Latest / The On Purpose Podcast / Ep. 368 – Bob Raybould: Master Your Emotions, Change Your Future
Transcript
- speaker-0: You are listening to the On Purpose Podcast. What's up, everybody? Welcome to this week's edition of the show where I am honored to have somebody that I've been researching for a little bit to get prepared. And I am just inspired and intrigued on one, how he came up with his ideas and two, the longevity to stay in the game. Because a lot of times we get an idea and we move on too quick. This week I'm going to sit down and talk with Bob Raybold, a businessman, investor, performance coach. And author who has spent more than 50 years studying something that I love, and that is what separates people who consistently succeed from those who come up short of their potential. Bob has built and led multiple successful companies, coached entrepreneurs, executives, athletes, and developed his success by emotions philosophy, a system designed to help people build confidence, eliminate doubt, and perform. At their highest level by mastering something that I think we miss so much in the world. And that is our emotional patterns that drive our decisions. In his 90s, I can't believe I'm saying that. In his 90s, look at this guy. Bob's mission is to share the lessons he's learned over a lifetime and help people achieve their goals faster by changing the emotions with which they shape their decisions or behavior and ultimately leads to their future. So, Bob. My newest friend, my ninety year old friend, the first ninety year old ever on the show, my friend, welcome to this week's show. speaker-1: Thank you. Thank you for having me. It's a great honor to be here. And the introduction was better than I deserved. speaker-0: ⁓ no way. I honestly I had to double check that you were actually ninety. I'd found it and had it in there and then I was like, I don't know if he's really ninety. Like this guy's living with spirit, energy. And what I love about you, Bob, is you're not slowing down. Like you're pushing yourself to give out more of your message. And and and I just love that about you. speaker-1: Well it I have something that I believe is unique and I just want to share it because if I don't and die, I'll really feel bad. I mean it you're I got him I've got a man that works for me and he came up with the your words create your future. And after Over 50 years ago, I discovered a tool that allowed me to four times my I was I'd gotten an MBA, tried to sell life insurance, worked for 15 months, working about 60, 70 hours a week, and just didn't have the results that I thought I should have. And so I quit. Used my MBA, went to work in New York, ⁓ and In working in New York, I had a good experience. I succeeded. I mean, I was working 40 hours a week, making as much money and getting benefits on top of it. But I just wasn't cut out for corporate work. So I came back and started selling life insurance again. And started not performing very well. Then I discovered this tool. speaker-0: Yeah. speaker-1: And I was listening to a motivational record that said, set a goal and then visualize yourself doing what you'll be doing after you've achieved your goal, which is very common to most motivational approaches. And so I set a goal to four times my income. And ⁓ in New York, I'd been as an MBA, I'd been making eight thousand about eight thousand a year. Inflation's changed since ⁓ today it'd be eighty or more. And ⁓ but I was gonna get to where I was making thirty-two thousand a year and I would drive a Porsche. ⁓ I just bought a new Porsche ⁓ Macon and it cost about a hundred thousand dollars. ⁓ then the Porsches were selling for about seven thousand dollars, eight thousand dollars. I mean, nobody knew what a Porsche was in those days. But I served in the army in Stuttgart, Germany, where they're built. And so I knew a little bit about Porsches. And I and in when I got my first, there were so few Porsches on the war road that you would flash your lights at another person because there were so few of you. I mean, it was a different world. But I went to the Porsche dealer and sat in the Porsche. speaker-0: Right. speaker-1: And when I touched that steering wheel, I discovered this tool. I felt different. I felt like somebody who drove a Porsche. And for the next three weeks, every time I got my Volkswagen and touched the steering wheel, I was touching the steering wheel of a Porsche and feeling like that person. And on the 20th day, I thought there's no hope I'm not going to succeed. I went home feeling a failure. But on the twenty first day it all kicked in and I knew that I would succeed. There was no way I could fail, and yet I didn't have an idea of how I was going to do it. speaker-0: Yeah, let's stop there for a second, Bob. I love that, right? Let's stop there for a second. speaker-1: This I knew I would and the powers of the universe started to help me, other people started to help me, circumstances changed, and I didn't quite reach my goal. I ended up earning thirty-one thousand seven hundred and eighty dollars on my tax return that year. But I figured that was close enough. speaker-0: Yeah. All right. That's Bob, stop there for a second. I wanna ask you something, right? Before we get into that the rest of that story. One, I I love like that's visualization, right? Seeing yourself where you want to be before you're there. But let me ask you this. As as you show up today, this version of you, how are you arriving before us? Where where are you at mentally, physically, spiritually, as a coach, a businessman, or somebody that's just reflecting on your lifetime of work? How are you feeling today? speaker-1: ⁓ fantastic. I I just we're recording a program that describes how to use this tool. And we just finished recording the last four sessions ⁓ that describe the umbrella. The idea is that when you're using this when when I was using traditional growth, I could only Work on one goal at a time because I had to give full attention because there were ideas that were holding me back, keeping me from achieving that goal, and I had to fight through them to succeed. This approach is you use emotions to create a new mindset, and in the process of creating the new mindset, you eliminate the Ideas that are holding you back and replace them with ideas that help you succeed. And then as you continue to use the tool, you just get more and more and more ideas to help you succeed. So since you're not fighting, and in the process of doing it, you have two goals. One to achieve your objective, and the other to achieve step four in the program. And step one is to believe you'll succeed, and then step two is convinced, and then step three, you'll know you'll succeed, and step four is you'll do whatever it takes. And once you've reached step four, then you can start working on another goal and take that to step four, and another goal, and take that to step four, and another goal and step that take that to step four, and then you put all of these under an umbrella where you're Top of the umbrella is getting more alignment with the universe or with your higher power. And that simultaneously moves all the goals forward. So it's cu it's kind of it's really fun. speaker-0: Yeah. No. Let me ask this, 'cause you've been around in this a long time, right? Who were some early influences on you that challenged you to start thinking different? Because ⁓ most your friends weren't thinking like this when you started venturing off. So what were some ear who were some of the earlier influences that impacted your thinking? speaker-1: Well, Maxwell Maltz wrote a book psychocybernetics. He was a plastic surgeon that became a psychiatrist because he'd do plastic surgery on people, and even though he changed the way they looked, they didn't see themselves the new way. They saw themselves as they were before. And so he realized he had to become a psychiatrist. To help them see themselves differently, because even plastic surgery wouldn't do the job. And I thought about that, and that really helped me think that I needed to see myself differently, but I couldn't see myself as a success. I just had so many faults. My dad was an alcoholic. I felt abandoned at birth. I mean, I had some real scars. I was dyslexic, so I spent and dyslexia dyslexia wasn't discovered at the time, so I just thought I was dumb. And and so I had a lot of things holding me back, so I couldn't visualize it. And then I started listening to Earl Nightingale's recording the strangest secret in the world. And he said, see yourself doing one thing you'll be doing after you've achieved your goal. And I thought, I can do one thing. I can go sit in a porch. Because now I don't have I don't have to know what a success looks like. I just know have to know what a Porsche driver looks like. speaker-0: Ha ha ha. speaker-1: And once I create a Porsche myself as a Porsche driver, I'll be a success because they all are. So speaker-0: Ha ha ha. speaker-1: And so that's that's kind of how I discovered this. And now, as I've understood it in the last five or six years, it's down to writing your goal on a piece of paper, and then the benefits you'll achieve for achieving the goal, and your completion date, and then a step four completion date when you know you'll succeed. And then you re-pick three or four emotions, words that describe emotions like gratitude, happiness, peace, confidence. And you just say these words over and over again while you pinch this piece of paper, and you become the person, you create a new mindset for yourself as someone who's already achieved this goal, which removes the things that are holding you back, adds the things you need to succeed. And you just go on and you enjoy the journey because you're not fighting these problems anymore. You're just you have what you take to succeed, and it's I mean, it's hard work. It's hard work continuing to say these words over and over again. It's hard work succeeding, but it's it's exciting hard work because it's it's fun. speaker-0: Let me ask you this, Bob. What was the hardest emotion for you to accept or to put in your life that allowed you to achieve what you achieved? speaker-1: Well I can't think of Now that I'm saying these emotions, some people may struggle. How do I feel an emotion? And what you do is just pick emotions that you felt when you succeeded. So you make it easy on yourself. The hardest thing I had to do after I knew I was going to succeed, or in the process of learning I was going to succeed, I'm not sure exactly when this happened. But I was sitting in an intersection and I knew that I could not succeed. It just hit me. And I thought, now why do I know that? And I thought of my dad, who was not successful, would take me to farmers market when I was about eight or nine, and he'd point to people and he'd say, There's so and so, he's rich and he's a crook. There's so and so, he's rich and he's a crook. There's so and so, he's rich and he's a crook. So now Here I am 32 years of age, knowing I can't succeed because I'm not willing to be a crook, and to be rich, I have to be a crook. And so I've got this idea and it's just implanted in me. And then I started thinking of people I knew that were really honest and very successful. And I thought, wait a minute, I'm being controlled by a false idea. I'll let go of it. And succeed. And I did. And from then on, succeeding was easy because I didn't have to be a crook. speaker-0: Yeah. I yeah, I love that, right? Yeah, we so many of us are limited by narratives we tell ourselves that we don't even know if they're true anymore. speaker-1: Yeah. And and you see, I would have never discovered that, but gaining the sh assurance that I would succeed forced that idea up. And it's, you know, I must have let go of a thousand ideas that were holding me back. This is the only one I saw and recognized because most of them, when we get true, when we use this tool, say these emotions and get these I and get this new mindset. It just pushes the other ones just float away and the true ideas stay. speaker-0: When did you realize that the emotions were the missing piece for most people? That it wasn't just you that was going through this, but so many people were stuck missing their the emotional tie into their success. speaker-1: Well, we're all taught, watch out for your emotions, they'll get you in trouble. I mean, road rage, I mean, people do stupid things be based on emotions. So, I mean, it that was with me my whole life. But as I spent time really analyzing this tool so I could share it, I realized that emotions were the key. That he what what's happened is that. Most of our false ideas that hold us back have come from our ancestors. You know, they had to conform or they got eight eaten by lions. I mean, there's a lot that just get passed down to us. My dad's an alcoholic, his father was an alcoholic, and his father was an alcoholic. And so I get a lot lot of false ideas passed down to me. But these are all passed down. By people who hold those ideas in place by emotions. And so I can say, I don't need to become an alcoholic, but emotions are telling me that I do. And so I can't outthink the ideas that are holding me back. I have to accumulate more emotions on the side of my new mindset. Than currently exist on the side of the mindset that's holding me back. And when that, you know, as Henry Ford says, Well, do you think you can or you can't, you're right. My old mindset says I can't. But once I have what that was my phone. Once I have enough emotions on the idea that I can. speaker-0: Yeah. speaker-1: Then that tips of scale and these just float away. Because now the new mind sets in control and it exposes these ideas as false and they just fly. speaker-0: How does somebody do that? speaker-1: It's an incredible tool. speaker-0: How does someone, Bob, how does someone take that first step? Maybe they've been telling themselves this story for years and years, and they've just built up so many rep repetitions of it that they don't even know it's not true anymore, that it's just a story that was given to them. So how does someone start chipping away at that and find the possibility of what could be versus what they've been telling themselves is? speaker-1: Well, I think the methods of traditional growth are great. I mean, affirmations help, visualization helps, ⁓ fake it till you make it helps. There are all sorts of ideas, and I think that we're used to saying, How do I do traditional growth better? And this is entirely different. What you do is you Write down on a piece of paper your goal and the other things I've mentioned. And then you say these words over and over again before you start. Before you take your first step forward, you create a new mindset. And that new mindset does not include the ideas that are holding you back because it's a new mindset of somebody who has already succeeded. It's not somebody who will succeed. It's a mindset of so what you have is a completion date, and then you're celebrating, saying these emotions about how you'll feel after you've succeeded. You create that mindset, and that's where you start. And so it's it's entirely different because you're not getting tough enough, you'll fight through what's holding you back. You're removing it before you start. and replacing it with a mindset of somebody who's already succeeded. speaker-0: So th here's a question that came to mind. This what you're saying now in twenty twenty six, I think most people will have heard in some format, right? Positive visualization, gratitude, seeing your success before you achieve it. But take me back fifty years when you're talking, when you're sharing this information and it's not as widestream as it is now, it's not as known. What were some of the first responses you got from people? When you told him, hey, we can reprogram your story to create success. speaker-1: Well, you misunderstood part of what I was saying. I was describing traditional growth. This is not traditional growth. This is entirely different. Traditional growth allows you to fight through and succeed and change your mindset after you've succeeded. Everybody that's ever succeeded has succeeded because they had a great mindset. Michael Jordan, George Washington, Abraham Lincoln. speaker-0: Right. speaker-1: They knew they were going to succeed and they figured out how. This is entirely different. Bob Raybold knows he's going to succeed before he starts. And then he figures out how, but he's able to succeed in half the time because he doesn't have to fight through anything. Right. And he's able to enjoy the journey because he's not fighting through anything. It's in, I mean it's speaker-0: Yeah. speaker-1: It's hard for anybody who hasn't used this tool to even understand it because it's so different than everything we're used to. We try to fit it in. Is it fake it till you make it? Now what's he describing? Is it visualization? And it it it isn't any of those, so it doesn't fit. But I a great way to explain it when I'm hiking a month or two ago and told people I was 89. Great, nice to have you on the trail. Now I tell them I'm 90. 90. Wow. There's a there's about a seven-year perception difference between 89 and 90. I'm seven years older than I was when I was 89 in people's mind. And I think that's the what we're doing is creating a new perception of ourselves. speaker-0: Ha ha. Yeah. speaker-1: By saying words, rather than working hard, doing anything else we've ever done, we're just saying words and trusting that by saying these words, we create enough emotions to create a new mindset. speaker-0: Yeah. Yeah. I I get you. And I I like I guess when I when I hear that, I think ⁓ going back to your st you know, you use Michael Jordan and a couple others, like they had a unique talent, right? They were they they had a talent that most people won't have. So they were able to work hard based on a high level of talent to create a result. Where most of us get stuck is maybe our talent isn't enough to get the result. speaker-1: Yeah. speaker-0: Through just hard work. Like you said, like through traditional means of just working hard. We need to rethink how we can achieve it. speaker-1: Yeah. And I just say we need to reemotion how we can achieve. speaker-0: So that that's what I w so that that would have been you're saying that fifty years ago, Bob. speaker-1: Well, I see I didn't understand it fifty years ago. For instance, when Urban Meyer was the head coach of the University of Utah, I convinced him to let me work with his kickers. Because I could get his kickers kicking field goals more accurately and punters putting the ball where he wanted it. And I did. And by getting them to feel how they were gonna feel after they've succeeded, I just Just this little idea. When Andre Miller was the ⁓ a f sophomore at the University of Utah that year he shot free throws at 56%. And you can't play point guard and shoot 50%, you know. And so he was working to shoot field f ⁓ free throws. And I stood next to him one day because Majaris was out of town. Majoris would never let me stand next to a player. And I said, speaker-0: Ha ha ha ha ha. speaker-1: Would you like to improve your free throw shooting? And he said yes. I said, okay, now before you shoot this shot, feel how you feel after you've made a shot. Just feel that feeling. And he put it down. And I kept saying, now feel how you're gonna feel after you've made this shot. And he put, here's a 56% free throw shooter, puts down 59 in a row. speaker-0: Nice. speaker-1: And his per percentage the next year, I don't know what else he did, but this was part of it, was fourteen percent higher. speaker-0: Yeah. Yeah. speaker-1: When I was working with Urban, I had enough success with the place kickers that he gave me six of his players that he thought had more potential than they were showing. And one of them quit football because he didn't want to play football anymore. So I was down to five. And one of them played in the Canadian Football League, and the other four played in the NFL. And so You know, I was able to create amazing results with everybody I worked with, but I was also in business, doing business deals, and I was having the same kind of success in business deals. And so I didn't have a lot of time to do that. And coaches didn't trust me very much because I'm an old guy who's never played football. And what do I know? And so I mean it was it was it was hard. ⁓ so I and I was just having fun. I was succeeding at everything I was doing and if they didn't want to listen to me I'd go have fun p someplace else and so speaker-0: That's what I want to ask you about, Bob, because that that's what I that's what I was getting to is you were back at that time the mantra would been very traditional. We'll just work harder, do more, keep your head down, try harder. But you're coming at it from a feelings based approach. How did you get Urban Meyer or any of those first people to believe that what you were saying could actually work? speaker-1: Well, Urban is the most intense person I've ever known in my life. I mean, he's really intense. And he and I had a great relationship. And he thought, and he was the kickers, he was everybody, all the assistants had somebody, he was in charge of the kickers. So he had a first-hand chance to watch me work with the kickers. And ⁓ I had so much success with these players that I worked with in the off-season that I stood next to him on in that undefeated season every day at practice, talking about the emotions of different players and how this and how they were buying in or weren't buying in. And it was incredible that first season to watch how they really over time bought into what he was saying, which was emotionally bought in. And I didn't really understand ⁓ what I was doing at that time. I thought I was just getting you to feel how you're gonna feel after you've succeeded. It was that simple. Now it's how do you get that feeling? And it's writing down the words and saying them over and over again. You create this new mindset. I didn't understand mindset. It wasn't even talked about 50 years ago. And nobody really wanted to listen to me. one head coach who was about to be fired was the first coach I ever dealt with. And I'm I'm a good salesman. And so I convinced him that he knew he was gonna lose his job. So what what you got to risk? So I'm halfway through the season and we're not doing very well. He turned the whole team over to me. I was teaching the whole team. Something I didn't really fully understand, but I improved the performance of them. And I would reach kids that were on that team years later, and they would remind me of I took a bunch of my idea was that we were gonna have a celebration dinner and celebrate how well we'd done. That's how we were gonna feel. How we f I was trying to re-in create a new Porsche experience for them. So instead of a steering wheel. I bought a whole bunch of steak knives or just the knives you use at dinner, you know. And I took them to a knife, knife gutter, knife sharpener, and had him cut off all the blades. So now I'm giving away these handles to these kids, telling them to hold on the pinch the handle, and that's going to make them successful. And these kids were still carrying these handles with them five, ten years later. speaker-0: Yeah. speaker-1: I mean it it I didn't understand what I had until the last five or so years. The last two or three years actually. speaker-0: What led to that discovery this late? speaker-1: Well, it's just t looking back and saying, why was this so incredible? Because not only did I four times my income, I doubled it every year for the next four years. So that was a 64 times increase. That means I was making sixty-four times as much money as an MBA today makes. I mean, I went from making like eighty million to five million a year just on my own sales. I mean, it it just turned me. And then I went on and started about 30 different companies and they were all successful except a couple. I mean, nobody has a track record like that. But it was just this tool was just so powerful. I just had to understand what made it so powerful. And as I did, it was just gets down to saying these words over and over again until you create a new mindset. Of someone who has already succeeded. You don't work to succeed, you don't visualize to succeed, you don't, you just over and over you say the words, and you most of the time you think you're not making much progress, but then all of a sudden you know you can't fail and you'll do whatever it takes to succeed. It's just it drives me crazy that I can't under. Explain it better. speaker-0: Let me ask you this, Bob, because there there's something that that I I read getting ready for this that I think is a key component of redefining yourself or or challenging your limited beliefs, and that is the role of self-awareness, right? Recognizing who you are and what it is that's maybe holding you back, or where it is you actually want to get. Because so many people don't even know where they want to get anymore. So that like how can they possibly achieve that? So what would you say is the role of self awareness? in creating that long term success. speaker-1: Well, again, it's it's exactly the opposite of what you'd expect me to say. I think after these people after people have used a tool and achieved some small goals. And then maybe some middle sized goals, then they can take on the tough one, and that's to love themselves just the way they are in their current situation. And that's really hard for people to do because they think they'll be happy when they'll be successful when they'll be okay when. ⁓ The more we can and I would use the tool to help them believe they're okay just the way they are, then they're working from a solid found a granite foundation to move forward. But if we don't have the sense of that, but it's I haven't figured out how to get people to do that first. They have to do it after they've used the tool and learned the tool works. then they can take on a real challenge of loving themselves the way they are because there's a lot of emotions telling us we are jerks, we'll never be okay, we're terrible, we don't have a chance, we've made too many mistakes. And the truth is we when we're born, we can do anything. We learn to walk, talk, learn a difficult language, ride a bike, read. All sorts of things. But then we pick up all these ideas from our ancestors that tell us we can't and we can no longer see who we are. And all this tool does is allows us to choose a goal and eliminate the ideas that are keeping us from seeing we already have the talent to achieve achieve. Because we're already the person who can achieve this. We're burn all we're born with all the talent we need. But we these ideas are keeping us from seeing it. And there's two ways to succeed. Fight through them or use this tool and see you've already got it. speaker-0: Yeah. Yeah, I like that. What would you say in all your years of studying human behavior, what has surprised you the most? speaker-1: Recently, the dis the fact that people think the six year difference between eighty nine and ninety. I mean, and it just points out the same thing is true everyone. Perception is the only truth. If I'm a Democrat, all Republicans are stupid. And if I'm a Republican, all Democrats are stupid. And all generalizations are false, including the one I just made. I mean, perception, ⁓ you know, I guess oft I've had several friends who I would describe as often wrong. But seldom endowed. speaker-0: Ha ha ha ha. speaker-1: They just they just make and and and you look at history, people make the same mistakes. I'm watching a a documentary on the Second World War and how Stalin's pride and Hitler's pride and Tojo's pride took them down. Because they were, you know, one of H a mentor who taught me a great thing. He said, survey large fields and cultivate small crops. And I think that's, you know, you can have dreams, but you need to set a goal around something that you intellectually believe you can achieve. And then you use the tool to remove the emotions that are holding in place the ideas that are hold because if if if your mindset was that you'd already you could achieve this, you'd already be there. So you can emotionally, you intellectually believe I can do this, but I haven't done it yet. And the reason you haven't done it yet is you've got emotions holding in place, ideas that are holding you back. So use the tool, accumulate more emotions on the side of the you can do this. They eliminate the ones you can't, and you go on to succeed. And then you just go on to succeed, succeed. speaker-0: Yeah, success becomes contagious, right? speaker-1: ⁓ yeah, I mean it it it's really I'm s I'm sorry to be a jerk and be saying over and over again that it's different because nobody can believe it's different anyway. It's like I'm the first guy to invent the wheel and I'm trying to convince people the wheel really is better than dragging your stuff on sticks. speaker-0: Yeah. speaker-1: It it it it it's just I mean it's once you start using this tool, you're flying in a jet plane instead of driving a car. speaker-0: Let me ask you this, Bob. At at this stage in your life, what does legacy mean to you? And what are you hoping to achieve as you as you continue to push forward? speaker-1: On this record, The Strangest Secret in the World by Earl Nightingale, he says we get rewarded in s life for rendering service. And all I want to do is get as many people as I can using this tool, because that will enrich their lives. And if my name gets lost in the shuffle, that's good with me, because I don't like a lot of I don't like a lot of notoriety. For years people would ask my kids what I did for a living, and none of them knew. Because I didn't like to I I didn't like to talk about successes. I just I like to go do. speaker-0: Yeah. So what is it that keeps you young, keeps your spirit young, your mind young that you're doing now that somebody like me can emulate so I can be looking like you are when I'm ninety? speaker-1: Well, years ago, I listened to a lot of Earl Nightingale tapes. And one of them was about a study who'd done was done about people that most of the things we worry about we have no control over. The others are health, we can't do much about those. And it got down to where the things we worry about, maybe one or two percent of those we can influence. And as I listened to that, I thought I'm pretty smart, but I'm not smart enough to know which the one or two percent are. And so I just try not to worry. I just, you know, I just try to keep doing and solving the problems that's in front of me, but not worrying about other problems. And I still worry a little, but I just worry a lot less than a lot of people. And I think, you know, the The more optimistic we are, the more powerful we are. ⁓ I'm a believer. I believe that exercising faith is easier when you have a positive outlook. And extra and that's faith in yourself or faith in a principle or faith in God or anything else. And when you have a negative outlook, it's hard to exercise the it's hard. speaker-0: Yeah. speaker-1: You can be so negative you can't get out of bed. And you can be so positive you think you can conquer the world. And the more we maintain a positive outlook, the more we can use the character, the abilities, the person we've already developed to become a better person. speaker-0: Yeah. That's very well said. You're absolutely right. When we wake up in the morning, we get to choose our outlook. Right. We can't necessarily choose what's gonna happen in the world. We can't choose what the world throws at us, but we can definitely choose how we're gonna respond and how we're gonna see it. speaker-1: He I had a friend whose son was in drug rehab and I went up to visit the son and his he was sitting around the lunch table with a bunch of people who were also in drug rehab. And he introduced me as his uncle. He said, This is my uncle. He's a chronic optimist. speaker-0: Ha ha ha. speaker-1: And I thought that was one of that was one of the highest compliments I've ever received. speaker-0: Love that. Bob, if you could give one emotional skill to all the people that are gonna listen it listen to this, what skill would you give them? speaker-1: Well, I think this tool, it's just realizing that saying two or th one or two or three words over and over that you've connected to the person you'll be after you've succeeded, and you say it so many times that you change your mindset into that person, you'll succeed faster than you ever dreamed possible. It's just having the determination. To use it first on a small goal and then see that it works and build to larger goals. Because your mind doesn't want you to do it because it's in control. Once you start saying these emotions, you start to gain control and your mind will fight you first. So the first time you use this tool, you're fighting against the ideas that are holding you back, plus the ideas that are telling you this tool won't work. So the first goal is read the toughest. speaker-0: Yeah, yeah. speaker-1: Just saying those words puts you in control in at a level you've never compli contemplated. speaker-0: And I love that, right? 'Cause the the the science, I guess, or the theory behind that is you've already had the self-talk programmed into you that's been repeated throughout your life telling you why you can't do it. So you're basically re rewinding that tape and adding to it while how you can do it. speaker-1: Yeah, and how you're gonna feel after you've done it. Not not see, when you get into how you can do it, you're thinking you've got you're letting all those false ideas that tell you you can't play. But when you're thinking of doing one thing, pinching a piece of paper as the person who's already done it, yeah, then all you have to do is accumulate ideas, emotions around pinching that piece of paper. speaker-0: Exactly. Once you see speaker-1: not around the person who you're gonna be. Cause you're just once you pinch that paper and say the emotions enough, you believe you're that person and that eliminates all the others that are holding you back. And you don't have to fight ⁓ That's why it's the beautiful question because it gets me to you can see that's a little different. speaker-0: Yep. Are you ever too old to do this, Bob? speaker-1: ⁓ well I think I'll live till a hundred and I'll still be using the tool then. So I to my knowledge no. speaker-0: You're never too old, right? You're never too old to write the new chapter of your book. No. Right? The book of life. speaker-1: And how many people retire and die because they don't think there's something ahead of them. And it's just the last five years of my life have been the most exciting. I've experienced the most growth. And why? Because I tried to solve this problem and explain it in a way that people can understand it. I think I'm getting close. This program we've developed will have about twenty eight different videos in it that approached this from all different angles so that people can make it a part of their life. speaker-0: And where can our audience follow along with you, Bob, and and find the program? speaker-1: It'll be at Bob Rabold dot com speaker-0: We we'll put the link in the show notes and I'm excited for people to get over and mess around with it. And I just admire you, Bob. One for continuing to push forward, sharing your ideas and challenging yourself to continue to refine it. Cause I think that's one of the things that keeps us vibrant and young, right? Is when we're constantly trying to challenge ourselves to grow. speaker-1: Yeah, I mean it's just fun. It new ideas. In fact, as I've looked back for a while in some of the things I recorded, I said that using this tool makes life easy. No, it it just it's so much fun. It seems easy, but it's still hard work. It's hard work to say the words, it's hard work to accomplish the task. But you're getting so because you've Eliminated all these things that are holding you back and you're just gaining new ideas. Gaining new ideas is just excit you're excited with what we're talking about. Because you're gaining some new ideas. Anytime you get new ideas, you get excited. speaker-0: And honestly, I'm admiring that fancy shirt you're wearing, Bob. And I'm thinking, man, this guy's 90. They got a lot to look forward to still. Yeah. And you were out on the hiking trail, you said. Anybody that's still out on the trails. I I love that about life. speaker-1: And I just bought my eight, ninth, or tenth Porsche. speaker-0: What? You g you still got ⁓ all or you just trade ⁓ up? speaker-1: No, I just the and t my last two have been Porsche Macon because they're so much easier to g I am ninety. It's so much easier to get in Macon than it is to get in a nine eleven. speaker-0: Yeah. ⁓ I love it. I love hearing your dreams come true, Bob. And I admire you so much for having the courage to share your story. Having the courage to not keep what you found that worked for you just to yourself, but wanting to share it to the world. And and I admire you for doing that. I thank you so much for joining us on this show. speaker-1: for letting me be a part of this. It's just such a privilege. And you and you are so bright and so articulate and ask such great questions and thank you for being who you are. speaker-0: Appreciate it, Bob. I can't wait. Maybe I'll ⁓ see you on the trail one of these days. Great. Hey friends, Jared Hardy here. If you've been inspired by what we talk about on the On Purpose Podcast, it's time to take it to the next step. My excellence on leadership course is built for individuals, teams, and organizations ready to lead with clarity, accountability, and purpose. Whether you're running a business, leading a squad, or just leveling up personally, let's work together. You can book me for custom classes or speaking engagements and we'll build something that lasts. Visit teamhardy.net to learn more and take action today. And remember, team, life is far too short to live any other way than on purpose. We will see you all again next week.