Latest / Business Class: The Global Tourism Leadership Conversation
Tourism Isn’t Broken—We Just Forgot It’s a People Business
Tourism is built on human connection—so why are we struggling to attract, retain, and inspire the very people who make it work?
In this candid and often hilarious conversation, Stephen Ekstrom (CEO of Learn Tourism) and Carmen Bold (tourism workforce and capability expert) unpack the real challenges facing the industry—from the overlooked importance of business fundamentals to the global struggle to position tourism as a viable career.
They explore:
Why most tourism businesses are one bad season away from collapse
The missing link in training: profitability, ROI, and real business skills
Why…
The skinny
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