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Latest / The AeroGrowth Podcast

Episode 18 -  Championing Change: From Early Adopters to Community Builders

Dan and Tony discuss why valuable tools often get underutilized, using their network’s Slack workspace as the main example: only a handful of shops are highly active, some participate minimally, and many never engage, even though the group could help solve problems quickly. Tony frames this through product adoption dynamics - mavens, early adopters, early majority, and the “chasm” where many products stall - arguing that behavior change and workflow disruption make adoption hard without clear immediate need or social proof. Dan notes that consistent usage usually requires an owner…

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