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From Parts Counter to Data Pioneer: Courtney Pedler on driving the aftermarket forward
In this episode, Aftermarket All-Access host Chris Jones speaks with Courtney Pedler, founder and CEO of Autology Data Management Group and Chair of the Automotive Content Professionals Network, about the unsung work that keeps the aftermarket running smoothly. Starting her career in Salt Lake City as a parts delivery driver, Pedler spent 25 years working in data and content management before launching her own business—discovering that the true backbone of the industry isn't flashy or glamorous, it's precise.
Pedler discusses the professionalization of the automotive aftermarket, the critical…
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