Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Shaq and Iverson to Reebok
Reebok, once a proud staple in footwear and fitness, has struggled in recent years to find its place amongst the sneaker community. Sensing the need for a new identity, Reebok hires Shaq and Allen Iverson as President and Vice President, respectively, of Reebok Basketball. While this is a savvy front office move, will it be enough to bring the brand back to prominence in the world of basketball shoes?
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The skinny
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