Innovating Beyond Boundaries: Graham Cross on Leadership and Open Innovation
How can organizations turn scientific knowledge into meaningful innovation? And what does it take to move from a closed innovation model to one that embraces global collaboration?
In this episode of The Brand Called You (TBCY), host Frits Bussemaker speaks with Graham Cross, Senior Lecturer at Rotterdam School of Management, Erasmus University Rotterdam, and former Global Director of Innovation at Unilever.
Drawing on more than 30 years of experience at Unilever, Graham shares his journey from chemistry to innovation leadership. He explains how understanding customer needs, challenging…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.