:45
  players.
• 15:46
  But
• 15:46
  even
• 15:46
  there,
• 15:47
  you
• 15:47
  need
• 15:47
  25
• 15:48
  to
• 15:48
  $50
• 15:48
  million
• 15:49
  assets
• 15:50
  under
• 15:50
  management.
• 15:50
  Again,
• 15:51
  we're
• 15:52
  far
• 15:52
  away.
• 15:53
  The
• 15:53
  third
• 15:53
  step
• 15:54
  that
• 15:54
  we're
• 15:54
  looking
• 15:55
  at
• 15:55
  is
• 15:55
  10
• 15:55
  million.
• 15:56
  And
• 15:56
  that's
• 15:57
  when
• 15:57
  the
• 15:57
  independent
• 15:58
  registered
• 15:59
  investment
• 15:59
  advisors
• 16:00
  start
• 16:00
  paying
• 16:01
  attention,
• 16:01
  right?
• 16:02
  At
• 16:02
  10
• 16:02
  million,
• 16:02
  they
• 16:03
  say,
• 16:03
  okay,
• 16:03
  this
• 16:03
  is
• 16:04
  not
• 16:04
  going
• 16:04
  to
• 16:04
  go
• 16:04
  away.
• 16:05
  And
• 16:05
  remember,
• 16:06
  even
• 16:06
  if
• 16:06
  the
• 16:06
  ETF
• 16:06
  shuts
• 16:07
  down,
• 16:07
  everybody
• 16:08
  gets
• 16:08
  their
• 16:08
  money
• 16:08
  back.
• 16:09
  It's
• 16:09
  not
• 16:10
  a
• 16:10
  risk
• 16:10
  of
• 16:10
  not
• 16:10
  getting
• 16:11
  your
• 16:11
  money
• 16:11
  back
• 16:12
  at
• 16:12
  whatever
• 16:12
  the
• 16:12
  stocks
• 16:13
  are
• 16:13
  trading
• 16:13
  at
• 16:13
  that
• 16:14
  time.
• 16:14
  What
• 16:15
  we
• 16:15
  need
• 16:15
  to
• 16:15
  do
• 16:16
  is
• 16:16
  because
• 16:16
  we
• 16:17
  cannot
• 16:17
  get
• 16:18
  on
• 16:18
  the
• 16:18
  institutional
• 16:20
  distribution
• 16:20
  platforms.
• 16:21
  We
• 16:21
  need
• 16:21
  this
• 16:22
  to
• 16:22
  be
• 16:22
  grassroots.
• 16:23
  We
• 16:23
  need
• 16:24
  women
• 16:24
  themselves,
• 16:25
  all
• 16:26
  portfolio
• 16:27
  sizes,
• 16:28
  to
• 16:28
  come
• 16:29
  forward
• 16:29
  and
• 16:29
  say,
• 16:30
  I
• 16:30
  am
• 16:30
  going
• 16:30
  to
• 16:31
  make
• 16:31
  a
• 16:31
  meaningful
• 16:31
  allocation.
• 16:32
  If
• 16:33
  you
• 16:33
  think
• 16:33
  about
• 16:33
  it,
• 16:34
  how
• 16:34
  many
• 16:34
  adult
• 16:35
  women
• 16:35
  are
• 16:36
  there
• 16:36
  in
• 16:36
  the
• 16:36
  United
• 16:37
  States?
• 16:38
  Right.
• 16:41
  So
• 16:42
  there
• 16:42
  is
• 16:43
  no
• 16:43
  reason.
• 16:45
  And
• 16:45
  all
• 16:45
  of
• 16:46
  those
• 16:46
  women
• 16:46
  should
• 16:46
  be
• 16:47
  investing.
• 16:47
  Yes.
• 16:48
  Investing
• 16:48
  is
• 16:49
  for
• 16:49
  everybody.
• 16:50
  There
• 16:50
  is
• 16:50
  an
• 16:50
  investment
• 16:51
  wealth
• 16:51
  gap
• 16:51
  in
• 16:51
  the
• 16:52
  United
• 16:52
  States
• 16:52
  which
• 16:52
  are
• 16:52
  also
• 16:53
  trying
• 16:53
  to
• 16:53
  address
• 16:53
  with
• 16:54
  this.
• 16:54
  How
• 16:55
  do
• 16:55
  we
• 16:55
  get
• 16:55
  women
• 16:55
  excited
• 16:56
  about
• 16:56
  investing?
• 16:58
  The
• 16:58
  research
• 16:58
  is
• 16:59
  telling
• 16:59
  us
• 16:59
  that
• 17:00
  women
• 17:00
  don't
• 17:00
  care
• 17:00
  about
• 17:01
  the
• 17:01
  returns.
• 17:02
  They
• 17:02
  want
• 17:02
  to
• 17:02
  get
• 17:02
  a
• 17:03
  market
• 17:03
  return,
• 17:03
  but
• 17:04
  they're
• 17:04
  not
• 17:04
  chasing
• 17:05
  returns.
• 17:05
  The
• 17:05
  typical
• 17:06
  female
• 17:06
  investor
• 17:07
  cares
• 17:08
  about
• 17:08
  what
• 17:08
  she's
• 17:09
  investing.
• 17:09
  The
• 17:10
  way
• 17:10
  to
• 17:10
  get
• 17:10
  women
• 17:11
  interested
• 17:11
  in
• 17:12
  investing
• 17:12
  is
• 17:13
  to
• 17:13
  say,
• 17:14
  if
• 17:14
  you
• 17:14
  Invest
• 17:15
  in
• 17:15
  women
• 17:15
  CEOs,
• 17:16
  there
• 17:16
  will
• 17:16
  be
• 17:17
  more
• 17:17
  women
• 17:17
  CEOs.
• 17:18
  Now
• 17:18
  why
• 17:18
  do
• 17:19
  we
• 17:19
  want
• 17:19
  more
• 17:19
  women
• 17:20
  CEOs?
• 17:21
  This
• 17:21
  is
• 17:21
  the
• 17:21
  Data,
• 17:22
  because
• 17:22
  women
• 17:24
  promote
• 17:25
  women.
• 17:25
  It
• 17:25
  turns
• 17:26
  out
• 17:26
  that
• 17:26
  women
• 17:27
  CEOs
• 17:28
  have
• 17:29
  senior
• 17:30
  leadership
• 17:30
  teams
• 17:31
  that
• 17:31
  are
• 17:31
  80%
• 17:32
  more
• 17:33
  female
• 17:33
  than
• 17:34
  men.
• 17:34
  Women's
• 17:35
  senior
• 17:35
  leadership
• 17:36
  teams
• 17:36
  are
• 17:36
  at
• 17:37
  about
• 17:37
  36%
• 17:39
  women.
• 17:40
  That
• 17:40
  still
• 17:40
  means
• 17:40
  that
• 17:41
  a
• 17:41
  woman's
• 17:41
  CEO
• 17:42
  probably
• 17:42
  has
• 17:42
  2/3
• 17:43
  of
• 17:43
  her
• 17:43
  senior
• 17:44
  leadership
• 17:44
  team
• 17:44
  is
• 17:45
  men
• 17:45
  and
• 17:45
  a
• 17:45
  third
• 17:45
  is
• 17:46
  women.
• 17:46
  Right.
• 17:47
  But
• 17:48
  that's
• 17:48
  80%
• 17:49
  more
• 17:49
  than
• 17:49
  the
• 17:50
  men,
• 17:50
  where
• 17:50
  their
• 17:50
  senior
• 17:51
  leadership
• 17:51
  teams
• 17:51
  are
• 17:52
  80%
• 17:52
  men
• 17:53
  and
• 17:53
  20%
• 17:53
  women.
• 17:55
  Right.
• 17:55
  So
• 17:56
  the
• 17:57
  facts,
• 17:58
  this
• 17:59
  is
• 17:59
  nothing
• 17:59
  but
• 17:59
  a
• 18:00
  number
• 18:00
  telling
• 18:01
  us
• 18:01
  women
• 18:01
  promote
• 18:02
  women.
• 18:02
  If
• 18:02
  you're
• 18:02
  a
• 18:03
  woman,
• 18:04
  you're
• 18:05
  going
• 18:05
  to
• 18:05
  do
• 18:05
  much
• 18:05
  better
• 18:06
  statistically
• 18:06
  if
• 18:07
  you
• 18:07
  work
• 18:07
  for
• 18:07
  a
• 18:08
  company
• 18:08
  that
• 18:08
  has
• 18:08
  a
• 18:08
  female
• 18:09
  CEO.
• 18:09
  But
• 18:09
  you
• 18:09
  can't
• 18:10
  because
• 18:10
  there's
• 18:10
  only
• 18:11
  8%
• 18:11
  of
• 18:11
  those
• 18:12
  companies.
• 18:12
  So
• 18:13
  we're
• 18:13
  in
• 18:13
  this
• 18:13
  circle
• 18:14
  where
• 18:14
  we
• 18:14
  need
• 18:14
  more
• 18:14
  women
• 18:15
  CEOs.
• 18:15
  And
• 18:15
  the
• 18:16
  best
• 18:16
  way
• 18:16
  to
• 18:16
  get
• 18:17
  more
• 18:17
  women
• 18:18
  to
• 18:18
  the
• 18:18
  position
• 18:19
  where
• 18:19
  they
• 18:19
  could
• 18:19
  be
• 18:19
  CEOs
• 18:20
  is
• 18:20
  to
• 18:20
  have
• 18:20
  more
• 18:20
  women
• 18:21
  CEOs.
• 18:21
  Yes.
• 18:22
  But
• 18:22
  then
• 18:23
  the
• 18:23
  final
• 18:23
  connection
• 18:24
  is
• 18:25
  how
• 18:25
  does
• 18:25
  a
• 18:26
  company.
• 18:27
  Right.
• 18:27
  Because
• 18:27
  I
• 18:27
  get
• 18:27
  asked
• 18:28
  all
• 18:28
  the
• 18:28
  time,
• 18:29
  why
• 18:29
  is
• 18:30
  investing
• 18:30
  in
• 18:30
  big
• 18:31
  companies
• 18:31
  going
• 18:32
  to
• 18:32
  help
• 18:32
  us
• 18:33
  have
• 18:33
  more
• 18:33
  women
• 18:34
  CEOs?
• 18:35
  Right.
• 18:35
  Where's
• 18:36
  the
• 18:36
  connection?
• 18:37
  And
• 18:37
  the
• 18:38
  connection
• 18:38
  is
• 18:38
  in
• 18:38
  the
• 18:38
  pattern
• 18:39
  matching.
• 18:40
  Right.
• 18:40
  So
• 18:41
  the
• 18:41
  boards
• 18:41
  who
• 18:42
  decide
• 18:42
  who
• 18:42
  the
• 18:42
  next
• 18:43
  CEO
• 18:43
  is
• 18:44
  are
• 18:44
  people
• 18:45
  like
• 18:45
  us
• 18:46
  who
• 18:46
  pattern
• 18:47
  match
• 18:48
  CEO
• 18:49
  male.
• 18:50
  Right.
• 18:51
  So
• 18:51
  they're
• 18:51
  not
• 18:52
  used
• 18:52
  to
• 18:52
  seeing
• 18:53
  women
• 18:53
  CEOs.
• 18:55
  When
• 18:55
  I
• 18:55
  ask
• 18:55
  people,
• 18:56
  even
• 18:57
  board
• 18:58
  members,
• 18:59
  to
• 18:59
  name
• 18:59
  a
• 19:00
  woman
• 19:00
  CEO,
• 19:00
  invariably
• 19:01
  the
• 19:01
  first
• 19:01
  name
• 19:02
  that
• 19:02
  comes
• 19:02
  up
• 19:03
  is
• 19:03
  Indra
• 19:04
  Nui.
• 19:05
  Indra
• 19:05
  Nui
• 19:06
  has
• 19:06
  not
• 19:06
  been
• 19:06
  CEO
• 19:06
  of
• 19:07
  Pepsi
• 19:07
  for
• 19:07
  a
• 19:07
  long
• 19:08
  time.
• 19:09
  She's
• 19:09
  out
• 19:10
  visible,
• 19:10
  so
• 19:10
  people
• 19:11
  think
• 19:11
  of
• 19:11
  her.
• 19:12
  I
• 19:12
  never
• 19:13
  get
• 19:14
  either
• 19:15
  Lisa
• 19:15
  sue
• 19:16
  or
• 19:16
  Safra
• 19:16
  Katz.
• 19:17
  Nobody's
• 19:17
  ever
• 19:17
  brought
• 19:18
  them
• 19:18
  up.
• 19:18
  And
• 19:19
  they
• 19:19
  are
• 19:19
  the
• 19:19
  two
• 19:19
  women
• 19:20
  that
• 19:20
  run
• 19:20
  the
• 19:21
  largest
• 19:21
  companies
• 19:21
  by
• 19:21
  market
• 19:22
  cap
• 19:22
  in
• 19:22
  the
• 19:22
  United
• 19:23
  States,
• 19:23
  led
• 19:23
  by
• 19:23
  women
• 19:23
  or
• 19:24
  one
• 19:24
  of
• 19:24
  those
• 19:25
  two
• 19:25
  women.
• 19:25
  So
• 19:26
  there's
• 19:27
  this
• 19:27
  pattern
• 19:27
  matching
• 19:28
  and
• 19:28
  both
• 19:28
  of
• 19:28
  them
• 19:28
  in
• 19:28
  technology,
• 19:30
  there's
• 19:30
  this
• 19:30
  pattern
• 19:31
  matching
• 19:31
  issue
• 19:32
  to
• 19:32
  the
• 19:32
  extent
• 19:32
  that
• 19:33
  we
• 19:33
  make
• 19:33
  the
• 19:33
  WCO
• 19:34
  very
• 19:34
  visible,
• 19:35
  first
• 19:35
  of
• 19:35
  all
• 19:36
  for
• 19:36
  performance
• 19:37
  and
• 19:37
  second
• 19:37
  of
• 19:37
  all
• 19:37
  for
• 19:38
  growth.
• 19:38
  Because
• 19:39
  we're
• 19:39
  so
• 19:40
  tiny
• 19:40
  that
• 19:41
  if
• 19:41
  we
• 19:41
  became
• 19:41
  relevant,
• 19:42
  we
• 19:42
  would
• 19:42
  be
• 19:43
  the
• 19:43
  fastest
• 19:43
  growing
• 19:44
  etf,
• 19:45
  over
• 19:46
  and
• 19:46
  over
• 19:46
  again
• 19:46
  would
• 19:47
  be
• 19:47
  in
• 19:47
  the
• 19:47
  news
• 19:47
  all
• 19:48
  the
• 19:48
  time.
• 19:48
  This
• 19:49
  is
• 19:49
  why
• 19:49
  it's
• 19:49
  important.
• 19:50
  Board
• 19:50
  members
• 19:51
  of
• 19:52
  public
• 19:52
  companies
• 19:53
  who
• 19:53
  are
• 19:53
  on
• 19:53
  the
• 19:53
  nominating
• 19:54
  committee
• 19:54
  or
• 19:54
  deciding
• 19:55
  who
• 19:55
  the
• 19:55
  next
• 19:55
  CEO
• 19:55
  is
• 19:56
  would
• 19:56
  see
• 19:56
  we
• 19:56
  should
• 19:57
  consider
• 19:57
  more
• 19:57
  women
• 19:58
  because
• 19:58
  women
• 19:58
  perform.
• 19:59
  The
• 20:00
  WCO
• 20:00
  is
• 20:01
  the
• 20:01
  only
• 20:02
  instrument
• 20:02
  that
• 20:02
  measures
• 20:03
  this
• 20:03
  globally.
• 20:04
  Nobody
• 20:04
  else
• 20:04
  is
• 20:05
  doing
• 20:05
  it
• 20:05
  from
• 20:05
  that
• 20:05
  point
• 20:06
  of
• 20:06
  view.
• 20:06
  It's
• 20:07
  so
• 20:07
  important
• 20:07
  to
• 20:07
  get
• 20:08
  this
• 20:08
  growing.
• 20:09
  That's
• 20:09
  really
• 20:10
  our
• 20:11
  strategy
• 20:12
  for
• 20:12
  2025,
• 20:13
  is
• 20:13
  to
• 20:13
  just
• 20:13
  speak
• 20:14
  it.
• 20:14
  As
• 20:14
  in
• 20:14
  many
• 20:15
  events,
• 20:15
  it's
• 20:15
  all
• 20:16
  about
• 20:16
  exposure.
• 20:17
  Thank
• 20:17
  you,
• 20:17
  Koga,
• 20:17
  for
• 20:17
  having
• 20:18
  us
• 20:18
  on
• 20:18
  your
• 20:18
  podcast.
• 20:19
  And
• 20:19
  because
• 20:20
  we
• 20:20
  will
• 20:20
  distribute
• 20:21
  it,
• 20:21
  we
• 20:21
  will
• 20:21
  put
• 20:21
  it
• 20:21
  on
• 20:22
  social
• 20:22
  media.
• 20:22
  How
• 20:23
  do
• 20:23
  we
• 20:23
  get
• 20:23
  more
• 20:23
  women
• 20:24
  to
• 20:24
  know
• 20:24
  about
• 20:24
  this?
• 20:24
  How
• 20:25
  do
• 20:25
  we
• 20:25
  become
• 20:25
  the
• 20:25
  fastest
• 20:26
  growing
• 20:27
  ETF
• 20:27
  in
• 20:27
  the
• 20:27
  industry?
• 20:29
  So
• 20:29
  how
• 20:29
  do
• 20:29
  we
• 20:29
  get
• 20:30
  into
• 20:30
  the
• 20:30
  mainstream?
• 20:31
  That's
• 20:31
  what
• 20:32
  we're
• 20:32
  trying
• 20:32
  to
• 20:32
  crack
• 20:33
  and.
• 20:33
  You'Ve
• 20:34
  been
• 20:34
  given
• 20:34
  a
• 20:34
  lot
• 20:34
  of
• 20:34
  advice.
• 20:35
  Last
• 20:35
  night
• 20:36
  Patricia
• 20:36
  and
• 20:36
  I
• 20:37
  were
• 20:37
  together,
• 20:38
  we
• 20:39
  got
• 20:39
  to
• 20:39
  meet
• 20:39
  in
• 20:39
  person.
• 20:40
  Last
• 20:40
  night
• 20:40
  we
• 20:40
  were
• 20:41
  at
• 20:41
  an
• 20:42
  event
• 20:42
  with
• 20:42
  how
• 20:42
  women
• 20:43
  lead
• 20:43
  and
• 20:43
  we
• 20:43
  were
• 20:44
  able
• 20:44
  to
• 20:45
  meet
• 20:45
  and
• 20:46
  talk
• 20:46
  together
• 20:47
  about
• 20:48
  really
• 20:48
  changing
• 20:49
  the
• 20:49
  culture
• 20:50
  and
• 20:50
  how
• 20:51
  this
• 20:51
  piece
• 20:52
  is
• 20:53
  so
• 20:54
  important.
• 20:54
  There's
• 20:54
  getting
• 20:55
  women
• 20:55
  on
• 20:55
  boards
• 20:56
  and
• 20:56
  investing
• 20:56
  in
• 20:56
  women
• 20:57
  in
• 20:57
  earlier
• 20:57
  stage
• 20:57
  companies.
• 20:58
  But
• 20:58
  to
• 20:58
  me,
• 20:59
  this
• 20:59
  is
• 20:59
  so
• 20:59
  important
• 21:00
  to
• 21:00
  invest
• 21:01
  in
• 21:01
  Women
• 21:01
  one,
• 21:02
  because
• 21:02
  I
• 21:02
  know
• 21:03
  it's
• 21:03
  going
• 21:03
  to
• 21:03
  be
• 21:04
  enormously
• 21:05
  successful
• 21:06
  in
• 21:06
  its
• 21:06
  thesis.
• 21:07
  I
• 21:08
  know.
• 21:08
  Because
• 21:09
  the
• 21:09
  women
• 21:10
  who
• 21:10
  make
• 21:10
  it,
• 21:11
  like
• 21:11
  you
• 21:11
  said,
• 21:12
  have
• 21:12
  had
• 21:12
  to
• 21:13
  really,
• 21:13
  they're
• 21:13
  extraordinary.
• 21:14
  They're
• 21:14
  the
• 21:15
  creme
• 21:15
  de
• 21:15
  la
• 21:15
  creme.
• 21:16
  And
• 21:17
  so
• 21:17
  these
• 21:17
  are
• 21:17
  great
• 21:18
  leaders
• 21:18
  and
• 21:18
  they're
• 21:19
  leading
• 21:19
  great
• 21:20
  companies
• 21:20
  and
• 21:21
  they're
• 21:21
  going
• 21:21
  to
• 21:21
  lead
• 21:21
  a
• 21:21
  little
• 21:22
  differently,
• 21:22
  partially
• 21:23
  because
• 21:23
  they're
• 21:23
  women,
• 21:24
  partially
• 21:24
  because
• 21:25
  they've
• 21:25
  had
• 21:25
  to
• 21:26
  overcome
• 21:27
  so
• 21:27
  much
• 21:27
  to
• 21:27
  get
• 21:27
  there.
• 21:28
  And
• 21:29
  so
• 21:30
  getting
• 21:30
  them
• 21:30
  into
• 21:30
  the
• 21:31
  CEO
• 21:31
  role
• 21:32
  is
• 21:32
  critical
• 21:32
  and
• 21:33
  it
• 21:33
  changes
• 21:34
  the
• 21:34
  way
• 21:35
  leaders
• 21:35
  look
• 21:36
  and
• 21:36
  feel.
• 21:37
  And
• 21:37
  it's
• 21:38
  power.
• 21:38
  Right.
• 21:39
  So
• 21:39
  much
• 21:40
  of
• 21:40
  what
• 21:41
  the
• 21:41
  culture
• 21:42
  looks
• 21:42
  to
• 21:43
  is,
• 21:43
  you
• 21:44
  know,
• 21:45
  business
• 21:45
  controls
• 21:46
  so
• 21:46
  much
• 21:47
  power.
• 21:47
  And
• 21:48
  without
• 21:49
  the
• 21:49
  voice
• 21:50
  of
• 21:50
  a
• 21:50
  woman
• 21:50
  in
• 21:51
  the
• 21:51
  room
• 21:52
  weighing
• 21:53
  in
• 21:53
  on
• 21:53
  these
• 21:54
  important
• 21:54
  factors
• 21:55
  that
• 21:55
  end
• 21:55
  up
• 21:56
  affecting
• 21:57
  government,
• 21:58
  affecting
• 21:58
  the
• 21:59
  culture,
• 22:00
  how
• 22:00
  businesses
• 22:01
  run,
• 22:01
  what
• 22:01
  our
• 22:02
  values
• 22:02
  are,
• 22:02
  how
• 22:03
  it
• 22:03
  gets
• 22:03
  propagated
• 22:04
  into
• 22:04
  society,
• 22:05
  it
• 22:05
  really
• 22:06
  is
• 22:06
  lost
• 22:07
  if
• 22:07
  we
• 22:07
  don't
• 22:07
  have
• 22:08
  more
• 22:08
  seats
• 22:08
  at
• 22:08
  that
• 22:09
  table.
• 22:10
  Absolutely.
• 22:11
  I
• 22:11
  think
• 22:11
  hearing
• 22:12
  different
• 22:12
  perspectives
• 22:13
  is
• 22:13
  so
• 22:14
  important
• 22:14
  in
• 22:14
  making
• 22:15
  decisions
• 22:15
  because
• 22:16
  they're
• 22:17
  not
• 22:18
  just
• 22:18
  lived
• 22:18
  experience,
• 22:19
  but
• 22:19
  also
• 22:19
  their
• 22:20
  research
• 22:21
  and
• 22:21
  their
• 22:22
  profit.
• 22:22
  What
• 22:22
  the
• 22:23
  professional
• 22:23
  experiences
• 22:24
  that
• 22:24
  people
• 22:25
  bring
• 22:25
  to
• 22:25
  the
• 22:25
  table
• 22:26
  are
• 22:26
  really
• 22:26
  important.
• 22:27
  I
• 22:27
  think
• 22:27
  that
• 22:29
  because
• 22:30
  women
• 22:30
  have
• 22:30
  a
• 22:31
  different
• 22:31
  and
• 22:32
  less
• 22:32
  linear
• 22:33
  path
• 22:34
  to
• 22:34
  that
• 22:34
  CEO
• 22:34
  route,
• 22:35
  they
• 22:36
  are
• 22:36
  more
• 22:36
  open
• 22:37
  to
• 22:38
  hearing
• 22:39
  from
• 22:40
  not
• 22:40
  the
• 22:40
  typical
• 22:41
  voice.
• 22:42
  I
• 22:43
  believe
• 22:43
  that
• 22:44
  the
• 22:44
  research
• 22:45
  and
• 22:45
  the
• 22:45
  facts
• 22:46
  bear
• 22:46
  that
• 22:47
  out.
• 22:47
  Because
• 22:47
  women
• 22:48
  have
• 22:48
  more
• 22:48
  diverse
• 22:49
  senior
• 22:50
  leadership
• 22:50
  teams.
• 22:51
  My
• 22:51
  thesis
• 22:52
  is
• 22:52
  because
• 22:52
  they're
• 22:53
  more
• 22:53
  open
• 22:53
  minded,
• 22:53
  because
• 22:54
  they've
• 22:54
  had
• 22:54
  to
• 22:56
  see
• 22:56
  how
• 22:57
  they're
• 22:57
  different.
• 22:58
  But
• 22:58
  it's
• 22:58
  a
• 22:58
  thesis
• 22:59
  and
• 23:00
  but
• 23:00
  the
• 23:00
  facts
• 23:01
  are
• 23:01
  they
• 23:01
  do
• 23:01
  have
• 23:01
  more
• 23:01
  diversity
• 23:02
  in
• 23:02
  your
• 23:02
  leadership
• 23:03
  teams.
• 23:03
  That's
• 23:03
  just
• 23:03
  a
• 23:03
  fact.
• 23:03
  Right,
• 23:04
  It's
• 23:04
  a
• 23:04
  fact.
• 23:04
  And
• 23:05
  why
• 23:05
  is
• 23:05
  that
• 23:05
  important?
• 23:06
  Why
• 23:06
  is
• 23:06
  it
• 23:07
  important
• 23:07
  to
• 23:07
  have
• 23:07
  a
• 23:07
  diverse
• 23:08
  leadership
• 23:09
  team?
• 23:10
  And
• 23:10
  how
• 23:10
  is
• 23:11
  that
• 23:11
  contract
• 23:12
  from
• 23:12
  the.
• 23:12
  From
• 23:13
  the
• 23:13
  investor
• 23:14
  perspective?
• 23:14
  Because
• 23:15
  balanced
• 23:16
  leadership
• 23:16
  outperforms
• 23:17
  Right.
• 23:18
  There's
• 23:18
  been
• 23:19
  countless
• 23:19
  studies
• 23:20
  that
• 23:20
  say
• 23:20
  that.
• 23:20
  So
• 23:21
  from
• 23:21
  an
• 23:21
  investor
• 23:21
  point
• 23:22
  of
• 23:22
  view,
• 23:22
  that's
• 23:22
  why
• 23:22
  you
• 23:22
  want
• 23:23
  it.
• 23:23
  And
• 23:23
  from
• 23:24
  a
• 23:24
  personal
• 23:24
  point
• 23:25
  of
• 23:25
  view,
• 23:25
  it's
• 23:26
  because
• 23:26
  you
• 23:26
  want
• 23:26
  to
• 23:26
  get
• 23:26
  promoted.
• 23:27
  You
• 23:27
  want
• 23:28
  your
• 23:28
  daughter
• 23:28
  to
• 23:28
  get
• 23:28
  promoted,
• 23:29
  you
• 23:29
  want
• 23:30
  your
• 23:30
  niece
• 23:30
  to
• 23:30
  get
• 23:30
  promoted.
• 23:31
  Right?
• 23:32
  I
• 23:32
  want
• 23:33
  my
• 23:33
  daughter
• 23:33
  to
• 23:34
  get
• 23:34
  promoted
• 23:34
  once
• 23:35
  she's
• 23:35
  in
• 23:35
  college.
• 23:36
  So
• 23:36
  she's
• 23:36
  not
• 23:36
  up
• 23:37
  against
• 23:37
  this
• 23:37
  yet.
• 23:38
  Right.
• 23:39
  But
• 23:39
  when
• 23:39
  she
• 23:40
  does
• 23:40
  go
• 23:40
  into
• 23:41
  the
• 23:41
  workforce,
• 23:42
  I
• 23:42
  don't
• 23:42
  want
• 23:42
  her
• 23:43
  going
• 23:43
  in
• 23:43
  there
• 23:43
  with
• 23:44
  one
• 23:44
  hand
• 23:44
  tied
• 23:45
  behind
• 23:45
  her
• 23:45
  back.
• 23:46
  And
• 23:47
  the
• 23:47
  best
• 23:47
  way
• 23:48
  for
• 23:48
  her
• 23:48
  not
• 23:48
  to
• 23:48
  have
• 23:49
  one
• 23:49
  hand
• 23:49
  tied
• 23:49
  behind
• 23:50
  her
• 23:50
  back
• 23:50
  is
• 23:51
  to
• 23:51
  have
• 23:51
  equal
• 23:52
  opportunity.
• 23:53
  Right.
• 23:54
  And
• 23:54
  the
• 23:54
  facts
• 23:55
  are
• 23:55
  telling
• 23:55
  us
• 23:56
  that
• 23:56
  diverse
• 23:56
  management
• 23:57
  is
• 23:58
  more
• 23:58
  open
• 23:59
  to
• 24:00
  diverse
• 24:02
  promotions.
• 24:03
  I
• 24:03
  don't
• 24:03
  want
• 24:04
  my
• 24:04
  daughter,
• 24:05
  my
• 24:05
  niece,
• 24:06
  my
• 24:06
  best
• 24:07
  friend's
• 24:07
  daughters
• 24:07
  and
• 24:07
  nieces
• 24:08
  to
• 24:08
  be
• 24:08
  part
• 24:09
  of
• 24:09
  the
• 24:09
  broken
• 24:09
  rug.
• 24:10
  I
• 24:10
  want
• 24:10
  them
• 24:10
  to
• 24:11
  not
• 24:11
  be
• 24:12
  part
• 24:12
  of
• 24:12
  the
• 24:12
  broken
• 24:12
  rug.
• 24:13
  Having
• 24:13
  more
• 24:13
  women
• 24:14
  CEOs
• 24:14
  is
• 24:15
  attacking
• 24:15
  the
• 24:15
  broken
• 24:16
  rug.
• 24:17
  Yes.
• 24:18
  And
• 24:18
  I
• 24:18
  think,
• 24:19
  yeah.
• 24:20
  And
• 24:20
  I
• 24:20
  agree.
• 24:20
  I
• 24:21
  have
• 24:21
  daughters
• 24:21
  as
• 24:21
  well
• 24:22
  and
• 24:22
  it's.
• 24:22
  And
• 24:23
  nieces
• 24:24
  and
• 24:25
  so
• 24:25
  forth.
• 24:26
  Friends
• 24:26
  of,
• 24:27
  you
• 24:27
  know,
• 24:27
  like
• 24:28
  there's
• 24:28
  women
• 24:29
  all
• 24:29
  over.
• 24:29
  We
• 24:30
  all.
• 24:30
  So
• 24:30
  one
• 24:31
  of
• 24:31
  the
• 24:31
  things
• 24:31
  I
• 24:32
  talk
• 24:32
  about
• 24:32
  a
• 24:32
  lot
• 24:33
  is
• 24:33
  how
• 24:34
  women
• 24:35
  tend
• 24:36
  to
• 24:36
  leave
• 24:36
  corporate
• 24:37
  before
• 24:38
  they
• 24:38
  get
• 24:39
  to
• 24:39
  the
• 24:39
  C
• 24:39
  suite
• 24:40
  or
• 24:40
  the
• 24:40
  CEO
• 24:41
  level.
• 24:42
  There's
• 24:42
  all
• 24:42
  kinds
• 24:42
  of
• 24:42
  reasons
• 24:43
  why
• 24:43
  that
• 24:44
  might
• 24:44
  be
• 24:44
  the
• 24:44
  path.
• 24:45
  But
• 24:45
  I
• 24:46
  think
• 24:46
  your
• 24:47
  mission
• 24:47
  to
• 24:48
  get
• 24:48
  more
• 24:48
  women
• 24:48
  in
• 24:48
  the
• 24:48
  CEO
• 24:49
  role
• 24:50
  also
• 24:51
  contributes
• 24:52
  to
• 24:53
  helping
• 24:53
  resolve
• 24:54
  that
• 24:54
  issue,
• 24:55
  right?
• 24:55
  Absolutely.
• 24:56
  That
• 24:56
  is
• 24:56
  the
• 24:56
  reason
• 24:57
  we
• 24:57
  to
• 24:57
  do
• 24:57
  it.
• 24:58
  Right.
• 24:58
  There's
• 24:59
  two
• 24:59
  reasons
• 24:59
  to
• 24:59
  do
• 24:59
  this.
• 25:00
  One
• 25:00
  for
• 25:00
  your
• 25:00
  portfolio
• 25:01
  are
• 25:02
  investment
• 25:02
  thesis
• 25:03
  is
• 25:03
  that
• 25:03
  it
• 25:03
  will
• 25:04
  give
• 25:04
  better
• 25:04
  results
• 25:05
  over
• 25:05
  time
• 25:05
  and
• 25:06
  from
• 25:06
  a
• 25:08
  societal
• 25:08
  point
• 25:09
  of
• 25:09
  view
• 25:09
  of
• 25:10
  equal
• 25:10
  opportunity
• 25:11
  for
• 25:12
  talent
• 25:12
  to
• 25:12
  rise
• 25:13
  to
• 25:13
  the
• 25:13
  top.
• 25:14
  We
• 25:14
  need
• 25:14
  to
• 25:14
  have
• 25:15
  more
• 25:15
  women
• 25:15
  CEOs.
• 25:17
  Right.
• 25:17
  It's
• 25:17
  important
• 25:18
  to
• 25:18
  look
• 25:18
  at
• 25:18
  it
• 25:19
  from
• 25:19
  a
• 25:19
  return
• 25:19
  perspective.
• 25:20
  It
• 25:20
  is
• 25:21
  a
• 25:21
  financial
• 25:21
  product
• 25:21
  and
• 25:22
  it
• 25:22
  is
• 25:22
  important
• 25:23
  to
• 25:23
  look
• 25:23
  at
• 25:23
  it
• 25:23
  at
• 25:24
  what.
• 25:24
  How
• 25:24
  is
• 25:25
  this
• 25:25
  going
• 25:25
  to
• 25:25
  help
• 25:25
  us
• 25:25
  achieve
• 25:26
  the
• 25:26
  goals
• 25:26
  that
• 25:26
  we
• 25:27
  want
• 25:27
  of
• 25:28
  some
• 25:28
  gender
• 25:29
  balance
• 25:30
  at
• 25:30
  the
• 25:30
  top
• 25:30
  of
• 25:31
  society?
• 25:32
  My
• 25:32
  question
• 25:32
  to
• 25:32
  everybody
• 25:33
  is,
• 25:33
  is
• 25:34
  it
• 25:34
  on
• 25:34
  purpose
• 25:36
  that
• 25:36
  your
• 25:36
  portfolio
• 25:37
  is
• 25:38
  over
• 25:38
  95%
• 25:40
  male
• 25:40
  CEOs?
• 25:42
  Because
• 25:43
  it's
• 25:43
  definitely
• 25:43
  not
• 25:44
  my
• 25:44
  purpose
• 25:44
  and
• 25:44
  my
• 25:45
  intention,
• 25:45
  but
• 25:45
  I
• 25:45
  know
• 25:46
  it's
• 25:46
  not
• 25:46
  on
• 25:46
  purpose.
• 25:46
  It's.
• 25:47
  Nobody
• 25:47
  did
• 25:47
  it
• 25:47
  on
• 25:48
  purpose.
• 25:48
  That's
• 25:48
  just
• 25:49
  the
• 25:49
  way
• 25:49
  society
• 25:50
  and
• 25:50
  the
• 25:51
  financial
• 25:51
  system
• 25:51
  works.
• 25:52
  Right?
• 25:53
  It's
• 25:53
  not
• 25:53
  on
• 25:53
  purpose.
• 25:54
  If
• 25:54
  I
• 25:54
  ask
• 25:55
  anybody,
• 25:55
  is
• 25:55
  it
• 25:55
  on
• 25:56
  purpose
• 25:56
  that
• 25:56
  you
• 25:56
  have
• 25:57
  over
• 25:57
  90%
• 25:58
  of
• 25:58
  your
• 25:58
  investments
• 25:59
  headed
• 25:59
  by
• 25:59
  men?
• 26:00
  Of
• 26:01
  course.
• 26:01
  And
• 26:01
  the
• 26:02
  answer
• 26:02
  is
• 26:02
  no.
• 26:03
  You
• 26:03
  can
• 26:03
  actually
• 26:04
  take
• 26:04
  a
• 26:05
  small
• 26:05
  piece
• 26:05
  of
• 26:05
  your
• 26:05
  portfolio
• 26:06
  and
• 26:07
  say,
• 26:07
  you
• 26:07
  know
• 26:07
  What,
• 26:08
  I
• 26:08
  want
• 26:08
  5%,
• 26:09
  I
• 26:09
  want
• 26:10
  8%
• 26:10
  of
• 26:10
  my
• 26:10
  portfolio
• 26:11
  to
• 26:11
  be
• 26:12
  led
• 26:12
  by
• 26:12
  women.
• 26:13
  So
• 26:13
  I'm
• 26:13
  going
• 26:13
  to
• 26:14
  put
• 26:14
  X
• 26:14
  percent
• 26:15
  into
• 26:15
  WCO,
• 26:16
  which
• 26:16
  is
• 26:16
  100%
• 26:17
  women.
• 26:17
  So
• 26:18
  it
• 26:18
  balances
• 26:18
  this
• 26:18
  out.
• 26:19
  This
• 26:19
  is
• 26:20
  what
• 26:20
  we
• 26:20
  can
• 26:20
  actually
• 26:21
  do.
• 26:21
  Now
• 26:22
  I'm
• 26:22
  inviting
• 26:23
  our
• 26:23
  listeners
• 26:24
  to
• 26:24
  just
• 26:24
  check
• 26:24
  in
• 26:25
  right
• 26:25
  now
• 26:25
  with
• 26:25
  yourself
• 26:26
  as
• 26:26
  you
• 26:26
  think
• 26:26
  about
• 26:27
  making
• 26:27
  some
• 26:27
  of
• 26:27
  these
• 26:28
  adjustments.
• 26:29
  You
• 26:29
  are
• 26:29
  already
• 26:30
  invested
• 26:31
  in
• 26:33
  companies,
• 26:33
  whether
• 26:34
  it's
• 26:34
  through
• 26:35
  a
• 26:35
  mutual
• 26:35
  fund
• 26:35
  or
• 26:36
  an
• 26:36
  ETF,
• 26:36
  or
• 26:36
  you're
• 26:37
  directly
• 26:37
  buying
• 26:38
  shares
• 26:39
  and
• 26:39
  companies
• 26:40
  on
• 26:40
  the
• 26:40
  stock
• 26:40
  market,
• 26:41
  or
• 26:41
  however
• 26:42
  else
• 26:42
  you
• 26:42
  might
• 26:42
  be
• 26:43
  doing
• 26:43
  that,
• 26:43
  you
• 26:44
  already
• 26:44
  are
• 26:44
  doing
• 26:45
  it
• 26:45
  and
• 26:46
  you're
• 26:46
  comfortable
• 26:47
  with
• 26:47
  it.
• 26:48
  You're
• 26:48
  buying
• 26:48
  and
• 26:49
  selling
• 26:49
  or
• 26:49
  you're
• 26:50
  working
• 26:50
  with
• 26:50
  an
• 26:50
  advisor
• 26:51
  or
• 26:51
  you
• 26:51
  have
• 26:51
  your
• 26:51
  401k,
• 26:53
  you
• 26:53
  already
• 26:54
  are
• 26:54
  doing
• 26:54
  it.
• 26:55
  So
• 26:55
  you
• 26:56
  have
• 26:57
  the
• 26:57
  skills
• 26:58
  to
• 26:58
  do
• 26:58
  this
• 26:59
  and
• 27:00
  it's
• 27:00
  fine
• 27:01
  for
• 27:01
  you
• 27:01
  to
• 27:01
  do
• 27:01
  it.
• 27:02
  You've
• 27:02
  already
• 27:02
  overcome
• 27:03
  that.
• 27:03
  So
• 27:03
  this
• 27:03
  is
• 27:04
  just
• 27:04
  taking
• 27:05
  a
• 27:05
  deeper
• 27:06
  look
• 27:06
  at
• 27:06
  the
• 27:06
  choices
• 27:07
  you
• 27:07
  have.
• 27:10
  And
• 27:10
  it's
• 27:11
  not
• 27:11
  crazy
• 27:11
  and
• 27:12
  it's
• 27:12
  not
• 27:12
  risky.
• 27:13
  It's
• 27:14
  choosing
• 27:14
  which
• 27:15
  companies
• 27:15
  you
• 27:15
  want
• 27:15
  to
• 27:16
  invest
• 27:16
  in,
• 27:16
  what's
• 27:17
  important
• 27:17
  to
• 27:17
  you.
• 27:18
  And
• 27:19
  you
• 27:19
  know,
• 27:19
  when
• 27:19
  you
• 27:19
  start,
• 27:20
  we
• 27:20
  were
• 27:20
  talking
• 27:21
  last
• 27:21
  night
• 27:21
  at
• 27:21
  our
• 27:21
  event,
• 27:22
  you
• 27:22
  know,
• 27:22
  when
• 27:22
  you
• 27:22
  start
• 27:23
  to
• 27:23
  pull
• 27:23
  back
• 27:23
  the
• 27:24
  layers
• 27:24
  of
• 27:24
  the
• 27:25
  things
• 27:25
  you
• 27:25
  are
• 27:25
  invested
• 27:26
  in,
• 27:27
  you
• 27:27
  may
• 27:27
  not
• 27:27
  be
• 27:28
  so
• 27:28
  happy
• 27:29
  with
• 27:29
  what
• 27:29
  you
• 27:30
  find.
• 27:31
  Right.
• 27:31
  Are
• 27:31
  you
• 27:32
  really
• 27:32
  investing
• 27:32
  in
• 27:33
  things
• 27:33
  that
• 27:33
  you
• 27:34
  want
• 27:34
  to
• 27:34
  be
• 27:34
  investing
• 27:35
  in?
• 27:35
  Are
• 27:35
  you
• 27:35
  in
• 27:35
  a
• 27:36
  mutual
• 27:36
  fund
• 27:36
  or
• 27:36
  an
• 27:36
  ETF
• 27:37
  that's
• 27:38
  investing
• 27:38
  in
• 27:39
  prison
• 27:39
  systems
• 27:40
  or
• 27:40
  something
• 27:40
  that
• 27:41
  you
• 27:41
  don't
• 27:41
  agree
• 27:41
  with?
• 27:42
  When
• 27:42
  we're
• 27:42
  doing
• 27:42
  it
• 27:42
  unconsciously,
• 27:44
  how
• 27:44
  would
• 27:44
  you
• 27:44
  advise
• 27:45
  us
• 27:46
  to
• 27:46
  help
• 27:46
  break
• 27:47
  that
• 27:47
  cycle?
• 27:47
  Personally,
• 27:48
  what
• 27:48
  would
• 27:48
  you
• 27:48
  tell
• 27:49
  me
• 27:49
  to
• 27:50
  do
• 27:50
  to
• 27:50
  get
• 27:51
  my
• 27:51
  portfolio
• 27:52
  straightened
• 27:52
  out?
• 27:54
  So
• 27:54
  I
• 27:54
  think
• 27:54
  the
• 27:55
  important
• 27:55
  thing
• 27:55
  is
• 27:56
  it
• 27:56
  depending
• 27:56
  on
• 27:57
  where
• 27:57
  you
• 27:57
  are
• 27:57
  in
• 27:57
  the
• 27:58
  investing
• 27:58
  journey,
• 27:59
  right.
• 27:59
  And
• 28:00
  women
• 28:00
  of
• 28:00
  all
• 28:01
  ages
• 28:01
  and
• 28:02
  of
• 28:02
  all
• 28:02
  portfolio
• 28:03
  sizes
• 28:04
  may
• 28:04
  be
• 28:04
  at
• 28:04
  a
• 28:04
  different
• 28:05
  part
• 28:05
  of
• 28:05
  the
• 28:05
  journey.
• 28:06
  Somebody
• 28:06
  with
• 28:06
  a
• 28:06
  small
• 28:07
  portfolio
• 28:07
  may
• 28:08
  be
• 28:08
  very
• 28:08
  knowledgeable.
• 28:08
  Somebody
• 28:09
  with
• 28:09
  a
• 28:09
  large
• 28:09
  portfolio
• 28:10
  may
• 28:10
  be
• 28:10
  zero
• 28:11
  knowledgeable
• 28:11
  and
• 28:11
  vice
• 28:12
  versa.
• 28:12
  So
• 28:13
  let's
• 28:13
  say
• 28:13
  I
• 28:13
  have
• 28:13
  a
• 28:13
  401k.
• 28:15
  If
• 28:15
  you
• 28:15
  have
• 28:15
  a
• 28:15
  401k,
• 28:16
  it's
• 28:17
  being
• 28:17
  managed
• 28:17
  by
• 28:17
  your
• 28:18
  company.
• 28:18
  So
• 28:19
  you
• 28:19
  would
• 28:19
  need
• 28:19
  to
• 28:19
  open
• 28:20
  up
• 28:20
  a
• 28:21
  ira,
• 28:22
  which
• 28:22
  you
• 28:22
  can
• 28:23
  do
• 28:23
  online
• 28:23
  in
• 28:23
  five
• 28:24
  minutes
• 28:24
  and
• 28:24
  it's
• 28:25
  still
• 28:25
  tax
• 28:25
  effective
• 28:26
  and
• 28:26
  put
• 28:26
  some
• 28:27
  money
• 28:27
  in.
• 28:28
  So
• 28:28
  how
• 28:28
  much
• 28:29
  money
• 28:29
  should
• 28:29
  you
• 28:29
  start
• 28:30
  with?
• 28:30
  Whatever
• 28:31
  makes
• 28:31
  you
• 28:31
  feel
• 28:32
  comfortable.
• 28:33
  Whatever
• 28:33
  you're
• 28:33
  not
• 28:33
  going
• 28:34
  to
• 28:34
  miss.
• 28:34
  If
• 28:34
  it's
• 28:35
  $30,
• 28:36
  $30.
• 28:37
  If
• 28:37
  it's
• 28:38
  $30,000,
• 28:39
  it's
• 28:39
  $30,000.
• 28:41
  Now
• 28:41
  if
• 28:41
  it's
• 28:41
  $3
• 28:42
  million,
• 28:42
  then
• 28:43
  thank
• 28:43
  you.
• 28:44
  But,
• 28:44
  but,
• 28:44
  but
• 28:45
  I
• 28:45
  think
• 28:45
  we
• 28:45
  need
• 28:45
  that.
• 28:46
  Right.
• 28:46
  The
• 28:46
  range
• 28:47
  of
• 28:47
  the
• 28:47
  people
• 28:47
  I
• 28:48
  know
• 28:48
  is
• 28:48
  somewhere
• 28:49
  between
• 28:49
  $30
• 28:50
  and
• 28:50
  $300,000.
• 28:52
  Right.
• 28:53
  People
• 28:53
  I
• 28:53
  talk
• 28:53
  to
• 28:54
  every
• 28:54
  day
• 28:54
  that
• 28:54
  can
• 28:55
  count
• 28:55
  comfortably
• 28:56
  make
• 28:56
  those
• 28:56
  kind
• 28:56
  of
• 28:57
  investments.
• 28:58
  So
• 28:58
  what
• 28:58
  is
• 28:58
  comfortable
• 28:59
  for
• 28:59
  you?
• 29:00
  Whatever
• 29:00
  it
• 29:00
  is,
• 29:01
  just
• 29:02
  do
• 29:02
  it.
• 29:02
  So
• 29:03
  you
• 29:03
  get
• 29:03
  started.
• 29:04
  Right?
• 29:04
  So
• 29:04
  Now
• 29:04
  I
• 29:05
  have
• 29:05
  $3,000.
• 29:06
  We
• 29:06
  have
• 29:06
  a
• 29:07
  hashtag
• 29:07
  called
• 29:08
  a
• 29:08
  hundred.
• 29:08
  Shares
• 29:09
  for
• 29:09
  women
• 29:09
  CEOs.
• 29:10
  That
• 29:11
  is
• 29:11
  what
• 29:11
  we're
• 29:11
  asking
• 29:12
  everybody
• 29:12
  to
• 29:13
  do.
• 29:13
  So
• 29:14
  I'm
• 29:14
  asking
• 29:14
  everybody
• 29:15
  who's
• 29:15
  listening
• 29:15
  to
• 29:15
  this
• 29:16
  podcast
• 29:17
  to
• 29:17
  invest
• 29:18
  100
• 29:18
  shares
• 29:19
  for
• 29:19
  women
• 29:20
  CEOs.
• 29:20
  Buy
• 29:21
  a
• 29:21
  hundred
• 29:21
  shares.
• 29:21
  It's
• 29:22
  about
• 29:22
  $3,000.
• 29:23
  You
• 29:23
  can
• 29:23
  get
• 29:23
  it
• 29:24
  back
• 29:24
  the
• 29:24
  next
• 29:24
  day.
• 29:25
  So
• 29:25
  that's
• 29:25
  at
• 29:26
  a
• 29:26
  minimum
• 29:26
  what
• 29:26
  we
• 29:27
  would
• 29:27
  like
• 29:27
  everybody
• 29:28
  to
• 29:28
  do.
• 29:28
  If
• 29:28
  you
• 29:29
  can't
• 29:29
  do
• 29:29
  it,
• 29:29
  do
• 29:29
  30
• 29:30
  bucks.
• 29:30
  If
• 29:30
  you
• 29:31
  can
• 29:31
  do
• 29:31
  30,
• 29:31
  no
• 29:32
  problem.
• 29:32
  Please
• 29:32
  do
• 29:33
  the
• 29:33
  30.
• 29:33
  We
• 29:33
  need
• 29:34
  it.
• 29:34
  But,
• 29:34
  but
• 29:35
  just
• 29:35
  to
• 29:35
  go,
• 29:35
  you
• 29:36
  know,
• 29:36
  just
• 29:36
  an
• 29:36
  Easy
• 29:37
  number
• 29:37
  is
• 29:38
  100.
• 29:38
  100
• 29:39
  shares.
• 29:39
  Once
• 29:40
  you
• 29:40
  have
• 29:40
  those
• 29:41
  shares,
• 29:42
  you'll
• 29:42
  be
• 29:43
  curious
• 29:43
  to
• 29:43
  know
• 29:44
  what
• 29:44
  do
• 29:44
  I
• 29:44
  own?
• 29:45
  You
• 29:45
  go
• 29:46
  to
• 29:46
  our
• 29:46
  website
• 29:47
  and
• 29:48
  download
• 29:48
  the
• 29:48
  holdings
• 29:49
  and
• 29:49
  it'll
• 29:49
  give
• 29:49
  you
• 29:50
  the
• 29:50
  names
• 29:50
  of
• 29:50
  the
• 29:50
  175.
• 29:53
  But
• 29:53
  it'll
• 29:53
  also
• 29:54
  give
• 29:54
  you
• 29:54
  the
• 29:54
  names
• 29:55
  and
• 29:55
  pictures
• 29:56
  of
• 29:56
  our
• 29:56
  top
• 29:57
  10
• 29:57
  holdings.
• 29:58
  And
• 29:58
  that's
• 29:59
  dynamic
• 29:59
  that
• 29:59
  changes
• 30:00
  every
• 30:00
  day
• 30:01
  because
• 30:01
  stock
• 30:01
  price,
• 30:02
  we
• 30:02
  have
• 30:02
  performers,
• 30:03
  people,
• 30:03
  stock
• 30:04
  outperform,
• 30:04
  underperform.
• 30:05
  And
• 30:06
  therefore
• 30:06
  who
• 30:07
  our
• 30:07
  top
• 30:07
  holding
• 30:08
  is
• 30:08
  may
• 30:08
  change
• 30:08
  from
• 30:09
  day
• 30:09
  to
• 30:09
  day.
• 30:10
  Like,
• 30:10
  I
• 30:10
  don't
• 30:10
  even
• 30:10
  know
• 30:11
  who
• 30:11
  it
• 30:11
  is
• 30:11
  today.
• 30:12
  We
• 30:12
  look
• 30:12
  at
• 30:12
  every
• 30:13
  day
• 30:13
  who's
• 30:13
  performing,
• 30:14
  who's
• 30:14
  not
• 30:14
  performing.
• 30:15
  You
• 30:15
  get
• 30:15
  interested,
• 30:16
  right?
• 30:17
  International
• 30:17
  Seaways.
• 30:18
  Never
• 30:18
  heard
• 30:18
  of
• 30:18
  it.
• 30:19
  With
• 30:19
  the
• 30:19
  CEO.
• 30:20
  She's
• 30:20
  fantastic.
• 30:21
  I
• 30:21
  fledged
• 30:21
  with
• 30:21
  her
• 30:21
  once
• 30:22
  in
• 30:22
  a
• 30:22
  while.
• 30:22
  She
• 30:22
  runs
• 30:22
  a
• 30:22
  shipping
• 30:23
  company.
• 30:24
  Her
• 30:24
  story
• 30:24
  is
• 30:25
  so
• 30:25
  much
• 30:25
  fun.
• 30:25
  So
• 30:26
  you
• 30:26
  start
• 30:26
  getting
• 30:27
  into
• 30:27
  it
• 30:27
  and
• 30:27
  get
• 30:28
  inspired.
• 30:30
  We
• 30:30
  would
• 30:30
  love
• 30:31
  to
• 30:31
  be
• 30:31
  able
• 30:31
  to
• 30:31
  do
• 30:31
  that.
• 30:32
  Is
• 30:32
  to.
• 30:33
  We
• 30:33
  started.
• 30:33
  There's
• 30:34
  a.
• 30:34
  There's
• 30:34
  another
• 30:34
  Coco.
• 30:35
  I
• 30:35
  don't
• 30:35
  know
• 30:35
  if
• 30:35
  you
• 30:35
  know
• 30:36
  Coco
• 30:36
  Brown.
• 30:37
  Oh,
• 30:37
  yes,
• 30:38
  I
• 30:38
  don't
• 30:38
  know
• 30:38
  her,
• 30:39
  but
• 30:39
  I
• 30:39
  know
• 30:39
  who
• 30:40
  Coco
• 30:40
  Brown
• 30:40
  is.
• 30:40
  I
• 30:41
  have
• 30:41
  three
• 30:41
  fabulous
• 30:41
  Cocos
• 30:42
  in
• 30:42
  my
• 30:42
  life.
• 30:42
  I
• 30:43
  have
• 30:43
  Coco
• 30:43
  Feldman,
• 30:44
  I
• 30:44
  have
• 30:44
  Coco
• 30:44
  Brown,
• 30:45
  and
• 30:45
  I
• 30:45
  have
• 30:45
  Coco
• 30:46
  Rica's
• 30:47
  Bogo
• 30:47
  Bone,
• 30:47
  which
• 30:47
  has
• 30:48
  nothing
• 30:48
  to
• 30:48
  do
• 30:48
  with
• 30:48
  investment.
• 30:49
  So
• 30:49
  they're
• 30:49
  three
• 30:50
  really
• 30:50
  amazing
• 30:51
  women.
• 30:51
  What
• 30:51
  that
• 30:52
  name?
• 30:52
  So,
• 30:53
  so,
• 30:53
  so
• 30:54
  Coco
• 30:54
  does
• 30:55
  a
• 30:55
  podcast
• 30:55
  series
• 30:55
  called
• 30:56
  CEO
• 30:56
  Perspectives.
• 30:57
  She
• 30:58
  doesn't
• 30:58
  just
• 30:58
  interview
• 30:59
  women,
• 30:59
  but
• 30:59
  we
• 31:00
  have
• 31:01
  joined
• 31:01
  forces
• 31:02
  to,
• 31:02
  you
• 31:02
  know,
• 31:03
  over
• 31:04
  time
• 31:04
  interview
• 31:05
  the
• 31:05
  women
• 31:05
  and
• 31:05
  the
• 31:05
  wco.
• 31:06
  We've
• 31:06
  had
• 31:06
  two
• 31:07
  of
• 31:07
  these
• 31:07
  interviews.
• 31:08
  And
• 31:08
  you
• 31:08
  know,
• 31:08
  last
• 31:09
  week
• 31:09
  we,
• 31:10
  we,
• 31:10
  we
• 31:11
  interviewed
• 31:11
  Jill
• 31:11
  Ivanko
• 31:12
  from
• 31:12
  Chart
• 31:13
  Industries.
• 31:13
  Chart
• 31:14
  Industries
• 31:14
  is
• 31:14
  $10
• 31:14
  billion
• 31:15
  market
• 31:15
  cap
• 31:16
  company
• 31:16
  on
• 31:16
  the
• 31:16
  cusp
• 31:17
  of
• 31:17
  small
• 31:17
  to
• 31:17
  medium.
• 31:18
  Jill
• 31:18
  Faco
• 31:19
  is
• 31:19
  one
• 31:19
  of
• 31:19
  the
• 31:19
  most
• 31:20
  inspiring
• 31:21
  people
• 31:21
  I've
• 31:21
  ever
• 31:22
  heard
• 31:22
  Spook.
• 31:22
  She's
• 31:23
  so
• 31:23
  down
• 31:23
  to
• 31:24
  earth
• 31:24
  and
• 31:24
  she,
• 31:25
  you
• 31:25
  know,
• 31:25
  tells
• 31:25
  her
• 31:26
  story
• 31:26
  of
• 31:26
  how
• 31:26
  she
• 31:27
  got
• 31:27
  into
• 31:27
  the
• 31:27
  business.
• 31:28
  She
• 31:28
  runs
• 31:28
  a
• 31:28
  company
• 31:29
  using
• 31:29
  natural
• 31:30
  gas
• 31:31
  to
• 31:31
  create
• 31:32
  refrigerated
• 31:33
  products.
• 31:33
  So
• 31:33
  it's
• 31:34
  nothing.
• 31:34
  It's
• 31:34
  not
• 31:34
  a
• 31:35
  company
• 31:35
  that
• 31:35
  you
• 31:35
  would
• 31:36
  know
• 31:36
  because
• 31:36
  it's
• 31:36
  a
• 31:36
  B2B
• 31:37
  company.
• 31:38
  But,
• 31:38
  but
• 31:39
  it's
• 31:39
  so
• 31:39
  much
• 31:39
  fun.
• 31:40
  And
• 31:40
  you
• 31:40
  look
• 31:40
  at
• 31:40
  her
• 31:40
  and
• 31:40
  she's
• 31:41
  like,
• 31:41
  she's
• 31:41
  so
• 31:41
  personable.
• 31:42
  I
• 31:43
  think
• 31:43
  those
• 31:43
  are
• 31:43
  stories
• 31:44
  where
• 31:44
  going
• 31:44
  to
• 31:45
  start
• 31:45
  sharing
• 31:45
  more.
• 31:46
  I
• 31:47
  love
• 31:47
  that
• 31:47
  and
• 31:48
  I
• 31:48
  think
• 31:48
  this
• 31:48
  is
• 31:48
  how
• 31:48
  we
• 31:49
  can
• 31:49
  inspire
• 31:49
  our
• 31:50
  girls.
• 31:50
  Yes.
• 31:51
  Because
• 31:52
  we
• 31:52
  want
• 31:52
  to
• 31:52
  inspire
• 31:53
  our
• 31:53
  girls
• 31:53
  to
• 31:54
  invest.
• 31:54
  We
• 31:55
  started
• 31:55
  something
• 31:55
  called
• 31:56
  the
• 31:56
  Hypatia
• 31:56
  Investathon.
• 31:58
  Say
• 31:58
  more
• 31:59
  about
• 31:59
  that.
• 32:00
  Hypatia
• 32:01
  Invest
• 32:01
  a
• 32:01
  THON
• 32:01
  is
• 32:02
  a
• 32:03
  financial
• 32:04
  literacy
• 32:04
  program
• 32:05
  for
• 32:05
  college
• 32:06
  aged
• 32:06
  women
• 32:07
  and
• 32:07
  above
• 32:07
  to
• 32:08
  get
• 32:08
  them
• 32:08
  to
• 32:09
  invest
• 32:09
  early,
• 32:10
  invest
• 32:10
  often
• 32:11
  and
• 32:11
  invest
• 32:12
  in
• 32:12
  women.
• 32:13
  While
• 32:14
  we
• 32:14
  love
• 32:14
  you,
• 32:15
  we
• 32:15
  love
• 32:15
  girls
• 32:15
  who
• 32:16
  invest.
• 32:16
  We
• 32:16
  love
• 32:17
  the
• 32:17
  programs
• 32:18
  that
• 32:18
  have
• 32:18
  been,
• 32:18
  that
• 32:19
  have
• 32:19
  been
• 32:19
  created
• 32:20
  for
• 32:20
  women
• 32:20
  who
• 32:20
  want
• 32:21
  to
• 32:21
  go
• 32:21
  into
• 32:21
  the
• 32:21
  financial
• 32:22
  service
• 32:22
  industry.
• 32:23
  Let's
• 32:23
  face
• 32:23
  it,
• 32:24
  most
• 32:24
  women
• 32:24
  don't
• 32:25
  want
• 32:25
  to
• 32:25
  go
• 32:25
  into
• 32:25
  the
• 32:25
  financial
• 32:26
  services
• 32:26
  industry.
• 32:27
  Most
• 32:27
  people
• 32:27
  don't
• 32:28
  go
• 32:28
  into
• 32:28
  the
• 32:28
  financial
• 32:29
  services
• 32:29
  industry.
• 32:30
  So.
• 32:30
  But
• 32:31
  everybody
• 32:31
  needs
• 32:31
  to
• 32:32
  invest.
• 32:32
  So
• 32:33
  how
• 32:33
  do
• 32:33
  we
• 32:33
  get
• 32:33
  our
• 32:33
  girls
• 32:34
  to
• 32:34
  do
• 32:34
  that?
• 32:34
  Our
• 32:34
  theory
• 32:35
  to
• 32:35
  Hypatia
• 32:35
  is
• 32:36
  it's
• 32:36
  not
• 32:36
  by
• 32:36
  talking
• 32:37
  about
• 32:37
  the
• 32:37
  returns,
• 32:38
  it's
• 32:39
  by
• 32:39
  showing
• 32:39
  them
• 32:39
  who
• 32:40
  they
• 32:40
  can
• 32:40
  be.
• 32:41
  Right.
• 32:42
  Like
• 32:42
  showing
• 32:43
  every
• 32:44
  woman
• 32:44
  who
• 32:45
  can
• 32:46
  be
• 32:46
  the
• 32:46
  CEO.
• 32:47
  Of
• 32:47
  the
• 32:47
  two
• 32:48
  that
• 32:48
  we've
• 32:48
  entered,
• 32:49
  one
• 32:49
  is
• 32:49
  Jill
• 32:49
  Vanco
• 32:50
  and
• 32:50
  the
• 32:50
  other
• 32:50
  is
• 32:50
  the
• 32:50
  CEO
• 32:51
  of
• 32:51
  SecureWorks
• 32:51
  which
• 32:52
  was
• 32:52
  recently
• 32:53
  bought
• 32:53
  so
• 32:53
  it's
• 32:54
  not
• 32:54
  going
• 32:54
  to
• 32:54
  be
• 32:54
  public
• 32:55
  soon.
• 32:55
  And
• 32:56
  there's
• 32:56
  also
• 32:56
  Bath,
• 32:57
  you
• 32:57
  know
• 32:57
  Bath
• 32:58
  and
• 32:58
  Body
• 32:58
  Works.
• 32:59
  Yes.
• 33:00
  William.
• 33:00
  William
• 33:00
  Sonoma.
• 33:01
  Yes.
• 33:02
  Yeah.
• 33:03
  Yes.
• 33:05
  And
• 33:06
  we
• 33:06
  need,
• 33:06
  we
• 33:07
  need,
• 33:07
  we
• 33:07
  need
• 33:07
  to
• 33:07
  take
• 33:08
  ownership
• 33:09
  for,
• 33:09
  for
• 33:09
  knowing
• 33:10
  these.
• 33:10
  I,
• 33:11
  that's
• 33:11
  what
• 33:11
  I'm
• 33:12
  coming
• 33:12
  away
• 33:12
  with
• 33:13
  right
• 33:13
  now.
• 33:13
  Patricia
• 33:14
  is,
• 33:15
  is
• 33:15
  exactly
• 33:15
  what
• 33:16
  you're
• 33:16
  saying.
• 33:16
  I
• 33:16
  want
• 33:16
  to
• 33:17
  know
• 33:17
  these
• 33:17
  women,
• 33:17
  I
• 33:18
  want
• 33:18
  to
• 33:18
  know
• 33:18
  these
• 33:18
  companies.
• 33:20
  I
• 33:20
  want
• 33:20
  to
• 33:21
  understand
• 33:22
  like,
• 33:22
  see,
• 33:23
  be
• 33:24
  able
• 33:24
  to
• 33:24
  identify
• 33:24
  these
• 33:25
  as
• 33:25
  mentors
• 33:26
  and
• 33:26
  as
• 33:27
  examples
• 33:28
  because
• 33:29
  we
• 33:29
  can't
• 33:29
  even
• 33:29
  name
• 33:30
  a
• 33:30
  woman
• 33:30
  who's
• 33:30
  a
• 33:31
  CEO.
• 33:32
  I
• 33:32
  think
• 33:32
  of
• 33:33
  Ginny
• 33:33
  Romney
• 33:34
  because
• 33:34
  she
• 33:34
  has
• 33:34
  this
• 33:34
  great
• 33:35
  book.
• 33:35
  Right.
• 33:35
  And
• 33:35
  she's
• 33:35
  no
• 33:36
  longer
• 33:36
  a
• 33:36
  CEO.
• 33:37
  Right.
• 33:37
  So
• 33:37
  it's
• 33:37
  the
• 33:38
  same
• 33:38
  thing.
• 33:39
  Wow.
• 33:39
  And
• 33:40
  so,
• 33:40
  so
• 33:40
  Hypatia
• 33:41
  Investathon.
• 33:42
  I
• 33:42
  do
• 33:42
  remember
• 33:42
  reading
• 33:43
  about
• 33:43
  this.
• 33:44
  How
• 33:44
  do
• 33:44
  we
• 33:44
  get
• 33:44
  involved
• 33:44
  with
• 33:45
  this?
• 33:45
  How
• 33:45
  do
• 33:45
  we
• 33:45
  support
• 33:46
  this?
• 33:46
  How
• 33:46
  do
• 33:46
  we
• 33:46
  get
• 33:46
  our
• 33:47
  girls
• 33:47
  involved?
• 33:47
  I
• 33:48
  have
• 33:48
  a
• 33:48
  high
• 33:48
  school
• 33:48
  student
• 33:49
  daughter
• 33:50
  who
• 33:50
  would
• 33:50
  love
• 33:50
  to
• 33:51
  do
• 33:51
  this.
• 33:51
  She
• 33:51
  has
• 33:51
  to
• 33:51
  wait,
• 33:52
  she
• 33:52
  has
• 33:52
  to.
• 33:52
  Wait
• 33:53
  a
• 33:53
  little
• 33:54
  bit
• 33:54
  for
• 33:54
  the
• 33:54
  investathon
• 33:55
  just
• 33:56
  because
• 33:56
  we
• 33:56
  don't
• 33:56
  have
• 33:57
  a
• 33:57
  solution
• 33:57
  for
• 33:57
  a
• 33:58
  minor
• 33:59
  Roth
• 33:59
  ira.
• 34:00
  Okay.
• 34:00
  Should
• 34:00
  be
• 34:01
  investing
• 34:01
  anyway.
• 34:01
  She
• 34:02
  could
• 34:02
  still
• 34:02
  take
• 34:02
  the
• 34:02
  class.
• 34:03
  You
• 34:03
  could
• 34:03
  still.
• 34:03
  We
• 34:03
  offer
• 34:04
  the
• 34:04
  certificate
• 34:05
  that
• 34:05
  says,
• 34:05
  you
• 34:05
  know,
• 34:05
  basic
• 34:06
  invest
• 34:06
  in
• 34:06
  basic
• 34:07
  certificate.
• 34:08
  And
• 34:09
  what
• 34:09
  we
• 34:09
  found
• 34:09
  is
• 34:10
  that.
• 34:13
  We.
• 34:14
  Are
• 34:15
  still
• 34:15
  looking
• 34:16
  for
• 34:17
  what
• 34:17
  is
• 34:18
  the
• 34:18
  hook
• 34:19
  that's
• 34:19
  going
• 34:19
  to
• 34:20
  make
• 34:20
  these
• 34:20
  girls
• 34:21
  want
• 34:21
  to
• 34:22
  learn.
• 34:22
  I
• 34:23
  look
• 34:23
  back
• 34:23
  at
• 34:23
  when
• 34:23
  I
• 34:23
  was
• 34:24
  20,
• 34:24
  I
• 34:24
  wasn't
• 34:24
  thinking
• 34:25
  about,
• 34:25
  I
• 34:26
  need
• 34:26
  to
• 34:26
  put,
• 34:26
  you
• 34:26
  know,
• 34:26
  the
• 34:27
  thousand
• 34:28
  dollars
• 34:28
  I
• 34:28
  put
• 34:28
  in
• 34:28
  today
• 34:29
  will
• 34:29
  be
• 34:29
  $70,000
• 34:30
  when
• 34:31
  I
• 34:31
  retire.
• 34:31
  I
• 34:31
  wasn't
• 34:32
  thinking
• 34:32
  that
• 34:32
  when
• 34:32
  I
• 34:32
  was
• 34:33
  20
• 34:33
  years
• 34:33
  old.
• 34:33
  I
• 34:34
  was
• 34:34
  seeing,
• 34:34
  you
• 34:35
  know,
• 34:35
  I
• 34:35
  want
• 34:35
  to
• 34:35
  buy
• 34:36
  the
• 34:36
  mascara
• 34:37
  from
• 34:38
  wherever
• 34:39
  it
• 34:39
  was.
• 34:40
  So
• 34:41
  we
• 34:41
  were
• 34:41
  really
• 34:42
  looking
• 34:42
  for
• 34:43
  a
• 34:43
  partner
• 34:44
  that
• 34:44
  can
• 34:44
  help
• 34:44
  us
• 34:45
  under
• 34:46
  how
• 34:46
  to.
• 34:47
  How
• 34:47
  to
• 34:47
  get
• 34:48
  young
• 34:48
  girls
• 34:50
  really
• 34:51
  interested
• 34:51
  in
• 34:51
  investing
• 34:52
  not
• 34:53
  for
• 34:53
  the
• 34:53
  present,
• 34:54
  but
• 34:55
  for
• 34:56
  the
• 34:56
  future.
• 34:57
  How
• 34:57
  to
• 34:57
  get
• 34:57
  a
• 34:57
  young
• 34:58
  person
• 34:58
  to
• 34:58
  understand
• 34:59
  how
• 35:00
  important
• 35:00
  it
• 35:00
  is
• 35:00
  to
• 35:00
  do
• 35:01
  something
• 35:01
  now.
• 35:02
  And
• 35:03
  that's
• 35:03
  a
• 35:03
  note
• 35:03
  we
• 35:03
  haven't
• 35:03
  cracked.
• 35:04
  So
• 35:04
  we've
• 35:04
  got
• 35:04
  a
• 35:05
  lot
• 35:05
  of
• 35:05
  homework.
• 35:05
  Right.
• 35:06
  We
• 35:06
  need
• 35:06
  to
• 35:06
  first
• 35:07
  and,
• 35:07
  and
• 35:08
  first
• 35:08
  we
• 35:08
  need.
• 35:08
  We
• 35:08
  need
• 35:08
  to
• 35:09
  make
• 35:09
  the
• 35:09
  WCO
• 35:10
  successful.
• 35:11
  There
• 35:11
  is
• 35:11
  no
• 35:11
  investathon
• 35:12
  without
• 35:12
  the
• 35:12
  wco.
• 35:13
  The
• 35:13
  important
• 35:14
  thing
• 35:14
  is
• 35:14
  to
• 35:14
  get
• 35:15
  the
• 35:15
  WCO
• 35:16
  in
• 35:16
  the
• 35:16
  knowledge
• 35:17
  sphere
• 35:17
  of
• 35:18
  every
• 35:18
  woman
• 35:19
  in
• 35:19
  the
• 35:20
  United
• 35:20
  States.
• 35:21
  Yes.
• 35:22
  How
• 35:23
  do
• 35:23
  we
• 35:23
  make
• 35:23
  sure
• 35:24
  every
• 35:24
  woman
• 35:24
  has
• 35:24
  at
• 35:25
  least
• 35:25
  one
• 35:25
  share?
• 35:26
  Okay,
• 35:27
  so,
• 35:27
  so,
• 35:27
  yes.
• 35:28
  And
• 35:28
  how
• 35:28
  do
• 35:28
  we.
• 35:29
  How
• 35:29
  do.
• 35:29
  So
• 35:29
  right
• 35:30
  now
• 35:30
  where,
• 35:30
  you
• 35:30
  know,
• 35:31
  you
• 35:31
  trailblazing
• 35:31
  ladies
• 35:32
  that
• 35:32
  are
• 35:32
  listening,
• 35:34
  tell
• 35:35
  somebody
• 35:35
  about
• 35:35
  it.
• 35:36
  Go
• 35:36
  tell
• 35:36
  your
• 35:36
  daughters,
• 35:37
  go
• 35:37
  tell
• 35:37
  your
• 35:37
  friends,
• 35:39
  go
• 35:39
  tell
• 35:39
  everybody.
• 35:40
  You
• 35:40
  don't
• 35:40
  have
• 35:40
  to
• 35:41
  be
• 35:41
  a
• 35:41
  woman
• 35:41
  to
• 35:41
  invest.
• 35:42
  No.
• 35:43
  It's
• 35:43
  a
• 35:43
  smart
• 35:43
  investment.
• 35:45
  Smart
• 35:45
  investment.
• 35:47
  It's
• 35:47
  also
• 35:48
  being
• 35:49
  part
• 35:49
  of
• 35:49
  this
• 35:50
  movement
• 35:51
  who
• 35:53
  take
• 35:55
  notice
• 35:56
  of
• 35:56
  the
• 35:57
  power
• 35:57
  we
• 35:57
  actually
• 35:58
  have.
• 35:58
  And
• 35:58
  I
• 35:58
  think
• 35:59
  Taylor
• 35:59
  Swift
• 36:00
  was
• 36:00
  in
• 36:00
  everybody's
• 36:01
  mind
• 36:01
  last
• 36:01
  summer
• 36:02
  and
• 36:02
  Beyonce
• 36:02
  as
• 36:03
  well.
• 36:04
  The
• 36:04
  Heiress
• 36:04
  tour.
• 36:05
  Right.
• 36:05
  It
• 36:05
  was
• 36:06
  Taylor
• 36:06
  Swift
• 36:07
  always
• 36:07
  about
• 36:07
  taking
• 36:08
  the
• 36:08
  industry
• 36:09
  and
• 36:10
  taking
• 36:11
  her
• 36:11
  own
• 36:11
  power.
• 36:12
  Right.
• 36:12
  Whether
• 36:12
  she
• 36:13
  bought
• 36:13
  back
• 36:13
  her
• 36:13
  catalog
• 36:14
  or
• 36:14
  she
• 36:14
  created
• 36:15
  the
• 36:15
  Heiress
• 36:15
  tour
• 36:16
  and
• 36:16
  created
• 36:17
  these
• 36:17
  massive,
• 36:18
  massive
• 36:19
  effects
• 36:19
  on
• 36:19
  these
• 36:20
  small
• 36:20
  economies
• 36:21
  of
• 36:21
  city
• 36:22
  or
• 36:22
  the
• 36:22
  city
• 36:22
  economies
• 36:23
  of
• 36:23
  cities
• 36:23
  she
• 36:23
  was
• 36:24
  touring
• 36:24
  in.
• 36:25
  And,
• 36:25
  and
• 36:26
  it
• 36:26
  really,
• 36:26
  I
• 36:27
  think,
• 36:27
  brought
• 36:28
  to
• 36:28
  the
• 36:28
  lexicon
• 36:29
  that
• 36:30
  Taylor
• 36:31
  Swift
• 36:31
  moves
• 36:32
  the
• 36:32
  economy.
• 36:33
  When
• 36:33
  you
• 36:34
  participate
• 36:35
  in
• 36:35
  her
• 36:35
  ERAS
• 36:35
  tour,
• 36:36
  you're
• 36:36
  part
• 36:36
  of
• 36:36
  that
• 36:37
  economic
• 36:37
  growth.
• 36:39
  So
• 36:39
  how
• 36:39
  do
• 36:39
  we
• 36:40
  get
• 36:40
  that
• 36:41
  kind
• 36:41
  of
• 36:42
  knowledge
• 36:43
  of
• 36:43
  every
• 36:44
  woman
• 36:44
  knowing
• 36:45
  that,
• 36:45
  hey,
• 36:46
  my
• 36:46
  dollars
• 36:47
  actually
• 36:47
  matter?
• 36:49
  Right.
• 36:51
  And
• 36:52
  so
• 36:52
  we
• 36:52
  have
• 36:52
  a
• 36:52
  call
• 36:52
  to
• 36:52
  action
• 36:53
  for
• 36:53
  International
• 36:54
  Women's
• 36:54
  Day
• 36:54
  on
• 36:54
  March
• 36:55
  8th.
• 36:55
  Their
• 36:56
  call
• 36:56
  to
• 36:56
  action
• 36:56
  is
• 36:56
  100
• 36:57
  shares
• 36:57
  for
• 36:57
  women
• 36:57
  CEOs.
• 36:58
  But
• 36:59
  we're
• 36:59
  asking
• 36:59
  all
• 36:59
  women
• 37:00
  to
• 37:00
  do
• 37:00
  three
• 37:00
  things.
• 37:01
  Yes.
• 37:02
  One
• 37:03
  is
• 37:03
  to
• 37:03
  invest
• 37:04
  in
• 37:04
  one
• 37:04
  product
• 37:05
  that
• 37:05
  you
• 37:05
  know
• 37:06
  is
• 37:06
  supporting
• 37:07
  a
• 37:07
  woman
• 37:07
  entrepreneur.
• 37:08
  Just
• 37:09
  one.
• 37:09
  And
• 37:09
  if
• 37:10
  every
• 37:10
  woman
• 37:10
  in
• 37:10
  the
• 37:10
  US
• 37:10
  were
• 37:11
  to
• 37:11
  do
• 37:11
  one
• 37:11
  purchase
• 37:12
  that
• 37:12
  day.
• 37:12
  It
• 37:13
  would
• 37:13
  be
• 37:13
  huge.
• 37:14
  Two,
• 37:15
  make
• 37:15
  sure
• 37:15
  that
• 37:16
  you're
• 37:16
  doing
• 37:16
  some
• 37:17
  kind
• 37:17
  of
• 37:17
  helping
• 37:17
  women
• 37:18
  and
• 37:18
  girls
• 37:18
  activity
• 37:19
  or
• 37:20
  donation.
• 37:20
  Women
• 37:21
  don't
• 37:21
  receive
• 37:21
  enough
• 37:22
  for
• 37:22
  philanthropy.
• 37:24
  Oh,
• 37:24
  this
• 37:24
  is
• 37:24
  a
• 37:25
  known
• 37:25
  challenge
• 37:26
  within
• 37:26
  philanthropy.
• 37:27
  And
• 37:27
  third
• 37:28
  is
• 37:29
  invest
• 37:30
  in
• 37:30
  women.
• 37:31
  Whether
• 37:31
  it's
• 37:31
  one
• 37:32
  shares
• 37:32
  or
• 37:32
  the
• 37:32
  hundred
• 37:33
  shares
• 37:33
  we're
• 37:33
  requesting.
• 37:34
  So
• 37:35
  we're
• 37:35
  asking
• 37:35
  everybody
• 37:36
  to
• 37:36
  do
• 37:36
  those
• 37:36
  three
• 37:37
  things
• 37:37
  for
• 37:37
  International
• 37:38
  Women's
• 37:38
  Day
• 37:39
  to
• 37:39
  make
• 37:39
  this
• 37:40
  last.
• 37:41
  In
• 37:41
  2023,
• 37:43
  there
• 37:43
  were
• 37:43
  over
• 37:44
  30
• 37:44
  billion
• 37:45
  mentions
• 37:46
  of
• 37:47
  International
• 37:47
  Women's
• 37:48
  Day.
• 37:48
  Yes.
• 37:49
  On
• 37:50
  the
• 37:50
  Internet.
• 37:50
  30
• 37:51
  billion.
• 37:52
  We
• 37:52
  did
• 37:52
  not
• 37:53
  see.
• 37:53
  It
• 37:53
  was
• 37:53
  one
• 37:53
  of
• 37:54
  our
• 37:54
  lowest
• 37:54
  days
• 37:55
  for
• 37:55
  volume
• 37:56
  ever.
• 37:56
  Oh
• 37:57
  my
• 37:57
  gosh,
• 37:57
  there's
• 37:58
  trading
• 37:58
  hands
• 37:59
  now.
• 37:59
  We
• 37:59
  were
• 37:59
  brand
• 37:59
  new.
• 37:59
  We
• 38:00
  were
• 38:00
  only
• 38:00
  two
• 38:00
  months
• 38:00
  old.
• 38:01
  So
• 38:01
  we
• 38:01
  want
• 38:02
  to
• 38:02
  change
• 38:02
  that
• 38:02
  in
• 38:02
  2025.
• 38:03
  We
• 38:03
  want
• 38:04
  to
• 38:04
  make
• 38:04
  International
• 38:05
  Women's
• 38:05
  Day
• 38:05
  the
• 38:05
  day
• 38:06
  that
• 38:06
  we
• 38:06
  see
• 38:06
  the
• 38:06
  biggest
• 38:07
  vault
• 38:07
  trading
• 38:08
  volume.
• 38:09
  So
• 38:09
  we're
• 38:09
  asking
• 38:10
  everybody
• 38:10
  to
• 38:10
  do
• 38:10
  this
• 38:11
  on
• 38:11
  March
• 38:11
  8th
• 38:12
  is
• 38:12
  a
• 38:12
  Sunday.
• 38:12
  So
• 38:12
  March
• 38:13
  10th,
• 38:14
  we
• 38:14
  are
• 38:14
  asking
• 38:15
  everybody
• 38:15
  to
• 38:16
  invest
• 38:17
  100
• 38:18
  shares
• 38:18
  for
• 38:19
  women
• 38:19
  CEOs.
• 38:20
  Oh,
• 38:21
  I
• 38:21
  love
• 38:21
  it.
• 38:22
  So
• 38:23
  put
• 38:23
  it
• 38:23
  on
• 38:23
  your
• 38:23
  calendars,
• 38:24
  ladies.
• 38:25
  Put
• 38:25
  it
• 38:25
  on
• 38:25
  your
• 38:26
  calendar
• 38:26
  for
• 38:26
  March
• 38:27
  10th
• 38:28
  to
• 38:28
  invest
• 38:29
  in
• 38:29
  w
• 38:30
  CEO.
• 38:31
  You
• 38:31
  can
• 38:31
  get
• 38:31
  it
• 38:32
  from
• 38:33
  wherever
• 38:33
  you
• 38:34
  are
• 38:34
  already
• 38:35
  investing
• 38:35
  money.
• 38:35
  And
• 38:36
  if,
• 38:36
  if
• 38:37
  you're,
• 38:37
  whoever
• 38:38
  your
• 38:38
  provider
• 38:38
  is,
• 38:38
  your
• 38:39
  broker
• 38:39
  is
• 38:39
  does
• 38:40
  not
• 38:40
  have
• 38:41
  access
• 38:41
  to
• 38:41
  it.
• 38:42
  You
• 38:42
  can
• 38:42
  open
• 38:42
  a
• 38:43
  account
• 38:44
  with
• 38:45
  with
• 38:45
  a
• 38:45
  Charles
• 38:46
  Schwab
• 38:46
  or
• 38:47
  with
• 38:47
  Robinhood,
• 38:48
  Sophie
• 38:48
  or
• 38:48
  E
• 38:48
  Trade
• 38:49
  and
• 38:49
  get
• 38:49
  access
• 38:50
  right
• 38:50
  away.
• 38:51
  I
• 38:51
  also
• 38:51
  want
• 38:52
  us
• 38:52
  to
• 38:52
  think
• 38:52
  about
• 38:52
  how
• 38:53
  we
• 38:53
  can
• 38:53
  spread
• 38:54
  the
• 38:54
  word.
• 38:54
  And
• 38:55
  I
• 38:55
  hope
• 38:56
  you
• 38:56
  listening,
• 38:57
  feel
• 38:57
  a
• 38:58
  sense
• 38:58
  of
• 38:59
  excitement,
• 39:00
  motivation
• 39:00
  and
• 39:00
  commitment
• 39:01
  to
• 39:02
  tell
• 39:02
  us
• 39:03
  your
• 39:03
  ideas.
• 39:03
  We
• 39:04
  want
• 39:04
  your
• 39:04
  ideas.
• 39:05
  I
• 39:05
  have
• 39:05
  no
• 39:05
  ownership
• 39:06
  in
• 39:06
  this
• 39:06
  at
• 39:06
  all.
• 39:06
  But
• 39:07
  I
• 39:07
  take
• 39:07
  dear
• 39:08
  ownership
• 39:08
  as
• 39:09
  a
• 39:09
  woman
• 39:09
  to
• 39:10
  help
• 39:10
  you,
• 39:11
  Patricia
• 39:11
  and
• 39:12
  help
• 39:12
  WCEO
• 39:13
  and
• 39:13
  all
• 39:14
  women
• 39:14
  exceed
• 39:15
  where
• 39:16
  they
• 39:16
  are
• 39:16
  right
• 39:16
  now
• 39:17
  and
• 39:17
  elevate
• 39:18
  into
• 39:18
  higher
• 39:19
  positions
• 39:19
  of
• 39:19
  power.
• 39:20
  The
• 39:20
  world
• 39:20
  is
• 39:20
  made
• 39:21
  better
• 39:22
  by
• 39:22
  women.
• 39:23
  You
• 39:24
  invest
• 39:24
  in
• 39:24
  women
• 39:25
  and
• 39:25
  it
• 39:25
  doesn't
• 39:26
  just
• 39:26
  help
• 39:26
  the
• 39:27
  woman,
• 39:27
  it
• 39:27
  helps
• 39:28
  everybody
• 39:29
  around
• 39:29
  her.
• 39:30
  Let's
• 39:31
  all
• 39:31
  together
• 39:31
  truly
• 39:32
  embrace
• 39:32
  this
• 39:33
  opportunity.
• 39:33
  You
• 39:34
  can
• 39:34
  visit
• 39:34
  Hypatia
• 39:35
  Capital,
• 39:36
  is
• 39:36
  that
• 39:37
  right?
• 39:37
  The
• 39:37
  actual
• 39:38
  ETF
• 39:39
  website
• 39:39
  is
• 39:40
  wceo
• 39:41
  ETF.com.
• 39:43
  there's
• 39:43
  a
• 39:43
  button
• 39:43
  that
• 39:44
  says
• 39:44
  buy
• 39:44
  here.
• 39:45
  It
• 39:45
  takes
• 39:45
  you
• 39:45
  to
• 39:45
  your
• 39:46
  investment
• 39:46
  account
• 39:46
  with
• 39:47
  a
• 39:47
  WCO
• 39:48
  pre
• 39:48
  populated.
• 39:49
  You
• 39:49
  can
• 39:49
  download
• 39:50
  there,
• 39:50
  see
• 39:51
  the
• 39:51
  pictures
• 39:51
  of
• 39:52
  the
• 39:52
  top
• 39:52
  10
• 39:53
  and
• 39:53
  see
• 39:53
  how
• 39:54
  inspirational
• 39:54
  it
• 39:54
  is.
• 39:55
  Seriously
• 39:55
  ladies,
• 39:56
  this
• 39:56
  is
• 39:56
  your
• 39:56
  opportunity.
• 39:57
  This
• 39:57
  is
• 39:58
  a
• 39:58
  true
• 39:59
  way
• 39:59
  for
• 39:59
  us
• 39:59
  to
• 39:59
  come
• 40:00
  together
• 40:00
  and
• 40:01
  make
• 40:01
  a
• 40:01
  difference.
• 40:02
  We
• 40:03
  need
• 40:03
  to
• 40:03
  help
• 40:04
  WCEO
• 40:05
  ETF
• 40:06
  get
• 40:06
  over
• 40:07
  10
• 40:07
  million
• 40:08
  and
• 40:08
  over
• 40:08
  100
• 40:09
  million.
• 40:09
  We
• 40:10
  need
• 40:10
  to
• 40:10
  invest
• 40:11
  in
• 40:11
  this
• 40:11
  so
• 40:12
  it
• 40:12
  can
• 40:12
  become
• 40:13
  readily
• 40:13
  available
• 40:14
  and
• 40:15
  more
• 40:15
  popular
• 40:15
  to
• 40:16
  all
• 40:16
  the
• 40:16
  different
• 40:17
  places
• 40:18
  that
• 40:18
  that
• 40:18
  are
• 40:19
  are
• 40:19
  promoting
• 40:20
  ETFs
• 40:21
  and
• 40:21
  investments
• 40:22
  investment
• 40:22
  vehicles.
• 40:23
  So
• 40:23
  this
• 40:24
  is
• 40:24
  an
• 40:24
  opportunity
• 40:25
  for
• 40:25
  us
• 40:25
  all
• 40:25
  to
• 40:25
  take
• 40:26
  action
• 40:26
  and
• 40:27
  go
• 40:27
  do
• 40:27
  it.
• 40:27
  It's
• 40:28
  super
• 40:28
  exciting
• 40:28
  and
• 40:29
  fun.
• 40:29
  Patricia
• 40:30
  thank
• 40:30
  you
• 40:31
  for
• 40:31
  being
• 40:31
  here.
• 40:32
  Thank
• 40:32
  you
• 40:32
  for
• 40:32
  sharing
• 40:33
  your
• 40:33
  wisdom.
• 40:34
  The
• 40:34
  voice
• 40:35
  of
• 40:35
  a
• 40:35
  woman
• 40:36
  in
• 40:36
  leadership
• 40:37
  is
• 40:38
  so
• 40:39
  precious,
• 40:40
  valuable
• 40:41
  and
• 40:42
  powerful
• 40:43
  and
• 40:43
  I
• 40:43
  just
• 40:44
  love
• 40:44
  being
• 40:44
  with
• 40:45
  you.
• 40:45
  Your
• 40:46
  energy,
• 40:47
  enthusiasm,
• 40:47
  intelligence
• 40:48
  and
• 40:48
  grit.
• 40:49
  I'm
• 40:50
  excited
• 40:50
  to
• 40:50
  go
• 40:51
  to
• 40:51
  your
• 40:51
  house
• 40:51
  later
• 40:51
  tonight
• 40:52
  and
• 40:52
  learn
• 40:52
  more.
• 40:53
  And
• 40:53
  for
• 40:54
  everybody
• 40:54
  listening,
• 40:55
  be
• 40:55
  sure
• 40:55
  to
• 40:55
  go
• 40:56
  and
• 40:56
  check
• 40:56
  it
• 40:56
  all
• 40:57
  out.
• 40:57
  Buy
• 40:57
  some
• 40:57
  WCEO
• 40:58
  ETF
• 40:59
  and
• 41:00
  to
• 41:00
  all
• 41:00
  you
• 41:01
  trailblazers
• 41:02
  listening,
• 41:02
  please
• 41:02
  be
• 41:02
  sure
• 41:03
  to
• 41:03
  follow
• 41:04
  like
• 41:04
  and
• 41:04
  share
• 41:05
  the
• 41:05
  wisdom
• 41:05
  of
• 41:05
  women.
• 41:05
  Show
• 41:06
  on
• 41:06
  whatever
• 41:07
  your
• 41:07
  favorite
• 41:08
  listening
• 41:08
  platform
• 41:09
  is
• 41:09
  and
• 41:09
  to
• 41:10
  infuse
• 41:10
  more
• 41:10
  wisdom
• 41:11
  into
• 41:12
  your
• 41:12
  business,
• 41:13
  take
• 41:13
  the
• 41:13
  Growth
• 41:14
  Readiness
• 41:14
  quiz
• 41:14
  at
• 41:15
  a
• 41:15
  ForceForGood
• 41:16
  biz
• 41:17
  quiz
• 41:18
  and
• 41:18
  uncover
• 41:19
  where
• 41:19
  your
• 41:20
  insight
• 41:20
  is
• 41:21
  needed
• 41:21
  most.
• 41:22
  Once
• 41:23
  again
• 41:23
  the
• 41:23
  world
• 41:23
  is
• 41:24
  made
• 41:24
  better
• 41:24
  by
• 41:25
  women
• 41:25
  led
• 41:26
  business.
• 41:27
  Let's
• 41:27
  all
• 41:28
  go
• 41:28
  make
• 41:28
  the
• 41:28
  world
• 41:29
  a
• 41:29
  better
• 41:29
  place.
• 41:30
  Thank
• 41:31
  you.