686: Claire Built The World's #1 Dachshund Brand From Home - Now Doing $140K/Month

The Foundr Podcast with Nathan Chan · Jul 22, 2026 · 28m

Claire Wolfson got her first dachshund at 20, became completely obsessed, and watched him get paralysed by the spinal condition that affects almost every sausage dog. The original plan was to design a supportive harness. That didn't work out. So her husband Chris drew a simple wiener dog silhouette, they slapped it on some beanies, and Bean Goods was born. That was 2011. Thirteen years, one capsule tee collection, two designers, and zero business education later - they're doing $140,000 to $150,000 a month.

In this episode, Claire is refreshingly honest about what 13 years of slow, scrappy…