WN13: Freddie Öst on making Enemies & Shower Beer

WiseNoise: The Creative Practice Podcast · Oct 29, 2026 · 57m · transcript

This week I'm joined by Freddie Öst, co-founder of Stockholm's Snask, the agency behind Make Enemies and Gain Fans.

We start with the naivety that started it all: three graduates who looked at the agency ladder and decided to build their own rules instead. There's the teddy bear they sent to Glasgow School of Art (still sitting on a shelf in the office), the quote they doubled as a joke and got accepted, and the years of working weekends and clothing stores before it worked.

Then the self-initiated projects that made them famous: Shower Beer (18cl, 10%, four gulps), the Love Is Korea rebrand…