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If You Want to Charge Premium Prices, Nail the Customer Experience Says Vance Morris, former Disney Exec
S6:E49 Yes, you can charge premium pricing - but only if your customers feel the difference. In this episode, Dr. LL sits down with Vance Morris, founder of Deliver Service Now and former Disney leader, to explore how businesses can design experiences that justify higher prices and build stronger trust. If people don't trust you, they hesitate. If they don't remember you, they don't refer you. If they can't explain why you're different, your value gets misread. Vance breaks down how Disney-inspired systems, origin stories, waiting-period engagement, and small customer journey details can turn…
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