Why Strategy Dies When Culture Contradicts It
Your strategy is flawless on paper and dying in the hallways. The killer is your DNA.
Rowan on DNA, the second D of the TRUE 4D framework, with an illustrative tale of two companies and a three-move DNA audit.
- Name the three lived behaviors behind your best days so identity stops being a poster and starts being real
- Hunt down the contradictions between what you say and what you reward before they quietly kill your strategy
- Reinforce one behavior this week with public recognition, because repetition builds DNA, not workshops
Truth at the core. Execution at scale.
The skinny
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