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#107 - Prospecting at scale without compromising personalization (Alan Shen, Data Account Executive @ Pave)
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FOUR ACTIONABLE TAKEAWAYS
Split your prospecting in 3 buckets (find 25 accounts, research 25, sequence 25).
Run a report for any accounts with “[in]” activity when pulling prospects.
Look for the same 3-4 key triggers every time you’re researching prospects.
Build snippets for each of those triggers to personalize at scale.
PATH TO PRESIDENT’S CLUB
Data Account Executive @ Pave
RESOURCES DISCUSSED
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Things you can steal
30MPC Training: 30mpc.com/training
The skinny
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